João Rocha 🦁🚀
@joaorochaon.bsky.social
🇵🇹 First-time solopreneur building SmartBuy (http://www.smartbuy.pt) 🚀
Simplifying real estate decisions in Portugal
Sharing my journey, challenges & motivation as I build
Goal: Make my first $ from WiFi! 💻
Simplifying real estate decisions in Portugal
Sharing my journey, challenges & motivation as I build
Goal: Make my first $ from WiFi! 💻
Pinned
2025 goals:
✨ Do more that brings me joy & tackle self-doubt
💪 Build confidence by embracing challenges
🧘 Listen to myself & be honest about my needs
🚀 Finish SmartBuy, go live & focus on marketing
Let’s grow! #NewYearGoals #BuildInPublic
✨ Do more that brings me joy & tackle self-doubt
💪 Build confidence by embracing challenges
🧘 Listen to myself & be honest about my needs
🚀 Finish SmartBuy, go live & focus on marketing
Let’s grow! #NewYearGoals #BuildInPublic
Be careful where you focus your attention!
If you only focus on problems, you'll see problems everywhere.
If you focus on other, you'll stop seeing yourself.
Choose on what to focus.
If you only focus on problems, you'll see problems everywhere.
If you focus on other, you'll stop seeing yourself.
Choose on what to focus.
April 4, 2025 at 12:52 PM
Be careful where you focus your attention!
If you only focus on problems, you'll see problems everywhere.
If you focus on other, you'll stop seeing yourself.
Choose on what to focus.
If you only focus on problems, you'll see problems everywhere.
If you focus on other, you'll stop seeing yourself.
Choose on what to focus.
6:30 AM. Wake up
7:30 AM. Morning run done
8:00 Coffee’s on, SmartBuy.pt’s open, 1 hour before the 9-5 chains me down.
This is my rebellion against ‘normal.’
Anyone else stealing time for their dreams?
#BuildInPublic #IndieHacker #Motivation
7:30 AM. Morning run done
8:00 Coffee’s on, SmartBuy.pt’s open, 1 hour before the 9-5 chains me down.
This is my rebellion against ‘normal.’
Anyone else stealing time for their dreams?
#BuildInPublic #IndieHacker #Motivation
March 24, 2025 at 8:26 AM
6:30 AM. Wake up
7:30 AM. Morning run done
8:00 Coffee’s on, SmartBuy.pt’s open, 1 hour before the 9-5 chains me down.
This is my rebellion against ‘normal.’
Anyone else stealing time for their dreams?
#BuildInPublic #IndieHacker #Motivation
7:30 AM. Morning run done
8:00 Coffee’s on, SmartBuy.pt’s open, 1 hour before the 9-5 chains me down.
This is my rebellion against ‘normal.’
Anyone else stealing time for their dreams?
#BuildInPublic #IndieHacker #Motivation
6:00 PM: Lifted weights—body’s strong.
6:30 PM: Finished another task for SmartBuy’s Beta!
Beta’s humming—average life’s fading.
Every rep, every fix, is for me.
Drop a 💪 if you’re stacking wins too!
#IndieHacker #Motivation #FitnessMindset
6:30 PM: Finished another task for SmartBuy’s Beta!
Beta’s humming—average life’s fading.
Every rep, every fix, is for me.
Drop a 💪 if you’re stacking wins too!
#IndieHacker #Motivation #FitnessMindset
March 21, 2025 at 7:04 PM
6:00 PM: Lifted weights—body’s strong.
6:30 PM: Finished another task for SmartBuy’s Beta!
Beta’s humming—average life’s fading.
Every rep, every fix, is for me.
Drop a 💪 if you’re stacking wins too!
#IndieHacker #Motivation #FitnessMindset
6:30 PM: Finished another task for SmartBuy’s Beta!
Beta’s humming—average life’s fading.
Every rep, every fix, is for me.
Drop a 💪 if you’re stacking wins too!
#IndieHacker #Motivation #FitnessMindset
8:00 AM: 1 hour before the 9-5.
Today's SmartBuy goal is to make the feedback button work!
Just another step to get out of the 'normal life'.
Who’s betting on themselves today?
#SideHustle #IndieHacker #EscapeTheRatRace
Today's SmartBuy goal is to make the feedback button work!
