Jeff Loy
@jeffloy.bsky.social
Communications and photography professional. Travel fan. Music geek. Foodie that’s weird about tomatoes.
Expectations from five generations of attendees, the growth of micro-communities and continued rising costs: Meeting and event professionals still see potential in what a new report calls "the new normal."
associationsnow.com/2025/11/repo...
#eventprofs #meetingprofs #business
associationsnow.com/2025/11/repo...
#eventprofs #meetingprofs #business
associationsnow.com
November 11, 2025 at 1:51 PM
Expectations from five generations of attendees, the growth of micro-communities and continued rising costs: Meeting and event professionals still see potential in what a new report calls "the new normal."
associationsnow.com/2025/11/repo...
#eventprofs #meetingprofs #business
associationsnow.com/2025/11/repo...
#eventprofs #meetingprofs #business
Doing more with less has always been a day at the office for association marketers. According to Mighty Citizen’s new benchmark report, that trend isn’t stopping anytime soon, but there is light at the end of the tunnel. www.asaecenter.org/resources/ar...
#strategy #marketing #associations
#strategy #marketing #associations
Associations at a Crossroads: What an Annual Marketing Survey Reveals
www.asaecenter.org
November 5, 2025 at 5:18 PM
Doing more with less has always been a day at the office for association marketers. According to Mighty Citizen’s new benchmark report, that trend isn’t stopping anytime soon, but there is light at the end of the tunnel. www.asaecenter.org/resources/ar...
#strategy #marketing #associations
#strategy #marketing #associations
Is Bluesky worth the time for brands? For many, the answer has been "no," but that could be changing. www.socialmediatoday.com/news/bluesky...
#socialmedia #marketing #communications
#socialmedia #marketing #communications
Bluesky Reaches 40M Users — So Should Your Brand Be on It?
Bluesky has a growing community of dedicated, knowledgeable users.
www.socialmediatoday.com
November 4, 2025 at 1:54 PM
Is Bluesky worth the time for brands? For many, the answer has been "no," but that could be changing. www.socialmediatoday.com/news/bluesky...
#socialmedia #marketing #communications
#socialmedia #marketing #communications
All the cool kids are doing it, so… A movie you've seen more than seven times with a gif.
a man with a beard wearing a suit and white shirt
ALT: a man with a beard wearing a suit and white shirt
media.tenor.com
November 3, 2025 at 5:43 PM
All the cool kids are doing it, so… A movie you've seen more than seven times with a gif.
Podcasts can almost buy beer. So...now what?
Officially named in 2005, the platform has morphed from an audio-only format into a multimedia experience.
As video continues to become the standard, where do podcasts go from here? www.marketingbrew.com/stories/2025...
#podcasts #technology
Officially named in 2005, the platform has morphed from an audio-only format into a multimedia experience.
As video continues to become the standard, where do podcasts go from here? www.marketingbrew.com/stories/2025...
#podcasts #technology
Podcasts created a new media category. Where do they go from here?
The rise of the format opened new doors for content creators and advertisers, but the once audio-only industry is increasingly video-centric.
www.marketingbrew.com
October 30, 2025 at 12:49 PM
Podcasts can almost buy beer. So...now what?
Officially named in 2005, the platform has morphed from an audio-only format into a multimedia experience.
As video continues to become the standard, where do podcasts go from here? www.marketingbrew.com/stories/2025...
#podcasts #technology
Officially named in 2005, the platform has morphed from an audio-only format into a multimedia experience.
As video continues to become the standard, where do podcasts go from here? www.marketingbrew.com/stories/2025...
#podcasts #technology
The requisite “Hey, look. We’re here!” shot for social media.
(Seriously, teenage me is freaking out that Bill and Ted are in the building).
#WaitingForGodot #Broadway #NewYork
(Seriously, teenage me is freaking out that Bill and Ted are in the building).
#WaitingForGodot #Broadway #NewYork
October 25, 2025 at 8:51 PM
The requisite “Hey, look. We’re here!” shot for social media.
(Seriously, teenage me is freaking out that Bill and Ted are in the building).
