Jo Goodenough
@jogoodenough.bsky.social
Senior Marketing Pro | LBS-Trained AI Specialist | Traditional Excellence + Next-Gen Innovation.
10+ years digital marketing + LBS education = proven results meets strategy.
Available as fractional marketing leader for organisations ready to transform.
10+ years digital marketing + LBS education = proven results meets strategy.
Available as fractional marketing leader for organisations ready to transform.
A great book to add to your reading list 👀📖
25 years since 𝗗𝗼𝗻'𝘁 𝗠𝗮𝗸𝗲 𝗠𝗲 𝗧𝗵𝗶𝗻𝗸, usability evolved from aspiration to expectation. Challenges remain. Large-scale benchmarking quantifies user struggles and business impact.
At Lumivo, we fulfil Krug's vision - measuring usability at scale for effortless experiences.
#UX #DigitalExperience
At Lumivo, we fulfil Krug's vision - measuring usability at scale for effortless experiences.
#UX #DigitalExperience
November 11, 2025 at 11:45 AM
A great book to add to your reading list 👀📖
Reposted by Jo Goodenough
25 years since 𝗗𝗼𝗻'𝘁 𝗠𝗮𝗸𝗲 𝗠𝗲 𝗧𝗵𝗶𝗻𝗸, usability evolved from aspiration to expectation. Challenges remain. Large-scale benchmarking quantifies user struggles and business impact.
At Lumivo, we fulfil Krug's vision - measuring usability at scale for effortless experiences.
#UX #DigitalExperience
At Lumivo, we fulfil Krug's vision - measuring usability at scale for effortless experiences.
#UX #DigitalExperience
November 11, 2025 at 11:44 AM
25 years since 𝗗𝗼𝗻'𝘁 𝗠𝗮𝗸𝗲 𝗠𝗲 𝗧𝗵𝗶𝗻𝗸, usability evolved from aspiration to expectation. Challenges remain. Large-scale benchmarking quantifies user struggles and business impact.
At Lumivo, we fulfil Krug's vision - measuring usability at scale for effortless experiences.
#UX #DigitalExperience
At Lumivo, we fulfil Krug's vision - measuring usability at scale for effortless experiences.
#UX #DigitalExperience
Just like this visual carousel, your UX needs to catch the eye and deliver real impact.
𝐐𝐮𝐢𝐜𝐤 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬. 𝐑𝐞𝐚𝐥 𝐢𝐦𝐩𝐚𝐜𝐭. 𝐄𝐯𝐢𝐝𝐞𝐧𝐜𝐞 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐚𝐜𝐭 𝐨𝐧.
#UX #CustomerExperience #Benchmarking #DigitalPerformance #Lumivo
𝐐𝐮𝐢𝐜𝐤 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬. 𝐑𝐞𝐚𝐥 𝐢𝐦𝐩𝐚𝐜𝐭. 𝐄𝐯𝐢𝐝𝐞𝐧𝐜𝐞 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐚𝐜𝐭 𝐨𝐧.
#UX #CustomerExperience #Benchmarking #DigitalPerformance #Lumivo
𝗨𝗻𝗹𝗼𝗰𝗸 𝗳𝗮𝘀𝘁, 𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝗨𝗫 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁𝘀 𝘄𝗶𝘁𝗵 𝗮 𝗟𝘂𝗺𝗶𝘃𝗼 𝗕𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸.
We reveal why issues happen and what to do about them - from conversion barriers to user perceptions.
Compare competitors, learn from the best, and build a measurable baseline.
#UX #Benchmarking
We reveal why issues happen and what to do about them - from conversion barriers to user perceptions.
Compare competitors, learn from the best, and build a measurable baseline.
#UX #Benchmarking
November 7, 2025 at 8:05 AM
Just like this visual carousel, your UX needs to catch the eye and deliver real impact.
𝐐𝐮𝐢𝐜𝐤 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬. 𝐑𝐞𝐚𝐥 𝐢𝐦𝐩𝐚𝐜𝐭. 𝐄𝐯𝐢𝐝𝐞𝐧𝐜𝐞 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐚𝐜𝐭 𝐨𝐧.
#UX #CustomerExperience #Benchmarking #DigitalPerformance #Lumivo
𝐐𝐮𝐢𝐜𝐤 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬. 𝐑𝐞𝐚𝐥 𝐢𝐦𝐩𝐚𝐜𝐭. 𝐄𝐯𝐢𝐝𝐞𝐧𝐜𝐞 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐚𝐜𝐭 𝐨𝐧.
