Lucky Generals
@luckygenerals.bsky.social
A creative company for people on a mission.
Gin-uinely chuffed to have won Beefeater 0.0! Let the fun beGIN (too much?!) 🍸
November 13, 2025 at 11:16 AM
Gin-uinely chuffed to have won Beefeater 0.0! Let the fun beGIN (too much?!) 🍸
“Fewer panels, more progress."
Fresh from New York Climate Week and the UN General Assembly, our Head of Social Impact Lameya Chaudhury just shared what stuck with her with Creativebrief.
Fresh from New York Climate Week and the UN General Assembly, our Head of Social Impact Lameya Chaudhury just shared what stuck with her with Creativebrief.
Creative courage in the age of consequence: What the ad industry needs next | Creativebrief
Insights from New York Climate Week and The UN General Assembly from Lameya Chaudhury
www.creativebrief.com
November 12, 2025 at 10:44 AM
“Fewer panels, more progress."
Fresh from New York Climate Week and the UN General Assembly, our Head of Social Impact Lameya Chaudhury just shared what stuck with her with Creativebrief.
Fresh from New York Climate Week and the UN General Assembly, our Head of Social Impact Lameya Chaudhury just shared what stuck with her with Creativebrief.
Not sure it's going to be Christmas number one, but take a look at Andy’s hopes for this year’s Christmas ads that he's decided to write as a loving ode to Mariah Carey's absolute classic.
@campaignuk.bsky.social
@campaignuk.bsky.social
What are your hopes for this year’s crop of Christmas ads?
Campaign asks adland what their hopes are for 2025’s festive ads.
www.campaignlive.co.uk
October 29, 2025 at 1:43 PM
Not sure it's going to be Christmas number one, but take a look at Andy’s hopes for this year’s Christmas ads that he's decided to write as a loving ode to Mariah Carey's absolute classic.
@campaignuk.bsky.social
@campaignuk.bsky.social
'If you aren't a bit scared, you're doing something wrong'
Shelley Smoler shares her advice and lots more, including her biggest fuck ups, her love for KFC tower burgers, and her go-to karaoke song...
Read the full Famous Q&A below.
Shelley Smoler shares her advice and lots more, including her biggest fuck ups, her love for KFC tower burgers, and her go-to karaoke song...
Read the full Famous Q&A below.
The Famous Q&A ~ with Shelley Smoler
Shelley Smoler is a Chief Creative Officer who’s spent her career proving that creativity isn’t just about selling things, it’s about shifting the way people see them. She started out in South Africa,...
www.famouscampaigns.com
October 28, 2025 at 10:37 AM
'If you aren't a bit scared, you're doing something wrong'
Shelley Smoler shares her advice and lots more, including her biggest fuck ups, her love for KFC tower burgers, and her go-to karaoke song...
Read the full Famous Q&A below.
Shelley Smoler shares her advice and lots more, including her biggest fuck ups, her love for KFC tower burgers, and her go-to karaoke song...
Read the full Famous Q&A below.
Absolutely buzzing to have Tamara Conyngham join the Generals as Strategy Partner. What an addition to the team, here's to all the brilliant things to come! 🔥 🔥 🔥
Campaign article in the replies.
Campaign article in the replies.
October 16, 2025 at 1:27 PM
Absolutely buzzing to have Tamara Conyngham join the Generals as Strategy Partner. What an addition to the team, here's to all the brilliant things to come! 🔥 🔥 🔥
Campaign article in the replies.
Campaign article in the replies.
Incredible scenes at The Pros Awards!
Lameya Chaudhury was named Consumer Pro of the Year and Myles Manyonda won Strategist of the Year. Huge shoutout to Phoebe Gussin and Omid Faramarzi for their shortlists too.
We salute you 🫡
Lameya Chaudhury was named Consumer Pro of the Year and Myles Manyonda won Strategist of the Year. Huge shoutout to Phoebe Gussin and Omid Faramarzi for their shortlists too.
We salute you 🫡
October 3, 2025 at 3:19 PM
Incredible scenes at The Pros Awards!