#WaitingForGodot #Broadway #NewYork
(Seriously, teenage me is freaking out that Bill and Ted are in the building).
#WaitingForGodot #Broadway #NewYork
Photo Friday: An outtake from many years ago of a Halloween commercial photo shoot for a craft store ad...shot in May.
It's common to be working in a hot studio during the summer while shooting winter scenes or freezing during a summer-themed shoot.
#photography #commercialphotography
It's common to be working in a hot studio during the summer while shooting winter scenes or freezing during a summer-themed shoot.
#photography #commercialphotography
October 24, 2025 at 1:13 PM
Photo Friday: An outtake from many years ago of a Halloween commercial photo shoot for a craft store ad...shot in May.
It's common to be working in a hot studio during the summer while shooting winter scenes or freezing during a summer-themed shoot.
#photography #commercialphotography
It's common to be working in a hot studio during the summer while shooting winter scenes or freezing during a summer-themed shoot.
#photography #commercialphotography
Citing data that shows video watch time is up 20% year-over-year and more people are using it as an alternative to TikTok, Instagram's Reels and DM buttons are being moved into the second and third tab positions respectively.
www.socialmediatoday.com/news/instagr...
#communications #socialmedia
www.socialmediatoday.com/news/instagr...
#communications #socialmedia
Instagram’s Updated UI Is Coming — Whether You Like It or Not
Instagram is looking to put more focus on Reels and DMs.
www.socialmediatoday.com
October 23, 2025 at 1:19 PM
Citing data that shows video watch time is up 20% year-over-year and more people are using it as an alternative to TikTok, Instagram's Reels and DM buttons are being moved into the second and third tab positions respectively.
www.socialmediatoday.com/news/instagr...
#communications #socialmedia
www.socialmediatoday.com/news/instagr...
#communications #socialmedia
Communications consultant Soumik Roy, CMP, PMP, CCMP, warns that communicators need to practice "linguistic foresight," especially in the digital age, when social movements evolve faster than ever. www.iabc.com/catalyst/art...
#communications #language #strategy
#communications #language #strategy
When Words Shape Movements: Communicators at the Forefront of Change
Language is never static. It bends and adapts to the pressures of society, shaped by shifting values, cultural moments, and generational voices. Nowhere is this more evident than in the space of socia...
www.iabc.com
October 22, 2025 at 12:37 PM
Communications consultant Soumik Roy, CMP, PMP, CCMP, warns that communicators need to practice "linguistic foresight," especially in the digital age, when social movements evolve faster than ever. www.iabc.com/catalyst/art...
#communications #language #strategy
#communications #language #strategy
Experiential peak moments for attendees, engagement through overhead sign design and rethinking swag in the name of sustainability are just a few examples from IMEX America of how event marketers can break through the noise. www.eventmarketer.com/article/imex... #eventprofs #marketing #strategy
IMEX America 2025: Five Takeaways for Trade Show Marketers
EM was on the ground at IMEX America 2025 to bring you the latest thinking and activations inspo to inform your trade show program.
www.eventmarketer.com
October 21, 2025 at 1:34 PM
Experiential peak moments for attendees, engagement through overhead sign design and rethinking swag in the name of sustainability are just a few examples from IMEX America of how event marketers can break through the noise. www.eventmarketer.com/article/imex... #eventprofs #marketing #strategy
Photo Friday: Art deco architecture in Tulsa, Oklahoma. The city contains one of the largest collections of this type of architecture in the United States.
#photography #travel #architecture
#photography #travel #architecture
October 17, 2025 at 12:37 PM
Photo Friday: Art deco architecture in Tulsa, Oklahoma. The city contains one of the largest collections of this type of architecture in the United States.
