Lia Haberman
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liahaberman.bsky.social
Lia Haberman
@liahaberman.bsky.social
ICYMI newsletter 💌
NPR listeners - there's a show where people describe their business problems and the hosts give them advice.

Does anybody know what I'm talking about?? I'm trying to find the show as an example for something and don't know where to start. TIA!
March 31, 2025 at 6:53 PM
Any Snapchat users here? Because I’m pretty sure they’ve had this for years
OpenAI released a new version of their image generation technology, and people are using it to recreate memes in the style of Studio Ghibli.
Studio Ghibli Memes Take Over the Internet—Thanks to AI
The Studio Ghibli version of a Ben Affleck meme is a personal favorite.
www.thedailybeast.com
March 27, 2025 at 4:15 PM
Happy days!!! You can now watch Reels on 2X 💨

Feature just showed up for me (on a Zuck video no less): Press edge to fast-forward ⏩

h/t @mattnavarra.com
March 27, 2025 at 4:11 PM
BIG YouTube Update 💥

Shorts “Views” will now count the number of times your Short starts to play or replay with NO minimum watch time required

This helps reconcile short-form video view analytics if you’re posting across multiple platforms

BUT…
March 26, 2025 at 4:29 PM
Pinterest just announced its second annual partnership with Coachella

💡 Pinterest users start searching for Coachella inspiration on the platform as early as January, and Gen Z accounts for 45% of all Coachella-related searches

newsroom.pinterest.com/news/pintere...
March 25, 2025 at 2:26 PM
Instagram is working on search this year!

👉🏼 Search for accounts

👉🏼 Search for content

And they’re considering search on profiles to sift through a creator’s content

This gets mentioned every few years so I hope we really see some huge improvements in IG search
March 24, 2025 at 7:21 PM
Reposted by Lia Haberman
“Thing is, there will always be a new platform. Chasing every shiny new social media app without proper resources and strategy is unsustainable and counterproductive.” open.substack.com/pub/liahaber...
ICYMI: When To Adopt and When to Abandon a Channel
With Jenny Li Fowler
open.substack.com
March 24, 2025 at 3:04 PM
Instagram is reportedly considering launching a stand-alone app for Reels, code-name: "Project Ray"

Great scoop from Kaya Yurieff + Kalley Huang

www.theinformation.com/articles/ins...
Instagram May Launch Reels as Separate App, Increasing Pressure on TikTok
Instagram is considering launching a stand-alone app for its short-form–video feature, Reels, Instagram chief Adam Mosseri told staff this week, according to a person who heard the remarks. Such an ap...
www.theinformation.com
February 26, 2025 at 11:11 PM
What we know about TikTok content creators:
- Post more content
- Post more regularly
- Produce longer posts
- Talk more in their videos

via @pewresearch

www.pewresearch.org/short-reads/...
What we know about TikTok content creators
On TikTok, Americans often follow people who have a strong social media presence. These creator accounts make up about half of all accounts that U.S. users follow.
www.pewresearch.org
February 18, 2025 at 9:25 PM
Inside The RealReal’s latest marketing bet: a new Gossip Girl-esque Substack newsletter

Thanks for including my thoughts Allison!
www.modernretail.co/technology/i...
Inside The RealReal's latest marketing bet: a new Gossip Girl-esque Substack newsletter
The RealReal is one of the first major brands to establish a presence on Substack, a platform largely dominated by independent writers.
www.modernretail.co
February 18, 2025 at 5:58 PM
can we ditch most punctuation too?

the death of capital letters: why gen z loves lowercase

www.theguardian.com/society/2025...
The death of capital letters: why gen Z loves lowercase
Young people have ditched capitalisation in favour of a writing style that reflects their values and attitudes to tradition. Will this change our language for ever?
www.theguardian.com
February 18, 2025 at 5:48 PM
NEW ✨

Shorts creators now have access to Veo 2, Google DeepMind's newest video generation model. The text-to-video tool is being integrated into Dream Screen

Veo 2 will allow you to generate standalone video clips that can be added to any of your Shorts

blog.youtube/news-and-eve...
Imagine it, create it: Veo 2 is coming to YouTube Shorts
blog.youtube
February 13, 2025 at 5:15 PM
YouTube CEO Neal Mohan outlined the platform’s 2025 priorities:

