@madtechmagazine.bsky.social
Eddie the Eagle meets Olympic nostalgia.
Readly launches its first-ever Winter Olympics retro series with the Evening Standard.
Readly launches its first-ever Winter Olympics retro series with the Evening Standard.
Readly Partners With Eddie the Eagle to Launch Winter Olympics Retro Series
Readly partners with Olympic legend Eddie the Eagle to launch a Winter Olympics retro series featuring iconic Evening Standard archive moments.
madtechmag.com
February 10, 2026 at 9:07 AM
Eddie the Eagle meets Olympic nostalgia.
Readly launches its first-ever Winter Olympics retro series with the Evening Standard.
Readly launches its first-ever Winter Olympics retro series with the Evening Standard.
Winter isn’t meant to be spent indoors.
Corona Cero and Britain’s Winter Olympians invite the nation to reconnect with nature in ‘Dear Nature’.
Corona Cero and Britain’s Winter Olympians invite the nation to reconnect with nature in ‘Dear Nature’.
Corona Cero and Winter Olympians Call Britain Out of Winter Hibernation in ‘Dear Nature’
Corona Cero teams up with Britain’s Winter Olympians in ‘Dear Nature’, a poetic campaign encouraging the nation to reconnect with nature during winter hibernation.
madtechmag.com
February 9, 2026 at 9:55 AM
Winter isn’t meant to be spent indoors.
Corona Cero and Britain’s Winter Olympians invite the nation to reconnect with nature in ‘Dear Nature’.
Corona Cero and Britain’s Winter Olympians invite the nation to reconnect with nature in ‘Dear Nature’.
AI confidence is at an all time high.
So are sovereignty and data risks.
VivaTech’s 2026 Confidence Barometer reveals the paradox shaping the future of tech adoption.
So are sovereignty and data risks.
VivaTech’s 2026 Confidence Barometer reveals the paradox shaping the future of tech adoption.
VivaTech Confidence Barometer 2026 Reveals a Tech World Torn Between Trust and Control
VivaTech’s 2026 Confidence Barometer reveals strong executive trust in AI and rising investment in cybersecurity alongside growing concerns over sovereignty and data risk.
madtechmag.com
February 9, 2026 at 9:04 AM
AI confidence is at an all time high.
So are sovereignty and data risks.
VivaTech’s 2026 Confidence Barometer reveals the paradox shaping the future of tech adoption.
So are sovereignty and data risks.
VivaTech’s 2026 Confidence Barometer reveals the paradox shaping the future of tech adoption.
Crying cafés. Rent-a-friends. Professional cuddling.
These “weird” businesses aren’t gimmicks; they’re signals of where consumer demand is heading.
These “weird” businesses aren’t gimmicks; they’re signals of where consumer demand is heading.
Why the World’s ‘Weirdest’ Businesses Are Booming — and What Buyers Should Learn From Them
From crying cafés to rent-a-friend services, unconventional businesses are thriving worldwide by solving modern problems like loneliness, burnout and time scarcity.
madtechmag.com
February 6, 2026 at 8:53 AM
Crying cafés. Rent-a-friends. Professional cuddling.
These “weird” businesses aren’t gimmicks; they’re signals of where consumer demand is heading.
These “weird” businesses aren’t gimmicks; they’re signals of where consumer demand is heading.
What does it take to prove a memory app actually works? 🎢
A Guinness World Record. On a rollercoaster.
Here’s how memoryOS stress-tested learning...literally.
A Guinness World Record. On a rollercoaster.
Here’s how memoryOS stress-tested learning...literally.
EdTech Founder Breaks Guinness Record to Prove Memory Training Works Under Extreme Stress
A memoryOS co-founder and two-time World Memory Champion set a Guinness World Record by recalling 47 capital cities in one minute on a rollercoaster—proving that memory training works even under extreme stress.
madtechmag.com
February 4, 2026 at 8:44 AM
What does it take to prove a memory app actually works? 🎢
A Guinness World Record. On a rollercoaster.
