Mark Gurman
@markgurman.bsky.social
Breaking News on Apple and Tech. Bloomberg Managing Editor and Chief Correspondent. Subscribe to Power On. Tips: mark@markgurman.com. Signal: markgurman.01. Telegram: GurmanMark.
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Apple to Revamp Siri as a Built-In iPhone, Mac Chatbot to Fend Off OpenAI
Apple Inc. plans to revamp Siri later this year by turning the digital assistant into the company’s first artificial intelligence chatbot, thrusting the iPhone maker into a generative AI race dominate...
www.bloomberg.com
BREAKING: Apple is overhauling Siri this fall in iOS 27 and macOS 27 and turning it into its first full-fledged chatbot, looking to fend off OpenAI’s ChatGPT and seriously compete in the generative AI space. www.bloomberg.com/news/article...
BREAKING: Apple is ramping up work a trio of AI wearables: Smart Glasses, AirPods with Cameras, and a Pendant that can be worn as a necklace or pinned to clothes. New details on all of the devices. www.bloomberg.com/news/article...
Apple Ramps Up Work on Glasses, Pendant, and Camera AirPods for AI Era
Apple Inc. is accelerating development of three new wearable devices as part of a shift toward artificial intelligence-powered hardware, a category also being pursued by OpenAI and Meta Platforms Inc.
www.bloomberg.com
February 17, 2026 at 5:55 PM
BREAKING: Apple is ramping up work a trio of AI wearables: Smart Glasses, AirPods with Cameras, and a Pendant that can be worn as a necklace or pinned to clothes. New details on all of the devices. www.bloomberg.com/news/article...
Power On: Tesla’s planned addition of CarPlay has been held back by compatibility problems that had to be resolved in iOS 26. www.bloomberg.com/news/newslet...
Tesla CarPlay Held Back by Need for Wider Adoption of Apple’s iOS 26
Tesla’s plan to start supporting CarPlay in its vehicles has been held back by the need for changes in iOS 26’s Maps app. Also: Apple hits fresh snags with its attempt to revamp Siri; new details on i...
www.bloomberg.com
February 15, 2026 at 1:01 PM
Power On: Tesla’s planned addition of CarPlay has been held back by compatibility problems that had to be resolved in iOS 26. www.bloomberg.com/news/newslet...
NEW: Apple’s long-planned upgrade to the Siri virtual assistant has run into snags during testing in recent weeks, potentially pushing back the release of several highly anticipated functions to at least iOS 26.5 and iOS 27. www.bloomberg.com/news/article...
Apple’s Latest Attempt to Launch the New Siri Runs Into Snags
Apple Inc.’s long-planned upgrade to the Siri virtual assistant has run into snags during testing in recent weeks, potentially pushing back the release of several highly anticipated functions.
www.bloomberg.com
February 11, 2026 at 7:53 PM
NEW: Apple’s long-planned upgrade to the Siri virtual assistant has run into snags during testing in recent weeks, potentially pushing back the release of several highly anticipated functions to at least iOS 26.5 and iOS 27. www.bloomberg.com/news/article...
The iPhone 17e will be priced at the same $599 as the iPhone 16e and add new chips and MagSafe; the new entry iPad will get the A18 chip and Apple Intelligence and the iPad Air will move to the M4 chip. www.bloomberg.com/news/newslet...
Apple Prepares to Kick Off 2026 With the iPhone 17e, New iPads and Macs
Apple is going to begin a 2026 product blitz with the iPhone 17e, updated iPads and fresh Macs. Also: Here’s exactly what CEO Tim Cook told employees about immigration, artificial intelligence and the...
www.bloomberg.com
February 8, 2026 at 1:59 PM
The iPhone 17e will be priced at the same $599 as the iPhone 16e and add new chips and MagSafe; the new entry iPad will get the A18 chip and Apple Intelligence and the iPad Air will move to the M4 chip. www.bloomberg.com/news/newslet...
Here’s exactly what Tim Cook told employees in last week’s all-hands meeting about immigration, future growth, a 50th Apple anniversary celebration and more. www.bloomberg.com/news/newslet...
Apple Prepares to Kick Off 2026 With the iPhone 17e, New iPads and Macs
Apple is going to begin a 2026 product blitz with the iPhone 17e, updated iPads and fresh Macs. Also: Here’s exactly what CEO Tim Cook told employees about immigration, artificial intelligence and the...
www.bloomberg.com
February 8, 2026 at 1:58 PM
Here’s exactly what Tim Cook told employees in last week’s all-hands meeting about immigration, future growth, a 50th Apple anniversary celebration and more. www.bloomberg.com/news/newslet...
