Joni van der Leeuw
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jonivanderleeuw.substack.com
Joni van der Leeuw
@jonivanderleeuw.substack.com
Catalyst for Creatives - producer, agent, consultant - marketing, business, production

http://jonivanderleeuw.com
http://roost.games
http://werkplant.com
http://mightymerch.store
Reposted by Joni van der Leeuw
WerkPlant Weekly for Week 45!

- CM50 announces "A Contract for a New Global Economy"
- Danish music rights organization Koda accuses Suno of stealing its members' music to train their AI model
- ... and a new WerkPlant podcast!

werkplant.substack.com/p/werkplant-...
WerkPlant Weekly - Week 45
In this newsletter, WerkPlant provides a weekly update on independence in the creative industry—both global developments and news from our organization and community.
werkplant.substack.com
November 7, 2025 at 4:56 PM
Reposted by Joni van der Leeuw
Hi #PitchYaGame!

In Cat Cafe Manager 2, your will open your very own cat cafe!☕🐈

😻Adopt & train adorable stray cats
🪴Build & furnish your dream cafe
💖Become besties with your regulars
🧙‍♀️Explore a magical city full of mysteries

Currently in development!

⭐Wishlist on Steam! (link in bio)⭐
November 7, 2025 at 12:44 PM
Reposted by Joni van der Leeuw
Check out the work Werplant is doing to find more sustainable business models within the creative industries.

I'm biased as I'm on the board. Check it.
This week's newsletter has just dropped with a special feature this week for the English version of the talk @jonivanderleeuw.substack.com gave last week during a special program on wellbeing in the creative industry.

Check it out!

open.substack.com/pub/werkplan...
WerkPlant Weekly - Week 43
In this newsletter, WerkPlant provides a weekly update on independence in the creative industry—both global developments and news from our organization and community.
open.substack.com
November 6, 2025 at 1:52 PM
Time for Movember Moment nr 2. What would I tell people going through something similar?

Have a question too?
Ask them here!

#testicular #cancer #bipolar #movember #menshealth

www.youtube.com/watch?v=SfyW...
Movember Moment 02 - Acceptance
YouTube video by Joni van der Leeuw
www.youtube.com
November 5, 2025 at 2:59 PM
Reposted by Joni van der Leeuw
In the new WerkPlant Podcast episode @jonivanderleeuw.substack.com and @wisproy.bsky.social talk about how they balance business and pleasure in their lives as professionals in the creative industry.

werkplant.substack.com/p/s03e09-roy...
S03E09 - Roy & Joni on Business & Pleasure
In the third season of the WerkPlant podcast host Roy van der Schilden and producer Joni van der Leeuw take a more casual approach and talk amongst themselves about what’s on their mind, current event...
werkplant.substack.com
November 5, 2025 at 9:50 AM
I’m doing a series of Movember Moment videos this month - answering questions about (my) men’s health, raising donations and… raising awareness!

#movember #mentalhealth #testicularcancer #awareness

youtu.be/XN1Q5CIhAwQ?...
November 3, 2025 at 2:45 PM
Reposted by Joni van der Leeuw
Week 44 - with some scary news from the music industry, but also some hopefull stuff!

werkplant.substack.com/p/werkplant-...
WerkPlant Weekly - Week 44
In this newsletter, WerkPlant provides a weekly update on independence in the creative industry—both global developments and news from our organization and community.
werkplant.substack.com
October 31, 2025 at 4:51 PM
Reposted by Joni van der Leeuw
This week's newsletter has just dropped with a special feature this week for the English version of the talk @jonivanderleeuw.substack.com gave last week during a special program on wellbeing in the creative industry.

Check it out!

open.substack.com/pub/werkplan...
WerkPlant Weekly - Week 43
In this newsletter, WerkPlant provides a weekly update on independence in the creative industry—both global developments and news from our organization and community.
open.substack.com
October 24, 2025 at 2:08 PM
Reposted by Joni van der Leeuw
Hallo. Als ik even mag: jullie hebben het véél te weinig over klimaat. En dat is precies waar álles van afhangt. Onze gezondheid. Onze toekomst.

Met z’n állen kunnen we de klimaatcrisis keren. Maar dat lukt alleen als politici niet wegkijken. Wel als je volgende week woensdag op ons stemt.
October 20, 2025 at 4:14 PM
Reposted by Joni van der Leeuw
The WerkPlant Weekly of Week 42 is up! With this week:
- Thoughts on mega merger between Universal and Downtown
- Unionizing within Blizzard
- And the program in Pakhuis de Zwijger last Wednesday on wellbeing in the creative industry (recording in the post)!

open.substack.com/pub/werkplan...
WerkPlant Weekly - Week 42
In this newsletter, WerkPlant provides a weekly update on independence in the creative industry—both global developments and news from our organization and community.
open.substack.com
October 17, 2025 at 1:58 PM
I got these from gatcha balls during my stay in Tokyo a couple weeks back. The series is called “Miffy pointing at things”



I think it’s safe to say it should have been called “Miffy flipping the bird”
October 16, 2025 at 10:55 AM
Last (minute) call for folks in the Amsterdam area. As part of a program on wellbeing in the media and creative industry I’ll be speaking for @werkplant.bsky.social about sustainable independence and why we need it to improve that wellbeing (or lack thereof!)

