Luis Rajas
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luisrajas.bsky.social
Luis Rajas
@luisrajas.bsky.social
34 followers 130 following 32 posts
Global Marketing & Communications Leader | Brand Transformation, Storytelling & Purpose Marketing | AI-Driven Strategy Across EMEA
| #ServingMarketing #SirviendoMarketing
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luisrajas.bsky.social
If you want better strategy, you need better input.

Serving Marketing delivers clear lessons from real work.

Join hundreds of professionals learning something useful every week.

#ServingMarketing #MarketingStrategy

www.linkedin.com/newsletters/...
Serving Marketing | LinkedIn
Because serving isn’t the same as obeying.
www.linkedin.com
November 14, 2025 at 9:15 AM
luisrajas.bsky.social
Nos enseñaron que la motivación es una obligación.
Que si no estás bien, fallas tú.

El optimismo pasó a ser norma. La tristeza pasó a ser fallo.

Así que sonreímos mientras nos agotamos.

#Reflexión #Vida #SaludEmocional

www.linkedin.com/pulse/la-tra...
La trampa del optimismo obligatorio
Vivimos agotados, no por lo que hacemos, sino por fingir que todo está bien. Estar motivado todo el tiempo también cansa.
www.linkedin.com
November 13, 2025 at 2:28 PM
luisrajas.bsky.social
🤔How can brands build true advocacy through surprise, community, and co-creation?

Because belonging beats advertising every time.

#ServingMarketing #BrandAdvocacy #CustomerExperience #MarketingStrategy

www.linkedin.com/pulse/from-a...
From Awareness to Advocacy: Turning Customers into Ambassadors
Learn how to move beyond awareness and build advocacy — transforming satisfied buyers into loyal brand storytellers.
www.linkedin.com
November 11, 2025 at 8:33 AM
luisrajas.bsky.social
💬 Audiences forget spreadsheets but remember stories.

Because people don’t buy logic. They buy meaning.

#ServingMarketing #Storytelling #MarketingStrategy #BrandNarrative

www.linkedin.com/pulse/why-go...
Why Good Stories Sell Better Than Big Data
Data informs decisions. Stories inspire them. Learn why storytelling drives memory, trust, and brand growth better than analytics alone.
www.linkedin.com
November 4, 2025 at 8:43 AM
luisrajas.bsky.social
📈 Efficiency is seductive, but doing more isn’t the same as doing better.
In marketing, we often chase speed and volume. Read more: bit.ly/47gerce

#SirviendoMarketing #MarketingStrategy #Marketing #Effectiveness #BrandLeadership
October 31, 2025 at 12:02 PM
luisrajas.bsky.social
Algunas personas no se van: se disuelven.
Dejan de escribir, de proponer, de aparecer.
No con rabia, sino con delicadeza.

Y sin embargo, su ausencia pesa más que muchas presencias.

#reflexiones

www.linkedin.com/pulse/todos-...
No todos los que desaparecen se han ido
Hay quien se aleja despacio, sin ruido, y deja huecos más grandes que quienes se van del todo. Irse también puede ser una forma de cuidar.
www.linkedin.com
October 30, 2025 at 10:18 AM
luisrajas.bsky.social
You can be efficient and still miss the mark.

• Speed ≠ strategy
• What real effectiveness looks like
• How to focus on doing the right things

Optimization without impact is just movement.

#ServingMarketing #SirviendoMarketing #MarketingStrategy

www.linkedin.com/pulse/effici...
Efficiency Isn’t Effectiveness: The Trap of Optimizing the Wrong Things
Discover how over-optimizing for performance can lead marketing teams to miss real impact, and how to refocus on what truly matters.
www.linkedin.com
October 28, 2025 at 10:29 AM
luisrajas.bsky.social
Las conversaciones más largas no se dicen.

Se repiten.

En bucle.

En la cabeza.

Porque a veces, lo que callamos pesa más que lo que dijimos.

#Reflexión #Vida #Lenguaje

www.linkedin.com/pulse/las-co...
Las mejores réplicas llegan cuando ya no importan
Lo que callamos también nos define. Las palabras que no dijimos no desaparecen: se quedan dentro, esperando que por fin nos escuchemos.
www.linkedin.com
October 23, 2025 at 9:38 AM
luisrajas.bsky.social
⚖️Compliance isn’t the enemy of creativity.
But in healthcare, medtech, or finance, it can feel like it.

