jmsimonl.bsky.social
@jmsimonl.bsky.social
After 10+ years of plastic policies, EU #circularity is flat. Why? Uncoordinated oversupply kills recycling economics &plastic production in the EU.
Solution: Regional Circularity Hubs—each region regulates supply, recycles locally, creates stable prices.

open.substack.com/pub/jmsimon/...
The economic case for regulating plastic production
and why regional circularity hubs is the best way to implement it
open.substack.com
December 8, 2025 at 4:27 PM
Reposted
Comienza la mesa legal de la #ConferenciaSDDR con la intervención de @jmsimonl.bsky.social, de @zerowasteeurope.eu, quien explica cómo la normativa europea está cambiando el rumbo: del reciclaje hacia la prevención y la reutilización. ♻️📘🔄 #SDDR www.youtube.com/watch?v=LXS4...
Upcoming DRS system in Spain: Global Experts Conference
YouTube video by Global Deposit and Return Platform
www.youtube.com
November 18, 2025 at 11:44 AM
Who killed plastic recycling in the EU?
The #plasticrecycling industry in Europe is collapsing, and the culprit isn’t who you would expect
jmsimon.substack.com/p/who-killed...
#circularity #plasticpollution #INC5
Who killed plastic recycling in the EU?
The plastic recycling industry in Europe is collapsing, and the culprit isn’t who you would expect
jmsimon.substack.com
November 12, 2025 at 10:42 AM
A key for the transition to #circularity is to have more prevention and reuse and we won't get that without funding.
Today over 10 bilion eur finance packaging waste management in the EU whilst funding for prevention and reuse amounts to less than 500 million. This is why we call on the EU to 👇
A coalition of 38 organisations urges @ec.europa.eu to reform Extended Producer Responsibility (EPR) under the upcoming Circular Economy Act (CEA).

📄Full press release and joint letter: zurl.co/s1HDN

🧵1/2
October 7, 2025 at 10:04 AM
Is EU #circularity policy killing #plastic #recycling in Europe?
We regulate circularity while subsidizing linearity.
Proposals to change this 👇
jmsimon.substack.com/p/is-eu-circ...
#circulareconomy
Is EU circularity policy killing plastic recycling in Europe?
What is missing to make circularity the backbone of EU's industrial policy.
jmsimon.substack.com
October 5, 2025 at 11:07 PM
Looking forward to presenting our proposals on #EPR in this webinar
What if Extended Producer Responsibility could do more than fund waste management? 💡

@jmsimonl.bsky.social will speak at the GAP for EPR webinar on 3 June, sharing insights from our studies on making EPR compatible with planetary boundaries and contributing to EU competitiveness.

Register now👇
How EPR Systems Can Be Leveraged to Boost Sustainability - Global Action Partnership for EPR
How can prevention, reuse, repair, redesign, sustainable waste management and a just transition be promoted within an EPR system?   The Global Action Partnership for Extended Producer Responsibility (...
gap-epr.prevent-waste.net
May 26, 2025 at 5:23 AM
The future of Extended Producer Responsibility lies not in perpetuating waste management but in catalysing a systemic shift toward resource efficiency and circularity.
open.substack.com/pub/jmsimon/...
April 18, 2025 at 8:17 AM
Reposted
It’s time to stop managing waste—and start preserving resources.
Our latest report sets out a 2-pillar strategy to future-proof EPR across Europe.

🧱 Pillar 1: Optimise the system
🔹 Harmonise rules
🔹 Boost transparency & oversight
🔹 Tackle free-riding
🔹 Create an EU-wide advisory body

(1/3)
April 14, 2025 at 7:13 AM
🌍 90% of bottles, cans, and cartons are wasted globally. It's time for change!

Join us for the launch of the Global Deposit and Return System (DRS) Platform 👇
We are launching the Global Deposit and Return Platform on March 13th—a global event you can’t afford to miss!

Register now: bit.ly/Invitation-l...

