The International Bunch
LightNews LightNews
banner
internationalbunch.bsky.social
The International Bunch
@internationalbunch.bsky.social
29 followers 31 following 29 posts
Marketing to help those in academic publishing and scholarly comms succeed.
https://www.internationalbunch.com/
Posts Replies Media Videos
Pinned
internationalbunch.bsky.social
The International Bunch @internationalbunch.bsky.social · Mar 18
Marketing Matters: Embrace AI Opportunities in Scholarly Communications

Now available on YouTube with international lawyer and researcher @effoduh.bsky.social: bit.ly/3DLK3KS

Discover our new webinar series with The International Bunch and Delta Think.

#ScholComm #Marketing
internationalbunch.bsky.social
Is your team still treating #SEO and #PPC as separate silos?

Discover how Google’s SEO updates are reshaping paid advertising strategies: bit.ly/4odjL5u

#Marketing #ScholComm
How Google’s SEO updates are reshaping paid advertising strategies
The search landscape has undergone significant transformation over the past year, driven by a series of impactful updates to Google’s search engine optimisation (SEO) algorithms. These changes are not...
bit.ly
November 18, 2025 at 11:32 AM
internationalbunch.bsky.social
Frankfurt visitors are meeting #DaiTheDragon and eating Welsh goodies! Catch up with today’s highlights and join the fun with Hannah and @loupeck.bsky.social

#FBM25 #MarketingMatters #STMinFrankfurt
October 16, 2025 at 10:18 AM
internationalbunch.bsky.social
Join us at #FBM25 E83 Hall 4.0 and have your photo with our very own Welsh dragon #DaiTheDragon. He was very busy in #STMInFrankfurt!
October 15, 2025 at 9:37 AM
internationalbunch.bsky.social
How are you supporting researchers in exile and safeguarding researchers in anonymous publishing?

Join Lou and other speakers on the "Science in Exile & Anonymous Publishing – Protecting Vulnerable Researchers" session at #FBM25.

Learn more: bit.ly/47nyvcu
A promotional flyer for an event titled "Science in Exile & Anonymous Publishing – Protecting Vulnerable Researchers." The flyer features the title in bold white text on a grey background with circular patterns. Below the title are images of four speakers with their names and titles: David Eisler - Publishing Director, Literary & Cultural Studies, De Gruyter Brill. Lou Peck - CEO, The International Bunch. Sarah Phibbs - Director of Equity & Inclusion, STM | Research4Life Partnership. Dr. Ilyas Saliba - Academic Freedom Expert, GPPi | Academic Freedom Index Co-Developer. Event details: When: 15 October, 15:00 - 16:00 (Europe/Berlin). Where: Frankfurt Book Fair, Innovation Stage (Hall 4.0, H106).
October 14, 2025 at 3:59 PM
internationalbunch.bsky.social
Feeling a bit of FOMO about #STMinFrankfurt or #FBM25, or maybe you’re happy to get some work done?!
Even if you’re not attending Frankfurt this year, your marketing goals and challenges still matter. Get in touch: www.internationalbunch.com/contact
the text 'Not going to be at Frankfurt Book Fair?' in bold, large font. Below it, a button-like design reads 'Let’s still connect.' The background features a faint network of interconnected circles with human icons inside them. a marketing team with the headline "Your external marketing department." It features six individual profile photos connected by lines, symbolizing collaboration. The text "We are here to help with:" at the top. Below the title, there is a grayscale photograph of a city skyline with tall buildings. To the right of the image, a bulleted list reads: • Strategic consulting and fractional CMO support • Research • Training in marketing and publishing • Marketing retainer At the bottom of the flyer, there is a logo resembling interconnected circles and a row of grayscale portraits showing team members.
October 14, 2025 at 10:00 AM
internationalbunch.bsky.social
What are your goals for #STMinFrankfurt and FBM2025?
Eating one of our caramel waffles, Welsh cakes or some Bara Birth should be top of your list!
Come join us at our FBM2025 stand E83 Hall 4.0 and take a picture with #DaiTheDragon.
Get in touch: www.internationalbunch.com/contact
A light blue graphic featuring bold black text at the top that reads, "What are your goals for STM and Frankfurt Book Fair?" Below the text, there is a red cartoon dragon with orange wings, sitting on a wooden bench and smiling. A light blue graphic with bold black text at the top reading, "Are you looking for:". Below this, two bullet points list services: "Strategic consulting and fractional CMO support" and "Research including industry trends, audience behaviour and landscape analysis." In the bottom right corner, there is a red cartoon dragon with orange wings, smiling and surrounded by a curling orange flame A light blue background with text describing services offered by "The International Bunch." The text reads: "Training in marketing and publishing to help upskill your team, as well as coaching." "Marketing retainer support for all your tactical needs like design, copy, video editing, podcasting, research, event support, and social media." On the bottom right, there is an illustration of a small red dragon with orange flames swirling around it. A promotional graphic with a light blue background featuring a red cartoon dragon with orange wings and spots, sitting on a wooden bench. The text reads: "Come join us at our FBM2025 stand E83 Hall 4.0 for some Welsh goodies and take a picture with #DaiTheDragon."
October 13, 2025 at 3:29 PM
internationalbunch.bsky.social
Lou, Hannah and #DaiTheDragon are heading to Frankfurt. Meet them at the STM dinner tonight and visit them at #FBM25 hall 4.0 stand E83 on #ConsultantsAvenue (they'll have lots of Welsh goodies!).

