The Kirchner Report
@kirchnerreport.com
100% independent automotive journalism by @chadkirchner.com.
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Website: https://www.kirchnerreport.com
Have something you want to share? https://www.kirchnerreport.com/contact
Website: https://www.kirchnerreport.com
There ain't no engineering like badge engineering
There ain't no engineering like badge engineering
The 2026 Nissan-Mitsubishi Rogue-Outlander. Roguelander? Mitsubishan?
on.kirchnerreport.com
November 17, 2025 at 2:45 PM
There ain't no engineering like badge engineering
Electrification branding when there are many types of electrified vehicles
Electrification branding when there are many types of electrified vehicles
What's in a name, anyway?
on.kirchnerreport.com
November 12, 2025 at 2:41 PM
Electrification branding when there are many types of electrified vehicles
Is the Ford F-150 Lightning dead?
Is the Ford F-150 Lightning dead?
Plus, when are we going to see that $30,000 truck thing CEO Jim Farley keeps talking about?
on.kirchnerreport.com
November 7, 2025 at 2:59 PM
Is the Ford F-150 Lightning dead?
Your next rental car might've been used in an ICE raid
Your next rental car might've been used in an ICE raid
Or worse yet, it might have been damaged attempting to detain American citizens.
on.kirchnerreport.com
November 3, 2025 at 10:36 PM
Your next rental car might've been used in an ICE raid
Wait, is that auto show FOMO?
Wait, is that auto show FOMO?
Is it possible to be sad you missed an auto show these days? Because I am.
on.kirchnerreport.com
November 3, 2025 at 9:02 PM
Wait, is that auto show FOMO?
Energy arbitrage comes to Ford's EVs
Energy arbitrage comes to Ford's EVs
Well, one EV. And you can't currently order one of those EVs. But I digress. This is the future of EV integration.
on.kirchnerreport.com
October 28, 2025 at 3:46 PM
Energy arbitrage comes to Ford's EVs
GM clarifies its CarPlay decision
GM clarifies its CarPlay decision
Oh, the company is still getting rid of it. Just not tomorrow.
on.kirchnerreport.com
October 27, 2025 at 9:25 PM
GM clarifies its CarPlay decision
DC fast charging PHEVs in the U.S. doesn't make sense
DC fast charging PHEVs in the U.S. doesn't make sense
Toyota has joined the fray with a DC-capable PHEV, but I don't think it makes sense in the U.S. market. So why is it there?
on.kirchnerreport.com
October 24, 2025 at 5:48 PM
DC fast charging PHEVs in the U.S. doesn't make sense
Whither Apple CarPlay?
Whither Apple CarPlay?
GM pulls the plug on CarPlay and Android Auto, even on ICE vehicles. Now the experiment begins.
on.kirchnerreport.com
October 23, 2025 at 6:42 PM
Whither Apple CarPlay?
Oh hey, it's another PHEV rant
Oh hey, it's another PHEV rant
The automotive equivalent of a crutch isn't the cure all, part 1 million.
on.kirchnerreport.com
October 20, 2025 at 7:57 PM
Oh hey, it's another PHEV rant
You car shouldn't be your therapist
You car shouldn't be your therapist
Do automakers really want this in their products? Really?
on.kirchnerreport.com
October 16, 2025 at 5:52 PM
You car shouldn't be your therapist
Tesla runs in-car Tron: Ares ad to show the world it's not cooked as a company
Tesla runs in-car Tron: Ares ad to show the world it's not cooked as a company
Elon Musk hates Disney, but likes taking Disney's money.
on.kirchnerreport.com
October 10, 2025 at 3:46 PM
Tesla runs in-car Tron: Ares ad to show the world it's not cooked as a company
Senator Bernie Moreno is a snitch
Senator Bernie Moreno is a snitch
You remember GM's leasing trick? Now you don't.
on.kirchnerreport.com
October 8, 2025 at 6:43 PM
Senator Bernie Moreno is a snitch
Tesla's Standard Model Y and Model 3 are more insulting than innovative
Tesla's Standard Model Y and Model 3 are more insulting than innovative
Is this really the best that Tesla can do?
on.kirchnerreport.com
October 7, 2025 at 9:52 PM
Tesla's Standard Model Y and Model 3 are more insulting than innovative
The Rearview: Week of September 29, 2025
The Rearview: Week of September 29, 2025
We're in the endgame now.
on.kirchnerreport.com
October 3, 2025 at 2:14 PM
The Rearview: Week of September 29, 2025
Hyundai's CEO José Muñoz: "F**k it, we ball." (he probably didn't say that)
Hyundai's CEO José Muñoz: "F**k it, we ball." (he probably didn't say that)
The tax credit is gone, so Hyundai is leveraging its vertically-integrated mount to significantly discount its best EVs.
on.kirchnerreport.com
October 2, 2025 at 2:52 PM
Hyundai's CEO José Muñoz: "F**k it, we ball." (he probably didn't say that)
Some of the potential winners and losers in the post-30D world
Some of the potential winners and losers in the post-30D world
26 U.S. Code § 30D has gone the way of the Dodo bird. Does anyone stand to gain?
on.kirchnerreport.com
October 1, 2025 at 5:40 PM
Some of the potential winners and losers in the post-30D world
The rising price for destination charges
The rising price for destination charges
While typically non-negotiable, the freight charges on new vehicles are rising at an accelerated pace.
on.kirchnerreport.com
September 30, 2025 at 4:14 PM
The rising price for destination charges
The car in your garage might be a lifesaver during a hurricane
The car in your garage might be a lifesaver during a hurricane
V2L, and similar technologies in modern EVs, can power your home in a disaster without the risks of carbon monoxide poisoning.
on.kirchnerreport.com
September 29, 2025 at 2:23 PM
The car in your garage might be a lifesaver during a hurricane
The Rearview: Week of September 22, 2025
The Rearview: Week of September 22, 2025
Let's take a look back at everything that happened this week with a critical eye.
on.kirchnerreport.com
September 26, 2025 at 6:03 PM
The Rearview: Week of September 22, 2025
The Nissan Leaf is the most important EV of this year
The Nissan Leaf is the most important EV of this year
BMW's affordable Neue Klasse tech is a big deal, but the Leaf delivering a solid experience for $30,000 is an even bigger deal.
on.kirchnerreport.com
September 25, 2025 at 6:27 PM
The Nissan Leaf is the most important EV of this year
We're about to see who is serious about electrification
We're about to see who is serious about electrification
With the end of the tax incentive looming, which automakers are in it to win it?
on.kirchnerreport.com
September 24, 2025 at 10:38 PM
We're about to see who is serious about electrification
Taking a Sylphy
Taking a Sylphy
Nissan's affordable Sentra gets a makeover at almost the exact right time.
on.kirchnerreport.com
September 23, 2025 at 1:16 PM
Taking a Sylphy
Google is aggressively hurting automotive content
Google is aggressively hurting automotive content
Between the search engine and YouTube, it's not just a looming recession making things look bleak.
on.kirchnerreport.com
September 22, 2025 at 2:08 PM
Google is aggressively hurting automotive content
Business in the South continues to move forward
Business in the South continues to move forward
My analysis of the investment and construction news this week, and whether or not it'll be a smart move in the end.
on.kirchnerreport.com
September 19, 2025 at 1:24 PM
Business in the South continues to move forward