Launch of Red Ribbon campaign "overwhelmingly positive"
ST. PAUL - First responders volunteered their time to bag groceries with Mothers Against Drunk Driving in St. Paul on Nov. 27.
Despite an afternoon snowstorm slowing down traffic at Leonora’s No Frills, Lakeland MADD President Dianne Belanger said they collected over $400 in cash during the launch for the annual red ribbon campaign, as well as debit and credit card donations at the tills which haven’t been totalled yet.
“During the holiday season is when the most social gatherings are, and that's why this campaign [takes place] at this time of year. Just to remind everybody not to drive impaired,” said Belanger.
She said the response to the red ribbon launch was “overwhelmingly great.”
“It was very, very heartwarming to see the support . . . I get lots of good positive feedback . . . And I think what people have to realize is that, and this is very important, that impaired driving is the number one cause of criminal death in Canada,” said Belanger.
St. Paul RCMP Cst. Jason Jackson said the issue of impaired driving impacts many families. He volunteered some of his off-duty time for the event, saying “I’m just here doing my part.”
According to Statistics Canada, 8,086 people were charged with impaired driving in Alberta in 2023, the most recent year data is available for. Nation-wide, there were 71,803 incidents recorded in 2023, with 68 of those incidents ending in the death of at least one person.
Belanger does presentations and awareness work year-round throughout the Lakeland, but says the goal is to work herself out of a job.
“People can get themselves a ribbon or a decal to display on their vehicles, their backpacks, their purses, wherever they want, just as a reminder to show their commitment to not driving impaired and as a reminder to others not to as well,” said Belanger.