Jack Appleby
@jappleby.bsky.social
Creator of Future Social, a newsletter teaching 70,000+ marketers about social strategy.
Work: Morning Brew, Twitch, Microsoft, Beats By Dre + a bunch of video game launches. Lifelong hooper, aspiring Ted Lasso, elder emo.
Work: Morning Brew, Twitch, Microsoft, Beats By Dre + a bunch of video game launches. Lifelong hooper, aspiring Ted Lasso, elder emo.
Little Caesar’s and Pringles accidentally made the same Super Bowl ad 😬
February 9, 2025 at 9:26 PM
Little Caesar’s and Pringles accidentally made the same Super Bowl ad 😬
So TikTok is back. But should your brand use TikTok again & pretend nothing even happened?
Yes! If TikTok’s worked well for your brand in the past, get back to business as usual.
I wrote a guide for ya, including how to prepare for future social bans: futuresocial.beehiiv.com/p/tiktok-is-...
Yes! If TikTok’s worked well for your brand in the past, get back to business as usual.
I wrote a guide for ya, including how to prepare for future social bans: futuresocial.beehiiv.com/p/tiktok-is-...
TikTok is back... now what?
What brands should do now that TikTok is back + how to protect your brand for the next ban
futuresocial.beehiiv.com
January 21, 2025 at 2:10 PM
So TikTok is back. But should your brand use TikTok again & pretend nothing even happened?
Yes! If TikTok’s worked well for your brand in the past, get back to business as usual.
I wrote a guide for ya, including how to prepare for future social bans: futuresocial.beehiiv.com/p/tiktok-is-...
Yes! If TikTok’s worked well for your brand in the past, get back to business as usual.
I wrote a guide for ya, including how to prepare for future social bans: futuresocial.beehiiv.com/p/tiktok-is-...
Apparently on Truth Social (Trump's Twitter competitor) a retweet is called... wait for it... a ReTruth.
I'm gonna be ReSick.
I'm gonna be ReSick.
January 20, 2025 at 12:52 PM
Apparently on Truth Social (Trump's Twitter competitor) a retweet is called... wait for it... a ReTruth.
I'm gonna be ReSick.
I'm gonna be ReSick.
No, your brand should not try out Rednote.
Pleasepleaseplease don't spend a second trying to learn that platform. It's not an actual alternative—this is just internet-savvy Americans revolting in what's either a clever or dumb way. If TikTok is truly done, they'll shift that time to IG + YouTube.
Pleasepleaseplease don't spend a second trying to learn that platform. It's not an actual alternative—this is just internet-savvy Americans revolting in what's either a clever or dumb way. If TikTok is truly done, they'll shift that time to IG + YouTube.
January 15, 2025 at 7:09 PM
No, your brand should not try out Rednote.
Pleasepleaseplease don't spend a second trying to learn that platform. It's not an actual alternative—this is just internet-savvy Americans revolting in what's either a clever or dumb way. If TikTok is truly done, they'll shift that time to IG + YouTube.
Pleasepleaseplease don't spend a second trying to learn that platform. It's not an actual alternative—this is just internet-savvy Americans revolting in what's either a clever or dumb way. If TikTok is truly done, they'll shift that time to IG + YouTube.
There are people signing up for Lemon8 because of the TikTok ban... wait til they find out who owns Lemon8... 🤦🏻♂️
January 14, 2025 at 4:09 PM
There are people signing up for Lemon8 because of the TikTok ban... wait til they find out who owns Lemon8... 🤦🏻♂️
Sometimes numbers lie.
A stat I saw yesterday:
"Single Images (188.6k avg reach) & Carousel content (149.9k avg reach) achieve greater reach than Reels (109.4k avg reach) for B2B brands."
But that doesn't mean what you think it means.
A 🧵 about Social Data Interpretation:
A stat I saw yesterday:
"Single Images (188.6k avg reach) & Carousel content (149.9k avg reach) achieve greater reach than Reels (109.4k avg reach) for B2B brands."
But that doesn't mean what you think it means.
A 🧵 about Social Data Interpretation:
November 19, 2024 at 10:38 PM
Sometimes numbers lie.
A stat I saw yesterday:
"Single Images (188.6k avg reach) & Carousel content (149.9k avg reach) achieve greater reach than Reels (109.4k avg reach) for B2B brands."
But that doesn't mean what you think it means.
A 🧵 about Social Data Interpretation:
A stat I saw yesterday:
"Single Images (188.6k avg reach) & Carousel content (149.9k avg reach) achieve greater reach than Reels (109.4k avg reach) for B2B brands."
But that doesn't mean what you think it means.
A 🧵 about Social Data Interpretation:
Hi, hello, I’m Jack.
Used to work social for brands like Microsoft, Morning Brew, Twitch, & Beats By Dre. Now I write Future Social, a weekly newsletter teaching 42,000 marketers about social media strategy.
Also a lifelong hooper & elder emo (it’s not a phase).
Used to work social for brands like Microsoft, Morning Brew, Twitch, & Beats By Dre. Now I write Future Social, a weekly newsletter teaching 42,000 marketers about social media strategy.
Also a lifelong hooper & elder emo (it’s not a phase).
April 28, 2023 at 12:57 PM
Hi, hello, I’m Jack.
Used to work social for brands like Microsoft, Morning Brew, Twitch, & Beats By Dre. Now I write Future Social, a weekly newsletter teaching 42,000 marketers about social media strategy.
Also a lifelong hooper & elder emo (it’s not a phase).
Used to work social for brands like Microsoft, Morning Brew, Twitch, & Beats By Dre. Now I write Future Social, a weekly newsletter teaching 42,000 marketers about social media strategy.
Also a lifelong hooper & elder emo (it’s not a phase).
How many people made “just setting up my twttr” jokes for their first bluesky post?
April 28, 2023 at 12:50 PM
How many people made “just setting up my twttr” jokes for their first bluesky post?