#UX #CustomerExperience #Benchmarking #DigitalPerformance #Lumivo
Reposted by Jo Goodenough
🆃🅷🅸🆂 🅾🅲🆃🅾🅱🅴🆁, 🅻🆄🅼🅸🆅🅾 🅷🅾🅽🅾🆄🆁🆂 🅱🅻🅰🅲🅺 🅷🅸🆂🆃🅾🆁🆈 🅼🅾🅽🆃🅷 by celebrating Black achievements, culture & contributions while recognising the ongoing need for equity.
We're committed to amplifying voices, ensuring inclusivity in our research & valuing every perspective.
#BHM #Inclusion #Diversity #Equity
We're committed to amplifying voices, ensuring inclusivity in our research & valuing every perspective.
#BHM #Inclusion #Diversity #Equity
October 2, 2025 at 9:07 AM
🆃🅷🅸🆂 🅾🅲🆃🅾🅱🅴🆁, 🅻🆄🅼🅸🆅🅾 🅷🅾🅽🅾🆄🆁🆂 🅱🅻🅰🅲🅺 🅷🅸🆂🆃🅾🆁🆈 🅼🅾🅽🆃🅷 by celebrating Black achievements, culture & contributions while recognising the ongoing need for equity.
We're committed to amplifying voices, ensuring inclusivity in our research & valuing every perspective.
#BHM #Inclusion #Diversity #Equity
We're committed to amplifying voices, ensuring inclusivity in our research & valuing every perspective.
#BHM #Inclusion #Diversity #Equity
Reposted by Jo Goodenough
Mel & @urszulab.bsky.social from Lumivo networked with 200+ MarTech & AI providers at 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗳𝗼𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝗻 𝗟𝗼𝗻𝗱𝗼𝗻.
Great insights on UX meeting marketing tech, plus valuable connections with industry pros focused on user-centred design.
#MarTech #TechForMarketing #UXDesign #MarketingTech
Great insights on UX meeting marketing tech, plus valuable connections with industry pros focused on user-centred design.
#MarTech #TechForMarketing #UXDesign #MarketingTech
September 30, 2025 at 8:50 AM
Mel & @urszulab.bsky.social from Lumivo networked with 200+ MarTech & AI providers at 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗳𝗼𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝗻 𝗟𝗼𝗻𝗱𝗼𝗻.
Great insights on UX meeting marketing tech, plus valuable connections with industry pros focused on user-centred design.
#MarTech #TechForMarketing #UXDesign #MarketingTech
Great insights on UX meeting marketing tech, plus valuable connections with industry pros focused on user-centred design.
#MarTech #TechForMarketing #UXDesign #MarketingTech
𝗧𝗵𝗲 𝗦𝗲𝗰𝗿𝗲𝘁 𝗕𝗲𝗵𝗶𝗻𝗱 𝗚𝗿𝗲𝗮𝘁 𝗨𝗫 𝗕𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸𝗶𝗻𝗴:
Our "͓̽L͓̽u͓̽m͓̽i͓̽v͓̽o͓̽l͓̽o͓̽g͓̽y͓̽"͓̽ sessions teach sales & marketing teams our 3-stage methodology - Foundation & Design, Execution & Analysis, Insights & Action.
𝗥𝗲𝘀𝘂𝗹𝘁?
Deeper client conversations & confident expertise communication.
#UXBenchmarking #Lumivology
Our "͓̽L͓̽u͓̽m͓̽i͓̽v͓̽o͓̽l͓̽o͓̽g͓̽y͓̽"͓̽ sessions teach sales & marketing teams our 3-stage methodology - Foundation & Design, Execution & Analysis, Insights & Action.
𝗥𝗲𝘀𝘂𝗹𝘁?
Deeper client conversations & confident expertise communication.
#UXBenchmarking #Lumivology
September 9, 2025 at 8:46 AM
🙌🙌🙌
Psychology is the secret behind solid UX research
Early internet = beautiful designs that ignored how humans think. At Lumivo, we bridge that gap by blending psychology with data to decode WHY users behave as they do.
The result? Intuitive experiences
#UXResearch #PsychologyInDesign
Early internet = beautiful designs that ignored how humans think. At Lumivo, we bridge that gap by blending psychology with data to decode WHY users behave as they do.
The result? Intuitive experiences
#UXResearch #PsychologyInDesign
August 26, 2025 at 8:33 AM
🙌🙌🙌