1. Providing a platform for cultural trends
2. Supporting creators as Hollywood startups
3. Bringing the best of YouTube to TV
4. Investing in AI tools that empower creators

blog.youtube/inside-youtu...
From the YouTube CEO: Our big bets for 2025
Twenty years in, it’s exciting to be at this moment. As I do every year, here are four big bets for YouTube in 2025.
blog.youtube
February 12, 2025 at 11:31 PM
"Wholesome but unhinged" Duolingo just released a brand handbook: blog.duolingo.com/handbook/
Inside the Duolingo Company Handbook
earn about Duolingo's culture, principles, and approach to building extraordinary things.
blog.duolingo.com
February 11, 2025 at 4:07 AM
Reposted by Lia Haberman
News that came out after the ICYMI newsletter went out this morning 🤷🏼‍♀️

- YouTube is allowing premium users to 4X through videos 💨
- Threads is beta testing ads with some users in the U.S. and Japan
- TikTok creators are turning against the platform

adage.com/article/digi...
TikTok creators are turning against the platform—how it could affect influencer marketing
Many creators are reevaluating TikTok’s role in their content strategies.
adage.com
January 24, 2025 at 8:05 PM
“I don’t think people are going to trust Instagram or TikTok for a very long time” - Lindsey Lee Lugrin

gifted link: adage.com/article/digi...
TikTok creators are turning against the platform—how it could affect influencer marketing
Many creators are reevaluating TikTok’s role in their content strategies.
adage.com
January 24, 2025 at 8:00 PM
Welcome to what feels like day 4,718 of January 2025. Instagram has been working OT rolling out the updates, so I ranked them from best to worst

liahaberman.substack.com/p/icymi-rank...
ICYMI: Ranking Instagram's 10 New Updates
Plus 12 alternatives if TikTok and CapCut disappear
liahaberman.substack.com
January 24, 2025 at 6:23 PM
YouTube premium users will now get to watch videos at up to 4x speed on mobile 😍

techcrunch.com/2025/01/22/y...
YouTube launches speed controls and high-quality audio tests for Premium users | TechCrunch
YouTube said Wednesday that it is adding new experimental features for Premium users, including high-quality audio, a faster playback speed option on
techcrunch.com
January 24, 2025 at 6:22 PM
Does Reese Witherspoon joining LinkedIn make you like the platform more or less?

I’m here for the celebrities looking for safe spaces
January 24, 2025 at 12:28 AM
I hope Meta and TikTok employees are keeping diaries because one day we’ll need an oral history of January 2025 and it is going to be wild
January 23, 2025 at 12:40 AM
“I’m so tired help lol” a social creator texted me

This was a crazy weekend in social — I summed it up here along with reactions from industry pros

liahaberman.substack.com/p/icymi-soci...
ICYMI: Social’s Batshit Weekend
“I’m so tired help lol” a social creator texted me
liahaberman.substack.com
January 20, 2025 at 2:59 PM
Apple suspends AI news alerts — “an alert generated by Apple's AI falsely told some readers that Luigi Mangione, the man accused of killing UnitedHealthcare CEO Brian Thompson, had shot himself”

Uh what?!

www.bbc.com/news/article...
Apple Intelligence: iPhone AI news alerts halted after errors
The tech giant was facing pressure to pull the feature after it made repeated mistakes summarising headlines.
www.bbc.com
January 18, 2025 at 6:08 PM
If you want to level up your LinkedIn presence this year we're doing audits on the platform tomorrow to raise funds for those displaced by California wildfires!

You can also support by engaging with the LinkedIn event and sharing with friends ❤️

www.linkedin.com/events/72853...
LinkedIn for LA - A Virtual Fundraiser to Support LA | LinkedIn
Level up your LinkedIn profile and help out a great cause by joining us for "LinkedIn for LA" this Thursday January 16th a 11am PST. Help us raise funds for the YMCA of Metropolitan Los Angeles, who h...
www.linkedin.com
January 15, 2025 at 8:43 PM
I really want to focus on positive news this week… making 2 exceptions today

1. Mark Zuckerberg terminated Meta’s DEI programs, effective immediately — quite the villain era

www.axios.com/2025/01/10/m...

2. And then the TikTok news update when it comes through
Exclusive: Meta kills DEI programs
The company cut its DEI programs as it pushes to make inroads with the Trump administration days after it ended its fact-checking programs.
www.axios.com
January 10, 2025 at 8:53 PM
Reposted by Lia Haberman
Smart recap from #CES2025 by @liahaberman.bsky.social incl this: “ByteDance confirmed it would pull TikTok from the U.S. unless the Supreme Court blocks or delays the ban”

…but ALSO: “TikTok used CES to launch its What’s Next Trend Report 2025.”

🤔

Link: www.linkedin.com/pulse/inside...
Inside CES's First-Ever Creator Space
I went to CES this week to bring you the details of their new, dedicated Creator Space, plus highlights of the conversations happening among creators, brand marketers and platform executives at the fi...
www.linkedin.com
January 10, 2025 at 4:37 PM