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Long Lead
@longlead.com
A story studio publishing in-depth journalism without compromise. Latest feature: DOUBLE MEANING https://twins.longlead.com/
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Hi there! We'd like to introduce @longlead.bsky.social for all of our new followers here. 👋

We're an award-winning journalism studio focused on producing and publishing original, in-depth reporting.

Find all of our ground-breaking features here: longlead.com
Long Lead
An award-winning story studio focused on finding, financing, producing, and publishing original, in-depth journalism.
longlead.com
The World Health Organization (WHO) Commission on Social Connection released a global report earlier this year with findings that 1 in 6 people worldwide is affected by loneliness, with significant impacts on health and well-being.
December 26, 2025 at 10:00 PM
The act of gathering is an important action that can actually help you live longer by combatting loneliness.

According to former U.S. Surgeon General Dr. Vivek Murthy, loneliness heightens the risk of cardiovascular disease, dementia, stroke, depression, anxiety, and other conditions.
December 25, 2025 at 8:30 PM
All roads lead back to Santa at Macy’s.

When David Gauvey Herbert started talking to Santas seven years ago, he heard many stories about them turning their lives around, sharing “stepping into the red suit gives you this ability to kind of rehab your life.”
December 25, 2025 at 5:01 PM
Barb Keimi, one of the last survivors of Japanese American incarceration, has passed away. In the Long Lead feature THE AGE OF INCARCERATION, Keimi recently shared her testimony about the injustice of living in camps during WWII and how it shaped her life.
December 25, 2025 at 2:30 AM
The homeless veterans who sued the VA for access to housing in Los Angeles won their appeal against the government yesterday.

The decision was complex, but may be consequential in eliminating veteran homelessness across the country.
homeofthebrave.substack.com/p/homeless-v...
Appeals court upholds landmark ruling in homeless veterans lawsuit against the VA
A long-awaited ruling by the 9th Circuit reinforces an order for the VA to build thousands of housing units for vets — but with some unexpected caveats.
homeofthebrave.substack.com
December 24, 2025 at 11:34 PM
@rollingstone.com has named LONG SHADOW: BREAKING THE INTERNET one of the Best Podcasts of 2025, calling it "one of the most impressive podcasts to hit the airwaves this year."
www.rollingstone.com/culture/cult...
December 24, 2025 at 7:01 PM
While most of David Gauvey Herbert’s pieces will make you want to question your faith in humanity, his piece on a former Macy's Santa might just make you want to cry about the magic of Christmas.
December 24, 2025 at 2:01 PM
Twins have a bond that can’t be understood by “singletons,” or what they call people who aren’t twins.

For DOUBLE MEANING, photojournalist Sarah Rogers and filmmaker Kate Bennis made the trek to the annual Twins Days Festival, a gathering to celebrate multiples being the same, but different.
December 24, 2025 at 2:45 AM
TWINS FEST, the documentary featured in Long Lead's new feature DOUBLE MEANING, is live on YouTube. In it, twins and multiples who attended the 2025 Twins Days Festival share their experiences growing up with their siblings and what "singletons" may not know about being a twin.

Watch now.
Twins Fest: Inside the Annual Twins Days Festival in Twinsburg, OH
YouTube video by Long Lead
youtu.be
December 22, 2025 at 4:24 PM
Ever wanted to see Long Lead’s work on the big screen?

We’re proud to have Webby-Award-winning feature THE CATCH by
@emilysohn.bsky.social included in the inaugural IP List, which highlights different stories that deserve to be adapted into film or television. popshift.org/ip-list/
December 22, 2025 at 2:00 AM
In many ways, it was sheer luck what circumstances families came back to after Japanese American incarceration in World War II. While some families had loyal neighbors who took care of their properties, others had their prized possessions stolen from them. youtu.be/44InlxZz2AY
Japanese American Families Faced Different Circumstances Following World War II Incarceration
#worldwar2 #alienenemiesact #ww2history As Japanese incarceration camps closed, families were faced with brutal realities, sometimes learning that the people whom they trusted to keep their land or…
youtu.be
December 21, 2025 at 8:01 PM
In an era when creative industries feel compelled to bend toward predictability, or toward formats that are easy to market, adapt, or monetize, Dan @taberski.bsky.social’s work feels like a reminder of what originally made podcasting exciting: its unruliness, nuance, and permission to go deep.
December 21, 2025 at 12:00 AM
Twins deal with many misconceptions about their experiences from people who weren't born the same day as their siblings. While some multiples identify with twin tropes, such as reading each other’s minds or being able to feel the other’s pain, identical twins Brenda and Kendra don't.
December 20, 2025 at 3:02 PM
Long Lead is honored that THE CATCH is included in PopShift's inaugural IP List, which highlights 25 pieces of longform journalism that are primed and available for Hollywood film or TV adaptation. popshift.org/ip-list/
December 19, 2025 at 7:24 PM
As a pair of twins, the Ireland sisters share how people expect the same things of them — even to the point they assumed they were pregnant at the same time.

