Jeremy P
@jspepper.bsky.social
@jspepper on most things. Playing around in Comms.
This has been an interesting story - not that the story is interesting itself, but that the story went so wide right before Thanksgiving.
I don't think it went big because of what was said but the classism storyline that seems to do well right now. www.businessinsider.com/campbell-sou...
I don't think it went big because of what was said but the classism storyline that seems to do well right now. www.businessinsider.com/campbell-sou...
A Campbell Soup VP is on leave after secret recording appears to show him mocking 'poor' customers, '3D-printed chicken'
An audio recording shows an apparent Campbell soup executive insulting company products, making racist comments, and claiming the meat is 3D-printed.
www.businessinsider.com
November 26, 2025 at 8:58 PM
This has been an interesting story - not that the story is interesting itself, but that the story went so wide right before Thanksgiving.
I don't think it went big because of what was said but the classism storyline that seems to do well right now. www.businessinsider.com/campbell-sou...
I don't think it went big because of what was said but the classism storyline that seems to do well right now. www.businessinsider.com/campbell-sou...
New Coke, Classic Coke, Passover Coke, Sugar Coke? With Coke announcing a new sugar-based product (notice that it's a new Coke, not replacing Coke Classic), it'll be interesting to see the pricing and the name. www.axios.com/2025/07/22/t...
July 26, 2025 at 12:41 AM
New Coke, Classic Coke, Passover Coke, Sugar Coke? With Coke announcing a new sugar-based product (notice that it's a new Coke, not replacing Coke Classic), it'll be interesting to see the pricing and the name. www.axios.com/2025/07/22/t...
A corporate blog is still a good place to counter rumors, as shown by Deno. And while there's the question (valid) about how AI and GEO are treating corporate sites, and how PR is becoming king again as third-party outlets matter more, when I asked ChatGPT about the company, the post came up first.
Reports of Deno's Demise Have Been Greatly Exaggerated | Deno
Addressing recent Deno criticisms and sharing our vision for the future
deno.com
July 21, 2025 at 9:15 PM
A corporate blog is still a good place to counter rumors, as shown by Deno. And while there's the question (valid) about how AI and GEO are treating corporate sites, and how PR is becoming king again as third-party outlets matter more, when I asked ChatGPT about the company, the post came up first.
I mean, this was one way for @Belkin to get back into tech news (I forgot that they were still around, let alone sorta LA tech, until these stories).
This is more than a Belkin ruining its brand name with customers story, it's questioning whether or not the public can trust smarthome tech.
This is more than a Belkin ruining its brand name with customers story, it's questioning whether or not the public can trust smarthome tech.
Belkin shows tech firms getting too comfortable with bricking customers’ stuff
There’s no easy alternative, and IoT customers are paying the price.
arstechnica.com
July 21, 2025 at 3:35 PM
I mean, this was one way for @Belkin to get back into tech news (I forgot that they were still around, let alone sorta LA tech, until these stories).
This is more than a Belkin ruining its brand name with customers story, it's questioning whether or not the public can trust smarthome tech.
This is more than a Belkin ruining its brand name with customers story, it's questioning whether or not the public can trust smarthome tech.
There's something about nostalgia, historical rivalries, and weird trophies. And that's all part of what makes the Big 10 the best football conference out there (plus its focus on academia, one of the few if not only conferences that does that).
A look at all the trophies that change hands.
A look at all the trophies that change hands.
Inside the Big Ten’s love of traveling rivalry trophies — Pigs, axes, buckets and beyond
The Big Ten possesses 21 recognized traveling trophies, with a majority of them over seven decades old.
www.nytimes.com
July 15, 2025 at 3:35 PM
There's something about nostalgia, historical rivalries, and weird trophies. And that's all part of what makes the Big 10 the best football conference out there (plus its focus on academia, one of the few if not only conferences that does that).
A look at all the trophies that change hands.
A look at all the trophies that change hands.
With Threads nearing X's daily app usage, and BlueSky keeping up with new bells and whistles, it's hard out here for a social media manager.
Threads is nearing X's daily app users, new data shows | TechCrunch
Threads' mobile app for iOS and Android saw 115.1 million daily active users, representing 127.8% year-over-year growth.
techcrunch.com
July 8, 2025 at 6:34 PM
With Threads nearing X's daily app usage, and BlueSky keeping up with new bells and whistles, it's hard out here for a social media manager.
Lessons from Jim Shooter, a literal giant in the comic industry (he was 6'7") include that every comic book should be an introduction to the characters so people could just pick up anywhere and become a fan, and that every story is based on a character, an action, a climax and a resolution.