Just another step to get out of the 'normal life'.
Who’s betting on themselves today?
#SideHustle #IndieHacker #EscapeTheRatRace
March 21, 2025 at 9:00 AM
8:00 AM: 1 hour before the 9-5.
Today's SmartBuy goal is to make the feedback button work!
Just another step to get out of the 'normal life'.
Who’s betting on themselves today?
#SideHustle #IndieHacker #EscapeTheRatRace
Today's SmartBuy goal is to make the feedback button work!
Just another step to get out of the 'normal life'.
Who’s betting on themselves today?
#SideHustle #IndieHacker #EscapeTheRatRace
6:00 PM: Recovery Workout finished—energy’s up.
7:00 PM: Finished setting up Clerk, signup and login is working! 😍
9-5’s just noise—beta’s my signal.
Normal’s for someone else.
Who’s rewriting their story tonight?
#SideHustle #IndieHacker #EscapeTheRatRace
7:00 PM: Finished setting up Clerk, signup and login is working! 😍
9-5’s just noise—beta’s my signal.
Normal’s for someone else.
Who’s rewriting their story tonight?
#SideHustle #IndieHacker #EscapeTheRatRace
March 20, 2025 at 7:06 PM
6:00 PM: Recovery Workout finished—energy’s up.
7:00 PM: Finished setting up Clerk, signup and login is working! 😍
9-5’s just noise—beta’s my signal.
Normal’s for someone else.
Who’s rewriting their story tonight?
#SideHustle #IndieHacker #EscapeTheRatRace
7:00 PM: Finished setting up Clerk, signup and login is working! 😍
9-5’s just noise—beta’s my signal.
Normal’s for someone else.
Who’s rewriting their story tonight?
#SideHustle #IndieHacker #EscapeTheRatRace
7:00 AM: Jog done—mind clear.
8:00 AM: Fixed a SmartBuy.pt glitch.
Setup’s humming now.
Beta’s in sight.
Freedom’s won in the details.
Drop a 🛠️ if you’re grinding the small stuff too!
#IndieHacker #Motivation #BuildInPublic
8:00 AM: Fixed a SmartBuy.pt glitch.
Setup’s humming now.
Beta’s in sight.
Freedom’s won in the details.
Drop a 🛠️ if you’re grinding the small stuff too!
#IndieHacker #Motivation #BuildInPublic
March 20, 2025 at 8:59 AM
7:00 AM: Jog done—mind clear.
8:00 AM: Fixed a SmartBuy.pt glitch.
Setup’s humming now.
Beta’s in sight.
Freedom’s won in the details.
Drop a 🛠️ if you’re grinding the small stuff too!
#IndieHacker #Motivation #BuildInPublic
8:00 AM: Fixed a SmartBuy.pt glitch.
Setup’s humming now.
Beta’s in sight.
Freedom’s won in the details.
Drop a 🛠️ if you’re grinding the small stuff too!
#IndieHacker #Motivation #BuildInPublic
6:00 PM: Workout done—sweat’s real.
6:30 PM: Fixed a SmartBuy.pt config.
Beta’s taking shape—9-5 can’t stop me.
Freedom’s built in the gaps.
Who’s carving their own path tonight?
#BuildInPublic #IndieHacker #SideHustle
6:30 PM: Fixed a SmartBuy.pt config.
Beta’s taking shape—9-5 can’t stop me.
Freedom’s built in the gaps.
Who’s carving their own path tonight?
#BuildInPublic #IndieHacker #SideHustle
March 19, 2025 at 7:02 PM
6:00 PM: Workout done—sweat’s real.
6:30 PM: Fixed a SmartBuy.pt config.
Beta’s taking shape—9-5 can’t stop me.
Freedom’s built in the gaps.
Who’s carving their own path tonight?
#BuildInPublic #IndieHacker #SideHustle
6:30 PM: Fixed a SmartBuy.pt config.
Beta’s taking shape—9-5 can’t stop me.
Freedom’s built in the gaps.
Who’s carving their own path tonight?
#BuildInPublic #IndieHacker #SideHustle
6:30 AM: Jogged.
8:00 AM: Smashed a SmartBuy.pt bug and locked in configs.
