Jules - revenue-driven SEO
@julesignaciocanlas.bsky.social
I talk about SaaS growth, SEO, and sobriety--- 🏳️🌈🇬🇧🇨🇭🇵🇭
Founder of:
- Embarque.io - revenue-driven SEO w/ clients like VEED, Riverside, etc.
- Keyword Metrics - Rank tracking tool that turns hours of keyword analysis into minutes
Local SEO tip: Add your city to your keywords naturally.
'Best coffee shop in Austin' will actually rank for you.
'Best coffee shop' targets everyone and no one.
Specificity works.
'Best coffee shop in Austin' will actually rank for you.
'Best coffee shop' targets everyone and no one.
Specificity works.
November 12, 2025 at 6:14 AM
Local SEO tip: Add your city to your keywords naturally.
'Best coffee shop in Austin' will actually rank for you.
'Best coffee shop' targets everyone and no one.
Specificity works.
'Best coffee shop in Austin' will actually rank for you.
'Best coffee shop' targets everyone and no one.
Specificity works.
As a founder, you're not being smart by keeping nightmare clients for cash.
You're just burning out your team for money that costs more than it makes.
You're just burning out your team for money that costs more than it makes.
November 12, 2025 at 6:03 AM
As a founder, you're not being smart by keeping nightmare clients for cash.
You're just burning out your team for money that costs more than it makes.
You're just burning out your team for money that costs more than it makes.
We're all one bad day away from becoming the person we swore we'd never be.
November 12, 2025 at 5:17 AM
We're all one bad day away from becoming the person we swore we'd never be.
Every app eventually becomes a messaging app and every messaging app eventually becomes bloatware.
November 11, 2025 at 7:54 AM
Every app eventually becomes a messaging app and every messaging app eventually becomes bloatware.
If you're building a business to impress other founders, you're not building a business
You're performing entrepreneurship for people who won't buy from you
You're performing entrepreneurship for people who won't buy from you
November 11, 2025 at 7:40 AM
If you're building a business to impress other founders, you're not building a business
You're performing entrepreneurship for people who won't buy from you
You're performing entrepreneurship for people who won't buy from you
Spend one week talking to 10 potential customers about their problems, not your solution
if 7 out of 10 say they'd pay for a solution, you're onto something
if most say it's not a big enough problem, pivot before you waste months
if 7 out of 10 say they'd pay for a solution, you're onto something
if most say it's not a big enough problem, pivot before you waste months
November 10, 2025 at 6:48 AM
Spend one week talking to 10 potential customers about their problems, not your solution
if 7 out of 10 say they'd pay for a solution, you're onto something
if most say it's not a big enough problem, pivot before you waste months
if 7 out of 10 say they'd pay for a solution, you're onto something
if most say it's not a big enough problem, pivot before you waste months
Took a moment to zoom out this morning. It's easy to get lost in daily metrics and forget why we started this journey in the first place.
Whatever you're building, it matters💙
Whatever you're building, it matters💙
November 10, 2025 at 6:45 AM
Took a moment to zoom out this morning. It's easy to get lost in daily metrics and forget why we started this journey in the first place.
Whatever you're building, it matters💙
Whatever you're building, it matters💙
inkedin post: "I'm humbled to announce"
Translation: i'm bragging but with extra steps
Translation: i'm bragging but with extra steps
November 7, 2025 at 8:03 AM
inkedin post: "I'm humbled to announce"
Translation: i'm bragging but with extra steps
Translation: i'm bragging but with extra steps
Stop romanticizing struggle!!!!!!
You don't need to suffer to prove you're working hard.
You don't need to suffer to prove you're working hard.
November 7, 2025 at 7:20 AM
Stop romanticizing struggle!!!!!!
You don't need to suffer to prove you're working hard.
You don't need to suffer to prove you're working hard.
Money doesn't buy happiness, but it does buy options, and options reduce stress.
Let's stop pretending money doesn't matter.
It does.
Let's stop pretending money doesn't matter.
It does.
November 5, 2025 at 5:25 AM
Money doesn't buy happiness, but it does buy options, and options reduce stress.
Let's stop pretending money doesn't matter.
It does.
Let's stop pretending money doesn't matter.
It does.
LLMs are autocomplete on steroids with confidence issues. They'll hallucinate facts with the same certainty they state truths, and that's the actual problem.
November 5, 2025 at 5:13 AM
LLMs are autocomplete on steroids with confidence issues. They'll hallucinate facts with the same certainty they state truths, and that's the actual problem.
Generic success claims don't convert anymore. People now want to see exactly what you did step by step, so they can evaluate whether it applies to them.
Vague testimonials are worthless.
Vague testimonials are worthless.
November 4, 2025 at 6:37 AM
Generic success claims don't convert anymore. People now want to see exactly what you did step by step, so they can evaluate whether it applies to them.
Vague testimonials are worthless.
