In Friday's Lecture we learned about research in advertising and the different segmentation methods used by marketers such as VALS and PRIZM combine demographic and behavioral information to target their customers. In what ways do these platforms differ in the variables used to target? #UWJ201 #310

This week in lecture we discussed how Newsworthiness depends on timeliness, proximity, familiarity, conflict, and violence. Some stay neutral; others openly advocate. How do reporters stay unbiased? #UWJ201 #310

In the Friday lecture with Professor Wagner, he mentioned about how individuals reservation to express true opinions is heightened for controversial topics. How can journalists create platforms that encourage individuals to share diverse opinions without fear of backlash? #UWJ201 #310

The article, "Why the Media is so Polarized- and how ti polarizes us," by Ezra Klein, Klein argues that modern media amplifies political divides rather than foster understanding. According to this theory, what are the key factors driving the polarization of the media? #UWJ201 #310

In the article "What is the Good Life and How to Attain It, " the author delves into the concepts created by influential philosophers to understand what aspects of the "Good Life" are really worth attaining. Which concept do you feel should take place of one already mentioned? #UWJ201 #310

On Wednesday, we had a guest speaker from the J school come in and speak about her experience with Digital Advertisement. The number one source of adult information comes from Youtube. Which source did you originally consider number 1 #UWJ201 #310

In lecture this week, we talked about the T.V. show "Friends" and how framing shapes characters and relationships, highlighting social norms and gender roles. Ross=neurotic intellectual, Rachel=materialistic. How do these framings shape perceptions of adulthood- dynamics and goals? #UWJ201 #310

In the article, "Motivating Customer Action..," there is a challenge with rising digital advertising costs and inflation, requiring efficient strategies and strong first-party data. How can retailers adapt to these challenges while maintaining growth? #UWJ201 #310

The second article this week emphasizes the finite resources of the press -staff, time, and space are crucial factors that influence this shift. Once new alarm stories arise it takes precedence over older stories. What does this mean for patrol stories in the media? #UWJ201 #310

In "Who owns what in Big Media today," I learned that the value of streaming services has declined rapidly, such as "Netflix" because of slower growth and profitability issues. Is social media the factor? What role does consumer behavior play in the profitability of streaming platforms? #UWJ201 #310

The article, "The Truth in User Privacy and Targeted Ads," suggests that social media algorithms curate ads based on user's racial, social, and interest-based backgrounds. Does this interest affect ad delivery, reinforcing stereotypes or limiting access to certain demographics? #UWJ201 #310