dezwijger.nl/programma/go...
Special Goed en Gezond Werk in de Media
Een showcase van hoe werk anders en beter kan voor mediamakers.
dezwijger.nl
October 15, 2025 at 2:17 PM
Reposted by Joni van der Leeuw
Newsletter of Week 41!
With Broadway strikes, callouts for songwriters' rights and a guide to publishing agreements for game developers.

open.substack.com/pub/werkplan...
WerkPlant Weekly - Week 41
In this newsletter, WerkPlant provides a weekly update on independence in the creative industry—both global developments and news from our organization and community.
open.substack.com
October 10, 2025 at 2:31 PM
Reposted by Joni van der Leeuw
wake up babe, new absolutely bonkers indie videogame resource just dropped
Proud to announce Deviant Legal’s Game Developer’s Guide to Publishing Agreements: a free resource for developers wanting to learn about publishing deals. Publicly accessible, without requiring to provide your data: deviantlegal.com/guide/game-d...
October 8, 2025 at 8:38 AM
Reposted by Joni van der Leeuw
Proud to announce Deviant Legal’s Game Developer’s Guide to Publishing Agreements: a free resource for developers wanting to learn about publishing deals. Publicly accessible, without requiring to provide your data: deviantlegal.com/guide/game-d...
October 8, 2025 at 7:09 AM
Reposted by Joni van der Leeuw
(1/2)Wist jij al dat we meedoen met de gemeenteraadsverkiezingen in Deventer? Hieronder zie je onze kandidatenlijst van 2026!

Gijsbert Raadgever
Joni van der Leeuw
Jos Schmitz
Luke van Saane
Davy Revenberg
Erik Schippers
Karin Stas
September 29, 2025 at 11:55 AM
Reposted by Joni van der Leeuw
Another week, another weekly!
With this time: Bandcamp Friday, a new CEO for A2IM and... Bad Bunny!

werkplant.substack.com/p/werkplant-...
WerkPlant Weekly - Week 40
In this newsletter, WerkPlant provides a weekly update on independence in the creative industry—both global developments and news from our organization and community.
werkplant.substack.com
October 3, 2025 at 6:21 AM
Reposted by Joni van der Leeuw
A new episode of the WerkPlant podcast just aired with special guest @baroness.bsky.social!

werkplant.substack.com/p/s03e08-ber...
S03E08: Bertine van Hövell
Every now and then, instead of talking amongst ourselves, we interview interesting people from the creative industry.
werkplant.substack.com
October 1, 2025 at 10:52 AM
Reposted by Joni van der Leeuw
The spotlight on independence in the creative industry right now is Jimmy Kimmel— his cancellation, and his return to television days later. This case perfectly illustrates why independence matters in the creative industry, both economically and politically.

werkplant.substack.com/p/werkplant-...
WerkPlant Weekly - Week 39
In this newsletter, WerkPlant provides a weekly update on independence in the creative industry—both global developments and news from our organization and community.
werkplant.substack.com
September 26, 2025 at 12:20 PM
Reposted by Joni van der Leeuw
This week: a bunch of news on the pressure on independent voices, alternative business models (and their health benefits), guides to self publishing, and a little bit about an initiative we're helping out with for a composer-owned store front called "Some Charm"

open.substack.com/pub/werkplan...
WerkPlant Weekly - Week 38
In this newsletter, WerkPlant provides a weekly update on independence in the creative industry—both global developments and news from our organization and community.
open.substack.com
September 19, 2025 at 11:14 AM
Reposted by Joni van der Leeuw
Stem, stem, stem Partij voor de Dieren! Natuurlijk
Verandering is heel natuurlijk. Soms hoef je er alleen op te stemmen.

Stem Partij voor de Dieren op 29 oktober. Natuurlijk.
September 19, 2025 at 9:38 AM
Reposted by Joni van der Leeuw
This week: Community-owned movie theaters champion artistic merit over commercial pressure. WerkPlant will make its first public appearance at Pakhuis de Zwijger discussing wellbeing in the creative industry. And more!

open.substack.com/pub/werkplan...
WerkPlant Weekly - Week 37
In this newsletter, WerkPlant provides a weekly update on independence in the creative industry—both global developments and news from our organization and community.
open.substack.com
September 12, 2025 at 10:03 AM
Reposted by Joni van der Leeuw
A new episode of the WerkPlant podcast just went live. This time @wisproy.bsky.social and @jonivanderleeuw.substack.com talk about staying up to date. If it matters, why it matters and how to (not) do it.

werkplant.substack.com/p/s03e07-roy...
S03E07 - Roy & Joni on Staying Up To Date
In the third season of the WerkPlant podcast host Roy van der Schilden and producer Joni van der Leeuw take a more casual approach and talk amongst themselves about what’s on their mind, current event...
werkplant.substack.com
September 11, 2025 at 11:46 AM
Reposted by Joni van der Leeuw
This week’s newsletter with Silksong, a publication on wellbeing in the creative industry and more:

open.substack.com/pub/werkplan...
WerkPlant Weekly - Week 36
In this newsletter, WerkPlant provides a weekly update on independence in the creative industry—both global developments and news from our organization and community.
open.substack.com
September 5, 2025 at 4:52 PM
Reposted by Joni van der Leeuw
New week, new new new newsletter!

werkplant.substack.com/p/werkplant-...

(With very little news in it, but including a call to help out with that!)
WerkPlant Weekly - Week 35
In this newsletter, WerkPlant provides a weekly update on independence in the creative industry—both global developments and news from our organization and community.
werkplant.substack.com
August 29, 2025 at 12:20 PM