kilucasar.bsky.social
@kilucasar.bsky.social
Vendor-reported case of quantified AR value: £32 million of sales leads attributed solely to AR in nine months. #archat
December 19, 2025 at 1:31 PM
Do your execs understand that analysts can influence buyers without being knowledgeable enough to advise your execs? If not, fix. #archat
December 17, 2025 at 1:30 PM
Do your execs understand that analysts can advise on your markets without influencing buyers? If not fix. #archat
December 15, 2025 at 1:30 PM
Analyze sales stages at which you help best. Deploy these strengths in relevant deals broadly. #archat
December 12, 2025 at 1:30 PM
If supporting category creation, consider collaborating with AR at competitors to grow analyst sense of a market worth researching. #archat
December 11, 2025 at 11:47 AM
For interested readers: How can AR capitalize on analysts relying more on vendor info they get independently of vendors themselves? #archat
December 8, 2025 at 1:30 PM
If AR must create sales leads, have you relationships with buyer-facing analysts that let you ask for them? If not, fix. #archat
December 5, 2025 at 1:30 PM
When supporting category creation, analysts may be able to help with market validation, partner selection, and acquisition targets. #archat
December 3, 2025 at 1:30 PM
Check for changes in analyst timetables for in-progress major evaluation projects. #archat
December 1, 2025 at 1:30 PM
If AR must create sales leads, do you host lead-worthy reports behind a registration wall via your web site? #archat
November 28, 2025 at 1:30 PM
If analysts won't call customer references, weigh whether an advisory project could engage analysts with them better. #archat
November 26, 2025 at 1:30 PM
Category creation via analysts can take years, not just months. Set exec expectations accordingly. #archat
November 24, 2025 at 1:30 PM
Are you hoping industry analysts will turn up in sales deals? Take control - Inject an analyst into a deal. #archat
November 21, 2025 at 1:30 PM
Because vendor beneficiaries of analyst insight aren't always spokespeople, you may need to train beneficiaries separately. #archat
November 19, 2025 at 1:30 PM
Involve quotable analysts early in product launch cycle so you can quote them in launch collateral. #archat
November 17, 2025 at 1:30 PM
Never seen what happens in a sales meeting with a prospect? Join some to find out. #archat
November 14, 2025 at 1:30 PM
Are you tracking evolving business plans for next year so you can support them from AR? If not, start. #archat
Inquiry-based learning - Wikipedia
buff.ly
November 12, 2025 at 1:31 PM
If you feel that competitor employment of an analyst would hurt you significantly, should you employ one instead? #archat
November 10, 2025 at 1:30 PM
Internal Sales meetings or calls are a great place to hear where Sales needs help. Find a way to attend. #archat
November 7, 2025 at 1:30 PM
Analysts mightn't feel a new category is worthy of a major evaluation unless they see multiple vendors there - not just you. #archat
November 5, 2025 at 1:30 PM
If you involve an analyst with your customer advisory board, would the analyst feel their excitement for your new market category? If so, do. #archat
November 3, 2025 at 1:30 PM
Which of your sales people need help crafting a great first meeting with a prospect? Can an analyst or research help? #archat
October 31, 2025 at 1:30 PM
I'll be at Forrester's AR Council meeting in Austin, TX next week. Looking forward to seeing some of you there - I always learn from these events! buff.ly/ZbkrJHn
Hazel Butters, Rapid7 | Trisha Mirel
🐂 You know what they say - everything’s bigger in Texas - and next week in Austin, that includes Analyst Relations! Our fall member meeting may run from just noon to 5:30 (followed by not one, but...
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October 30, 2025 at 9:36 PM
If you desire promotion above AR, deliver high value quickly. Delay and you may be typecast as an AR person for ever. #archat
October 29, 2025 at 1:30 PM
At product launch, ask positive analysts if they'll take press calls. Pass their contact details to PR. #archat
October 27, 2025 at 1:31 PM