Jenn MacLeod
banner
jenneve.bsky.social
Jenn MacLeod
@jenneve.bsky.social
Digital Media Producer
📺 Why YouTube’s Rise as a Premium Content Platform Should Reshape Media Strategy

YouTube continues to blur the lines between traditional TV and digital platforms.

www.tubefilter.com/2025/06/03/y...

#YouTube #ContentCreator #DigitalMedia #ContentCreator #MediaTrends #Streaming
Two-thirds of U.S. consumers see YouTube as a “realistic destination” for movies and TV shows - Tubefilter
A study from Looper Insights found that 66% of respondents agreed with the idea that YouTube is a "realistic destination" for movies and TV.
www.tubefilter.com
June 7, 2025 at 6:10 PM
The first episode of ITU’s latest podcast - Tech Monthly is on #quantumtechnology

Gillian Makamara makes a complex topic easy to understand.

youtube.com/shorts/Ci0og...
ITU Tech Monthly | Advancing Quantum Technology for Good
YouTube video by ITU
youtube.com
May 10, 2025 at 6:41 AM
But in 2025, YouTube is poised to take the top spot, ahead of Disney (excluding revenue in Disney’s theme parks and product segment) — “making it not only the leader in engagement but revenue as well,” Nathanson wrote.

variety.com/2025/digital...
YouTube Now Worth as Much as $550 Billion, Analysts Say: ‘New King of All Media’
If YouTube were a standalone business, it would be worth $475 billion to $550 billion, Wall Street analyst firm MoffettNathanson estimated.
variety.com
April 1, 2025 at 7:20 PM
“…the overwhelming majority of people who watch podcasts will say that they are podcast listeners. But as more people discover the platform via video, it’s smart to think about it as consumption instead of just listening,” said Edison Research VP Megan Lazovick.

www.tubefilter.com/2025/03/21/v...
More than half of Americans over the age of 11 have watched a video podcast - Tubefilter
The latest edition of Edison Research's Infinite Dial report found that podcasts have reached an unprecedented level of saturation in the United States.
www.tubefilter.com
March 25, 2025 at 6:10 AM
YouTube is preparing to test a technical change that could upend the way YouTubers, podcasters, publishers, and other creators make money — and cement the Google-owned giant’s place at the center of the media world.

www.semafor.com/article/03/2...
YouTube ramps up podcasting with new ad test
The change could cement the Google-owned giant’s place at the center of the media world.
www.semafor.com
March 24, 2025 at 5:34 AM