Lameya Chaudhury was named Consumer Pro of the Year and Myles Manyonda won Strategist of the Year. Huge shoutout to Phoebe Gussin and Omid Faramarzi for their shortlists too.
We salute you 🫡
Lameya Chaudhury was named Consumer Pro of the Year and Myles Manyonda won Strategist of the Year. Huge shoutout to Phoebe Gussin and Omid Faramarzi for their shortlists too.
We salute you 🫡
More from our @theguardian.com The Whole Picture campaign in the US.
September 26, 2025 at 10:31 AM
More from our @theguardian.com The Whole Picture campaign in the US.
We’re not at all surprised that superstar and nicest General in the land Anne Cotte is one of Campaign’s Faces to Watch 2025! Anne, we salute you 🫡
@campaignuk.bsky.social
@campaignuk.bsky.social
September 25, 2025 at 3:40 PM
We’re not at all surprised that superstar and nicest General in the land Anne Cotte is one of Campaign’s Faces to Watch 2025! Anne, we salute you 🫡
@campaignuk.bsky.social
@campaignuk.bsky.social
@theguardian.com offers what most other outlets don't: fearless, global and independent journalism, free of charge.
Our new US campaign dares America to look past half-truths to get The Whole Picture.
Our new US campaign dares America to look past half-truths to get The Whole Picture.
September 25, 2025 at 1:13 PM
@theguardian.com offers what most other outlets don't: fearless, global and independent journalism, free of charge.
Our new US campaign dares America to look past half-truths to get The Whole Picture.
Our new US campaign dares America to look past half-truths to get The Whole Picture.
Yes ma’am! Here’s more of our new work for George 🏜️🌵🐴
September 25, 2025 at 10:24 AM
Yes ma’am! Here’s more of our new work for George 🏜️🌵🐴
⚡A big energy Boost ⚡
Buzzing to be working on another brilliant AG Barr brand.
Buzzing to be working on another brilliant AG Barr brand.
September 24, 2025 at 12:27 PM
⚡A big energy Boost ⚡
Buzzing to be working on another brilliant AG Barr brand.
Buzzing to be working on another brilliant AG Barr brand.
Hot dang! It’s the new George Cotswold Cowboy collection. Check it out 🏜️🌵🐴
September 24, 2025 at 12:24 PM
Hot dang! It’s the new George Cotswold Cowboy collection. Check it out 🏜️🌵🐴
Our creative director Danny Hunt chats to LBB about giving IRN-BRU’s classic line a brave new meaning, and why messing it up would’ve made Christmas very awkward in his family.
lbbonline.com
September 17, 2025 at 3:40 PM
Our creative director Danny Hunt chats to LBB about giving IRN-BRU’s classic line a brave new meaning, and why messing it up would’ve made Christmas very awkward in his family.
'No deadline, no presentation, no client, no jury – just a moment of pure pride that we’d done right by Diogo, and by Wolverhampton.'
Our Executive Design Director Nathan Crawford spoke to The Drum about the incredible effort behind the Wolves’ Molineux tribute to Diogo Jota.
Our Executive Design Director Nathan Crawford spoke to The Drum about the incredible effort behind the Wolves’ Molineux tribute to Diogo Jota.
No brief could have delivered our tifo tribute to Diogo Jota - this was more
Lucky Generals’ new design director, Nathan Crawford, helped create Wolves’ tribute to fallen footballer Diogo Jota. He reflects on how design and creativity united a community for a moment of unforge...
www.thedrum.com
September 9, 2025 at 2:56 PM
'No deadline, no presentation, no client, no jury – just a moment of pure pride that we’d done right by Diogo, and by Wolverhampton.'
Our Executive Design Director Nathan Crawford spoke to The Drum about the incredible effort behind the Wolves’ Molineux tribute to Diogo Jota.
Our Executive Design Director Nathan Crawford spoke to The Drum about the incredible effort behind the Wolves’ Molineux tribute to Diogo Jota.