• Why momentum dies in legal
• What bold within the rules looks like
• How to partner with compliance early

#SirviendoMarketing #ServingMarketing

www.linkedin.com/pulse/creati...
Creativity vs. Compliance: How to Stay Bold in Regulated Industries
Discover how to deliver bold marketing in healthcare, medtech, or finance while working within compliance and legal guardrails.
www.linkedin.com
October 21, 2025 at 2:08 PM
luisrajas.bsky.social
Es que es brutal. 💙

Movistar no vende conexión.
Vende compañía.
Y eso, en comunicación, lo cambia todo.

No me canso de verlo. 👇

youtu.be/mnVi9RrEDek?...

#Storytelling #BrandStrategy #Publicidad #Emociones #MarketingHumano
Movistar es por todos.
YouTube video by Movistar España
youtu.be
October 20, 2025 at 1:34 PM
luisrajas.bsky.social
“Todo bien.”

La mentira más educada del siglo XXI.

Fingir bienestar se ha vuelto rutina.

Y sostenerla, el mayor cansancio invisible.

#SaludMental #Reflexión #DiaMundialDeLaSaludMental

www.linkedin.com/pulse/est%C3...
No, no estás “bien”. Solo estás funcionando
Fingir bienestar se ha vuelto rutina. Decimos “todo bien” para no incomodar, pero ese disfraz emocional es lo que más nos agota.
www.linkedin.com
October 17, 2025 at 6:58 AM
luisrajas.bsky.social
💡 The idea was strong. The plan was clear.
But by execution? Unrecognizable.

Don’t just launch strategy. Keep it alive.

#SirviendoMarketing #MarketingStrategy #ServingMarketing

www.linkedin.com/pulse/middle...
The Middle Is Where Strategy Dies
Learn how to prevent strategic dilution and keep your marketing vision intact as it moves through teams and execution layers.
www.linkedin.com
October 16, 2025 at 9:00 AM
luisrajas.bsky.social
💭 Most campaigns perform. Few are remembered.

• Clicks ≠ memory
• What makes a message stick
• How to build campaigns people don’t forget
Your brand doesn’t need to say more. It needs to mean more.

#SirviendoMarketing #ServingMarketing

www.linkedin.com/pulse/what-m...
What Makes a Campaign Memorable (and Why Most Aren’t)
Explore what makes a campaign unforgettable, from emotional storytelling to simplicity, and how to make your message stick in a crowded world.
www.linkedin.com
October 8, 2025 at 7:42 AM
luisrajas.bsky.social
No quiero trabajar donde no se oyen risas.
El buen líder no siempre habla mejor, a veces es quien hace reír y alivia la tensión.
El humor, bien usado, no es frivolidad.
Es liderazgo.

#Liderazgo #Humor #Vida

www.linkedin.com/pulse/el-hum...
El humor no es frivolidad
El humor no es frivolidad: es una forma silenciosa de liderazgo que relaja tensiones, conecta personas y genera confianza real.
www.linkedin.com
October 2, 2025 at 12:03 PM
luisrajas.bsky.social
💡 Not every idea needs a deck.

But in many companies, that’s the only way to show value.

If your best ideas keep dying in PowerPoint, time to change the game.

#SirviendoMarketing #ServingMarketing #Marketing

www.linkedin.com/pulse/death-...
Death by Deck: How Over-Presentation Kills Good Ideas
Learn how over-presentation slows innovation and how to protect creativity by shifting from slides to strategy.
www.linkedin.com
September 30, 2025 at 10:37 AM
luisrajas.bsky.social
Hay despedidas que cortan.

Otras que acarician.

“Cuídate” siempre es abrazo.

#Reflexión #Lenguaje #Vida

www.linkedin.com/pulse/el-adi...
El adiós que no cierra, sino que protege
Decir “¡Cuídate!” es más que despedirse: es un recordatorio de que la vida y el bienestar del otro importan. La despedida más bella.
www.linkedin.com
September 26, 2025 at 7:21 AM
luisrajas.bsky.social
🔇 Being everywhere ≠ being effective.

• More touchpoints ≠ better journeys
• What real trustpoints look like
• How to align teams on one message

If it’s not building trust, it’s just noise.

#SirviendoMarketing #ServingMarketing

www.linkedin.com/pulse/from-t...
From Touchpoints to Trustpoints
Learn how to create consistent, customer-centered experiences across channels that build trust instead of confusion.
www.linkedin.com
September 23, 2025 at 10:45 AM
luisrajas.bsky.social
A veces no hace falta hablar más fuerte.