#photography #travel #architecture
#photography #travel #architecture
Kellogg School fellow Sanjay Khosla says that when leaders and companies cling to what once worked, the comfort can become costly.
insight.kellogg.northwestern.edu/article/lead... #leadership #professionaldevelopment #personaldevelopment
insight.kellogg.northwestern.edu/article/lead... #leadership #professionaldevelopment #personaldevelopment
Leaders, It’s Time to Stop Being Cozy
Four tips from a CEO to get out of your comfort zone and help your company fly.
insight.kellogg.northwestern.edu
October 16, 2025 at 12:14 PM
Kellogg School fellow Sanjay Khosla says that when leaders and companies cling to what once worked, the comfort can become costly.
insight.kellogg.northwestern.edu/article/lead... #leadership #professionaldevelopment #personaldevelopment
insight.kellogg.northwestern.edu/article/lead... #leadership #professionaldevelopment #personaldevelopment
Looking at 36 social media predictions heading into the new year, one trend that stands out across multiple platforms appears to be the use of AI, more AI and [checks notes], yes, even more AI. www.socialmediatoday.com/news/36-pred... #socialmedia #technology #strategy
36 Predictions for Social Media Marketing in 2026
These tips and trend pointers could help you prepare your marketing plan for 2026.
www.socialmediatoday.com
October 15, 2025 at 12:46 PM
Looking at 36 social media predictions heading into the new year, one trend that stands out across multiple platforms appears to be the use of AI, more AI and [checks notes], yes, even more AI. www.socialmediatoday.com/news/36-pred... #socialmedia #technology #strategy
Andrew Holland, dir. of SEO for digital PR agency JBH, offers a bold prediction about Generative Engine Optimization and the future of SEO:
"The SEO industry as we know it will die. Not gradually but in a single day." www.marketingweek.com/marketing-bu...
#marketing #technology #digitalmarketing
"The SEO industry as we know it will die. Not gradually but in a single day." www.marketingweek.com/marketing-bu...
#marketing #technology #digitalmarketing
The new marketing buzzword is GEO - but is it real?
SEO will soon be relegated to a thing of the past; marketers need to start preparing for a GEO future immediately.
www.marketingweek.com
October 1, 2025 at 12:37 PM
Andrew Holland, dir. of SEO for digital PR agency JBH, offers a bold prediction about Generative Engine Optimization and the future of SEO:
"The SEO industry as we know it will die. Not gradually but in a single day." www.marketingweek.com/marketing-bu...
#marketing #technology #digitalmarketing
"The SEO industry as we know it will die. Not gradually but in a single day." www.marketingweek.com/marketing-bu...
#marketing #technology #digitalmarketing
What if your self-doubt wasn’t a weakness, but your leadership superpower?
After thousands of hours interviewing leaders, author Kelli Thompson found self-doubt was common and developed ways to beat this paralyzing emotion. www.fastcompany.com/91397593/how...
#leadership #professionaldevelopment
After thousands of hours interviewing leaders, author Kelli Thompson found self-doubt was common and developed ways to beat this paralyzing emotion. www.fastcompany.com/91397593/how...
#leadership #professionaldevelopment
Self-doubt can be a secret weapon. You just have to know how to use it
How to conquer self-doubt to become the best leader you can be.
www.fastcompany.com
September 30, 2025 at 12:33 PM
What if your self-doubt wasn’t a weakness, but your leadership superpower?
After thousands of hours interviewing leaders, author Kelli Thompson found self-doubt was common and developed ways to beat this paralyzing emotion. www.fastcompany.com/91397593/how...
#leadership #professionaldevelopment
After thousands of hours interviewing leaders, author Kelli Thompson found self-doubt was common and developed ways to beat this paralyzing emotion. www.fastcompany.com/91397593/how...
#leadership #professionaldevelopment
Creative Mornings Fort Worth returned from hiatus with the theme of "Blossom" and singer/songwriter and co-founder of the consulting firm Wills + Martin, Elizabeth Wills.
For more information on Creative Mornings Fort Worth, visit creativemornings.com/cities/FW
#creativemornings #FortWorth
For more information on Creative Mornings Fort Worth, visit creativemornings.com/cities/FW
#creativemornings #FortWorth
September 29, 2025 at 1:41 PM
Creative Mornings Fort Worth returned from hiatus with the theme of "Blossom" and singer/songwriter and co-founder of the consulting firm Wills + Martin, Elizabeth Wills.