Apple’s first iOS 26.4 beta — planned to include parts of the new Siri — for developers is scheduled for the week of Feb. 23. There’s also a product launch scheduled for the week of March 2. www.bloomberg.com/news/newslet...
Apple Prepares to Kick Off 2026 With the iPhone 17e, New iPads and Macs
Apple is going to begin a 2026 product blitz with the iPhone 17e, updated iPads and fresh Macs. Also: Here’s exactly what CEO Tim Cook told employees about immigration, artificial intelligence and the...
www.bloomberg.com
February 8, 2026 at 1:57 PM
Apple’s first iOS 26.4 beta — planned to include parts of the new Siri — for developers is scheduled for the week of Feb. 23. There’s also a product launch scheduled for the week of March 2. www.bloomberg.com/news/newslet...
Power On: Apple is about to kick off its 2026 product blitz, starting with the iPhone 17e imminently and new iPads and Macs. www.bloomberg.com/news/newslet...
Apple Prepares to Kick Off 2026 With the iPhone 17e, New iPads and Macs
Apple is going to begin a 2026 product blitz with the iPhone 17e, updated iPads and fresh Macs. Also: Here’s exactly what CEO Tim Cook told employees about immigration, artificial intelligence and the...
www.bloomberg.com
February 8, 2026 at 1:56 PM
Power On: Apple is about to kick off its 2026 product blitz, starting with the iPhone 17e imminently and new iPads and Macs. www.bloomberg.com/news/newslet...
NEW: Apple is preparing to allow voice-controlled artificial intelligence apps from other companies in CarPlay, a move that will let users query AI chatbots through its vehicle interface for the first time. www.bloomberg.com/news/article...
Apple Plans to Allow Outside Voice-Controlled AI Chatbots in CarPlay
Apple Inc. is preparing to allow voice-controlled artificial intelligence apps from other companies in CarPlay, according to people familiar with the matter, a move that will let users query AI chatbo...
www.bloomberg.com
February 6, 2026 at 7:32 PM
NEW: Apple is preparing to allow voice-controlled artificial intelligence apps from other companies in CarPlay, a move that will let users query AI chatbots through its vehicle interface for the first time. www.bloomberg.com/news/article...
NEW: Apple is scaling back plans for a long-anticipated AI-powered virtual health coach. It's no longer launching the service -- dubbed Mulberry -- and will instead launch some of the features as individual enhancements to the Health app over time. www.bloomberg.com/news/article...
Apple Is Scaling Back Plans for New AI-Based Health Coach Service
Apple Inc. is scaling back plans for a virtual health coach, according to people with knowledge of the matter, part of an effort to rethink how the company approaches the burgeoning market for wellnes...
www.bloomberg.com
February 5, 2026 at 11:19 PM
NEW: Apple is scaling back plans for a long-anticipated AI-powered virtual health coach. It's no longer launching the service -- dubbed Mulberry -- and will instead launch some of the features as individual enhancements to the Health app over time. www.bloomberg.com/news/article...
Power On: Apple’s blockbuster holiday quarterwas impressive — but it shouldn’t give air cover to avoid an AI reckoning www.bloomberg.com/news/newslet...
Apple’s Historic Quarter Doesn’t Change the Need for AI Reckoning
Apple’s blockbuster holiday quarter was impressive — but it shouldn’t give cover to avoid an AI reckoning. Also: A new MacBook Pro is planned for the macOS 26.3 release cycle; the company explores a c...
www.bloomberg.com
February 1, 2026 at 4:50 PM
Power On: Apple’s blockbuster holiday quarterwas impressive — but it shouldn’t give air cover to avoid an AI reckoning www.bloomberg.com/news/newslet...
NEW: Apple has lost at least four more of its artificial intelligence researchers in recent weeks in addition to a top Siri executive, with the staff headed to employers such as Meta and Google DeepMind. www.bloomberg.com/news/article...
Apple Loses More AI Researchers and a Siri Executive in Latest Departures
Apple Inc. has lost at least four more of its artificial intelligence researchers in recent weeks in addition to a top Siri executive, with the staff headed to employers such as Meta Platforms Inc. an...
www.bloomberg.com
January 30, 2026 at 7:00 PM
NEW: Apple has lost at least four more of its artificial intelligence researchers in recent weeks in addition to a top Siri executive, with the staff headed to employers such as Meta and Google DeepMind. www.bloomberg.com/news/article...
Besides the iOS 26.4 Siri and iOS 27 chatbot Siri, Apple has been working on several other AI features including a revamped Safari to compete with OpenAI and Perplexity and several in-app chatbot experiences. Those are both in flux. www.bloomberg.com/news/newslet...
