you don’t have an offer.
You have a scavenger hunt.
you don’t have an offer.
You have a scavenger hunt.
you need to stop leaking the good ones by sounding like every other automaton with a CTA
you need to stop leaking the good ones by sounding like every other automaton with a CTA
you vs. AI bots vs. ad fatigue vs. people who want a refund on their dopamine
you vs. AI bots vs. ad fatigue vs. people who want a refund on their dopamine
Now I see it for what it is: Fear of being irrelevant.
Now I see it for what it is: Fear of being irrelevant.
nobody believes in them, but they still keep showing up in your inbox at 3am whispering “hey, quick q?"
nobody believes in them, but they still keep showing up in your inbox at 3am whispering “hey, quick q?"
or worse if you don’t.
or worse if you don’t.
incredibly resourceful, nocturnal, constantly breaking into shit they shouldn’t
and somehow always one step away from a full-on trash fire
incredibly resourceful, nocturnal, constantly breaking into shit they shouldn’t
and somehow always one step away from a full-on trash fire
start as a golden retriever (“I just want to help!!”)
become a possum (frozen, dead-eyed, pretending to rest)
graduate to housecat (only move when it serves you)
start as a golden retriever (“I just want to help!!”)
become a possum (frozen, dead-eyed, pretending to rest)
graduate to housecat (only move when it serves you)
now it’s about sounding competent enough that people don’t assume you're just another AI sock puppet
now it’s about sounding competent enough that people don’t assume you're just another AI sock puppet
your audience just doesn’t believe you’re real, and honestly? neither do you
your audience just doesn’t believe you’re real, and honestly? neither do you
you just keep writing like you’re trying to win a poetry contest at a B2B funeral
you just keep writing like you’re trying to win a poetry contest at a B2B funeral
it means you remove yourself fast enough that your team doesn’t start copying your worst habits
it means you remove yourself fast enough that your team doesn’t start copying your worst habits