Lisa Goller
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lisagollermktg.bsky.social
Lisa Goller
@lisagollermktg.bsky.social
❤️ LOVE your B2B marketing
🏆 Top Retail Expert 2024-2026
🛍 RetailWire BrainTrust panelist
🎯 Retail trends + strategy
🏀 Random sports posts
Pinned
Good-bye to business as usual in #retail.

Look at the profound changes happening across global:

🛍️ Structures
🛍️ Systems &
🛍️ Standards

... to see why the status quo is passé in 2026.

What other factors are keeping retail CEOs up at night?
#ecommerce #AI #strategy
🛍️✈️ Buy before you fly.

Wins all around for HSmith's in-store #retail #media:

📕 WHSmith & brands reach upscale shoppers
📣 WHSmith may attract non-endemic brands (banks, telcoms)
🛍️ Customers enjoy product discovery targeted to #travel

retailwire.com/discussion/i...
Will In-Store Media Fly For WHSmith?
Is WHSmith's gamble a wise one? Will broader in-store retail show growth moving forward?
retailwire.com
February 3, 2026 at 10:18 PM
This week, Amazon announced it will close its Fresh and Go stores.

Most view it as yet another B2C fail.
But what if it's a B2B victory?

Rationale: www.lisagoller.com/2026/01/amaz... #retail #ecommerce #strategy #media #ai
January 30, 2026 at 2:19 PM
Private Label = Strategic Advantage

Private label growth outpaces national brands (3.3% vs. 1.2%) due to:

💰 Value for money
🌟 Quality
💡 Product innovation

As brand loyalty ⬇️, retailers' invest in exclusive goods to tempt us to switch.

retailwire.com/discussion/f...
#retail #grocery #CPG
January 28, 2026 at 3:58 PM
2026 will be a massive year for #sports x #retail.

Live sports are retail growth driver.

The global sports ecosystem integrates:

📺 Media
📣 Advertising
❤️ Passionate communities of fans
🤝 Brand partnerships
🛍️ Cross-category retail activations

#ecommerce #olympics #superbowl
January 26, 2026 at 10:32 PM
🛍️ In-store shoppers feel the vibe.

#Grocery stores’ multisensory magic includes:

🍎 Arresting merchandising
🍊 Welcoming playlists
🍋 Aromatic bakeries
🥝 Delectable food samples

... to delight shoppers & earn weekly visits.

retailwire.com/discussion/v...
#retail #ecommerce #CPG #media
How Important Is 'Vibe' in Physical Retail?
Not attempting to be too playfully groovy about this question: According to a recent report from Mood Media, vibe or atmosphere is perhaps the most important
retailwire.com
January 22, 2026 at 6:48 PM
Good-bye to business as usual in #retail.

Look at the profound changes happening across global:

🛍️ Structures
🛍️ Systems &
🛍️ Standards

... to see why the status quo is passé in 2026.

What other factors are keeping retail CEOs up at night?
#ecommerce #AI #strategy
January 20, 2026 at 10:50 PM
Biggest trend at #NRF2026 by far.
#AI #agentic #retail #ecommerce
As #AI in #retail explodes, are you confused?

Me too.

Here's a high-level framework to help all of us go from chaos to clarity as global retail evolves with AI:

www.lisagoller.com/2025/11/reta...

#ecommerce #agentic
January 12, 2026 at 4:07 PM
🎉 Thrilled to be named a #TopRetailExpert for the 3rd year in a row.

Huge thanks to:

🌟 RETHINK Retail for the recognition
🔥 Fellow Top Retail Experts for our collabs
🌍 Our vibrant community for your leadership across the global #retail ecosystem

#ecommerce #community #letsdothis
January 6, 2026 at 1:58 PM
Demand for Just Walk Out will grow, as it solves common #retail challenges.

JWO works best when the store has a small footprint & customers need to shop fast to:

🏈 Get back to the game
✈️ Catch their flight
👶 See if their newborn popped out yet

retailwire.com/discussion/a...
Is Amazon's 'Just Walk Out' Cashierless Retail Solution Set For Wider Third-Party Success?
Amazon's 'Just Walk Out' tech is now being licensed to third parties, with apparent success. Is growth ahead?
retailwire.com
December 15, 2025 at 9:09 PM
Ultra-fast delivery makes #Amazon more competitive.

🔸 Customers gain convenience
🔹 Prime members pay lower fees
🔸 Leverages #logistics prowess
🔹 Helps Amazon grow #grocery share
🔸 Will attract more #CPG brand advertisers

retailwire.com/discussion/d... #retail #ecommerce
Does Amazon Need 30-Minute Delivery?
Amazon is testing its ultra-fast delivery model, Amazon Now. Is this move necessary?
retailwire.com
December 11, 2025 at 9:43 PM
Retail's hottest holiday trends include:

🎁 Retailers’ investment in a certain innovation
🎄What holiday shoppers really want
🛍️ The new, undeniable #retail superconnector

For the full Q4 2025 Top Retail Trends report, see the link in the comments.

#ecommerce #AI #BFCM
December 10, 2025 at 3:19 PM
AI makes ads personal & relevant.