Inside Apple’s AI Shake-Up and Its Plans for Two New Versions of Siri
Apple shakes up its AI efforts with a Google partnership, management changes and two new versions of Siri. Also: The company gets ready to kick off its 2026 Mac launches and puts CEO candidate John Te...
www.bloomberg.com
January 25, 2026 at 3:35 PM
Besides the iOS 26.4 Siri and iOS 27 chatbot Siri, Apple has been working on several other AI features including a revamped Safari to compete with OpenAI and Perplexity and several in-app chatbot experiences. Those are both in flux. www.bloomberg.com/news/newslet...
Power On: Apple shakes up its AI efforts with a Google partnership, management changes and two new versions of Siri. An inside look. www.bloomberg.com/news/newslet...
Inside Apple’s AI Shake-Up and Its Plans for Two New Versions of Siri
Apple shakes up its AI efforts with a Google partnership, management changes and two new versions of Siri. Also: The company gets ready to kick off its 2026 Mac launches and puts CEO candidate John Te...
www.bloomberg.com
January 25, 2026 at 3:31 PM
Power On: Apple shakes up its AI efforts with a Google partnership, management changes and two new versions of Siri. An inside look. www.bloomberg.com/news/newslet...
BREAKING: Apple quietly gave hardware chief John Ternus oversight of the company’s hardware and software design teams at the end of last year, marking the first evidence he is being groomed for the eventual Apple CEO role. www.bloomberg.com/news/article...
Apple Expands Hardware Chief’s Role in Latest Sign of CEO Candidacy
Apple Inc. has expanded the job of hardware chief John Ternus to include design work, solidifying his status as a leading contender to eventually succeed Chief Executive Officer Tim Cook.
www.bloomberg.com
January 22, 2026 at 7:02 PM
BREAKING: Apple quietly gave hardware chief John Ternus oversight of the company’s hardware and software design teams at the end of last year, marking the first evidence he is being groomed for the eventual Apple CEO role. www.bloomberg.com/news/article...
BREAKING: Apple is overhauling Siri this fall in iOS 27 and macOS 27 and turning it into its first full-fledged chatbot, looking to fend off OpenAI’s ChatGPT and seriously compete in the generative AI space. www.bloomberg.com/news/article...
Apple to Revamp Siri as a Built-In iPhone, Mac Chatbot to Fend Off OpenAI
Apple Inc. plans to revamp Siri later this year by turning the digital assistant into the company’s first artificial intelligence chatbot, thrusting the iPhone maker into a generative AI race dominate...
www.bloomberg.com
January 21, 2026 at 7:49 PM
BREAKING: Apple is overhauling Siri this fall in iOS 27 and macOS 27 and turning it into its first full-fledged chatbot, looking to fend off OpenAI’s ChatGPT and seriously compete in the generative AI space. www.bloomberg.com/news/article...
Apple chips chief Johny Srouji to his division this morning: “I love my team, and I love my job at Apple, and I don’t plan on leaving anytime soon.” www.bloomberg.com/news/article...
December 8, 2025 at 4:17 PM
Apple chips chief Johny Srouji to his division this morning: “I love my team, and I love my job at Apple, and I don’t plan on leaving anytime soon.” www.bloomberg.com/news/article...
An in-depth look at Apple’s executive and engineering exodus, with several Cook direct reports leaving and the company’s engineering ranks losing talent to OpenAI, Meta and a slew of startups. www.bloomberg.com/news/article...
December 6, 2025 at 5:14 PM
An in-depth look at Apple’s executive and engineering exodus, with several Cook direct reports leaving and the company’s engineering ranks losing talent to OpenAI, Meta and a slew of startups. www.bloomberg.com/news/article...
BREAKING: Apple’s chip chief Johny Srouji informed CEO Tim Cook he is seriously considering leaving the company and would likely continue his career elsewhere rather than retire. Apple is urgently pushing to keep him. He remains at least for now. www.bloomberg.com/news/article...
Apple Rocked by Executive Departures, With Chip Chief at Risk of Leaving Next
Apple Inc., long the model of stability in Silicon Valley, is suddenly undergoing its biggest personnel shake-up in decades, with senior executives and key engineers both hitting the exits.
www.bloomberg.com
December 6, 2025 at 5:10 PM
BREAKING: Apple’s chip chief Johny Srouji informed CEO Tim Cook he is seriously considering leaving the company and would likely continue his career elsewhere rather than retire. Apple is urgently pushing to keep him. He remains at least for now. www.bloomberg.com/news/article...
BREAKING NEWS: Apple’s top design executive Alan Dye is leaving the iPhone maker to become the Chief Design Officer at Meta in a blockbuster coup for the social networking giant and big loss for Apple. www.bloomberg.com/news/article...