Hace falta escuchar mejor.

La escucha de verdad no es pasiva: es liderazgo en silencio.

#Liderazgo #Comunicación

www.linkedin.com/pulse/escuch...
Escuchar no es lo mismo que oír
Escuchar de verdad no es oír: es un liderazgo invisible que crea confianza, transforma equipos y conecta personas.
www.linkedin.com
September 19, 2025 at 7:11 AM
luisrajas.bsky.social
🌍 Localization isn’t a checklist. It’s strategy, empathy, and relevance.

Don’t just sound correct. Feel native.

#SirviendoMarketing #ServingMarketing

linkedin.com/feed/update/urn:li:activity:7373675775960637441
Don’t Just Localize. Translate Meaning | Luis Rajas Fernández
🌍 Localization isn't a checklist item. It’s strategy. Empathy. Relevance. In this week’s #ServingMarketing article: • Why translation isn’t enough • How to localize tone, visuals, and meaning • W...
linkedin.com
September 16, 2025 at 3:12 PM
luisrajas.bsky.social
Saying yes feels helpful. But every yes takes time, clarity, and impact away.

• Why “no” is a leadership skill
• How to push back with respect
• Why every yes dilutes something else

#SirviendoMarketing #ServingMarketing

linkedin.com/feed/update/...
The ROI of Saying No | Luis Rajas Fernández
✔️ Everyone loves to say yes. To be helpful. Responsive. Collaborative. But sometimes, that “yes” costs us clarity, time, and impact. In this week’s #ServingMarketing article: • Why saying no is ...
linkedin.com
September 9, 2025 at 1:40 PM
luisrajas.bsky.social
“Make it pop.” “Something’s missing.”
Sound familiar?

• Why vague feedback kills creativity
• How to give feedback that builds, not blocks
• Rituals that make teams braver

#SirviendoMarketing #ServingMarketing

www.linkedin.com/pulse/feedba...
Feedback Culture in Marketing: Beyond "I Don’t Like It"
Learn how to turn vague feedback into a creative superpower with practical tips, rituals, and tools to grow stronger marketing teams.
www.linkedin.com
September 2, 2025 at 12:58 PM
luisrajas.bsky.social
💄 Branding Without Purpose Is Just Makeup

New #ServingMarketing article is live — and it might sting.

✨ Slogans
🌈 Rainbow logos
📢 Hashtag activism

If it’s just for show, people notice.

👇 3 steps to spot real purpose vs. performative branding:

bit.ly/4eN9t8N
Branding Without Purpose Is Just Makeup
by Luis Rajas · #ServingMarketing A strong brand needs purpose. In a world where consumers demand more from the brands they engage with — values, impact, transparency — many companies have rushed to d...
bit.ly
July 15, 2025 at 1:17 PM
luisrajas.bsky.social
“Maybe the Brief Isn’t the Problem — Your Response Is”

Bad briefs happen. But maybe the issue isn’t the ask — it’s how we answer.

→ Ask better questions

→ Reframe it

→ Offer options

Every weak brief is a chance to lead.

🔗 Read + discuss 👇

#ServingMarketing

bit.ly/4nyAwJb
Maybe the Brief Isn’t the Problem — Your Response Is
Tired of bad briefs? Learn how to challenge, reframe, and elevate your response to deliver real marketing value. #ServingMarketing
bit.ly
July 8, 2025 at 1:29 PM
luisrajas.bsky.social
Marketing is here to serve — but not to submit.
My new @LinkedIn newsletter #ServingMarketing kicks off with:

“The Art of Serving (Without Being Submissive)”

💥 Strategy ≠ Obedience

🧠 Value > Execution

👇 Read + subscribe

🔗 bit.ly/4leGb5w
The Art of Serving (Without Being Submissive)
by Luis Rajas · #ServingMarketing “Marketing is here to serve the business” When we confuse serving with pleasing, we shrink our own role. We give up on strategy.
bit.ly
July 3, 2025 at 10:05 AM
luisrajas.bsky.social
“Me voy a ir yendo”

La frase perfecta para no irte… por si te ofrecen otra copa. Una despedida en cámara lenta, con margen para quedarte un rato más.

bit.ly/4kD8ytd
Me voy a ir yendo
Explorando el significado social de la expresión “me voy a ir yendo” como forma sutil de despedida y deseo implícito de quedarse un poco más.
bit.ly
May 28, 2025 at 9:09 AM