Jason Vana
jasonvana.bsky.social
Jason Vana
@jasonvana.bsky.social
Brand strategist, hiker, traveler, Superman in disguise.
A brand is not:

- logo
- colors
- message
- differentiation

A brand is:

- the gut feeling people have about you based on every interaction they have with you.

You can't build it.
Only influence it.
November 11, 2023 at 2:52 PM