🌈🪩💕 We helped Bed Head light up Austin Pride with an installation to Hold Your Head High 💕🪩🌈
August 29, 2025 at 11:41 AM
🌈🪩💕 We helped Bed Head light up Austin Pride with an installation to Hold Your Head High 💕🪩🌈
IRN-BRU is not a soft drink - it’s Made in Scotland from Girders. But don’t take it from us, take it from him...
August 22, 2025 at 8:54 AM
IRN-BRU is not a soft drink - it’s Made in Scotland from Girders. But don’t take it from us, take it from him...
Treat yourself to ice cream from another world this National Mochi Day 🍡 (but please don't try to eat your partner)
August 8, 2025 at 12:03 PM
Treat yourself to ice cream from another world this National Mochi Day 🍡 (but please don't try to eat your partner)
More ‘Bloody Good’ work from our latest Yorkshire Tea campaign Down Under ☕ 🇦🇺
August 6, 2025 at 3:44 PM
More ‘Bloody Good’ work from our latest Yorkshire Tea campaign Down Under ☕ 🇦🇺
With the new Robinsons Fruit Shoot Squash, there is adventure in every bottle.🌳🦖🦋🪐🚀
August 5, 2025 at 11:45 AM
With the new Robinsons Fruit Shoot Squash, there is adventure in every bottle.🌳🦖🦋🪐🚀
It’s an Aussie slang takeover, but the tea is still proper.
Our new Yorkshire Tea work has just landed in Down Under.
Our new Yorkshire Tea work has just landed in Down Under.
August 4, 2025 at 10:34 AM
It’s an Aussie slang takeover, but the tea is still proper.
Our new Yorkshire Tea work has just landed in Down Under.
Our new Yorkshire Tea work has just landed in Down Under.
It’s International Beer Day so crack open a Birra Moretti, pull up a chair, and enjoy life’s simple pleasures.
August 1, 2025 at 11:13 AM
It’s International Beer Day so crack open a Birra Moretti, pull up a chair, and enjoy life’s simple pleasures.
Can you have your cake and drink it too? ‘Course you can! Yorkshire Tea is stirring it up with the new Cherry Bakewell Brew, so you can have a proper sweet cuppa.
July 24, 2025 at 4:55 PM
Can you have your cake and drink it too? ‘Course you can! Yorkshire Tea is stirring it up with the new Cherry Bakewell Brew, so you can have a proper sweet cuppa.
It’s National Mango Day, so make sure to celebrate with a Rubicon and show off your 🥭 BIG FLAVOUR BEHAVIOUR 🥭
July 22, 2025 at 12:24 PM
It’s National Mango Day, so make sure to celebrate with a Rubicon and show off your 🥭 BIG FLAVOUR BEHAVIOUR 🥭
Turns out being chronically online isn’t a bad thing after all.
Vairi MacLennan talks to LBB about her lifelong love for the internet and her mission to make people feel seen through content (plus a few compliments we didn’t pay her to say, promise).
Vairi MacLennan talks to LBB about her lifelong love for the internet and her mission to make people feel seen through content (plus a few compliments we didn’t pay her to say, promise).
5 Minutes With… Vairi MacLennan | LBBOnline
Little Black Book, Lucky Generals’ new head of content about why we need better – not more – content, building a team of internet-natives, the brands succeeding by treating their socials as entertainm...
lbbonline.com
July 22, 2025 at 8:44 AM
Turns out being chronically online isn’t a bad thing after all.
Vairi MacLennan talks to LBB about her lifelong love for the internet and her mission to make people feel seen through content (plus a few compliments we didn’t pay her to say, promise).
Vairi MacLennan talks to LBB about her lifelong love for the internet and her mission to make people feel seen through content (plus a few compliments we didn’t pay her to say, promise).
Let’s leave Mr. Lumberjack sweating out in his sauna, since today we’re celebrating Benedict Cumberbatch's birthday, who helped @makemymoneymatter.bsky.social expose the bad guys funding deforestation with your pension.
July 19, 2025 at 1:45 PM
Let’s leave Mr. Lumberjack sweating out in his sauna, since today we’re celebrating Benedict Cumberbatch's birthday, who helped @makemymoneymatter.bsky.social expose the bad guys funding deforestation with your pension.