Beta’s close—every tweak’s a step out of the 9-5 cage.
Who’s ready to ditch ‘normal’ with me?
#BuildInPublic #IndieHacker #SideHustle
8:00 AM: Smashed a SmartBuy.pt bug and locked in configs.
Beta’s close—every tweak’s a step out of the 9-5 cage.
Who’s ready to ditch ‘normal’ with me?
#BuildInPublic #IndieHacker #SideHustle
March 19, 2025 at 9:57 AM
6:30 AM: Jogged.
8:00 AM: Smashed a SmartBuy.pt bug and locked in configs.
Beta’s close—every tweak’s a step out of the 9-5 cage.
Who’s ready to ditch ‘normal’ with me?
#BuildInPublic #IndieHacker #SideHustle
8:00 AM: Smashed a SmartBuy.pt bug and locked in configs.
Beta’s close—every tweak’s a step out of the 9-5 cage.
Who’s ready to ditch ‘normal’ with me?
#BuildInPublic #IndieHacker #SideHustle
Don't listen to your head!
Start that business.
Go to that event.
Start exercising.
Start that book.
Write that post.
Send that text.
Talk to them.
Ask her out.
Call him.
Just do it, you got this!
Start that business.
Go to that event.
Start exercising.
Start that book.
Write that post.
Send that text.
Talk to them.
Ask her out.
Call him.
Just do it, you got this!
March 11, 2025 at 11:59 AM
Don't listen to your head!
Start that business.
Go to that event.
Start exercising.
Start that book.
Write that post.
Send that text.
Talk to them.
Ask her out.
Call him.
Just do it, you got this!
Start that business.
Go to that event.
Start exercising.
Start that book.
Write that post.
Send that text.
Talk to them.
Ask her out.
Call him.
Just do it, you got this!
You're sad and depressed because you don't see results after 1 week or 1 month?
Usain Bolt trained 4 years to run 9 seconds.
Your efforts and hard-work will bring results eventually.
You need to keep going 💪
Usain Bolt trained 4 years to run 9 seconds.
Your efforts and hard-work will bring results eventually.
You need to keep going 💪
March 3, 2025 at 9:46 AM
You're sad and depressed because you don't see results after 1 week or 1 month?
Usain Bolt trained 4 years to run 9 seconds.
Your efforts and hard-work will bring results eventually.
You need to keep going 💪
Usain Bolt trained 4 years to run 9 seconds.
Your efforts and hard-work will bring results eventually.
You need to keep going 💪
"Ship fast" often means shipping something unfinished, low-quality, and ignored.
Nobody cares about a half-baked product. They care about something that truly helps them.
Fast is useless if it doesn’t deliver value. Ship when it’s ready to matter.
Just keep making progress
Nobody cares about a half-baked product. They care about something that truly helps them.
Fast is useless if it doesn’t deliver value. Ship when it’s ready to matter.
Just keep making progress
February 26, 2025 at 7:50 AM
"Ship fast" often means shipping something unfinished, low-quality, and ignored.
Nobody cares about a half-baked product. They care about something that truly helps them.
Fast is useless if it doesn’t deliver value. Ship when it’s ready to matter.
Just keep making progress
Nobody cares about a half-baked product. They care about something that truly helps them.
Fast is useless if it doesn’t deliver value. Ship when it’s ready to matter.
Just keep making progress
"It does not matter how slowly you go as long as you do not stop." – Confucius
Some days, you’ll be too tired, others, you’ll make little progress. That’s okay. Progress is about not stopping.
Zoom out: Are you further than 6 months ago?
Then you’re on the right track.
Some days, you’ll be too tired, others, you’ll make little progress. That’s okay. Progress is about not stopping.
Zoom out: Are you further than 6 months ago?
Then you’re on the right track.
February 26, 2025 at 6:43 AM
"It does not matter how slowly you go as long as you do not stop." – Confucius
Some days, you’ll be too tired, others, you’ll make little progress. That’s okay. Progress is about not stopping.
Zoom out: Are you further than 6 months ago?
Then you’re on the right track.
Some days, you’ll be too tired, others, you’ll make little progress. That’s okay. Progress is about not stopping.
Zoom out: Are you further than 6 months ago?