Here’s how memoryOS stress-tested learning...literally.
A Guinness World Record. On a rollercoaster.
Here’s how memoryOS stress-tested learning...literally.
YouGov Releases Best Brand Rankings 2026, Revealing the Strongest Brands in the US and Worldwide
YouGov Releases Best Brand Rankings 2026, Revealing the Strongest Brands in the US and Worldwide
YouGov has released its Best Brand Rankings 2026, highlighting the top 50 global brands and the strongest performers in the US.
madtechmag.com
February 3, 2026 at 8:24 AM
YouGov Releases Best Brand Rankings 2026, Revealing the Strongest Brands in the US and Worldwide
Omnicom Media UK Appoints Stevie Johnson as Head of Creo to Lead Influencer Marketing
Omnicom Media UK Appoints Stevie Johnson as Head of Creo to Lead Influencer Marketing
Omnicom Media UK has appointed Stevie Johnson as Head of Creo, strengthening its influencer marketing capabilities across UK agencies.
madtechmag.com
February 2, 2026 at 3:15 PM
Omnicom Media UK Appoints Stevie Johnson as Head of Creo to Lead Influencer Marketing
AI voice that actually gets into production ☎️🤖
CommBox’s new Era AI Voice automates up to 60% of calls end-to-end, plugs into existing systems, and keeps humans in control — delivering real business impact, fast.
CommBox’s new Era AI Voice automates up to 60% of calls end-to-end, plugs into existing systems, and keeps humans in control — delivering real business impact, fast.
CommBox Launches Era AI Voice to Automate Enterprise Calls End-to-End
CommBox introduces Era AI Voice, an enterprise-grade AI voice agent that automates customer conversations end-to-end, integrates with core systems, and delivers fast, measurable business impact.
madtechmag.com
February 2, 2026 at 11:19 AM
AI voice that actually gets into production ☎️🤖
CommBox’s new Era AI Voice automates up to 60% of calls end-to-end, plugs into existing systems, and keeps humans in control — delivering real business impact, fast.
CommBox’s new Era AI Voice automates up to 60% of calls end-to-end, plugs into existing systems, and keeps humans in control — delivering real business impact, fast.
📌 “Serious people are annoying… except when they’re your insurer.”
Allianz France leans into its trademark seriousness in a playful new campaign with Buzzman, showing that the very traits that irritate in daily life become a huge asset when protecting what matters.
Allianz France leans into its trademark seriousness in a playful new campaign with Buzzman, showing that the very traits that irritate in daily life become a huge asset when protecting what matters.
SERIOUS PEOPLE ARE ANNOYING.EXCEPT WHEN IT COMES FROM ALLIANZ.
Allianz France flips its “overly serious” reputation on its head with a playful, self-deprecating campaign. Launching across TV, OLV, social, and OOH, the campaign shows how seriousness can be annoying—except when it comes from your insurer.
madtechmag.com
February 2, 2026 at 8:30 AM
📌 “Serious people are annoying… except when they’re your insurer.”
Allianz France leans into its trademark seriousness in a playful new campaign with Buzzman, showing that the very traits that irritate in daily life become a huge asset when protecting what matters.
Allianz France leans into its trademark seriousness in a playful new campaign with Buzzman, showing that the very traits that irritate in daily life become a huge asset when protecting what matters.
🏡 Smart homes are becoming the norm!
62% of homeowners predict connected tech will be essential by 2030. Energy savings, convenience, and safety are top motivators — with smart dehumidifiers, robot vacuums, and TVs leading the pack.
Future-ready homes aren’t just about gadgets; they’re about inte
62% of homeowners predict connected tech will be essential by 2030. Energy savings, convenience, and safety are top motivators — with smart dehumidifiers, robot vacuums, and TVs leading the pack.
