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Governança de dados deixou de ser um tema técnico para ser um pilar estratégico de qualquer negócio digital. Sem uma base sólida, cada erro no Google Analytics pode significar decisões equivocadas e impacto direto na receita.
🔗https://www.dp6.com.br/blogdp6/dataplex

Chega de "apagar incêndios": Como receber alertas automáticos antes que problemas nos dados do Google Analytics afetem suas vendas

Aprenda como BigQuery e Dataplex ajudam a identificar anomalias, validar dados e melhorar a qualidade das análises do Google Analytics em ambientes de Big Data.

www.dp6.com.br

January 25, 2026 at 8:48 PM

João Matos

@joaomatosdigital.bsky.social

Marketing analytics em 2026: agentes de IA e “machine customers” ganham espaço, MarTech fica invisível (fluxos guiados por IA) e a medição passa a ser composta (MMM, atribuição, testes, clean rooms) em vez de uma única “verdade”.
medium.com/dp6-us-blog/...

3 Trends for Marketing Analytics in 2026

Top 3 Marketing Analytics trends for 2026 and how AI, measurement, and data will redefine decisions and competitive advantage

medium.com

January 22, 2026 at 9:12 AM

João Matos

@joaomatosdigital.bsky.social

What this means for SEO professionals
- Become more valuable, but the role shifts from technical tactician to architect of a multi‑modal, multi‑platform signal ecosystem
- Winning teams will align SEO, brand, and performance to ensure AI systems know the answer www.productledseo.com/p/marketing-...

Marketing predictions and wishes for 2026

Rather than write predictions as many are apt to do at this time of the year, I am doing the same, but I am also making some of my predictions wishes for the future.

www.productledseo.com

January 2, 2026 at 5:01 PM

João Matos

@joaomatosdigital.bsky.social

Um bom resumo do que foi o ano de 2025 e um curto vislumbre do que devemos ter em conta em 2026 no que a "building" com IA diz respeito.

🔗 www.productgurus.com.br/p/2025-foi-o...
#ai #productgurus #produto #gestaodeproduto

IA como feature morreu em 2025. O que vem agora é operação

Se você ficou com a sensação de que 2025 passou mais rápido do que deveria, não foi impressão.

www.productgurus.com.br

January 1, 2026 at 8:05 PM

João Matos

@joaomatosdigital.bsky.social

Não foi há muito tempo que partilhei um artigo da @Juliana J. sobre este tema.
Em vez de procurar “o melhor modelo”, vale assumir que o cenário vai mudar todo ano. O importante é conseguir trocar peças sem destruir o produto www.productgurus.com.br/p/a-festa-ac...

A festa acabou para a OpenAI

O vazamento do memorando do Sam Altman não é só fofoca de bastidor.

www.productgurus.com.br

November 22, 2025 at 11:00 AM

João Matos

@joaomatosdigital.bsky.social

Now EU wants to fix the digital mess, but the legacy persists: privacy-by-design was sidelined in favor of compliance checkboxes, leaving users, companies and regulators tangled in inefficiency.

Europe’s cookie law messed up the internet. Brussels wants to fix it.

The European Commission wants to take a bite out of privacy rules that force websites to run cookie banners.

www.politico.eu

November 10, 2025 at 7:25 PM

João Matos

@joaomatosdigital.bsky.social

It’s not exciting, but it’s the kind of change that compounds. Six months from now, you won’t remember the setup work. You’ll just have cleaner data and fewer tracking fires to put out.
www.021newsletter.com/p/dynamic-ur...
#oldbutgold #digital #marketing

Dynamic URL (UTM) parameters: what are they, why you need them and how to implement

Leveraging features like ValueTrack parameters (aka auto-tagging) is crucial for complete, granular reporting. And your marketing team will thank you for it.

www.021newsletter.com

November 7, 2025 at 6:55 PM

João Matos

@joaomatosdigital.bsky.social

showing the work early, even unfinished, builds trust. Progress isn’t about perfection; it’s about inviting feedback early enough to make it count. Whether it’s a guitar or an AI prototype, feedback is the true finish coat:.....

What Building an Electric Guitar Taught Me About Products

Patience, craft, iteration and AI from a project called “Bleu Intemporel”

medium.com

November 6, 2025 at 8:45 AM

João Matos

@joaomatosdigital.bsky.social

How Silicon Valley’s hype machine continuously creates solutions nobody is asking for
open.substack.com/pub/julianaj...

How Silicon Valley’s hype machine continuously creates solutions nobody is asking for

The most dangerous narratives do not come from tools that market to developers and promise productivity, but come from tools that market to everyone.

open.substack.com

October 29, 2025 at 9:12 AM

João Matos

@joaomatosdigital.bsky.social

Publiquei um novo artigo no meu blogue sobre a importância de otimizar a experiência digital para transformar visitantes em clientes.
▶️ joaomatosdigital.pt/como-transfo...

#joaocarlostmatos #joaocarlosmatos #joaomatos #joaomatosdigital hashtag#marketingdigitial #digitalanalytics #cro #testesab

Como Transformar a Experiência Digital em Resultados Reais - CRO | João Carlos Matos

Compreende como a otimização da taxa de conversão (CRO) pode transformar o desempenho do teu website, apoiando-se em dados, psicologia e heurísticas de usabilidade, e conhece exemplos de empresas que…

joaomatosdigital.pt

October 27, 2025 at 8:30 PM

João Matos

@joaomatosdigital.bsky.social

PM often get the spotlight for driving impact and decision-making. But the truth is: their success is built on the expertise of other digital areas. PMs are crucial, but so are the teams who shape what goes to market. bendaviesromano.medium.com/bridging-the...

