James Crawford
@jamescrawford.bsky.social
PR God. Ha!
Manchester | London | Worldwide
www.PRAgencyOne.co.uk
Manchester | London | Worldwide
www.PRAgencyOne.co.uk
Reposted by James Crawford
Today at AMEC AI Day 2025, @jamescrawford.bsky.social presented From GEO to Reality, a paper redefining PR measurement for the AI era.
It’s a call for shared standards, transparency, and honest data, for AI in PR.
Read the full report here: www.pragencyone.co.uk/media-blog/g...
#PRMeasurement #AI
It’s a call for shared standards, transparency, and honest data, for AI in PR.
Read the full report here: www.pragencyone.co.uk/media-blog/g...
#PRMeasurement #AI
Generative AI Tracking Report
Generative AI is changing how people consume information, and tools promise to measure brand visibility in ChatGPT, Gemini & Perplexity.
www.pragencyone.co.uk
November 4, 2025 at 2:19 PM
Today at AMEC AI Day 2025, @jamescrawford.bsky.social presented From GEO to Reality, a paper redefining PR measurement for the AI era.
It’s a call for shared standards, transparency, and honest data, for AI in PR.
Read the full report here: www.pragencyone.co.uk/media-blog/g...
#PRMeasurement #AI
It’s a call for shared standards, transparency, and honest data, for AI in PR.
Read the full report here: www.pragencyone.co.uk/media-blog/g...
#PRMeasurement #AI
Up for a handful of @prca-hq.bsky.social Awards tonight but mainly looking forward to celebrating the hard work of my amazing team,
We’re pleased to be shortlisted in three categories at the PRCA Dare Awards tonight:
Consumer Relations
Event/Launch of the Year
Public Sector
Proud of the work, the people behind it, and the results delivered!
#CreativeEffectiveness #PRAgencyOne
Consumer Relations
Event/Launch of the Year
Public Sector
Proud of the work, the people behind it, and the results delivered!
#CreativeEffectiveness #PRAgencyOne
June 26, 2025 at 4:16 PM
Up for a handful of @prca-hq.bsky.social Awards tonight but mainly looking forward to celebrating the hard work of my amazing team,
After months (possibly years) of planning, we’ve launched the new PR Agency One.
Think international reach, sector-led expertise, and next-gen measurement.
Creative effectiveness has a new home
Think international reach, sector-led expertise, and next-gen measurement.
Creative effectiveness has a new home
May 13, 2025 at 2:39 PM
After months (possibly years) of planning, we’ve launched the new PR Agency One.
Think international reach, sector-led expertise, and next-gen measurement.
Creative effectiveness has a new home
Think international reach, sector-led expertise, and next-gen measurement.
Creative effectiveness has a new home
Link to article www.bbc.co.uk/news/article...
Meghan's divisiveness may well work to her advantage
As the Duchess of Sussex builds her lifestyle empire, experts examine her popularity rating - and where she goes from here.
www.bbc.co.uk
April 7, 2025 at 10:36 AM
Link to article www.bbc.co.uk/news/article...
Just shared a few thoughts with the BBC about Meghan Markle’s brand. The sentiment is noisy - but if your products are selling out, the message is landing.
#BBC #PR #BrandInsight #MeghanMarkle
#BBC #PR #BrandInsight #MeghanMarkle
April 7, 2025 at 10:35 AM
Just shared a few thoughts with the BBC about Meghan Markle’s brand. The sentiment is noisy - but if your products are selling out, the message is landing.
#BBC #PR #BrandInsight #MeghanMarkle
#BBC #PR #BrandInsight #MeghanMarkle
Just remembering lockdown. What skill did you learn? We taught ourselves to make restaurant grade Tonktotsu ramen. Thanks to a book by Ramen Lord.
It literally took days to make.
It literally took days to make.
March 23, 2025 at 8:34 AM
Just remembering lockdown. What skill did you learn? We taught ourselves to make restaurant grade Tonktotsu ramen. Thanks to a book by Ramen Lord.
It literally took days to make.
It literally took days to make.
Reposted by James Crawford
Roses are red
Violets are blue
Violets are blue
March 20, 2025 at 5:43 PM
Roses are red
Violets are blue
Violets are blue
I’ve just ordered a Donnarumma poster for my bedroom wall
March 11, 2025 at 10:43 PM
I’ve just ordered a Donnarumma poster for my bedroom wall
The new Old Trafford looks mind blowing.
March 11, 2025 at 9:06 PM
The new Old Trafford looks mind blowing.
Titchmarsh is going in hard on Avocados, the national symbol of the oppressed millennial community.
Those delightful green fruit have had quite the ride, traversing the highs and lows of public opinion.
www.thetimes.com/uk/environme...
Those delightful green fruit have had quite the ride, traversing the highs and lows of public opinion.
www.thetimes.com/uk/environme...
Choose Weetabix over avocados to save the planet, says Alan Titchmarsh
The fruit is destroying the environment and is a leading cause of hand injuries, its detractors claim. Refuse to eat them, says the TV gardener
www.thetimes.com
March 10, 2025 at 8:05 AM
Titchmarsh is going in hard on Avocados, the national symbol of the oppressed millennial community.
Those delightful green fruit have had quite the ride, traversing the highs and lows of public opinion.
www.thetimes.com/uk/environme...
Those delightful green fruit have had quite the ride, traversing the highs and lows of public opinion.
www.thetimes.com/uk/environme...
Bricktastic was the antidote to modern life that we all need.
February 23, 2025 at 4:16 PM
Bricktastic was the antidote to modern life that we all need.
A moment of rye amusement: Real Bread Week is the PR campaign we all need right now.
