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irishwonder.bsky.social
@irishwonder.bsky.social
SEO for super competitive verticals | irishwonder.com
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I'm baaaack!

A lot of things happened since I was posting here - I moved countries, took an inhouse job, quit that job, went back to freelancing, just spoke at SiGMA in Malta, about to speak at SBC Summit in Lisbon. Not even mentioning a bunch of Google updates, different LLM updates and all that
a cartoon cat wearing a top hat and bow tie is standing in a field .
Alt: a cartoon cat wearing a top hat and bow tie is standing in a field . The cat returns - just like I am returning to this platform
media.tenor.com
I wonder, has anybody ever tried suing an airport for their uncomfortable weighing area at luggage checkin where you just cannot put your suitcase unless you strain your back, leading to a bad case of sciatica?

Would it kill them to come up with some way to roll it there?
November 17, 2025 at 11:08 AM
Apparently "guest posts" is nowadays an euphemism for paid content placement popularised by link marketplaces
October 29, 2025 at 3:36 PM
Teaser for an upcoming post!
Guess where these are from?
October 23, 2025 at 7:01 PM
I am speaking at Scandinavian & Nordic Gaming Show - see you there in a couple of weeks!
October 8, 2025 at 1:03 PM
I wish more SEOs heard what's being said here
October 1, 2025 at 2:24 PM
BTW, the current form to report content on Google for legal reasons includes options for reporting content in AI Overviews and AI Mode
September 29, 2025 at 4:25 PM
Observing something pretty interesting. Non-English SERPs, a country where online gambling sites are illegal, the actual complaints submitted are (incorrectly filed) DMCA complaints, filed very recently, think few days, and the impact is in the SERPs already
September 29, 2025 at 4:09 PM
We do realise this goes both ways, right?
Google's @johnmu.com on using an old domain with history, "Sometimes it just takes a lot of time for the old state of a domain to be shaken off" www.seroundtable.com/google-old-d...

#google #googleseo #seo #domain
September 29, 2025 at 3:19 PM
OxyCon 2025 by Oxylabs oxylabs.io/oxycon coming soon
OxyCon Web Scraping Conference
OxyCon is a free and virtual conference about web scraping that brings together experts in the field.
oxylabs.io
September 29, 2025 at 9:31 AM
Interesting, the previous Google spam update was all the way back in December 2024 and only took a week to fully roll out - this time, it's supposed to take a few weeks
September 8, 2025 at 8:07 PM
Extended version of my SiGMA Euro-Med 2025 talk in Malta this week:

Confessions of a Casino SEO Insider: What’s Working & What’s Failing?

www.irishwonder.com/blog/2025/09...
Confessions of a Casino SEO Insider: What’s Working & What’s Failing? – IrishWonder's SEO Consulting Blog
www.irishwonder.com
September 5, 2025 at 2:33 PM
I'm baaaack!

A lot of things happened since I was posting here - I moved countries, took an inhouse job, quit that job, went back to freelancing, just spoke at SiGMA in Malta, about to speak at SBC Summit in Lisbon. Not even mentioning a bunch of Google updates, different LLM updates and all that
a cartoon cat wearing a top hat and bow tie is standing in a field .
Alt: a cartoon cat wearing a top hat and bow tie is standing in a field . The cat returns - just like I am returning to this platform
media.tenor.com
September 5, 2025 at 1:52 PM
I'm ready to discuss your link acquisition needs:

- online - any time,
- in person:
- Stockholm, #SGS2023 #ScandinavianGamingShow - Nov 2-3,
- Malta, #SIGMA - November 12-17

Let's talk?
(1/3) In a world where content production is cheap and easy, and tonnes of content are getting created every minute in different languages covering any possible topic, with all other things equal, LINKS are the differentiator...
October 23, 2023 at 2:06 PM
Reposted
Google-Extended is a new Googlebot, a new Google crawler, you can use in your robots.txt to tell Bard or another Google AI to stop using your content www.seroundtable.com/google-exten...
#google #bard #ai #search #seo #robots.txt #googlebot #crawlers
September 29, 2023 at 11:51 AM
Reposted
September 29, 2023 at 5:07 PM
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September 29, 2023 at 5:09 PM
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September 29, 2023 at 5:15 PM
ChatGPT reintroduces the internet browsing feature for Plus users help.openai.com/en/articles/...
September 28, 2023 at 11:32 AM
Reposted
"Ranking on ChatGPT"? A thread:

Two extreme opposite messages are making rounds as of recently:

1. “Listen to me and I will teach you how to rank on ChatGPT”
2. ”You cannot rank your site on ChatGPT”

Both are, frankly, a bit BS. (1)
September 28, 2023 at 7:39 AM
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We currently have availability for a new client - if you are in a competitive vertical and need help with a site audit and/or link acquisition, let's talk!
September 27, 2023 at 8:12 AM
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Look at this SERP - "best online casino", Google UK, pre-Core update vs now

TOO EARLY to talk about the impact of the HCU - it's still ongoing - but look at this:
September 20, 2023 at 5:15 PM
Reposted
Hackers who breached casino giants MGM, Caesars also hit 3 other firms, Okta says www.reuters.com/technology/h...
September 20, 2023 at 1:56 PM
Google Core update rollout is complete!

Who wants a detailed report on how it affected the sites with sponsored/parasite content? Reply here to register your interest
September 20, 2023 at 1:19 PM
Reposted
A Link Graph can be a powerful SEO tool for link building and Digital PR that helps you understand your website's neighbourhood.

Join us live on Wednesday, 6th September, when
Bill Hartzer, @irishwonder.bsky.social, and Silke Vanbeselaere will share how SEOs should be using them!

maj.to/3OYbLFB
How should SEOs use Link Graphs?
Join David Bain for an episode of the Majestic SEO Podcast on using Link Graphs with Bill Hartzer, Julia Logan, and Silke Vanbeselaere.
maj.to
September 1, 2023 at 7:42 AM