Joseph Mann
@josephwmann.bsky.social
Brand storyteller, growth marketer & creative director | Transforming brands through data-driven insights & innovative campaigns | Expertise in multi-channel marketing for B2B & B2C tech, healthcare, startups and more.
https://www.linkedin.com/in/josephman
https://www.linkedin.com/in/josephman
Bullish on humans? In 2025, 81% of surveyed CMOs said their customers will pay a premium for human-created content, up from 65% a year before. And 78% of CMOs believe #GenAI will never replace human imagination. Read the full post: www.mannpowerdesign.com/blog/blog_20... #AI #creative #marketing
November 15, 2025 at 3:09 AM
Bullish on humans? In 2025, 81% of surveyed CMOs said their customers will pay a premium for human-created content, up from 65% a year before. And 78% of CMOs believe #GenAI will never replace human imagination. Read the full post: www.mannpowerdesign.com/blog/blog_20... #AI #creative #marketing
A trust gap exists with #AI search summaries. While helpful, only 6% of people in a Pew Research survey "trust them a lot", and 12% don't trust them at all. Older users find them less useful. I'm a "trust but verify" kind of guy. How about you? #SEO #GEO www.marketingcharts.com/demographics...
October 30, 2025 at 5:37 PM
A trust gap exists with #AI search summaries. While helpful, only 6% of people in a Pew Research survey "trust them a lot", and 12% don't trust them at all. Older users find them less useful. I'm a "trust but verify" kind of guy. How about you? #SEO #GEO www.marketingcharts.com/demographics...
Marketers want a C-suite seat, but #Finance says they don't show value. A Marketing Week/Kantar study highlights the issue: only 39% of brand marketers measure business outcomes. This gap hurts Marketing's influence. #Marketing #B2B #BusinessImpact #measurement www.marketingweek.com/marketers-me...
60% of marketers don’t measure if work is delivering business outcomes
Conversion rates and ROI are far more popular metrics than assessing whether marketing is meeting the company’s goals.
www.marketingweek.com
July 1, 2025 at 10:14 PM
Marketers want a C-suite seat, but #Finance says they don't show value. A Marketing Week/Kantar study highlights the issue: only 39% of brand marketers measure business outcomes. This gap hurts Marketing's influence. #Marketing #B2B #BusinessImpact #measurement www.marketingweek.com/marketers-me...
In #B2B #SaaS #marketing, it's time to embrace the chaos. According to Forbes, the demand for SaaS is strong and agentic #AI and AI tech won't kill the segment, but it will upend how it's bought, used, and measured. #artificialintelligence #TrendThursday www.forbes.com/councils/for...
June 19, 2025 at 5:48 PM
In #B2B #SaaS #marketing, it's time to embrace the chaos. According to Forbes, the demand for SaaS is strong and agentic #AI and AI tech won't kill the segment, but it will upend how it's bought, used, and measured. #artificialintelligence #TrendThursday www.forbes.com/councils/for...
Report: 94% of marketers have #AI budgets, but only 50% have AI use guardrails. Many worry about preserving brand tone with AI. IMO, a governance framework is essential to seizing opportunities while managing risks. Thoughts? #GenerativeAI #GenAI #marketing #marketingAI www.canva.com/marketing-ai...
May 15, 2025 at 4:48 PM
Report: 94% of marketers have #AI budgets, but only 50% have AI use guardrails. Many worry about preserving brand tone with AI. IMO, a governance framework is essential to seizing opportunities while managing risks. Thoughts? #GenerativeAI #GenAI #marketing #marketingAI www.canva.com/marketing-ai...
#AI is transforming #MedicalEducation. CoSchedule says ~60% of marketers find AI content effective. How are you leveraging AI for your #MedEd content? #HealthTech #AIEd #FutureofMedicine #GenerativeAI #GenAI
www.bwhealthcareworld.com/article/inte...
www.marketingprofs.com/charts/2025/...
www.bwhealthcareworld.com/article/inte...
www.marketingprofs.com/charts/2025/...
May 6, 2025 at 9:42 PM
#AI is transforming #MedicalEducation. CoSchedule says ~60% of marketers find AI content effective. How are you leveraging AI for your #MedEd content? #HealthTech #AIEd #FutureofMedicine #GenerativeAI #GenAI
www.bwhealthcareworld.com/article/inte...
www.marketingprofs.com/charts/2025/...
www.bwhealthcareworld.com/article/inte...
www.marketingprofs.com/charts/2025/...
ON24 data shows a shift from live (61% in 2022 to 56% in 2024) to on-demand #webinar viewing for #B2B audiences. What changes are you seeing in your viewers' preference for live vs. on-demand? #contentmarketing www.marketingcharts.com/industries/b...
May 2, 2025 at 5:00 PM
ON24 data shows a shift from live (61% in 2022 to 56% in 2024) to on-demand #webinar viewing for #B2B audiences. What changes are you seeing in your viewers' preference for live vs. on-demand? #contentmarketing www.marketingcharts.com/industries/b...
With the buzz around #AI, it's easy to forget that LLMs and their generative flavors are one type of #artificialintelligence. This article is a good primer for how businesses can think more broadly about the rest of the AI-verse. #GenerativeAI #GenAI #LLM #AIinBusiness
bigthink.com/business/why...
bigthink.com/business/why...