*the rye pun is all mine. I’ve still got it. x
www.thetimes.com/uk/society/a...
*the rye pun is all mine. I’ve still got it. x
www.thetimes.com/uk/society/a...
The rise of fake sourdough — how to tell if your loaf is the real deal
Supermarkets are capitalising on the success of artisanal breads by selling cheaper, additive-filled alternatives for a premium price, campaigners have warned
www.thetimes.com
February 22, 2025 at 7:16 AM
A moment of rye amusement: Real Bread Week is the PR campaign we all need right now.
*the rye pun is all mine. I’ve still got it. x
www.thetimes.com/uk/society/a...
*the rye pun is all mine. I’ve still got it. x
www.thetimes.com/uk/society/a...
Sight seeing in Manchester. I take it back, Radio 2 was right.
February 21, 2025 at 2:44 PM
Sight seeing in Manchester. I take it back, Radio 2 was right.
First I would take control of Aldi and this country would be crippled
If someone wanted to take over British institutions like #Trump's govt has done in #USA, what would their first steps be+how could we guard against them? @arusbridger.bsky.social
Jean Seaton, Official Historian of BBC; @peteryork.bsky.social +Patrick Barwise, co-authors of The War against the #BBC…
Jean Seaton, Official Historian of BBC; @peteryork.bsky.social +Patrick Barwise, co-authors of The War against the #BBC…
https://podcasts.apple.com/gb/podcast/media-confidential/id1708209227?i=1000694199931
t.co
February 21, 2025 at 1:01 PM
First I would take control of Aldi and this country would be crippled
Currently in an Uber and on Radio 2 they are discussing abandoned shopping trolleys.
FML
FML
February 21, 2025 at 12:57 PM
Currently in an Uber and on Radio 2 they are discussing abandoned shopping trolleys.
FML
FML
Every morning I spend at least an hour reading the news but right now I really can’t face it. So I played a lot of chess instead but this morning got hammered 3-0. Stupid memes on Insta have been a salvation. Thank god the gym has a spa or honestly I’d struggle to switch off.
February 21, 2025 at 7:06 AM
Every morning I spend at least an hour reading the news but right now I really can’t face it. So I played a lot of chess instead but this morning got hammered 3-0. Stupid memes on Insta have been a salvation. Thank god the gym has a spa or honestly I’d struggle to switch off.
I tested an AI avatar of myself using Synthesia. It’s strange but has real potential for translating proposals and making business content more engaging. Some will love it, others will find it dystopian. I am still figuring out where I stand on it. It’s a bit nuts!
February 20, 2025 at 9:33 AM
I tested an AI avatar of myself using Synthesia. It’s strange but has real potential for translating proposals and making business content more engaging. Some will love it, others will find it dystopian. I am still figuring out where I stand on it. It’s a bit nuts!
It’s pretty wild times out there. Trying not to let geo-political issues you have no control over live rent free in your head is hard.
Photos of my kids eating pancakes helped today.
Hope you are all good. Keep smiling!
Photos of my kids eating pancakes helped today.
Hope you are all good. Keep smiling!
February 19, 2025 at 8:42 AM
It’s pretty wild times out there. Trying not to let geo-political issues you have no control over live rent free in your head is hard.
Photos of my kids eating pancakes helped today.
Hope you are all good. Keep smiling!
Photos of my kids eating pancakes helped today.
Hope you are all good. Keep smiling!
Reposted by James Crawford
PR is 20x more than most people understand
February 1, 2025 at 2:29 PM
PR is 20x more than most people understand
Reposted by James Crawford
If investors do start to worry that Musk could become more associated with white power than clean power, however, from $1.4tn it’s an awfully long way down….
www.ft.com/content/f2ba...
www.ft.com/content/f2ba...
A fork in the road for Tesla
Clean power versus white power
www.ft.com
January 22, 2025 at 7:47 AM
If investors do start to worry that Musk could become more associated with white power than clean power, however, from $1.4tn it’s an awfully long way down….
www.ft.com/content/f2ba...
www.ft.com/content/f2ba...
Reposted by James Crawford
From everything I've heard & learned about the popular LLM models, this is correct.
Getting your brand mentioned alongside the right words/phrases in authoritative media is one of the most effective ways to show up in AI answers.
More 👉 sparktoro.com/blog/how-can...
Getting your brand mentioned alongside the right words/phrases in authoritative media is one of the most effective ways to show up in AI answers.
More 👉 sparktoro.com/blog/how-can...
January 21, 2025 at 8:44 PM
From everything I've heard & learned about the popular LLM models, this is correct.
Getting your brand mentioned alongside the right words/phrases in authoritative media is one of the most effective ways to show up in AI answers.
More 👉 sparktoro.com/blog/how-can...
Getting your brand mentioned alongside the right words/phrases in authoritative media is one of the most effective ways to show up in AI answers.
More 👉 sparktoro.com/blog/how-can...
Asked what his 1990 film Wild at Heart was about, Lynch replied: “Well, it’s about one hour and forty-five minutes.”
January 17, 2025 at 8:27 AM
Asked what his 1990 film Wild at Heart was about, Lynch replied: “Well, it’s about one hour and forty-five minutes.”
Four Heads Came Our on Wednesday. I love this piece - it’s typically weird, nightmarish, and funny all at once. I often revisit it for perspective when the kids are acting up. RIP David Lynch.
January 17, 2025 at 8:05 AM
Four Heads Came Our on Wednesday. I love this piece - it’s typically weird, nightmarish, and funny all at once. I often revisit it for perspective when the kids are acting up. RIP David Lynch.