@kingtut2110.bsky.social
Dunkin’ Dippers and coffee milkshakes at Baskin-Robbins just make sense.
These two brands should lean all the way in. 🍩🍦
medium.com/@inkniron22/...
#Dunkin #BaskinRobbins #FoodAndBeverage #Innovation
These two brands should lean all the way in. 🍩🍦
medium.com/@inkniron22/...
#Dunkin #BaskinRobbins #FoodAndBeverage #Innovation
Why Dunkin and Baskin-Robbins Should Stop Sharing Stores and Start Sharing Menus
I find that frequently, two is better than one. Ham needs cheese. Chocolate needs peanut butter. TV needs live sports.
medium.com
September 26, 2025 at 6:18 PM
Dunkin’ Dippers and coffee milkshakes at Baskin-Robbins just make sense.
These two brands should lean all the way in. 🍩🍦
medium.com/@inkniron22/...
#Dunkin #BaskinRobbins #FoodAndBeverage #Innovation
These two brands should lean all the way in. 🍩🍦
medium.com/@inkniron22/...
#Dunkin #BaskinRobbins #FoodAndBeverage #Innovation
To often in today’s world of rampant inflation, companies are looking to offer the cheapest food and meal they can think of to drive consumers. What if they just made a great product? I discuss that in my piece with a focus on brands that do. #brandstrategy #restaurants.
September 1, 2025 at 7:27 PM
To often in today’s world of rampant inflation, companies are looking to offer the cheapest food and meal they can think of to drive consumers. What if they just made a great product? I discuss that in my piece with a focus on brands that do. #brandstrategy #restaurants.
I gave my first book a title you won’t forget.
It’s not crude for shock value.
It’s an invitation to be honest about being human.
It’s not crude for shock value.
It’s an invitation to be honest about being human.
August 15, 2025 at 5:32 PM
I gave my first book a title you won’t forget.
It’s not crude for shock value.
It’s an invitation to be honest about being human.
It’s not crude for shock value.
It’s an invitation to be honest about being human.
Applebee’s doesn’t need a rebrand.
It needs to remember why it mattered in the first place.
From overpriced steak to missed emotional value, I broke down how to fix the neighborhood restaurant without turning it into something it’s not.
Full piece:
medium.com/@inkniron22/...
It needs to remember why it mattered in the first place.
From overpriced steak to missed emotional value, I broke down how to fix the neighborhood restaurant without turning it into something it’s not.
Full piece:
medium.com/@inkniron22/...
Fixing the old neighborhood: Why Applebee’s needs more than a fresh coat of paint
A six-step strategy to bring Applebee’s back — rooted in emotional value, regional flavor, and customer trust.
medium.com
August 3, 2025 at 2:51 PM
Applebee’s doesn’t need a rebrand.
It needs to remember why it mattered in the first place.
From overpriced steak to missed emotional value, I broke down how to fix the neighborhood restaurant without turning it into something it’s not.
Full piece:
medium.com/@inkniron22/...
It needs to remember why it mattered in the first place.
From overpriced steak to missed emotional value, I broke down how to fix the neighborhood restaurant without turning it into something it’s not.
Full piece:
medium.com/@inkniron22/...
🍒🥤 What if Pepsi’s new gut-health soda had a better name… and a better shot?
I wrote about branding missteps, why “Pepsi Prebiotic” misses the mark, and how a simple idea—Poppsi—could actually work.
If you like marketing, strategy, or just good soda, give it a read:
👉 medium.com/@inkniron22/...
I wrote about branding missteps, why “Pepsi Prebiotic” misses the mark, and how a simple idea—Poppsi—could actually work.
If you like marketing, strategy, or just good soda, give it a read:
👉 medium.com/@inkniron22/...
Pepsi, where’s your audience? How to fix a product nobody wants.
The inside story of a bad branding plan — and how to fix a product nobody wants.
medium.com
July 29, 2025 at 5:18 PM
🍒🥤 What if Pepsi’s new gut-health soda had a better name… and a better shot?
I wrote about branding missteps, why “Pepsi Prebiotic” misses the mark, and how a simple idea—Poppsi—could actually work.
If you like marketing, strategy, or just good soda, give it a read:
👉 medium.com/@inkniron22/...
I wrote about branding missteps, why “Pepsi Prebiotic” misses the mark, and how a simple idea—Poppsi—could actually work.
If you like marketing, strategy, or just good soda, give it a read:
👉 medium.com/@inkniron22/...