For more information on Creative Mornings Fort Worth, visit creativemornings.com/cities/FW
#creativemornings #FortWorth
For more information on Creative Mornings Fort Worth, visit creativemornings.com/cities/FW
#creativemornings #FortWorth
Photo Friday: Ryman Auditorium, Nashville, Tennessee
#photography #travel #history #travelphotography
#photography #travel #history #travelphotography
September 26, 2025 at 12:37 PM
Photo Friday: Ryman Auditorium, Nashville, Tennessee
#photography #travel #history #travelphotography
#photography #travel #history #travelphotography
Brand takeovers. Sensors tracking the appeal of ads. Retailers like Best Buy are trying to recreate successful online marketing tactics in their brick-and-mortar stores.
Is it information overload for consumers, though?
www.marketplace.org/story/2025/0...
#marketing #technology #strategy
Is it information overload for consumers, though?
www.marketplace.org/story/2025/0...
#marketing #technology #strategy
What happens when you bring digital ads into brick-and-mortar stores?
Best Buy is making a push to sell more in-store ads on their many available screens, including "takeovers" by a single brand
www.marketplace.org
September 24, 2025 at 1:22 PM
Brand takeovers. Sensors tracking the appeal of ads. Retailers like Best Buy are trying to recreate successful online marketing tactics in their brick-and-mortar stores.
Is it information overload for consumers, though?
www.marketplace.org/story/2025/0...
#marketing #technology #strategy
Is it information overload for consumers, though?
www.marketplace.org/story/2025/0...
#marketing #technology #strategy
For a number of brands, going smaller is becoming big business among Gen Z and millennials.
Mini products are becoming a popular trend on social media and a novel way for brands to introduce themselves to new customers. www.marketingbrew.com/stories/2025...
#marketing #socialmedia #retail
Mini products are becoming a popular trend on social media and a novel way for brands to introduce themselves to new customers. www.marketingbrew.com/stories/2025...
#marketing #socialmedia #retail
Mini products are everywhere—here’s why
Brands from Trader Joe’s to Tower 28 are making smaller, cuter products to reach price-savvy and extremely online consumers.
www.marketingbrew.com
September 23, 2025 at 12:23 PM
For a number of brands, going smaller is becoming big business among Gen Z and millennials.
Mini products are becoming a popular trend on social media and a novel way for brands to introduce themselves to new customers. www.marketingbrew.com/stories/2025...
#marketing #socialmedia #retail
Mini products are becoming a popular trend on social media and a novel way for brands to introduce themselves to new customers. www.marketingbrew.com/stories/2025...
#marketing #socialmedia #retail
Photo Friday: RadioShack products (in this case, lava lamps) as art from an older commercial photography project. Even then, we were confused as to why the company sold them.
Photographed with a Hasselblad body and a Phase One back.
#photography #commercialphotography #studiophotography
Photographed with a Hasselblad body and a Phase One back.
#photography #commercialphotography #studiophotography
September 19, 2025 at 1:16 PM
Photo Friday: RadioShack products (in this case, lava lamps) as art from an older commercial photography project. Even then, we were confused as to why the company sold them.
Photographed with a Hasselblad body and a Phase One back.
#photography #commercialphotography #studiophotography
Photographed with a Hasselblad body and a Phase One back.
#photography #commercialphotography #studiophotography
Does a certain type of personality define leadership ability? For decades, the answer was “yes,” but to quote longtime College GameDay analyst Lee Corso: “Not so fast, my friend.” www.imd.org/ibyimd/leade...
#leadership #professionaldevelopment #culture
#leadership #professionaldevelopment #culture
Is there a leadership “personality”? - I by IMD
Explore the truth behind leadership personality and success. Learn how to harness your traits to shape the leader you want to become.
www.imd.org
September 18, 2025 at 12:23 PM
Does a certain type of personality define leadership ability? For decades, the answer was “yes,” but to quote longtime College GameDay analyst Lee Corso: “Not so fast, my friend.” www.imd.org/ibyimd/leade...
