Mak | Effective Social Media Marketing
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makpastrana.bsky.social
Mak | Effective Social Media Marketing
@makpastrana.bsky.social
Top rated digital marketing consultant. I help service and personal brands get 2X leads from social media without the hassle. Building rntble.com
People underestimate the amount of mental energy it takes to launch your own business.
November 12, 2025 at 3:28 PM
Embrace writing as a lifestyle and you’ll never see it as a chore.
November 11, 2025 at 11:55 AM
Low-ball Clients

Budget: 🐴
Expectation: 🦄
November 10, 2025 at 3:28 PM
Interacting with a touch of humor is underrated.

If you make a potential client laugh, they’ll like you.

If they like you, they’ll be more likely to work with you.
November 9, 2025 at 11:55 AM
You could be one client away from changing your life.

Always remember this as you do cold outreach.
November 8, 2025 at 11:55 AM
Bad Marketing Copy:

- This is my service
- This is what it does
- This is why it's good

Good Marketing Copy:

- This is what you're facing
- This is how I can help you solve that
- This is what differentiates me
- This is why thisservice is right for you
- This is my guarantee
November 7, 2025 at 3:28 PM
Writing solidifies your thinking, so if you feel like you're forgetting most of what you learn, you should probably write more.
November 6, 2025 at 11:55 AM
Marketing and ads aren't enough anymore,

Clients want to know who you are.
November 5, 2025 at 3:28 PM
Hard truth: If you can’t figure out sales or marketing for your service company, then you’re not ready to hire someone else to do sales or marketing.
November 4, 2025 at 11:55 AM
Once you master marketing without making it look like marketing, you will never run out of leads.
November 3, 2025 at 3:28 PM
The one thing I’ve learned about marketing is that you need QUALITY reps. Technique matters.

You can scale it later.
November 2, 2025 at 11:55 AM
People underestimate the amount of mental energy it takes to write great copy.
November 1, 2025 at 11:55 AM
If your marketing sounds like marketing, it won't sell.
October 31, 2025 at 3:28 PM
Not writing every day doesn't make you any less of a writer. But writing as often as possible can make you a better writer.
October 30, 2025 at 11:55 AM
Your customer's opinion is the ONLy opinion that matters in marketing.
October 29, 2025 at 3:28 PM
Marketing is not just about advertising and algorithms.

It encompasses community, stories, experiences, connection, trust, and so much more.
October 28, 2025 at 11:55 AM
Great writing comes from the amount of time the writer agonizes over edits.

They polish.
They cut ruthlessly.
They know that the first draft is only a jumping-off point.

Same with marketing.
October 27, 2025 at 3:28 PM
Marketing is a game.

Paid advertising is a tactic.

Copywriting and creatives are the tools.

You can’t just execute tactics.

If you want to win, you need a strategy.
October 26, 2025 at 11:55 AM
People who need to write: founders, business owners, architects, engineers, designers, painters, contractors, musicians, filmmakers, creative directors, physical trainers, teachers, coaches.

Learn to write.
October 25, 2025 at 10:55 AM
Write something.

Today.

Just for you.

No one else.

Start there.
October 24, 2025 at 2:28 PM
Underrated freelance skill:

Taking something complicated and making it simple.
October 9, 2025 at 10:55 AM
You need to know your ideal client's:

1. Age
2. Gender
3. Location
4. Income
5. Top fears
6. Top paint points
7. Top desires
8. Desired transformation
9. Solutions they might have tried
10. Why your solution is different

This is the foundation of good marketing.
October 8, 2025 at 2:28 PM
Writing is the fastest way to expose the gaps in your thinking.
October 7, 2025 at 10:55 AM
Leads make purchasing decisions in a split second.

If you can't quickly and effectively convey trust you'll miss out on conversions, either on the call or online.

Social proof is proven to speed-up the trust-building process to convert warm traffic into hot leads.
October 6, 2025 at 2:28 PM
The best marketing strategy for your service business is just being consistent.
October 5, 2025 at 10:55 AM