Apple Design Executive Alan Dye Poached by Meta in Major Coup
Meta Platforms Inc. has poached Apple Inc.’s most prominent design executive in a major coup that underscores a push by the social networking giant into AI-equipped consumer devices.
www.bloomberg.com
December 3, 2025 at 7:35 PM
BREAKING NEWS: Apple’s top design executive Alan Dye is leaving the iPhone maker to become the Chief Design Officer at Meta in a blockbuster coup for the social networking giant and big loss for Apple. www.bloomberg.com/news/article...
NEW: Apple lays off several dozen employees across its sales division who are focused on selling to enterprises, government agencies and schools. The rare job cuts took place this month. www.bloomberg.com/news/article...
Apple Cuts Jobs Across Its Sales Organization in Rare Layoff
Apple Inc. has eliminated dozens of sales roles in a bid to streamline the way it offers products to businesses, schools and governments, marking a rare layoff for the iPhone maker.
www.bloomberg.com
November 24, 2025 at 10:00 PM
NEW: Apple lays off several dozen employees across its sales division who are focused on selling to enterprises, government agencies and schools. The rare job cuts took place this month. www.bloomberg.com/news/article...
OpenAI’s new hardware division built around Jony Ive’s secretive startup has ramped up hiring of Apple engineers. The group has brought on about 40 new engineers in the last month or so, with many of them coming from Apple’s hardware group. Details here: www.bloomberg.com/news/newslet...
Apple iOS 27 to Be No-Frills ‘Snow Leopard’ Update, Other Than New AI
Apple’s next major iPhone software update — iOS 27 — will have two major elements: quality improvements and artificial intelligence features. Also: The report on Tim Cook’s imminent departure as CEO i...
www.bloomberg.com
November 23, 2025 at 1:17 PM
OpenAI’s new hardware division built around Jony Ive’s secretive startup has ramped up hiring of Apple engineers. The group has brought on about 40 new engineers in the last month or so, with many of them coming from Apple’s hardware group. Details here: www.bloomberg.com/news/newslet...
Apple CEO Tim Cook isn’t retiring imminently, with recent reports on him stepping down in the first half of next year simply being premature. Here are the facts in the latest Power On: www.bloomberg.com/news/newslet...
Apple iOS 27 to Be No-Frills ‘Snow Leopard’ Update, Other Than New AI
Apple’s next major iPhone software update — iOS 27 — will have two major elements: quality improvements and artificial intelligence features. Also: The report on Tim Cook’s imminent departure as CEO i...
www.bloomberg.com
November 23, 2025 at 1:12 PM
Apple CEO Tim Cook isn’t retiring imminently, with recent reports on him stepping down in the first half of next year simply being premature. Here are the facts in the latest Power On: www.bloomberg.com/news/newslet...
Power On: After the iOS 26 overhaul, Apple’s plan for iOS 27 is a Snow Leopard-like year with a major focus on quality versus new features. But there’s one big exception: a lot more AI. Details here — www.bloomberg.com/news/newslet...
Apple iOS 27 to Be No-Frills ‘Snow Leopard’ Update, Other Than New AI
Apple’s next major iPhone software update — iOS 27 — will have two major elements: quality improvements and artificial intelligence features. Also: The report on Tim Cook’s imminent departure as CEO i...
www.bloomberg.com
November 23, 2025 at 1:03 PM
Power On: After the iOS 26 overhaul, Apple’s plan for iOS 27 is a Snow Leopard-like year with a major focus on quality versus new features. But there’s one big exception: a lot more AI. Details here — www.bloomberg.com/news/newslet...
NEW: The rising Apple designer who introduced the iPhone Air during the company’s September keynote and worked on the device has left for an AI startup. www.bloomberg.com/news/article...
The Apple Designer Who Introduced the iPhone Air Leaves the Company
The Apple Inc. designer who helped develop the iPhone Air — and even starred in its introduction video — has left, marking the latest setback for the company’s design group.
www.bloomberg.com
November 17, 2025 at 11:55 PM
NEW: The rising Apple designer who introduced the iPhone Air during the company’s September keynote and worked on the device has left for an AI startup. www.bloomberg.com/news/article...
Reposted by Mark Gurman
Power On: Apple’s iPhone is getting its biggest makeover yet — both to its features and release schedule. Here’s what’s happening to the company’s flagship product. www.bloomberg.com/news/newslet...
Apple’s iPhone Overhaul Will Reduce Its Reliance on Annual Fall Spectacle
Apple’s iPhone is getting its biggest makeover yet — both to its features and release schedule. Here’s what’s happening to the company’s flagship product. Also: The Mac Pro is on the back burner, and ...
www.bloomberg.com
November 16, 2025 at 3:33 PM
Power On: Apple’s iPhone is getting its biggest makeover yet — both to its features and release schedule. Here’s what’s happening to the company’s flagship product. www.bloomberg.com/news/newslet...