Macau Mak
@macaukfmak.bsky.social
Assistant Professor, School of Journalism and Communication, CUHK
Political Communication / Media Effects / Multiplatform Use / Platform Affordances
Political Communication / Media Effects / Multiplatform Use / Platform Affordances
Using panel survey data collected before and after Elon Musk’s takeover, we ( @prowag.bsky.social @zeningduan.bsky.social Sijia Yang) find evidence of lagging resistance: users who view the takeover negatively intend to quit Twitter but do not (yet) reduce their actual use. 1/ shorturl.at/x3syg
To quit or not to quit Twitter? The interplay of identities, perceptions, and behavioral reactions to changing platform ownership
Elon Musk’s acquisition of Twitter (now ‘X’) raised concerns about its governance and functioning. Using this as a case study, we propose a framework to analyze the interplay of social identities, ...
shorturl.at
December 15, 2025 at 4:23 PM
Using panel survey data collected before and after Elon Musk’s takeover, we ( @prowag.bsky.social @zeningduan.bsky.social Sijia Yang) find evidence of lagging resistance: users who view the takeover negatively intend to quit Twitter but do not (yet) reduce their actual use. 1/ shorturl.at/x3syg
Reposted by Macau Mak
How did Twitter users react right after Elon Musk bought the social media site? @macaukfmak.bsky.social @zeningduan.bsky.social Sijia Yang and I used a panel survey (wave 1 before Musk took control of Twitter, wave 2 after) to find out. 1/ urldefense.com/v3/__https:/...
To quit or not to quit Twitter? The interplay of identities, perceptions, and behavioral reactions to changing platform ownership
Elon Musk’s acquisition of Twitter (now ‘X’) raised concerns about its governance and functioning. Using this as a case study, we propose a framework to analyze the interplay of social identities, ...
urldefense.com
December 15, 2025 at 2:28 PM
How did Twitter users react right after Elon Musk bought the social media site? @macaukfmak.bsky.social @zeningduan.bsky.social Sijia Yang and I used a panel survey (wave 1 before Musk took control of Twitter, wave 2 after) to find out. 1/ urldefense.com/v3/__https:/...
Reposted by Macau Mak
🎉 The PolComm Database Dashboard is live!
The database content is now available in an interactive dashboard: a milestone since launching submissions at #ICA25 in Denver.
Explore this resource here
👉 politicalcommunication.org/resources/
The database content is now available in an interactive dashboard: a milestone since launching submissions at #ICA25 in Denver.
Explore this resource here
👉 politicalcommunication.org/resources/
November 5, 2025 at 9:28 AM
🎉 The PolComm Database Dashboard is live!
The database content is now available in an interactive dashboard: a milestone since launching submissions at #ICA25 in Denver.
Explore this resource here
👉 politicalcommunication.org/resources/
The database content is now available in an interactive dashboard: a milestone since launching submissions at #ICA25 in Denver.
Explore this resource here
👉 politicalcommunication.org/resources/
New Pub @socialmedia-soc.bsky.social 📢
With multiplatform #socialmedia use on the rise, we (w/ @prowag.bsky.social ) introduce a two-step approach to investigate how networks across platforms conjointly & distinctly relate to incidental exposure.
journals.sagepub.com/doi/full/10....
With multiplatform #socialmedia use on the rise, we (w/ @prowag.bsky.social ) introduce a two-step approach to investigate how networks across platforms conjointly & distinctly relate to incidental exposure.
journals.sagepub.com/doi/full/10....
October 29, 2025 at 2:36 PM
New Pub @socialmedia-soc.bsky.social 📢
With multiplatform #socialmedia use on the rise, we (w/ @prowag.bsky.social ) introduce a two-step approach to investigate how networks across platforms conjointly & distinctly relate to incidental exposure.
journals.sagepub.com/doi/full/10....
With multiplatform #socialmedia use on the rise, we (w/ @prowag.bsky.social ) introduce a two-step approach to investigate how networks across platforms conjointly & distinctly relate to incidental exposure.
journals.sagepub.com/doi/full/10....