Thomas Leclercq
@leclercqth.bsky.social
Professor of Marketing Management, IESEG School of Management, Father and husband, CrossFit amateur, Belgium 💪
En 2025, la politique influence nos dons. Après la distinction entre la gauche et la droite, notre étude montre que la générosité des Français oppose conservateur et progressistes. Comment adapter sa communication? Plus d’info ici:
📊 lnkd.in/ez28eg6b via The Conversation France
📊 lnkd.in/ez28eg6b via The Conversation France
October 2, 2025 at 6:25 AM
En 2025, la politique influence nos dons. Après la distinction entre la gauche et la droite, notre étude montre que la générosité des Français oppose conservateur et progressistes. Comment adapter sa communication? Plus d’info ici:
📊 lnkd.in/ez28eg6b via The Conversation France
📊 lnkd.in/ez28eg6b via The Conversation France
Le Congrès de l’AFM approche !
Du 14 au 16 mai 2025, l’IAE Lille accueillera l’un des événements phares pour la recherche en marketing. , il sera co-organisé avec l’IÉSEG School of Management.
Thème:
« Marketing : avenir ou no future ? »
#AFMLille2025
#Marketing #IA #Sustainability
Du 14 au 16 mai 2025, l’IAE Lille accueillera l’un des événements phares pour la recherche en marketing. , il sera co-organisé avec l’IÉSEG School of Management.
Thème:
« Marketing : avenir ou no future ? »
#AFMLille2025
#Marketing #IA #Sustainability
May 9, 2025 at 11:48 AM
Le Congrès de l’AFM approche !
Du 14 au 16 mai 2025, l’IAE Lille accueillera l’un des événements phares pour la recherche en marketing. , il sera co-organisé avec l’IÉSEG School of Management.
Thème:
« Marketing : avenir ou no future ? »
#AFMLille2025
#Marketing #IA #Sustainability
Du 14 au 16 mai 2025, l’IAE Lille accueillera l’un des événements phares pour la recherche en marketing. , il sera co-organisé avec l’IÉSEG School of Management.
Thème:
« Marketing : avenir ou no future ? »
#AFMLille2025
#Marketing #IA #Sustainability
🎮 Can a game win back an unhappy customer?
Our new study says yes — with care.
🔗 Check it out on IÉSEG Insights:
EN 🇬🇧: insights.ieseg.fr/en/resource-...
FR 🇫🇷: insights.ieseg.fr/resource-cen...
#gamification #marketing #research
#IESEG
#MarketingAndSalesBeats
Our new study says yes — with care.
🔗 Check it out on IÉSEG Insights:
EN 🇬🇧: insights.ieseg.fr/en/resource-...
FR 🇫🇷: insights.ieseg.fr/resource-cen...
#gamification #marketing #research
#IESEG
#MarketingAndSalesBeats
Spinning a wheel: can games help win back unhappy customers?
A new study highlights that games can be a powerful customer recovery tool but only when used strategically.
insights.ieseg.fr
April 17, 2025 at 7:13 PM
🎮 Can a game win back an unhappy customer?
Our new study says yes — with care.
🔗 Check it out on IÉSEG Insights:
EN 🇬🇧: insights.ieseg.fr/en/resource-...
FR 🇫🇷: insights.ieseg.fr/resource-cen...
#gamification #marketing #research
#IESEG
#MarketingAndSalesBeats
Our new study says yes — with care.
🔗 Check it out on IÉSEG Insights:
EN 🇬🇧: insights.ieseg.fr/en/resource-...
FR 🇫🇷: insights.ieseg.fr/resource-cen...
#gamification #marketing #research
#IESEG
#MarketingAndSalesBeats
Reposted by Thomas Leclercq
Lille Economics and Management (LEM, CNRS UMR 9221) and @ieseg.fr invite applications for a Ph.D. Position in Marketing at its #Lille Campus.
▸https://recruitment.ieseg.fr/jobs/5736728-ph-d-position-in-marketing?promotion=1401699-trackable-share-link-phd-position-in-marketing #IESEGresearch
▸https://recruitment.ieseg.fr/jobs/5736728-ph-d-position-in-marketing?promotion=1401699-trackable-share-link-phd-position-in-marketing #IESEGresearch
April 8, 2025 at 5:48 PM
Lille Economics and Management (LEM, CNRS UMR 9221) and @ieseg.fr invite applications for a Ph.D. Position in Marketing at its #Lille Campus.
▸https://recruitment.ieseg.fr/jobs/5736728-ph-d-position-in-marketing?promotion=1401699-trackable-share-link-phd-position-in-marketing #IESEGresearch
▸https://recruitment.ieseg.fr/jobs/5736728-ph-d-position-in-marketing?promotion=1401699-trackable-share-link-phd-position-in-marketing #IESEGresearch
🔥 Bad service at a restaurant? Instead of a boring apology, what if you could spin a wheel for compensation? 🎡
Our research in Journal of Service Research! shows gamification can boost recovery satisfaction!
📖 Read here: journals.sagepub.com/doi/10.1177/...
#Gamification #ServiceRecovery
Our research in Journal of Service Research! shows gamification can boost recovery satisfaction!
📖 Read here: journals.sagepub.com/doi/10.1177/...
#Gamification #ServiceRecovery
Sage Journals: Discover world-class research
Subscription and open access journals from Sage, the world's leading independent academic publisher.
journals.sagepub.com
February 17, 2025 at 6:15 PM
🔥 Bad service at a restaurant? Instead of a boring apology, what if you could spin a wheel for compensation? 🎡
Our research in Journal of Service Research! shows gamification can boost recovery satisfaction!
📖 Read here: journals.sagepub.com/doi/10.1177/...
#Gamification #ServiceRecovery
Our research in Journal of Service Research! shows gamification can boost recovery satisfaction!
📖 Read here: journals.sagepub.com/doi/10.1177/...
#Gamification #ServiceRecovery
Being in a bar, reviewing a paper, drinking a nice coffee. I love my academic life.
November 19, 2024 at 9:50 AM
Being in a bar, reviewing a paper, drinking a nice coffee. I love my academic life.