Katherine Armstrong
@kjarmstrong.bsky.social
Qual insight and culture specialist @ Ipsos UK, interested in all things media, tech and society | Tottenham based
Pinned
Embedding the audience: Putting audiences at the heart of Generative AI
Understanding audience perspectives on Gen AI is crucial. Our latest report, written with the BBC, explores this, offering key insights into audience attitudes and concerns.
www.ipsos.com
How do you put people at the heart of Gen AI decision making? We worked with the BBC to find out! Read more about the cultural blueprint for AI, where audiences are more/less comfortable and expectations for humanity, transparency and value here: www.ipsos.com/en-uk/embedd... #AI #insight #Ipsos
Reposted by Katherine Armstrong
NEW: Ipsos Almanac features the Gen Z Gender Gap, one of our public opinion trends of the year. 48% of young men (across 50 countries) say “the main role of women in society is to be good mothers and wives”. For women it’s 34% ipsos-insight-llc.foleon.com/ipsos-almana...
The Gen Z Gender Gap - Ipsos Almanac 2025
Gen Z's nuanced behaviours and opinions challenge traditional marketing. This report explores the generational divide, particularly between men and women, and its impact on brand engagement. Dive int...
ipsos-insight-llc.foleon.com
December 5, 2024 at 7:50 AM
NEW: Ipsos Almanac features the Gen Z Gender Gap, one of our public opinion trends of the year. 48% of young men (across 50 countries) say “the main role of women in society is to be good mothers and wives”. For women it’s 34% ipsos-insight-llc.foleon.com/ipsos-almana...
Reposted by Katherine Armstrong
Stats of the Month. Don't miss our polling round-up in latest edition of Ipsos Update. Among the findings: 29% of Norwegians aged under 30 say Donald Trump will contribute to a safer world. Among the over 60s, it's 5% www.ipsos.com/en/ipsos-upd...
Ipsos Update – December 2024
Security, Inflation, Perils of Perception … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
www.ipsos.com
December 3, 2024 at 11:44 AM
Stats of the Month. Don't miss our polling round-up in latest edition of Ipsos Update. Among the findings: 29% of Norwegians aged under 30 say Donald Trump will contribute to a safer world. Among the over 60s, it's 5% www.ipsos.com/en/ipsos-upd...
Enjoying being a #MiddleClassWomanofaCertainAge today. Have seen with own eyes how talent in the industry has been protected at (almost) all costs it will be interesting to see if culture change can stick
December 1, 2024 at 10:23 PM
Enjoying being a #MiddleClassWomanofaCertainAge today. Have seen with own eyes how talent in the industry has been protected at (almost) all costs it will be interesting to see if culture change can stick
Reposted by Katherine Armstrong
Two queens dressed as Princess Diana lip-syncing to Time Warp is something UNIQUE that only #DragRaceUK could give us.
November 11, 2024 at 10:24 PM
Two queens dressed as Princess Diana lip-syncing to Time Warp is something UNIQUE that only #DragRaceUK could give us.
Reposted by Katherine Armstrong
Bluesky already delivering more referral traffic than X for some publishers
The Boston Globe and Guardian have both reported seeing more traffic from Bluesky than Threads. Spread the word
pressgazette.co.uk/platforms/bl...
The Boston Globe and Guardian have both reported seeing more traffic from Bluesky than Threads. Spread the word
pressgazette.co.uk/platforms/bl...
Bluesky already delivering more referral traffic than X for some publishers
A Guardian audience editor says Bluesky sent more referral traffic to the news outlet in its first week there than X has any week in 2024.
pressgazette.co.uk
November 30, 2024 at 7:11 AM
Bluesky already delivering more referral traffic than X for some publishers
The Boston Globe and Guardian have both reported seeing more traffic from Bluesky than Threads. Spread the word
pressgazette.co.uk/platforms/bl...
The Boston Globe and Guardian have both reported seeing more traffic from Bluesky than Threads. Spread the word
pressgazette.co.uk/platforms/bl...
Reposted by Katherine Armstrong
"On Tuesday, a group of Sora testers released a version of the tool publicly alongside a manifesto decrying OpenAI’s program as exploitative and 'more about PR and advertisement.'”
variety.com/2024/digital...
variety.com/2024/digital...