With conversational commerce & #agentic #AI, online ads:

📣 Go from marketing to the masses to targeting individuals with precision
🤖 Offer relevant, personalized solutions
🛍️ Flatten the marketing funnel

retailwire.com/discussion/w...
#retail #media
Will Ads Be Disruptive or Beneficial to Conversational Commerce?
Ads are being injected into agentic AI conversations hosted by retail chatbots. Is this disruptive, or a mark of progress?
retailwire.com
December 9, 2025 at 9:08 PM
Retail's hottest holiday trends ...

Top Q4 trends include:

🎁Retailers’ strategic investments
🎄What holiday shoppers really want
🛍️Who's an undeniable retail superconnector

Top trends⤵️
youtube.com/shorts/59lLw...

#retail #ecommerce #BFCM #AI
December 8, 2025 at 12:25 AM
What’s happening in #retail in Q4?

What’s up:

🔺 #AI as a holiday helper
🔺 Retail #media’s AI makeover
🔺 Value shopping
🔺 Collaboration

What’s down:

🔻 Consumer sentiment
🔻 Straying from a brand’s essence

Full report:
www.lisagoller.com/2025/12/q4-2... #ecommerce #BFCM
December 2, 2025 at 9:05 PM
2025 is the year retail got serious about #AI.

It’s non-negotiable now, as:

🛍️ Retailers
🌟 Brands
🎁 Consumers

... go from early experimentation to embedding AI into their daily habits.

Full RetailWire article:
retailwire.com/discussion/r... ... #retail #ecommerce #agentic
November 27, 2025 at 6:16 PM
🎉 It’s the tastiest time of year!

Top #grocery trends that will continue into 2026 include:

🍎 AI for efficiency
🍊 Bold competitive strategy moves
🍋 Affordable food options for value for money

All 5 trends:
www.lisagoller.com/2025/11/groc...

#retail #ecommerce #CPG #Thanksgiving
November 19, 2025 at 2:21 PM
💜 Purple court is back

🔥 Spicy win! (#8 of the past 9)

🎉 #Raptors keep #Toronto sports euphoria going after the Jays’ World Series run

@scotiabank-arena.bsky.social
November 18, 2025 at 4:10 PM
🌟 McMillon’s legacy is Walmart’s metamorphosis from stores with low-cost leadership to the world’s most omnichannel retailer

🛒📈 While Jet.com initiated #ecommerce, #Shopify catapulted #Walmart into the 2020s as an all-channel powerhouse

retailwire.com/discussion/w...
November 17, 2025 at 8:33 PM
As Walmart CEO Doug McMillan announces his exit, look how far Walmart has come!

Since 2020 alone, #Walmart has shown strategic agility:

⭐ Modern marketing
⭐ Omnichannel #leadership
⭐ New B2B revenue streams

How else has Walmart evolved?

#retail #ecommerce #strategy
November 14, 2025 at 7:07 PM
🏈 By partnering with the #NFL, Lululemon fuses quality, community & collaboration in a way rivals can’t replicate

📈 Targeting men & women will grow the game & ring up #retail sales

🛍️ As retail, #sports & #media converge, expect more brand collabs

via RetailWire:
retailwire.com/discussion/n...
November 12, 2025 at 8:38 PM
As #AI in #retail explodes, are you confused?

Me too.

Here's a high-level framework to help all of us go from chaos to clarity as global retail evolves with AI:

www.lisagoller.com/2025/11/reta...

#ecommerce #agentic
November 7, 2025 at 5:07 PM
Retail gets conversational.

Conversational commerce entwines #ecommerce and #AI for shoppable retail solutions.

Today AWS and OpenAI announced a partnership, further entwining the #retail & AI giants who are leaders in conversational commerce.

www.lisagoller.com/2025/11/the-...
November 3, 2025 at 10:14 PM
🎯 #Privatelabel names = strategic differentiators

🍎Trader Joe's names are playful, creative, intriguing (This Strawberry Walks Into A Bar cereal bar)

🍊 Amazon #Grocery names are literal, rational, efficient & SEO-friendly (Turkey Stuffing)

retailwire.com/discussion/t... #retail #ecommerce #CPG
Are Trader Joe’s Private Label Names Too Whimsical? - RetailWire
Sloan said, “Essentially, we believe that grocery shopping can be fun, that it does not have to be a chore. And when you bring the things that you buy from
retailwire.com
October 28, 2025 at 6:40 PM
The retail party’s at #OpenAI!

OpenAI’s ChatGPT has attracted 800 million weekly active users.

That massive crowd has helped OpenAI attract collaborations with:

🛍️ Retailers like #Walmart
🌟 Brands like Mattel
❇️ Tech enablers like #Shopify

#retail #ecommerce #AI
October 26, 2025 at 10:48 PM
⚾📣 Live #sports are advertising gold

Tomorrow the #BlueJays host the #Dodgers for Game 1 of the World Series.

Sports help retailers sell:

🧢 Apparel
🍕 Foodservice
🥑 Grocery/CPG
🍺 Adult beverages

They also help retailers sell #retail #media to brands to reach sports fans.
October 23, 2025 at 7:35 PM