Vague testimonials are worthless.
Maturity is knowing which battles to ignore because fighting them costs more than losing them
November 4, 2025 at 6:15 AM
Maturity is knowing which battles to ignore because fighting them costs more than losing them
People that declared seo dead in 2024 are now desperately hiring seo agencies in 2025
The irony is delicious lol
The irony is delicious lol
November 3, 2025 at 8:18 AM
People that declared seo dead in 2024 are now desperately hiring seo agencies in 2025
The irony is delicious lol
The irony is delicious lol
Happy monday guys!!🥳🥳
Cheers to a better week than the last
Cheers to a better week than the last
November 3, 2025 at 8:14 AM
Happy monday guys!!🥳🥳
Cheers to a better week than the last
Cheers to a better week than the last
Happy friday to everyone🥳
Relax, get a treat, and do something fun this weekend
You've earned it
Relax, get a treat, and do something fun this weekend
You've earned it
October 31, 2025 at 7:36 AM
Happy friday to everyone🥳
Relax, get a treat, and do something fun this weekend
You've earned it
Relax, get a treat, and do something fun this weekend
You've earned it
Adulting is realizing your parents were just winging it too
October 31, 2025 at 7:18 AM
Adulting is realizing your parents were just winging it too
This client has been with us for 3 years now which honestly makes me proud because most agency relationships die after 6 months.
We've experimented, tested, pivoted, and kept growing together😊
We've experimented, tested, pivoted, and kept growing together😊
October 30, 2025 at 6:44 AM
This client has been with us for 3 years now which honestly makes me proud because most agency relationships die after 6 months.
We've experimented, tested, pivoted, and kept growing together😊
We've experimented, tested, pivoted, and kept growing together😊
Following your passion is terrible advice for most people.
Follow your skills instead and monetize them. Passion can be a hobby. Not everything you love needs to pay your rent.
Follow your skills instead and monetize them. Passion can be a hobby. Not everything you love needs to pay your rent.
October 30, 2025 at 6:31 AM
Following your passion is terrible advice for most people.
Follow your skills instead and monetize them. Passion can be a hobby. Not everything you love needs to pay your rent.
Follow your skills instead and monetize them. Passion can be a hobby. Not everything you love needs to pay your rent.
Your ego wants to believe you can do it all
Better, faster, with more care
But that's the exact mindset that keeps you working 80 hour weeks while your business stays small
Learn to delegate as a founder
Better, faster, with more care
But that's the exact mindset that keeps you working 80 hour weeks while your business stays small
Learn to delegate as a founder
October 29, 2025 at 7:43 AM
Your ego wants to believe you can do it all
Better, faster, with more care
But that's the exact mindset that keeps you working 80 hour weeks while your business stays small
Learn to delegate as a founder
Better, faster, with more care
But that's the exact mindset that keeps you working 80 hour weeks while your business stays small
Learn to delegate as a founder
Trust the process even when the metrics don't immediately reflect your effort
October 29, 2025 at 7:09 AM
Trust the process even when the metrics don't immediately reflect your effort
The breakthrough usually comes right after the point where most people quit.
October 28, 2025 at 7:08 AM
The breakthrough usually comes right after the point where most people quit.
If your bounce rate is above 70%, your content isn't matching search intent.
Check what people actually search, then look at what your page delivers.
If there's a mismatch, rewrite the intro to immediately address search intent
Google tracks engagement. If people leave fast, you won't rank.
Check what people actually search, then look at what your page delivers.
If there's a mismatch, rewrite the intro to immediately address search intent
Google tracks engagement. If people leave fast, you won't rank.
October 28, 2025 at 6:03 AM
If your bounce rate is above 70%, your content isn't matching search intent.
Check what people actually search, then look at what your page delivers.
If there's a mismatch, rewrite the intro to immediately address search intent
Google tracks engagement. If people leave fast, you won't rank.
Check what people actually search, then look at what your page delivers.
If there's a mismatch, rewrite the intro to immediately address search intent
Google tracks engagement. If people leave fast, you won't rank.
The hardest lesson in entrepreneurship nobody tells you about is learning when to shutdown your own ideas🥲
Holding on because of sunk cost just bleeds more time and money.
Accept that your attachment to an idea that sucks doesn't make it viable, and you can actually pivot to something that works.
Holding on because of sunk cost just bleeds more time and money.
Accept that your attachment to an idea that sucks doesn't make it viable, and you can actually pivot to something that works.
October 27, 2025 at 7:00 AM
The hardest lesson in entrepreneurship nobody tells you about is learning when to shutdown your own ideas🥲
Holding on because of sunk cost just bleeds more time and money.
Accept that your attachment to an idea that sucks doesn't make it viable, and you can actually pivot to something that works.
Holding on because of sunk cost just bleeds more time and money.
Accept that your attachment to an idea that sucks doesn't make it viable, and you can actually pivot to something that works.