Jim Shooter, Editor Who ‘Saved the Comics Industry,’ Dies at 73
He brought order and profits to Marvel in the 1980s and helped establish the genre as a popular-culture tent pole for decades to come.
www.nytimes.com
July 8, 2025 at 3:35 PM
Lessons from Jim Shooter, a literal giant in the comic industry (he was 6'7") include that every comic book should be an introduction to the characters so people could just pick up anywhere and become a fan, and that every story is based on a character, an action, a climax and a resolution.
Sometimes, you just need a little Celebration in your life (or Kool and the Gang).
www.youtube.com/watch?v=3Gwj...
www.youtube.com/watch?v=3Gwj...
July 1, 2025 at 7:01 AM
Sometimes, you just need a little Celebration in your life (or Kool and the Gang).
www.youtube.com/watch?v=3Gwj...
www.youtube.com/watch?v=3Gwj...
Reading the MAHA/trad wife/whatever you want to call it movement press - this is the second such article I've read about conservative movements and women, and I'm sure there will be more - just reminds me that there's media and spaces for everyone, and my job in PR is to be aware of them all.
‘Less Burnout, More Babies’: How Conservatives Are Winning Young Women
The wellness influencer universe is resonating with people who might not otherwise be drawn to politics.
www.nytimes.com
June 30, 2025 at 6:34 PM
Reading the MAHA/trad wife/whatever you want to call it movement press - this is the second such article I've read about conservative movements and women, and I'm sure there will be more - just reminds me that there's media and spaces for everyone, and my job in PR is to be aware of them all.
This is what happens when people have no knowledge of the past, and think that what's happening now is the end-all, be-all because they just don't know.
The TLDR is that first movers in the space (this time, AI instead of dotcom or Web 2.0) will be the winner, so companies need to launch fast.
The TLDR is that first movers in the space (this time, AI instead of dotcom or Web 2.0) will be the winner, so companies need to launch fast.
Why a16z VC believes that Cluely, the ‘cheat on everything’ startup, is the new blueprint for AI startups | TechCrunch
Andreessen Horowitz explains why its new investment philosophy prioritizes the "build as you go" approach embodied by Cluely.
techcrunch.com
June 30, 2025 at 3:35 PM
This is what happens when people have no knowledge of the past, and think that what's happening now is the end-all, be-all because they just don't know.
The TLDR is that first movers in the space (this time, AI instead of dotcom or Web 2.0) will be the winner, so companies need to launch fast.
The TLDR is that first movers in the space (this time, AI instead of dotcom or Web 2.0) will be the winner, so companies need to launch fast.
This was an interesting (and odd, IMO) story from TechCrunch that essentially was a piece on why Bluesky is so important and not what people are characterizing it. (Except, well, it's the public that defines companies and services).
Bluesky backlash misses the point | TechCrunch
Not only is Bluesky more than just a Twitter/X alternative, it's just one app in a wider social ecosystem built on open technology.
techcrunch.com
June 24, 2025 at 6:34 PM
This was an interesting (and odd, IMO) story from TechCrunch that essentially was a piece on why Bluesky is so important and not what people are characterizing it. (Except, well, it's the public that defines companies and services).
Are the major sports leagues losing their fans due to costs of games ... in-person or on TV/streaming/wherever? This piece in the @NYTimes from @JoonLee thinks so, and I would have to agree that the costs have gone a bit out of control for the average family.
Opinion | How American Sports Leagues Sold Out and Shattered Sports Culture
The major sports leagues are destroying one of our few remaining sources of shared community.
www.nytimes.com
June 23, 2025 at 3:35 PM
Are the major sports leagues losing their fans due to costs of games ... in-person or on TV/streaming/wherever? This piece in the @NYTimes from @JoonLee thinks so, and I would have to agree that the costs have gone a bit out of control for the average family.
I've always wanted my own theme song. I think part of it is growing up in the era of the best TV theme songs, the 70s. Now, finally in the 20s (the roaring AI 20s, I guess), that dream has come true.
Go download the Jeremy Pepper ringtone, and make sure it's what rings when/if I call.
Go download the Jeremy Pepper ringtone, and make sure it's what rings when/if I call.
labs.google/fx
The home for AI experiments at Google
labs.google
June 12, 2025 at 3:35 PM
I've always wanted my own theme song. I think part of it is growing up in the era of the best TV theme songs, the 70s. Now, finally in the 20s (the roaring AI 20s, I guess), that dream has come true.
Go download the Jeremy Pepper ringtone, and make sure it's what rings when/if I call.
