In one sense dramatic: Reform well ahead of Labour on understanding Britain, good team of leaders, and looking out for me - all key qualities of an election winner…but 2029 all to play for - 62% see them as extreme - and as result public still split on who will win - despite Reform polling lead

For all those off to Liverpool. Lowest #Labour vote share since June 2009 . Worst ever rating for a sitting PM since we started on this measure in 1977…. Tories can’t mock - they have worst rating ever measured (since 1976) ….#strangetimes ipsos.com/en-uk/uk-opini…

In London, hate will never win.

Sir Robert Worcester, legendary pollster and founder of MORI (now Ipsos UK) has died at 91. He taught so many people so much about the value and importance of opinion polls in modern democracies - everyone in our industry and politics owes him a debt of gratitude.

NEW: Britain’s education system is quite well regarded by Brits - particularly when measured against how people in other countries feel about their set up. We are in 5th place overall www.ipsos.com/en/majoritie...

🌐 #TariffsAlert: Despite an initial pause by Trump, tariffs are now in effect. While some Americans hope for long-term job growth, concerns over immediate impacts are rising. Globally, 4 in 10 avoid American products, including 63% of Canadians.

POLL: Keir Starmer’s reward from the British public for one year in office is this savage looking “crocodile chart”

Young men and young women are diverging on their views of identity and equality issues …

POLL: Latest Royal Family polling numbers from @ipsosintheuk.bsky.social www.ipsos.com/en-uk/second...

Missed this but last night there was an #Ipsos poll which is hard to benchmark as no voting intention polls from them this term (but did poll previous terms)

Raw primaries (not comparable with other polls) ALP 28 L-NP 33 Green 13 ON 8 others 14 undecided 5

51-49 to ALP

NEW State of Australia briefing ahead of the election featuring analysis by @jesselgood.bsky.social and colleagues. Albanese out in front as best PM although the level of enthusiasm appears to be limited www.ipsos.com/en/global-op...

Wow - we aren’t in a recession but economic confidence now lowest we have ever recorded in Britain. Lower than in Covid or 1980s recession www.ipsos.com/en-uk/ipsos-...

NEW: What Worries the World. Britain is one of five countries, all European, where healthcare is the #1 concern. Corruption is a big worry in Asia, Latin America is stressed about crime and Cost of Living is #1 worry overall, as it has been for 3 years now www.ipsos.com/en/what-worr...

Bertrand Russell on Fascism - “first they fascinate the fools - then they muzzle the intelligent” ….

So proud of our Ukrainian team - working under very challenging conditions - are able to do this for @economist.com Zelensky’s ratings are still very high….

So…#Trump has some of the lowest approval ratings since the 1950s - and this won’t change unless the economy improves (chart two)

POLL: Zelenskyy popularity in Britain far outstrips our own politicians. 60% approve, 12% disapprove www.ipsos.com/en-uk/britis...

How is Trump going down…https://www.ipsos.com/en-us/how-america-feels-about-reshaping-federal-government

So will you be cheering Trump on today? Most Brits not so much …