Future-ready homes aren’t just about gadgets; they’re about inte
Two-Thirds of Homeowners Predict Smart Tech Will Be Essential by 2030
62% of homeowners say smart technology will be essential in every home by 2030, with energy efficiency, convenience, and cost savings driving adoption. Top searched devices include smart dehumidifiers, TVs, and robot vacuums.
madtechmag.com
January 30, 2026 at 8:21 AM
🏡 Smart homes are becoming the norm!
62% of homeowners predict connected tech will be essential by 2030. Energy savings, convenience, and safety are top motivators — with smart dehumidifiers, robot vacuums, and TVs leading the pack.
Future-ready homes aren’t just about gadgets; they’re about inte
62% of homeowners predict connected tech will be essential by 2030. Energy savings, convenience, and safety are top motivators — with smart dehumidifiers, robot vacuums, and TVs leading the pack.
Future-ready homes aren’t just about gadgets; they’re about inte
Right message. Right moment. Right mindset 🧠✨
Azerion’s new Mind Map helps brands reach consumers when they’re most receptive — using mindset-based targeting to turn reach into real engagement across channels.
Azerion’s new Mind Map helps brands reach consumers when they’re most receptive — using mindset-based targeting to turn reach into real engagement across channels.
Azerion Launches Mind Map to Target Consumers When They’re Most Receptive to Ads
Azerion’s new Mind Map planning tool helps advertisers reach audiences based on mindset, identifying when consumers are most cognitively and emotionally receptive to brand messages.
madtechmag.com
January 28, 2026 at 9:00 AM
Right message. Right moment. Right mindset 🧠✨
Azerion’s new Mind Map helps brands reach consumers when they’re most receptive — using mindset-based targeting to turn reach into real engagement across channels.
Azerion’s new Mind Map helps brands reach consumers when they’re most receptive — using mindset-based targeting to turn reach into real engagement across channels.
Mediaocean, 2026 Advertising Outlook, AI in advertising, generative AI marketing, ad tech orchestration, cross-channel advertising, omnichannel marketing, CTV investment, digital media trends
Mediaocean’s 2026 Advertising Outlook Reveals AI’s Rise — and the Execution Gap Holding Marketers Back
Mediaocean’s 2026 Advertising Outlook shows AI moving from experimentation to execution, while fragmented systems continue to slow progress across planning, activation, and measurement.
madtechmag.com
January 27, 2026 at 11:11 AM
Mediaocean, 2026 Advertising Outlook, AI in advertising, generative AI marketing, ad tech orchestration, cross-channel advertising, omnichannel marketing, CTV investment, digital media trends
Influencer marketing’s carbon footprint has gone largely unmeasured — until now 🌍
The Wilful Group has launched ecosphere, a first-of-its-kind initiative helping brands and creators measure and reduce the environmental impact of creator-led campaigns, without compromising creativity.
The Wilful Group has launched ecosphere, a first-of-its-kind initiative helping brands and creators measure and reduce the environmental impact of creator-led campaigns, without compromising creativity.
The Wilful Group Launches Ecosphere to Measure and Cut the Carbon Impact of Influencer Marketing
Ecosphere is a new, first-of-its-kind initiative helping brands and creators measure and reduce the environmental impact of influencer marketing within Scope 3 emissions.
madtechmag.com
January 23, 2026 at 11:23 AM
Influencer marketing’s carbon footprint has gone largely unmeasured — until now 🌍
The Wilful Group has launched ecosphere, a first-of-its-kind initiative helping brands and creators measure and reduce the environmental impact of creator-led campaigns, without compromising creativity.
The Wilful Group has launched ecosphere, a first-of-its-kind initiative helping brands and creators measure and reduce the environmental impact of creator-led campaigns, without compromising creativity.
Scotland’s search for the next marketing industry leaders helps retain talent in Scotland
The Marketing Society Scotland opens entries for the 2026 Star Awards, spotlighting emerging talent shaping the future of Scotland’s marketing industry.
The Marketing Society Scotland opens entries for the 2026 Star Awards, spotlighting emerging talent shaping the future of Scotland’s marketing industry.
