Budget: 🐴
Expectation: 🦄
Budget: 🐴
Expectation: 🦄
If you make a potential client laugh, they’ll like you.
If they like you, they’ll be more likely to work with you.
If you make a potential client laugh, they’ll like you.
If they like you, they’ll be more likely to work with you.
Always remember this as you do cold outreach.
Always remember this as you do cold outreach.
- This is my service
- This is what it does
- This is why it's good
Good Marketing Copy:
- This is what you're facing
- This is how I can help you solve that
- This is what differentiates me
- This is why thisservice is right for you
- This is my guarantee
- This is my service
- This is what it does
- This is why it's good
Good Marketing Copy:
- This is what you're facing
- This is how I can help you solve that
- This is what differentiates me
- This is why thisservice is right for you
- This is my guarantee
Clients want to know who you are.
Clients want to know who you are.
You can scale it later.
You can scale it later.
It encompasses community, stories, experiences, connection, trust, and so much more.
It encompasses community, stories, experiences, connection, trust, and so much more.
They polish.
They cut ruthlessly.
They know that the first draft is only a jumping-off point.
Same with marketing.
They polish.
They cut ruthlessly.
They know that the first draft is only a jumping-off point.
Same with marketing.
Paid advertising is a tactic.
Copywriting and creatives are the tools.
You can’t just execute tactics.
If you want to win, you need a strategy.
Paid advertising is a tactic.
Copywriting and creatives are the tools.
You can’t just execute tactics.
If you want to win, you need a strategy.
Learn to write.
Learn to write.
Today.
Just for you.
No one else.
Start there.
Today.
Just for you.
No one else.
Start there.
Taking something complicated and making it simple.
Taking something complicated and making it simple.
1. Age
2. Gender
3. Location
4. Income
5. Top fears
6. Top paint points
7. Top desires
8. Desired transformation
9. Solutions they might have tried
10. Why your solution is different
This is the foundation of good marketing.
1. Age
2. Gender
3. Location
4. Income
5. Top fears
6. Top paint points
7. Top desires
8. Desired transformation
9. Solutions they might have tried
10. Why your solution is different
This is the foundation of good marketing.
If you can't quickly and effectively convey trust you'll miss out on conversions, either on the call or online.
Social proof is proven to speed-up the trust-building process to convert warm traffic into hot leads.
If you can't quickly and effectively convey trust you'll miss out on conversions, either on the call or online.
Social proof is proven to speed-up the trust-building process to convert warm traffic into hot leads.