Go download the Jeremy Pepper ringtone, and make sure it's what rings when/if I call.
This seemed a fitting article to show up in my feed, after a conversation with a food reporter. We were talking about how food speaks to culture, community and has such a huge impact on our lives.
The @NYTimess asked top chefs what food films make them a hungry - a cute way to get them to share.
The @NYTimess asked top chefs what food films make them a hungry - a cute way to get them to share.
Chefs on the Films That Always Make Them Hungry
Nancy Silverton, Daniela Soto-Innes and more talk about the movies that have inspired and continue to reignite their love of cooking.
www.nytimes.com
June 11, 2025 at 3:35 PM
This seemed a fitting article to show up in my feed, after a conversation with a food reporter. We were talking about how food speaks to culture, community and has such a huge impact on our lives.
The @NYTimess asked top chefs what food films make them a hungry - a cute way to get them to share.
The @NYTimess asked top chefs what food films make them a hungry - a cute way to get them to share.
From a UK study, that more than half of top 100 mental health TikToks contain misinformation is a pretty scary thing.
That the response from TikTok is that it is personal expression and that it is people sharing their stories ignores that audiences are taking it as mental health advice.
That the response from TikTok is that it is personal expression and that it is people sharing their stories ignores that audiences are taking it as mental health advice.
More than half of top 100 mental health TikToks contain misinformation, study finds
Guardian investigation reveals promotion of dubious advice, questionable supplements and quick-fix healing methods
www.theguardian.com
June 10, 2025 at 6:34 PM
From a UK study, that more than half of top 100 mental health TikToks contain misinformation is a pretty scary thing.
That the response from TikTok is that it is personal expression and that it is people sharing their stories ignores that audiences are taking it as mental health advice.
That the response from TikTok is that it is personal expression and that it is people sharing their stories ignores that audiences are taking it as mental health advice.
Everyone wants to be the "super app" and it really doesn't seem to matter what the industry is. Wonder (food delivery) has bought Tastemade (food videos, including cooking) to build out that app that is takeout, delivery, meal kits, production company, content studio and advertising business.
Exclusive | Wonder Acquires Tastemade for Its Latest Quest: to Make a ‘Mealtime Super App’
Wonder CEO Marc Lore hopes the company will one day offer AI-powered autonomous food ordering for all three meals of the day.
www.wsj.com
June 10, 2025 at 3:35 PM
Everyone wants to be the "super app" and it really doesn't seem to matter what the industry is. Wonder (food delivery) has bought Tastemade (food videos, including cooking) to build out that app that is takeout, delivery, meal kits, production company, content studio and advertising business.
I love Costco and, like Jimmy Kimmel, remember when they were Price Clubs in Arizona (and my membership goes that far back). And I remember when the magazine started arriving and how yes, we would thumb through it to see what was new at Costco.
Costco Has a Magazine and It’s Thriving
Each month, 15.4 million copies of Costco Connection are mailed out to members. Another 300,000 are distributed via Costco warehouses. It is now the nation’s third largest magazine.
www.nytimes.com
June 6, 2025 at 3:35 PM
I love Costco and, like Jimmy Kimmel, remember when they were Price Clubs in Arizona (and my membership goes that far back). And I remember when the magazine started arriving and how yes, we would thumb through it to see what was new at Costco.
Reading all the pre- and post-mortem posts on Skype, I remember my small role (that I never talk about) in the launch. I was hired to track coverage and started seeing the groundswell of love for the product amongst bloggers.
Read this from @Om, a great review of what could have been.
Read this from @Om, a great review of what could have been.
Skype is dead. What happened?
Microsoft is shutting down Skype. It will go offline in May 2025. “We’ve learned a lot from Skype over the years that we’ve put into Teams as we’ve evolved teams over the last seven to eight years,…
om.co
June 6, 2025 at 12:41 AM
Reading all the pre- and post-mortem posts on Skype, I remember my small role (that I never talk about) in the launch. I was hired to track coverage and started seeing the groundswell of love for the product amongst bloggers.
Read this from @Om, a great review of what could have been.
Read this from @Om, a great review of what could have been.
It's all about messaging, right? Millennials won't take cruises, but call it a yacht trip and they're overpaying for a brand name slapped on a cruise ship. There's a norovirus joke in here somewhere ... if you pay more for that yacht trip, is it a higher class of norovirus?
Millennials Might Hate Cruises—but a Yacht Trip? That’s Another Story.