Bridging the divide: How UXers can speak the language of product management for greater impact

Concrete ways to reframe your ideas and impact to better communicate with your product manager stakeholders and improve collaboration.

bendaviesromano.medium.com

October 16, 2025 at 11:00 AM

João Matos

@joaomatosdigital.bsky.social

True impact comes from building feedback loops—transforming insights into concrete actions and learning continuously. Integrating qualitative and quantitative data reveals the real “why” behind user behavior, not just the “what.”
▶️ freedium.cfd/https://medi...

Data Driven ≠ Insight Driven! | by Mehekk Bassi | in Voice Out! - Freedium

How to interpret data meaningfully, and develop effective feedback loops.

freedium.cfd

October 7, 2025 at 3:47 PM

João Matos

@joaomatosdigital.bsky.social

Too often, the conversation in product teams focuses on features, deliverables, or what tools empower “anyone to build anything.” Low-code, AI, and automations have democratized production, but have they democratized responsibility?

▶️ uxdesign.cc/when-machine...

When machines make outputs, humans must own outcomes

The future of work in the age of AI and deepware.

uxdesign.cc

October 6, 2025 at 7:00 AM

João Matos

@joaomatosdigital.bsky.social

I'm happy to share that I've finished the SQL Basics w/ GA4 and Big Query Simmer course. Simo mentions something like this: "these subjects have only scratched the surface of what Google Big can offer." ...

October 4, 2025 at 12:20 PM

João Matos

@joaomatosdigital.bsky.social

Anti Achismo Social Club #012
open.substack.com/pub/lucianfi...

Anti Achismo Social Club #012

Google acelera rumo ao Meridian com Snap Ads + BigQuery turbinado por Gemini

open.substack.com

September 29, 2025 at 1:47 PM

João Matos

@joaomatosdigital.bsky.social

Anti Achismo Social Club #011... Está ficando técnico e precisa update dos cursos @Metricasboss open.substack.com/pub/lucianfi...

Anti Achismo Social Club #011

Como implementar Attribution Modeling nativo no BigQuery usando os novos recursos de ML e Gemini integration. Dados reais + código + dashboard automatizado.

open.substack.com

September 29, 2025 at 1:44 PM

João Matos

@joaomatosdigital.bsky.social

Bottom line: In the AI era, UX thrives when AI is your junior teammate — not your decision-maker.

#UXResearch #AI #HumanCentricDesign #EthicsInAI #ProductStrategy[1]

uxdesign.cc/human-machin...

Human + machine: responsible AI workflows for UX research

A practical playbook on how AI will reshape UX research.

uxdesign.cc

September 24, 2025 at 7:31 PM

João Matos

@joaomatosdigital.bsky.social

Prepare for a Design System audit, what the audit process looks like, then how you can prioritize any accessibility issues identified.

▶️ uxdesign.cc/auditing-you...
#UI #Design #Designsystems #acessibility

Auditing your Design system for accessibility

How to fix A11y issues at the system-level

uxdesign.cc

September 21, 2025 at 6:01 PM

João Matos

@joaomatosdigital.bsky.social

𝐓𝐡𝐢𝐬 𝐦𝐚𝐝𝐞 𝐦𝐞 𝐰𝐨𝐧𝐝𝐞𝐫: 𝐚𝐬 𝐝𝐞𝐬𝐢𝐠𝐧 𝐀𝐈 𝐚𝐝𝐯𝐚𝐧𝐜𝐞𝐬, 𝐰𝐢𝐥𝐥 𝐩𝐫𝐨𝐦𝐩𝐭 𝐞𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐢𝐧𝐠 𝐞𝐯𝐞𝐧 𝐦𝐚𝐭𝐭𝐞𝐫 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐦𝐚𝐣𝐨𝐫𝐢𝐭𝐲? 𝐈𝐦𝐚𝐠𝐢𝐧𝐞 𝐚𝐬𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐚 𝐏𝐑𝐃 𝐚𝐧𝐝 𝐬𝐢𝐦𝐩𝐥𝐲 𝐜𝐡𝐨𝐨𝐬𝐢𝐧𝐠 𝐚 𝐭𝐞𝐦𝐩𝐥𝐚𝐭𝐞 𝐭𝐡𝐞 𝐀𝐈 𝐬𝐮𝐠𝐠𝐞𝐬𝐭𝐬, 𝐭𝐚𝐢𝐥𝐨𝐫𝐞𝐝 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐜𝐨𝐧𝐭𝐞𝐱𝐭. 𝐓𝐡𝐚𝐭’𝐬 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞—𝐀𝐈𝐬 𝐚𝐧𝐭𝐢𝐜𝐢𝐩𝐚𝐭𝐢𝐧𝐠 𝐧𝐞𝐞𝐝𝐬, 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐫𝐞𝐚𝐜𝐭𝐢𝐧𝐠.
▶️ uxdesign.cc/how-can-ai-u...
#UX #AI