Scotland’s search for the next marketing industry leaders helps retain talent in Scotland
The Marketing Society Scotland opens entries for the 2026 Star Awards, spotlighting emerging talent shaping the future of Scotland’s marketing industry.
madtechmag.com
January 23, 2026 at 8:35 AM
Scotland’s search for the next marketing industry leaders helps retain talent in Scotland
The Marketing Society Scotland opens entries for the 2026 Star Awards, spotlighting emerging talent shaping the future of Scotland’s marketing industry.
The Marketing Society Scotland opens entries for the 2026 Star Awards, spotlighting emerging talent shaping the future of Scotland’s marketing industry.
AI agents are coming for commerce.
Only 27% of retailers are ready.
New data from Patchworks reveals a growing gap between AI ambition and retail reality.
Only 27% of retailers are ready.
New data from Patchworks reveals a growing gap between AI ambition and retail reality.
Just One in Four Retailers Are Ready for AI-Driven Commerce, Patchworks Study Finds
New research from Patchworks reveals that only 27% of UK retailers have the connected, scalable technology required to support AI-driven and agentic commerce, despite rising AI investment across the sector.
madtechmag.com
January 21, 2026 at 8:11 AM
AI agents are coming for commerce.
Only 27% of retailers are ready.
New data from Patchworks reveals a growing gap between AI ambition and retail reality.
Only 27% of retailers are ready.
New data from Patchworks reveals a growing gap between AI ambition and retail reality.
How AI will rewrite marketing in 2026
AI is set to rewrite marketing in 2026, reshaping discovery, trust, advertising and eCommerce as assistants become the primary gateway to brands.
AI is set to rewrite marketing in 2026, reshaping discovery, trust, advertising and eCommerce as assistants become the primary gateway to brands.
How AI will rewrite marketing in 2026
AI is set to rewrite marketing in 2026, reshaping discovery, trust, advertising and eCommerce as assistants become the primary gateway to brands.
madtechmag.com
January 19, 2026 at 8:18 AM
How AI will rewrite marketing in 2026
AI is set to rewrite marketing in 2026, reshaping discovery, trust, advertising and eCommerce as assistants become the primary gateway to brands.
AI is set to rewrite marketing in 2026, reshaping discovery, trust, advertising and eCommerce as assistants become the primary gateway to brands.
A bar of chocolate. A missing chunk. A feeling of home. 🍫
Cadbury’s new ‘Homesick’ campaign from VCCP celebrates the small, imperfect gestures that matter most — reminding us that generosity isn’t about getting it right, but about making someone feel close, even from 6,000 miles away.
Cadbury’s new ‘Homesick’ campaign from VCCP celebrates the small, imperfect gestures that matter most — reminding us that generosity isn’t about getting it right, but about making someone feel close, even from 6,000 miles away.
Cadbury Celebrates Imperfect Acts of Generosity in Poignant ‘Homesick’ Campaign
Cadbury Dairy Milk unveils ‘Homesick’, a new VCCP campaign celebrating the small, imperfect gestures of generosity that bring us closer, even when we’re far from home.
madtechmag.com
January 16, 2026 at 10:03 AM
A bar of chocolate. A missing chunk. A feeling of home. 🍫
Cadbury’s new ‘Homesick’ campaign from VCCP celebrates the small, imperfect gestures that matter most — reminding us that generosity isn’t about getting it right, but about making someone feel close, even from 6,000 miles away.
Cadbury’s new ‘Homesick’ campaign from VCCP celebrates the small, imperfect gestures that matter most — reminding us that generosity isn’t about getting it right, but about making someone feel close, even from 6,000 miles away.
AI investment is booming — but confidence in getting it right is lagging behind.
New research from Tech Show London shows UK businesses spent an average of £75k on AI in 2025, yet many leaders still struggle with strategy, trust and execution. With experts warning that 2026 will be a make or break
New research from Tech Show London shows UK businesses spent an average of £75k on AI in 2025, yet many leaders still struggle with strategy, trust and execution. With experts warning that 2026 will be a make or break
AI bubble burst? New research suggests 2026 will be make or break year for business leaders
New research from Tech Show London reveals a widening gap between AI investment and strategic confidence, warning 2026 will be a make or break year for business leaders.
madtechmag.com
January 16, 2026 at 8:38 AM
AI investment is booming — but confidence in getting it right is lagging behind.