Affluent millennials often dismiss cruise travel as crowded, cramped and insufficiently exclusive. But elite hotel chains like the Ritz-Carlton are convincing them to set sail on luxury “yachts.”
www.wsj.com
June 5, 2025 at 9:15 PM
It's all about messaging, right? Millennials won't take cruises, but call it a yacht trip and they're overpaying for a brand name slapped on a cruise ship. There's a norovirus joke in here somewhere ... if you pay more for that yacht trip, is it a higher class of norovirus?
Both offline and online couponing are a fascinating business. There would be the news segments showing clubs trading coupons, the experts who would walk out of grocery stores paying nothing, and it was even part of a poker scene in Mr. Mom (go see it again, Teri and Michael are great).
More Americans couponing out of necessity than as a hobby, survey shows
A new survey from The Krazy Coupon Lady highlights a new shift: while couponing used to be a hobby, for many, it is now becoming a household necessity.
www.abc15.com
June 5, 2025 at 6:34 PM
Both offline and online couponing are a fascinating business. There would be the news segments showing clubs trading coupons, the experts who would walk out of grocery stores paying nothing, and it was even part of a poker scene in Mr. Mom (go see it again, Teri and Michael are great).
Is this an eating the dog-food move or an avoidance of real engagement and transparency move? It seems to be both at the same time -- showcasing that the companies are going all-in on AI (and likely to cut staff, because earnings and bottom lines) and avoiding to have to answer questions.
Tech CEOs are using AI to replace themselves
They’re using AI avatars to talk to investors.
www.theverge.com
June 5, 2025 at 3:35 PM
Is this an eating the dog-food move or an avoidance of real engagement and transparency move? It seems to be both at the same time -- showcasing that the companies are going all-in on AI (and likely to cut staff, because earnings and bottom lines) and avoiding to have to answer questions.
Community building is not easy -- in fact, it's probably one of the harder things to do in marketing and communications in an organic way. Kudos to what Sean has built with Comm(s)unity, especially on Slack.
You don't know anything about community until you start a community. Five… | Sean Garrett | 36 comments
You don't know anything about community until you start a community. Five years ago this week, I did just that. And, now I feel like I know a little. Inspired by the first couple weeks of Covid…
www.linkedin.com
June 5, 2025 at 12:41 AM
Community building is not easy -- in fact, it's probably one of the harder things to do in marketing and communications in an organic way. Kudos to what Sean has built with Comm(s)unity, especially on Slack.
How @ultabeauty built out its internal ambassador program should be the gold standard (IMO). By opening up the program to its in-store employees, having the program run by an influencer/employee and paying for the content on or off the clock are all key.
Ulta Strategies: How Ulta is tapping in-store associates for content creation with new 'Ulta Beauties’ internal ambassador program
Ulta Beauty exec Stacy Coblentz gives Glossy an insider’s look into the retailer’s "Ulta Beauties" associate ambassador program. Made up of 28 in-store associates and two corporate staffers, the…
www.glossy.co
June 4, 2025 at 9:15 PM
How @ultabeauty built out its internal ambassador program should be the gold standard (IMO). By opening up the program to its in-store employees, having the program run by an influencer/employee and paying for the content on or off the clock are all key.
When one thing is hot in marketing - the return of the printed publication - it only makes sense that there are other content plays that become the new hot thing as well.
Fashion brands are jumping to Substack, which makes a ton of sense to me as creating their own fashion magazines with advice.
Fashion brands are jumping to Substack, which makes a ton of sense to me as creating their own fashion magazines with advice.
How apparel brands like Madewell, American Eagle and M.M.LaFleur are building 'a different brand personality' through Substack
More fashion companies like Madewell and American Eagle are publishing Substack newsletters filled with styling tips and long-form essays.
www.modernretail.co
June 4, 2025 at 6:34 PM
When one thing is hot in marketing - the return of the printed publication - it only makes sense that there are other content plays that become the new hot thing as well.
Fashion brands are jumping to Substack, which makes a ton of sense to me as creating their own fashion magazines with advice.
Fashion brands are jumping to Substack, which makes a ton of sense to me as creating their own fashion magazines with advice.
A very cyclical thing in corporate America: the launch of the corporate magazine. It seems to be an every 10-year thing (and if I go through my X timeline when it was Twitter, I'd be able to find my last tweeted story), but it wouldn't come back if it didn't work.
www.axios.com
June 4, 2025 at 3:35 PM
A very cyclical thing in corporate America: the launch of the corporate magazine. It seems to be an every 10-year thing (and if I go through my X timeline when it was Twitter, I'd be able to find my last tweeted story), but it wouldn't come back if it didn't work.