OpenAI Shuts Down Sora Access After Artists Released Video-Generation Tool in Protest: ‘We Are Not Your PR Puppets’
OpenAI suspended access to the Sora generative-AI video system after artists in an alpha-test program released it publicly in protest.
variety.com
November 28, 2024 at 3:34 PM
"On Tuesday, a group of Sora testers released a version of the tool publicly alongside a manifesto decrying OpenAI’s program as exploitative and 'more about PR and advertisement.'”
variety.com/2024/digital...
variety.com/2024/digital...
Reposted by Katherine Armstrong
NEW: Mega poll by Ipsos on world security. 76% across 30 countries say spread of disinformation is a real threat to the world today. Some good news for a Monday, though: worry about another world war is down slightly www.ipsos.com/en/halifax-r...
Disinformation, hacking seen as top threats; World War III fear drops
The 2024 World Affairs report from Ipsos and the Halifax Security Forum.
www.ipsos.com
November 25, 2024 at 7:25 PM
NEW: Mega poll by Ipsos on world security. 76% across 30 countries say spread of disinformation is a real threat to the world today. Some good news for a Monday, though: worry about another world war is down slightly www.ipsos.com/en/halifax-r...
Our Global Cost of Living Monitor is out today and it’s tough reading - inflation rates may be falling, but people aren’t feeling it resources.ipsos.com/rs/297-CXJ-7...
resources.ipsos.com
November 28, 2024 at 2:10 PM
Our Global Cost of Living Monitor is out today and it’s tough reading - inflation rates may be falling, but people aren’t feeling it resources.ipsos.com/rs/297-CXJ-7...
Always my favourite read of the year - Ipsos Perils of Perception. People (still!) tend to overestimate the scale of issues that matter to them. Most interestingly social media now receives the most blame for these misperceptions #socialweb
www.ipsos.com/en/perils/pe...
www.ipsos.com/en/perils/pe...
Ipsos
Ipsos | Global Market Research and Public Opinion specialist.
www.ipsos.com
November 19, 2024 at 12:25 PM
Always my favourite read of the year - Ipsos Perils of Perception. People (still!) tend to overestimate the scale of issues that matter to them. Most interestingly social media now receives the most blame for these misperceptions #socialweb
www.ipsos.com/en/perils/pe...
www.ipsos.com/en/perils/pe...
Reposted by Katherine Armstrong
Welcome new followers
For more Ipsos folk follow
@hollyday1993.bsky.social
@simonatkinson.bsky.social
@rachelormston.bsky.social
@kjarmstrong.bsky.social
For more Ipsos folk follow
@hollyday1993.bsky.social
@simonatkinson.bsky.social
@rachelormston.bsky.social
@kjarmstrong.bsky.social
November 17, 2024 at 4:06 PM
Welcome new followers
For more Ipsos folk follow
@hollyday1993.bsky.social
@simonatkinson.bsky.social
@rachelormston.bsky.social
@kjarmstrong.bsky.social
For more Ipsos folk follow
@hollyday1993.bsky.social
@simonatkinson.bsky.social
@rachelormston.bsky.social
@kjarmstrong.bsky.social
An interesting example of AI not doing what the owner wants it to! fortune.com/2024/11/14/g...
Elon Musk's AI turns on him, labels him 'one of the most significant spreaders of misinformation on X'
His posts, it added, “can have real-world consequences."
fortune.com
November 16, 2024 at 12:01 PM
An interesting example of AI not doing what the owner wants it to! fortune.com/2024/11/14/g...
Reposted by Katherine Armstrong
Lots of reasons why increased polarisation is bad - a key one is that trust in institutions is harder to achieve, because "benevolence" is an element of trust, but much harder to convince on if "the other side" is in power. US an outlier, but GB not in great place @policyatkings.bsky.social
November 15, 2024 at 1:49 PM
Lots of reasons why increased polarisation is bad - a key one is that trust in institutions is harder to achieve, because "benevolence" is an element of trust, but much harder to convince on if "the other side" is in power. US an outlier, but GB not in great place @policyatkings.bsky.social
Reposted by Katherine Armstrong
⚠️ 52% v 48% Klaxon ⚠️ NEW Brand Britain report by Ipsos UK finds 52% of us saying “we’d rather be a citizen of Britain than any other country in the world”. 48% have a different perspective… More here www.ipsos.com/en-uk/be-dis...
