Marco Rola
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marcorola.bsky.social
Marco Rola
@marcorola.bsky.social
Senior content manager | Content strategy | SaaS, Web3, iGaming, Aviation... and a few more | I write, read, and rock | Leaving a bit of humour and positivity wherever I go | Dad to I., 7.
5 months on after launching a new #crypto news website, we're seeing traction, community-building, and interest on the most human pieces we craft.

AI plays a part, but it's not the cornerstone of our strategy.

Over the coming months, we'll focus more on the local feel and human connection.
August 2, 2025 at 10:11 AM
What will stop @bsky.app from turning into X?

There's a great case for #Web3 amid it all, but the most crucial factor?

You.

Read it here:
www.linkedin.com/posts/marcor...

#contentstrategy #socialmedia
Marco Rola on LinkedIn: Marco Rola (@marcorola.bsky.social)
What will stop Bluesky from turning into X? I'm seriously asking. I thought about what led me to cancel my X account and opt for bsky.app…
www.linkedin.com
February 17, 2025 at 10:27 AM
Your traffic is dying?

What have you been doing differently in the past 6-12 months?

Here's my take on it:

www.linkedin.com/posts/marcor...

#contentmanagement #contentmarketing #contentstrategy
Marco Rola on LinkedIn: #contentmanagement #contentstrategy #remotework #ai
"Our traffic is dying." So what? I mean, what have you done in the past six, twelve months, that is groundbreaking, distinctive, and aimed at meeting today's…
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February 17, 2025 at 10:25 AM
Do you use your "years of experience" as shameless advertising?

I know many #contentwriters do, and they often try to sell me their #marketing services with that opening line.

Does it matter that much? Perhaps not, and here's why:

www.linkedin.com/posts/marcor...
Marco Rola on LinkedIn: #contentmanagement #contentstrategy #remotework #ai
I know we sometimes mention how "experienced" and "old" we are in our game. It's a bit of shameless advertising in the search for added credibility. But you…
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February 14, 2025 at 12:04 PM
The global soap opera.

Every day, while living in this old, peaceful Western European Nation, I "have to" see the POTUS soap opera live on TV.

I'm nearly 44, and sadden by the future we created, and by the decisions we let others take FOR us.

Do better. It's easy, trust me.

#world
February 14, 2025 at 10:50 AM
Are you a #contentwriter, #contentmanager or an overall #marketing professional?

What are you doing to keep ahead of the curve? Or, at least, not losing too much sleep? 😅

I share a few thoughts on skilling up in a world where AI is going nowhere.

Read it here:

www.linkedin.com/posts/marcor...
Marco Rola on LinkedIn: #contentmanagement #contentstrategy #remotework #ai
I'm a geek at heart. Lately, I've been working off-hours to implement further AI solutions into what I've "always done". The first lecture our Management…
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February 14, 2025 at 10:43 AM
Where will your #business find value next?

Content marketing always needs a hedge. We're developing and implementing the new #AI workflows, but also merging them with genuine, human content.

Why?

Read it here: www.linkedin.com/posts/marcor...

#contentmarketing #contentmanagement #worfklow
Marco Rola on LinkedIn: #contentmanagement #contentstrategy #remotework #ai
Where will we find value next? Hyper-personalization, for starters. But, simultaneously, there's still some hope, while we invite AI to take over planning…
www.linkedin.com
February 13, 2025 at 9:47 AM
A few tips on remaining relevant in content marketing in 2025.

Work to overcome the general feeling that the world is a darker place. Your effort, your #content, and your company can champion positive action.

It's an opportunity everyone's eager for.

Read it here: www.linkedin.com/posts/marcor...
Marco Rola on LinkedIn: #igaming #contenmanagement #contentstrategy #remotework
Working in content marketing in 2025 requires you to take some time away from work to... work. Before you start throwing stones, you work-life balance…
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February 10, 2025 at 10:01 AM
I've been on Facebook since 2008. On Twitter and Insta for years, too.

Earlier this year, I suspended my accounts.

The result? A lot more productive, happier, and relaxed. Truth is, if people care about you, they'll find ways to get in touch.

Mainstream #SM does nothing for your wellbeing.
February 10, 2025 at 9:33 AM
Today's mission:

From internal linking audit to implementation. Time allowing, I want to build an AI agent to complete these tasks in seconds.

Later on, compliance changes.

What's on your plate this bright Monday?

Let's connect: www.linkedin.com/in/marcorola/

* Ignore the pic 😅 #FAIL
Marco Rola - iGaming.com | LinkedIn
About Me: I'm a senior content manager with over a decade of experience crafting… · Experience: iGaming.com · Education: Universidade do Algarve · Location: Lisbon · 500+ connections on LinkedIn....
www.linkedin.com
February 10, 2025 at 9:28 AM
I keep helping create no-BS #content for companies who value a human, and most importantly, ethical approach to inspire positive action.

Perhaps a paradox?

But truth be told, not all businesses need to manipulate their audience. Some have more than enough value to lead change.
February 10, 2025 at 9:23 AM
Content managers are always scared of becoming obsolete.

Everyone is, but we tend to be in the front line of #marketing departments. Therefore, there's some extra anxiety.

Keep asking yourself:

- What new tools are out?
- How can they optimize our processes?
- What can we achieve by using them?
February 10, 2025 at 9:18 AM
Can #AI find the best candidates in a hiring process?

I can see two mistakes that jeopardise it, along with the personality traits most companies fail to identify.

Read it here:

www.linkedin.com/posts/marcor...

#contentstrategy #contentmanagement #contentmarketing #hr #business
Marco Rola on LinkedIn: #igaming #contenmanagement #contentstrategy #remotework
You're not perfect. Your CV is not perfect. Your work will not be perfect. I have several friends working in talent aquisition. Nowadays, most of them tell me…
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February 6, 2025 at 9:35 AM
Are #travel businesses taking on content marketing's latest trends?

