A tough conversation is unfolding between CMOs and the C-suite. Static, deterministic metrics like attribution create false narratives and moving past them can feel risky, but staying stuck is worse. Reframe marketing measurement to reflect real buying behavior and business impact. bit.ly/3X837J4

🎉 BOOK UPDATE! The audio version of my book is now available on Audible, Amazon, Apple, Spotify, Barnes & Noble, and other audio sources. #modernmarketing #uncertainty

Some buildings survived the deadly L.A. fires. Why? Resilient architecture and fire-wise environmental design. We can't always prevent or predict, but we can be more resilient.

time.com/7249238/disa...

The new incarnation of "conservative" can be understood as anti-science mysticism says @theatlantic.com in the Feb issue. Parts of far right merge with old far left bits + a "sort of wellness gibberish" offering "magical solutions, an aura of spirituality, superstition, and the cultivation of fear."

Mary Cassatt @ Work at the San Francisco Legion of Honor. Inspiring look at the process of the American impressionist