November 13, 2024 at 8:58 AM
⚠️ 52% v 48% Klaxon ⚠️ NEW Brand Britain report by Ipsos UK finds 52% of us saying “we’d rather be a citizen of Britain than any other country in the world”. 48% have a different perspective… More here www.ipsos.com/en-uk/be-dis...
Really important report on class in the creative industries - this idea that we’re not tapping into working class talent has been discussed for some time, but really hope this prompts some action www.theguardian.com/inequality/2...
November 13, 2024 at 5:08 PM
Really important report on class in the creative industries - this idea that we’re not tapping into working class talent has been discussed for some time, but really hope this prompts some action www.theguardian.com/inequality/2...
Reposted by Katherine Armstrong
NEW: 84% in Asia Pacific say we’re heading for environmental disaster unless we change our habits quickly www.ipsos.com/sites/defaul...
November 12, 2024 at 7:08 PM
NEW: 84% in Asia Pacific say we’re heading for environmental disaster unless we change our habits quickly www.ipsos.com/sites/defaul...
How do you put people at the heart of Gen AI decision making? We worked with the BBC to find out! Read more about the cultural blueprint for AI, where audiences are more/less comfortable and expectations for humanity, transparency and value here: www.ipsos.com/en-uk/embedd... #AI #insight #Ipsos
Embedding the audience: Putting audiences at the heart of Generative AI
Understanding audience perspectives on Gen AI is crucial. Our latest report, written with the BBC, explores this, offering key insights into audience attitudes and concerns.
www.ipsos.com
November 11, 2024 at 8:51 PM
How do you put people at the heart of Gen AI decision making? We worked with the BBC to find out! Read more about the cultural blueprint for AI, where audiences are more/less comfortable and expectations for humanity, transparency and value here: www.ipsos.com/en-uk/embedd... #AI #insight #Ipsos
Reposted by Katherine Armstrong
Considering we found 60% of the public would support a ban on social media for under 18s and only 17% opposed a ban; a ban on under 16s is likely to be even more popular. The public mood has turner strongly in favour of a series of tougher measures to keep kids off social media.
Children under 16 face ban from social media as ministers consider backing private members bill
The plan to ban children under 16 from social media
Ministers consider passing restrictions into law but will stop short of banning phones in schools
www.thetimes.com
November 11, 2024 at 9:20 AM
Considering we found 60% of the public would support a ban on social media for under 18s and only 17% opposed a ban; a ban on under 16s is likely to be even more popular. The public mood has turner strongly in favour of a series of tougher measures to keep kids off social media.
Reposted by Katherine Armstrong
Talking at a workshop on polarisation this week - always worth remembering the UK is NOT the US: we've always had more liberal attitudes on average; US has gone through extraordinary polarisation/party sorting since 1990; BUT some signs of smaller/emerging gap in UK...
@policyatkings.bsky.social
@policyatkings.bsky.social
November 10, 2024 at 4:25 PM
Talking at a workshop on polarisation this week - always worth remembering the UK is NOT the US: we've always had more liberal attitudes on average; US has gone through extraordinary polarisation/party sorting since 1990; BUT some signs of smaller/emerging gap in UK...
@policyatkings.bsky.social
@policyatkings.bsky.social
Reposted by Katherine Armstrong
After this week, I'm not sure if this should make us feel better, or worse...
November 8, 2024 at 2:25 PM
After this week, I'm not sure if this should make us feel better, or worse...
Reposted by Katherine Armstrong
I think I'm going to try and create a bit more steam for UK journalists to head over here and ditch X. Let me know if you have any ideas how best to do it and I'll try my best
(I'm not the only UK journo heading over here of course but I think it needs some organisation)
(I'm not the only UK journo heading over here of course but I think it needs some organisation)
November 9, 2024 at 10:01 PM
I think I'm going to try and create a bit more steam for UK journalists to head over here and ditch X. Let me know if you have any ideas how best to do it and I'll try my best
(I'm not the only UK journo heading over here of course but I think it needs some organisation)
(I'm not the only UK journo heading over here of course but I think it needs some organisation)