New research from Tech Show London shows UK businesses spent an average of £75k on AI in 2025, yet many leaders still struggle with strategy, trust and execution. With experts warning that 2026 will be a make or break
New research from Tech Show London shows UK businesses spent an average of £75k on AI in 2025, yet many leaders still struggle with strategy, trust and execution. With experts warning that 2026 will be a make or break
John Frieda is back — and it’s making confidence the headline.
The iconic haircare brand has unveiled a global relaunch and new platform, ‘Salon Attitude. Every Day.’, shifting the category conversation
The iconic haircare brand has unveiled a global relaunch and new platform, ‘Salon Attitude. Every Day.’, shifting the category conversation
John Frieda Relaunches Globally with Bold New ‘Salon Attitude. Every Day.’ Platform
John Frieda relaunches globally with ‘Salon Attitude. Every Day.’ — a bold new campaign by VCCP that puts confidence and everyday transformation at the heart of haircare.
madtechmag.com
January 14, 2026 at 8:31 AM
John Frieda is back — and it’s making confidence the headline.
The iconic haircare brand has unveiled a global relaunch and new platform, ‘Salon Attitude. Every Day.’, shifting the category conversation
The iconic haircare brand has unveiled a global relaunch and new platform, ‘Salon Attitude. Every Day.’, shifting the category conversation
CES 2026: Industry Leaders on What Comes Next for Advertising
At CES 2026, advertising leaders revealed how CTV, retail media and AI are shifting from hype to measurable performance, accountability and incrementality.
At CES 2026, advertising leaders revealed how CTV, retail media and AI are shifting from hype to measurable performance, accountability and incrementality.
CES 2026: Industry Leaders on What Comes Next for Advertising
At CES 2026, advertising leaders revealed how CTV, retail media and AI are shifting from hype to measurable performance, accountability and incrementality.
madtechmag.com
January 13, 2026 at 1:31 PM
CES 2026: Industry Leaders on What Comes Next for Advertising
At CES 2026, advertising leaders revealed how CTV, retail media and AI are shifting from hype to measurable performance, accountability and incrementality.
At CES 2026, advertising leaders revealed how CTV, retail media and AI are shifting from hype to measurable performance, accountability and incrementality.
Joint launches first campaign for Pilgrim’s Europe
Creative agency Joint launches its first campaign for Pilgrim’s Europe, introducing Richmond Veggie Tasty through playful DOOH and social.
Creative agency Joint launches its first campaign for Pilgrim’s Europe, introducing Richmond Veggie Tasty through playful DOOH and social.
Joint launches first campaign for Pilgrim’s Europe
Creative agency Joint launches its first campaign for Pilgrim’s Europe, introducing Richmond Veggie Tasty through playful DOOH and social.
madtechmag.com
January 13, 2026 at 1:12 PM
Joint launches first campaign for Pilgrim’s Europe
Creative agency Joint launches its first campaign for Pilgrim’s Europe, introducing Richmond Veggie Tasty through playful DOOH and social.
Creative agency Joint launches its first campaign for Pilgrim’s Europe, introducing Richmond Veggie Tasty through playful DOOH and social.
A meal should never be a gamble.
Allergen Alert has unveiled the first pocket-sized laboratory capable of detecting food allergens or gluten directly in a meal—anywhere, in minutes. Built on proven lab-grade technology, it gives people with food allergies greater confidence, and peace of mind.
Allergen Alert has unveiled the first pocket-sized laboratory capable of detecting food allergens or gluten directly in a meal—anywhere, in minutes. Built on proven lab-grade technology, it gives people with food allergies greater confidence, and peace of mind.