Then you’re on the right track.
Does success make you happy?
What is your definition of success?
What is your definition of success if money was taken out of the equation?
My success is probably different that your view of success.
Don't follow others, build your own path.
What is your definition of success?
What is your definition of success if money was taken out of the equation?
My success is probably different that your view of success.
Don't follow others, build your own path.
February 25, 2025 at 11:53 AM
Does success make you happy?
What is your definition of success?
What is your definition of success if money was taken out of the equation?
My success is probably different that your view of success.
Don't follow others, build your own path.
What is your definition of success?
What is your definition of success if money was taken out of the equation?
My success is probably different that your view of success.
Don't follow others, build your own path.
If you were less afraid of other people's opinions, what would you say?
Trust yourself!
Trust yourself!
February 25, 2025 at 10:52 AM
If you were less afraid of other people's opinions, what would you say?
Trust yourself!
Trust yourself!
If money and status where no object, what would you do?
Believe in yourself!
Believe in yourself!
February 25, 2025 at 9:52 AM
If money and status where no object, what would you do?
Believe in yourself!
Believe in yourself!
Do you take the same amount of time when buying a phone or a car?
What about a dinner or a house?
We take longer time to buy a house because it's a larger amount, but also because it's scary and we are afraid to make a mistake in the process.
What about a dinner or a house?
We take longer time to buy a house because it's a larger amount, but also because it's scary and we are afraid to make a mistake in the process.
February 23, 2025 at 4:03 PM
Do you take the same amount of time when buying a phone or a car?
What about a dinner or a house?
We take longer time to buy a house because it's a larger amount, but also because it's scary and we are afraid to make a mistake in the process.
What about a dinner or a house?
We take longer time to buy a house because it's a larger amount, but also because it's scary and we are afraid to make a mistake in the process.
In my 9to5 I have:
- backend developers to blame
- managers to ask for things
- QA to check for bugs
- Designers to create for me
- marketing department for sales
- a boss to set goals
- a big boss to set the company direction
In my startup I'm all those things.
- backend developers to blame
- managers to ask for things
- QA to check for bugs
- Designers to create for me
- marketing department for sales
- a boss to set goals
- a big boss to set the company direction
In my startup I'm all those things.
February 23, 2025 at 3:22 PM
In my 9to5 I have:
- backend developers to blame
- managers to ask for things
- QA to check for bugs
- Designers to create for me
- marketing department for sales
- a boss to set goals
- a big boss to set the company direction
In my startup I'm all those things.
- backend developers to blame
- managers to ask for things
- QA to check for bugs
- Designers to create for me
- marketing department for sales
- a boss to set goals
- a big boss to set the company direction
In my startup I'm all those things.
Most people have a poor people mindset..
Poor:
We can't live there because it's too expensive
It's so cheap now, I need to buy!
My kids tuition is so expensive!
Rich:
How can I get to live here?
Do I need to buy this?
How can I afford my kids tuition?
Poor:
We can't live there because it's too expensive
It's so cheap now, I need to buy!
My kids tuition is so expensive!
Rich:
How can I get to live here?
Do I need to buy this?
How can I afford my kids tuition?
February 23, 2025 at 3:02 PM
Most people have a poor people mindset..
Poor:
We can't live there because it's too expensive
It's so cheap now, I need to buy!
My kids tuition is so expensive!
Rich:
How can I get to live here?
Do I need to buy this?
How can I afford my kids tuition?
Poor:
We can't live there because it's too expensive
It's so cheap now, I need to buy!
My kids tuition is so expensive!
Rich:
How can I get to live here?
Do I need to buy this?
How can I afford my kids tuition?
Even after reading about it and being aware of that one mistake, I fell right into it..
Almost every successful solopreneur says that you should validate your idea fast.
The goal is to build an MVP and launch to get fast feedback.
My goal now is to launch my MVP with free access.
Almost every successful solopreneur says that you should validate your idea fast.
The goal is to build an MVP and launch to get fast feedback.
My goal now is to launch my MVP with free access.
February 23, 2025 at 2:41 PM
Even after reading about it and being aware of that one mistake, I fell right into it..
Almost every successful solopreneur says that you should validate your idea fast.
The goal is to build an MVP and launch to get fast feedback.