Why all companies should think beyond Large Language Models
By looking outside the current wave of AI hype, we can create a framework for weighing up the practical impact of AI on any business.
bigthink.com
April 11, 2025 at 3:49 PM
With the buzz around #AI, it's easy to forget that LLMs and their generative flavors are one type of #artificialintelligence. This article is a good primer for how businesses can think more broadly about the rest of the AI-verse. #GenerativeAI #GenAI #LLM #AIinBusiness
bigthink.com/business/why...
bigthink.com/business/why...
I love the interoperability this will likely support, though my first thought on reading “MCP” went to Tron’s “Master Control Program.” Hopefully this one won’t aim for world domination. 😂
Google says it’ll embrace Anthropic’s standard for connecting AI models to data
Google says it’ll embrace Anthropic’s standard for connecting AI models to data
Just a few weeks after OpenAI said it would adopt rival Anthropic’s standard for connecting AI models to the systems where data resides, Google is following suit. In a post on X on Wednesday, Google DeepMind CEO Demis Hassabis announced that Google will add support for Anthropic’s Model Context Protocol, or MCP, to its Gemini […]
tcrn.ch
April 10, 2025 at 2:15 AM
I love the interoperability this will likely support, though my first thought on reading “MCP” went to Tron’s “Master Control Program.” Hopefully this one won’t aim for world domination. 😂
How can marketers navigate decisions about whether there is a use case for #GenAI or traditional analytical #AI in the #marketing organization? Harvard Business School lays out some helpful questions that create a framework for moving forward. hbr.org/2025/03/how-... #artificialintelligence
How Should Gen AI Fit into Your Marketing Strategy?
To successfully integrate generative AI (gen AI) in marketing, companies need to balance automation, customization, and human oversight. As such, they should follow a few steps. First, determine wheth...
hbr.org
April 10, 2025 at 2:08 AM
How can marketers navigate decisions about whether there is a use case for #GenAI or traditional analytical #AI in the #marketing organization? Harvard Business School lays out some helpful questions that create a framework for moving forward. hbr.org/2025/03/how-... #artificialintelligence
The AI revolution in marketing isn't just a trend; it's a transformation. One survey says 51% of marketers are already leveraging #AI for content optimization in email and #SEO. How are you and your team exploring the use of #GenerativeAI ? #GenAI www.digitalmarketinginstitute.com/blog/10-eye-...
March 4, 2025 at 7:25 PM
The AI revolution in marketing isn't just a trend; it's a transformation. One survey says 51% of marketers are already leveraging #AI for content optimization in email and #SEO. How are you and your team exploring the use of #GenerativeAI ? #GenAI www.digitalmarketinginstitute.com/blog/10-eye-...
Can joy and creative human expression return to #socialmedia? BuzzFeed says so — with a new platform to fight against the rise of AI-driven content. The devil will be in the details, but I'm keen to see where it goes. #AI #ArtificialIntelligence #creativity #GenAI www.theverge.com/news/610269/...
BuzzFeed wants to fight AI-driven social media with a platform of its own
BuzzFeed says it will “make the internet fun again.”
www.theverge.com
February 15, 2025 at 3:49 AM
Can joy and creative human expression return to #socialmedia? BuzzFeed says so — with a new platform to fight against the rise of AI-driven content. The devil will be in the details, but I'm keen to see where it goes. #AI #ArtificialIntelligence #creativity #GenAI www.theverge.com/news/610269/...
What's the latest #socialmedia #marketing trend to watch? Not surprisingly, it's #AI. A survey by Emplifi says, perhaps optimistically, that marketers using #ArtificialIntelligence solutions reported up to 50% reduction in the time spent creating content. www.marketingprofs.com/articles/202...
The Next Wave: Social Media Trends to Watch
Learn how generative AI, user-generated content, AR/VR, and emerging platforms l are transforming social media.
www.marketingprofs.com
January 31, 2025 at 4:25 PM
What's the latest #socialmedia #marketing trend to watch? Not surprisingly, it's #AI. A survey by Emplifi says, perhaps optimistically, that marketers using #ArtificialIntelligence solutions reported up to 50% reduction in the time spent creating content. www.marketingprofs.com/articles/202...
Maybe this article resonated because I read it on a hungry stomach with lunchtime looming, but I found the observation humorous and appropriate. If only there was a way to recognize #startups destined for greatness, or those destined for...mushiness. #marketing news.crunchbase.com/startups/uni...
Like Bananas, Most Unicorn Startups Peak When Underripe
A startup, much like a banana, peaks when slightly underripe and its potential is both most obvious and mostly unrealized. We take a look at some of the sectors and startups that bear this out.
news.crunchbase.com
January 17, 2025 at 8:04 PM
Maybe this article resonated because I read it on a hungry stomach with lunchtime looming, but I found the observation humorous and appropriate. If only there was a way to recognize #startups destined for greatness, or those destined for...mushiness. #marketing news.crunchbase.com/startups/uni...
63% of marketers have integrated hashtag#AI into their workflow in some way, according to Adobe. I’ve used it in video production and in speeding up research for hashtag#marketing drip campaigns, among other things. How about you? hashtag#artificialintelligence www.marketingprofs.com/chirp/2025/5...
Marketing in the Age of AI [Infographic]
Artificial Intelligence - Nearly two-thirds (63%) of US marketers say they have already integrated artificial intelligence into their workflows in some way, according to recent research.
www.marketingprofs.com
January 14, 2025 at 11:01 PM
63% of marketers have integrated hashtag#AI into their workflow in some way, according to Adobe. I’ve used it in video production and in speeding up research for hashtag#marketing drip campaigns, among other things. How about you? hashtag#artificialintelligence www.marketingprofs.com/chirp/2025/5...