#DRS #Waste #Packaging #Plastics #CircularEconomy #Sustainability #GlobalPlasticTreaty
February 21, 2025 at 11:00 AM
The EU’s circularity rate has barely moved in a decade—just 1% increase since 2010. Meanwhile, waste generation keeps rising.
If the EU wants to double circularity by 2030, we need more than recycling—we must tackle consumption.
Walking on one leg won’t cut it
jmsimon.substack.com/p/the-one-le...
The one-legged EU Circular Economy
How to deliver on the EU objective of doubling circularity rate by 2030
jmsimon.substack.com
January 29, 2025 at 8:16 AM
Is it worst to have a lack of ambition (aka EU 🇪🇺) or to have the wrong kind of ambition (aka USA 🇺🇸)?

Interesting that between low ambition and wrong ambition, China 🇨🇳 could be showing the middle way 🤔

Thoughts?
January 22, 2025 at 9:50 AM
#PPWR is done, the odyssey continues. My mixed feelings about the recently approved EU packaging legislation 👇
jmsimon.substack.com/p/ppwr-is-ap...
PPWR is approved. The Odissey continues
The EU has finally adopted the new packaging legislation. Here are my mixed feelings about the text.
jmsimon.substack.com
December 18, 2024 at 9:24 AM
Reposted
🌏 Progress on the #GlobalPlasticsTreaty is (slowly) advancing and we're getting closer to an agreement for reducing plastic pollution.

The framing of the conversations now includes the whole life cycle of plastics - a great victory!

Read the blog post by ZWE's Founder @jmsimonl.bsky.social👇
Global Plastics Treaty: we are getting there. Slowly.
Straight back from South Korea, Zero Waste Europe's Founder Joan Marc Simon shares his views on the INC-5 negotiations for a UN Global Plastics Treaty.
zerowasteeurope.eu
December 2, 2024 at 10:37 AM
Global #PlasticsTreaty: we are getting there. Slowly.
Find out why Busan's negotiations were both a failure & a success & why an ambitious treaty later is better than a bad treaty now👇
zerowasteeurope.eu/2024/12/glob...
Global Plastics Treaty: we are getting there. Slowly.
Straight back from South Korea, Zero Waste Europe's Founder Joan Marc Simon shares his views on the INC-5 negotiations for a UN Global Plastics Treaty.
zerowasteeurope.eu
December 2, 2024 at 10:07 AM
Need to implement deposit and refund systems for reuse and for recycling in order to address the 3,5 billion drinks that are sold daily worldwide
#breakfreefromplastic
November 29, 2024 at 2:12 AM
BREAKING 🚨 Observers react to state of #PlasticsTreaty negotiations and hold press conference in from of #INC5 calling countries to show #CourageNotCompromise - Read 👉 breakfreefromplastic.org/2024/11/29/cou…#BreakFreeFromPlasticic
November 29, 2024 at 1:11 AM
Impressive presentations about #reuse solutions in South Korea, Thailand, Vietnam, China and Philippines in Busan today. Asia showing the way!
Consensus that we need to a #globalplastics treaty to create common rules for reuse to scale-up.
November 27, 2024 at 6:34 AM
Even if we could wait 50 years for chemical recycling to get to scale and provided it would work... it would still not solve the #plasticpollution crisis as #recycling is increasing slower than #plasticproduction or #plastic #wastegeneration.
The #plasticstreaty has to cap plastic production!
Chemical recycling reality check 🚨

Industry experts confirm we need 50 years to scale up pyrolysis to address the plastic crisis.

Waiting until 2074 isn't a solution: it’s a delay tactic.

We've already got proven alternatives today:
✅ Waste prevention
✅ Reuse systems
✅ Smart product design
Fifty years: chemical recycling’s fading promise - Zero Waste Europe
With the final round of negotiations of the Global Plastics Treaty approaching, this industry landscape overview analyses the dynamic around chemical recycling/recovery over recent years in Europe. Am...
zerowasteeurope.eu
November 21, 2024 at 11:01 AM