My goal now is to launch my MVP with free access.
Almost every successful solopreneur says that you should validate your idea fast.
The goal is to build an MVP and launch to get fast feedback.
My goal now is to launch my MVP with free access.
Make it exist first.
You can make it look good later
You can make it look good later
February 19, 2025 at 11:07 AM
Make it exist first.
You can make it look good later
You can make it look good later
Do you also do this?
I use Windsurf to build my product.
But I still use WebStorm to search, refactor, git management, revert changes, etc..
Anyone else??
I use Windsurf to build my product.
But I still use WebStorm to search, refactor, git management, revert changes, etc..
Anyone else??
February 19, 2025 at 10:29 AM
Do you also do this?
I use Windsurf to build my product.
But I still use WebStorm to search, refactor, git management, revert changes, etc..
Anyone else??
I use Windsurf to build my product.
But I still use WebStorm to search, refactor, git management, revert changes, etc..
Anyone else??
If you're ambitious you need to get used to being alone.
When you're building something, most of your friends and family won't understand you (if any).
You are investing your time to build a better future for yourself.
Keep going!
When you're building something, most of your friends and family won't understand you (if any).
You are investing your time to build a better future for yourself.
Keep going!
February 19, 2025 at 9:56 AM
If you're ambitious you need to get used to being alone.
When you're building something, most of your friends and family won't understand you (if any).
You are investing your time to build a better future for yourself.
Keep going!
When you're building something, most of your friends and family won't understand you (if any).
You are investing your time to build a better future for yourself.
Keep going!
Repeat after me:
Today I will prioritize marketing
Today I will prioritize marketing
Today I will prioritize marketing
Today I will prioritize marketing
Today I will prioritize marketing
Today I will prioritize marketing
Today I will prioritize marketing
Today I will prioritize marketing
Today I will prioritize marketing
Today I will prioritize marketing
Today I will prioritize marketing
Today I will prioritize marketing
February 17, 2025 at 11:39 AM
Repeat after me:
Today I will prioritize marketing
Today I will prioritize marketing
Today I will prioritize marketing
Today I will prioritize marketing
Today I will prioritize marketing
Today I will prioritize marketing
Today I will prioritize marketing
Today I will prioritize marketing
Today I will prioritize marketing
Today I will prioritize marketing
Today I will prioritize marketing
Today I will prioritize marketing
Don't you just love to have the whole weekend to work on your startup?🧘♂️
*BAM!*
-Who's there?
-Life.
-Who?
-Your life:
- House chores,
- take out the trash,
- assemble that thing that you keep postponing,
- cooking
- family time
- hang that thing on the wall...
*BAM!*
-Who's there?
-Life.
-Who?
-Your life:
- House chores,
- take out the trash,
- assemble that thing that you keep postponing,
- cooking
- family time
- hang that thing on the wall...
February 17, 2025 at 10:38 AM
Don't you just love to have the whole weekend to work on your startup?🧘♂️
*BAM!*
-Who's there?
-Life.
-Who?
-Your life:
- House chores,
- take out the trash,
- assemble that thing that you keep postponing,
- cooking
- family time
- hang that thing on the wall...
*BAM!*
-Who's there?
-Life.
-Who?
-Your life:
- House chores,
- take out the trash,
- assemble that thing that you keep postponing,
- cooking
- family time
- hang that thing on the wall...
Repeat with me:
Focus on launching your MVP.
Focus on launching your MVP.
Focus on launching your MVP.
Focus on launching your MVP.
Focus on launching your MVP.
My Sunday's mood 🏗️😀
Focus on launching your MVP.
Focus on launching your MVP.
Focus on launching your MVP.
Focus on launching your MVP.
Focus on launching your MVP.
My Sunday's mood 🏗️😀
February 16, 2025 at 9:08 AM
Repeat with me:
Focus on launching your MVP.
Focus on launching your MVP.
Focus on launching your MVP.
Focus on launching your MVP.
Focus on launching your MVP.
My Sunday's mood 🏗️😀
Focus on launching your MVP.
Focus on launching your MVP.
Focus on launching your MVP.
Focus on launching your MVP.
Focus on launching your MVP.
My Sunday's mood 🏗️😀