Allergen Alert Unveils Pocket-Sized Lab to Detect Food Allergens in Minutes
Allergen Alert introduces the first portable, pocket-sized lab that detects food allergens and gluten in minutes, offering safer, more inclusive dining.
madtechmag.com
January 7, 2026 at 10:14 AM
A meal should never be a gamble.
Allergen Alert has unveiled the first pocket-sized laboratory capable of detecting food allergens or gluten directly in a meal—anywhere, in minutes. Built on proven lab-grade technology, it gives people with food allergies greater confidence, and peace of mind.
Allergen Alert has unveiled the first pocket-sized laboratory capable of detecting food allergens or gluten directly in a meal—anywhere, in minutes. Built on proven lab-grade technology, it gives people with food allergies greater confidence, and peace of mind.
Universal Music Group and NVIDIA Partner to Reinvent Music Discovery With Responsible AI
Universal Music Group and NVIDIA announce a strategic collaboration to transform music discovery, fan engagement, and artist creation using responsible AI.
Universal Music Group and NVIDIA announce a strategic collaboration to transform music discovery, fan engagement, and artist creation using responsible AI.
Universal Music Group and NVIDIA Partner to Reinvent Music Discovery With Responsible AI
Universal Music Group and NVIDIA announce a strategic collaboration to transform music discovery, fan engagement, and artist creation using responsible AI.
madtechmag.com
January 7, 2026 at 10:09 AM
Universal Music Group and NVIDIA Partner to Reinvent Music Discovery With Responsible AI
Universal Music Group and NVIDIA announce a strategic collaboration to transform music discovery, fan engagement, and artist creation using responsible AI.
Universal Music Group and NVIDIA announce a strategic collaboration to transform music discovery, fan engagement, and artist creation using responsible AI.
Walled gardens promise scale and performance — but sustainable value depends on trust.
DoubleVerify’s 2025 Global Insights Report unpacks how consumers and marketers are engaging with the world’s most influential platforms.
DoubleVerify’s 2025 Global Insights Report unpacks how consumers and marketers are engaging with the world’s most influential platforms.
DoubleVerify’s 2025 Global Insights Report Reveals How Walled Gardens Are Reshaping Advertising and Trust
DoubleVerify’s 2025 Global Insights Report explores how consumers and marketers use walled gardens, revealing growing demand for transparency, trust and quality measurement across social platforms.
madtechmag.com
December 24, 2025 at 8:13 AM
Walled gardens promise scale and performance — but sustainable value depends on trust.
DoubleVerify’s 2025 Global Insights Report unpacks how consumers and marketers are engaging with the world’s most influential platforms.
DoubleVerify’s 2025 Global Insights Report unpacks how consumers and marketers are engaging with the world’s most influential platforms.
Value in loyalty is changing, fast. 💡
Points and discounts may bring people in, but experiences, personalisation and AI are what keep them coming back.
Attila Kecsmar, CEO of Antavo, explores what the next era of retail loyalty looks like — and why it’s becoming part of everyday life.
Points and discounts may bring people in, but experiences, personalisation and AI are what keep them coming back.
Attila Kecsmar, CEO of Antavo, explores what the next era of retail loyalty looks like — and why it’s becoming part of everyday life.
What Value Means Is Changing — And What It Means for Retail Loyalty
As loyalty programmes evolve beyond points and discounts, new research from Antavo shows how AI, personalisation and experiential rewards are reshaping what customers perceive as value — and what retailers must do next.
madtechmag.com
December 19, 2025 at 8:50 AM
Value in loyalty is changing, fast. 💡
Points and discounts may bring people in, but experiences, personalisation and AI are what keep them coming back.
Attila Kecsmar, CEO of Antavo, explores what the next era of retail loyalty looks like — and why it’s becoming part of everyday life.
Points and discounts may bring people in, but experiences, personalisation and AI are what keep them coming back.
Attila Kecsmar, CEO of Antavo, explores what the next era of retail loyalty looks like — and why it’s becoming part of everyday life.