As someone who worked in the field, only a few are, while others are still stuck in the past.

It's easier to fix than you might think.

Read it here:

www.linkedin.com/posts/marcor...

#contentstrategy #tourism #hotels #aviation
Marco Rola on LinkedIn: #marketing #travel #igaming #contenmanagement #contentstrategy #remotework
I started my university degree and early career in the travel industry. Having #Marketing as the main field of study, we were prepared to help these…
www.linkedin.com
February 6, 2025 at 9:20 AM
When your #content performance metrics tell a story, are you listening?

You're getting tons of impressions, decent traffic, but where are the conversions? 🙃

Let's fix that.

Read it here:

www.linkedin.com/posts/marcor...

#contentmanagement #contentmarketing #contentstrategy
Marco Rola on LinkedIn: #igaming #contenmanagement #contentstrategy #remotework
When performance metrics tell a story, are you listening? As content managers, we're faced with an interesting challenge: tons of impressions, decent traffic,…
www.linkedin.com
February 6, 2025 at 9:18 AM
What Web2 content strategies can help boost #Web3?

I share my humble opinion on LinkedIn to help you understand what you can carry across to improve visibility, conversions, and adoption.

Time to start?

#contentstrategy #marketing #contentmarketing

www.linkedin.com/posts/marcor...
Marco Rola on LinkedIn: #web3 #igaming #contenmanagement #contentstrategy #remotework
Web3 can use many of Web2's content strategies. You're already disrupting industries, but let’s be clear: most projects struggle to get any visibility outside…
www.linkedin.com
February 4, 2025 at 11:20 AM
Remember this simple concept:

A true leader takes responsibility at every opportunity. They never point fingers and shift blame.

When it's up to you to decide who's leading, keep that idea at heart. You might just be surprised with the result.
January 31, 2025 at 9:54 AM
You're struggling, they're struggling, everyone's struggling. 😅

Content management in 2025 isn't what it was in 2023. It's crazy how fast things are moving.

I pick up the top 5 challenges in #contentmanagement and how to stay ahead of the curve.

Read it here: www.linkedin.com/posts/marcor...
Marco Rola on LinkedIn: #ai #seo #igaming #contenmanagement #contentstrategy #remotework
A Content Manager’s Survival Guide for 2025 The role of a content manager is ever-evolving, ever-challenging, and it's only natural we reflect on our value in…
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January 31, 2025 at 9:50 AM
How is search changing in the era of #AI?

Is your #SEO up to the challenge of hyper-personalization?

Here's my take on the changes we're witnessing in search across #contentmarketing, and how to adapt today.

From #Web3 to #iGaming, and more.

Read it here: www.linkedin.com/posts/marcor...
Marco Rola on LinkedIn: #web3 #igaming #contenmanagement #contentstrategy #remotework
No AI demise for content jobs. No DeepSeek. No NVIDIA tanking. No BTC price action. Today, let's chat about the future of online search. Conversational and…
www.linkedin.com
January 31, 2025 at 9:48 AM
It's important to keep your domains updated, just as much - or more - as it is to create fresh content.

However, the resource management for such tasks is often forgotten in your content strategy.

Here's why it matters:

#contentmanagement #contentstrategy #contentmarketing
Marco Rola on LinkedIn: #igaming #contenmanagement #contentstrategy #remotework
Other than a solid content strategy, you should also consider how you'll manage the domains you own. Keeping everything up-to-date is a challenge. That's a…
www.linkedin.com
January 23, 2025 at 10:17 AM
@bsky.app and X might seem similar, but there's more to it than most users can tell.

I've shared my one-man opinion (and an opinion is only that much) on its differences and noticed X hits went up 10x in early December.

I'd love to help make Bluesky far more competitive.

Read here:
Marco Rola on LinkedIn: #decentralized #igaming #contenmanagement #contentstrategy #remotework
What does this tell us? First of all, take it with a considerable pinch of salt in terms of the "free" stats vs current ones, as they somewhat diverge, but…
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January 22, 2025 at 10:58 AM
And today, we reduce our #contentmarketing team costs to a bare minimum and estimate their impact.

These estimates can help a #business understand the inherent costs of their digital marketing efforts, as these are rarely clear.

I'd expect decent results considering the investment.

Read here:
Marco Rola on LinkedIn: #igaming #contenmanagement #contentstrategy #remotework
Yesterday we talked about size and costs for top businesses and their content marketing efforts. Some solutions presented in the comments were great, mainly…
www.linkedin.com
January 22, 2025 at 10:36 AM
Today, I help you navigate 2025's most relevant challenges to your current content strategy.

Google algo changes, AI-gen content, economic downturn. Ways to mitigate and push forward.

Feel free to connect/follow, as I'd love to learn from your side as well.

#contentmanagement #contentstrategy #AI
Marco Rola on LinkedIn: #igaming #contenmanagement #contentstrategy #remotework
Let's talk about Elon, then. Just kidding! Here are three challenges you're likely facing across your content strategy, and strategies to mitigate them. 1…
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January 21, 2025 at 9:34 AM
Rain, fog, cold in what is often known as a sunny land: #Portugal.

If that doesn't shout Blue Monday, I don't know what does.

A great time to check out those Caribbean deals. Anyone?

#travel #funbluemonday
January 20, 2025 at 1:34 PM
Reposted by Marco Rola
NEW: What does Elon Musk really want?

www.youtube.com/watch?v=wPoX...
What does Elon Musk want?
YouTube video by Garys Economics
www.youtube.com
January 19, 2025 at 1:30 PM