In "Twins Fest" — Long Lead's documentary made about the Twins Days Festival in Twinsburg, OH — twins share their experiences.
December 18, 2025 at 11:30 PM
Congratulations to @calebgayle.bsky.social, whose new book "Black Moses" was named a best book of the year by The New York Times, The Washington Post, Kirkus, and Publishers Weekly!
December 18, 2025 at 6:30 PM
On December 17, 1944, the U.S. approved the end to the internment of Japanese Americans during World War II, declaring that "evacuees" could return to their homes on January 2, 1945.
December 18, 2025 at 3:15 AM
Following Sunday's Bondi Beach shooting, Australian lawmakers are already working toward creating stronger gun measures to prevent mass shootings in the future.

So why aren't gun laws in the U.S. changed so swiftly?
December 18, 2025 at 12:30 AM
Reposted by Long Lead
I haven't been Blue Skying it much but checked in and there's loads of interesting stuff going on here. Figured I should throw a link to my interview with Mary Roach into the mix. Oh and subscribe to @longlead.com's Depth Perception. You'll be glad you did. (It's free!)
For this week's DEPTH PERCEPTION, @jennaschnuer.bsky.social spoke with Roach about her new book "Replaceable You: Adventures in Human Anatomy," dissecting the science of biology, why scientists shouldn’t shy away from explaining their work, and her love of footnotes.

Learn more.
In her new book "Replaceable You," Mary Roach removes the sci-fi from regenerative medicine
In service of getting it right for readers, Roach often goes back to the basics when interviewing scientists
depthperceptionbyll.substack.com
December 17, 2025 at 9:07 PM
Twins have a lot to teach us about identity, friendship, support, community, and more. In Long Lead's newest feature, DOUBLE MEANING, viewers are taken inside the annual Twins Days Festival to learn about the special bonds twins have — and what non-twins might learn from them. twins.longlead.com
December 17, 2025 at 9:02 PM
Podcaster Dan Taberski (@taberski.bsky.social) isn’t concerned with knowing how he’ll tell the story before he jumps into making one of his “audio documentaries.” It’s something he’s learned over time — with his seventh show coming out next summer.
December 17, 2025 at 4:04 PM
Reposted by Long Lead
This @longlead.com piece on twins is the tonic for this moment... A lovely, lighthearted journalism feature that asks deeper questions about belonging and unity. What do twins know that the rest of us don't?

Take a break from doom-scrolling and check it out here: twins.longlead.com
Twins and multiples have their own unique life experiences, but the way their lives intertwine — like the double helix of DNA they share — can be beautiful and complex.
December 16, 2025 at 5:38 PM
@rollingstone.com has named LONG SHADOW: BREAKING THE INTERNET one of the Best Podcasts of 2025, calling it "one of the most impressive podcasts to hit the airwaves this year."

Start listening today wherever you get your podcasts.
December 15, 2025 at 9:15 PM
When describing the annual Twins Days festival in Twinsburg, Ohio, which has been recorded by the @guinnessworldrecords.com as the “Largest Annual Gathering of Twins in the World,” the Jean-François sisters share it's “freaky and beautiful all at the same time."
December 15, 2025 at 6:39 PM
Identical twins Joyce Malone and Jacintha Malone-Smith describe their relationship as having a “built-in best friend,” which is a common sentiment among twins.
December 15, 2025 at 6:35 PM