#leadership #professionaldevelopment #culture
#leadership #professionaldevelopment #culture
📈 Video watch time on LinkedIn is up 36% year-over-year.
🔄 People share video 20 times more than any other content type.
Now LinkedIn has released a guide to with tips on how to make the most of the medium. www.socialmediatoday.com/news/linkedi...
#socialmedia #strategy #video
🔄 People share video 20 times more than any other content type.
Now LinkedIn has released a guide to with tips on how to make the most of the medium. www.socialmediatoday.com/news/linkedi...
#socialmedia #strategy #video
LinkedIn Shares Video Marketing Tips
Some valuable trend notes and pointers from LinkedIn.
www.socialmediatoday.com
September 17, 2025 at 12:37 PM
📈 Video watch time on LinkedIn is up 36% year-over-year.
🔄 People share video 20 times more than any other content type.
Now LinkedIn has released a guide to with tips on how to make the most of the medium. www.socialmediatoday.com/news/linkedi...
#socialmedia #strategy #video
🔄 People share video 20 times more than any other content type.
Now LinkedIn has released a guide to with tips on how to make the most of the medium. www.socialmediatoday.com/news/linkedi...
#socialmedia #strategy #video
The deluge of information from all directions causing scattered focus is what researchers have termed “continuous partial attention.”
The good news: The problem can be fixed by training your focus. bigthink.com/smart-skills...
#personaldevelopment #professionaldevelopment #focus
The good news: The problem can be fixed by training your focus. bigthink.com/smart-skills...
#personaldevelopment #professionaldevelopment #focus
Why your attention keeps slipping away (and how to get it back)
Modern life scatters our attention across endless “urgent” demands, often leaving us busy but unproductive.
bigthink.com
September 16, 2025 at 12:13 PM
The deluge of information from all directions causing scattered focus is what researchers have termed “continuous partial attention.”
The good news: The problem can be fixed by training your focus. bigthink.com/smart-skills...
#personaldevelopment #professionaldevelopment #focus
The good news: The problem can be fixed by training your focus. bigthink.com/smart-skills...
#personaldevelopment #professionaldevelopment #focus
Building a community takes time. Keeping it alive takes even more.
Business strategist John Nawn says that communities can thrive when organizations focus on the lifecycle as well as audience needs. www.asaecenter.org/resources/ar...
#communications #strategy #engagement
Business strategist John Nawn says that communities can thrive when organizations focus on the lifecycle as well as audience needs. www.asaecenter.org/resources/ar...
#communications #strategy #engagement
How to Build and Sustain an Engaged Association Community
www.asaecenter.org
September 10, 2025 at 1:54 PM
Building a community takes time. Keeping it alive takes even more.
Business strategist John Nawn says that communities can thrive when organizations focus on the lifecycle as well as audience needs. www.asaecenter.org/resources/ar...
#communications #strategy #engagement
Business strategist John Nawn says that communities can thrive when organizations focus on the lifecycle as well as audience needs. www.asaecenter.org/resources/ar...
#communications #strategy #engagement
Are you trying to reach too many employees at once?
IABC Fellow Mike Klein shares five reasons why a more strategic, targeted approach can drive stronger results. www.iabc.com/catalyst/art... #communications #leadership #strategy
IABC Fellow Mike Klein shares five reasons why a more strategic, targeted approach can drive stronger results. www.iabc.com/catalyst/art... #communications #leadership #strategy
Missing the Point and 5 Things That Will Get Your Internal Comms Back on Target
Editor’s note: This article was first published in Strategic, the global platform for communication leadership, featuring Strategic Magazine and Strategic Training. Learn more at https://strategic.glo...
www.iabc.com
September 9, 2025 at 12:37 PM
Are you trying to reach too many employees at once?
IABC Fellow Mike Klein shares five reasons why a more strategic, targeted approach can drive stronger results. www.iabc.com/catalyst/art... #communications #leadership #strategy
IABC Fellow Mike Klein shares five reasons why a more strategic, targeted approach can drive stronger results. www.iabc.com/catalyst/art... #communications #leadership #strategy