#STMinFrankfurt #Marketing #ScholComm
Dai the dragon sits on a white table next to a glass of orange juice. Lou and Hannah are seated on an airplane. Hannah is holding Dai the dragon.
October 13, 2025 at 1:57 PM
internationalbunch.bsky.social
@loupeck.bsky.social wrote this nearly a year ago...B2B and B2C are dead, have you even started to think about B2AI yet? bit.ly/4nNbYeH

If not, you need to be thinking about the discoverability of your content...

#Strategies25 #Marketing
The death of B2C and B2B. Are you ready for B2AI?
If you’re still focused on B2C and B2B, you need to start thinking about B2AI. It's everywhere and will be the norm in a few years. Ready?
internationalbunch.com
September 25, 2025 at 2:33 PM
internationalbunch.bsky.social
@loupeck.bsky.social, our CEO, is at #Strategies25, check out her latest blog post and have a chat with her before she flies home.
bit.ly/3KgGcbA
#Marketing #ScholComm
The future is now. Three marketing reports, all in one place. Are you ready?
The landscape is constantly shifting. The latest research from Deloitte, Salesforce, and HubSpot makes it clear that the old playbook is obsolete. It’s time to rethink, retool, and reimagine what mark...
bit.ly
September 25, 2025 at 2:18 PM
internationalbunch.bsky.social
Every role in your #Marketing team is a superhero, from the Data Scientist to the AI/Automation Architect. Each person brings a unique strength, and together, they’re unstoppable. Ready to lead your team into the future of marketing? Explore: bit.ly/3KgGcbA
A hand holding a yellow megaphone, pointing to a large white speech bubble against a black background. The text in the speech bubble reads: Did you know...84% of marketers are now using AI, up from just 29% a few years ago.
September 24, 2025 at 12:27 PM
internationalbunch.bsky.social
Communities deserve better: stop being left behind.
Get ready to rethink messaging and engagement, and start resonating more.
Find out more from Lou in her latest post bit.ly/4ncib3L and if you are at #Strategies25, Lou is there and would love to chat about it further.
Communities deserve better: stop being left behind. It's time to step up and meet expectations.
Why are some publishers and service providers still so “2000” in 2025? Get ready to rethink messaging and engagement, and start resonating more.
bit.ly
September 22, 2025 at 9:16 AM
internationalbunch.bsky.social
It’s #PeerReviewWeek 2025!

This year’s theme, 'Rethinking Peer Review in the AI Era', invites us all to reflect on how artificial intelligence is transforming research and scholarly publishing.

How should AI be used in peer review? Share your thoughts in the comments below.

#Marketing #ScholComm
A group of humanoid robots sit in a row, working on laptops. Each robot features a futuristic design with visible mechanical components and glowing blue accents around their ears.
September 16, 2025 at 8:03 AM
internationalbunch.bsky.social
Big thanks to #ALPSP for organising the #ALPSP2025 conference that kept our brains buzzing (and our coffee cups full). See you in a few weeks at #FBM2025 with even more caffeine and even bigger ideas.
Hannah, wearing a red dress, is seating on a bench at a train station, holding a white cup and smiling while taking a sip. Behind her, the blurred background shows a train on the platform and people walking. Large white text on the image reads, "When ALPSP is finished HANNAH:"
September 12, 2025 at 2:15 PM
internationalbunch.bsky.social
At #ALPSP2025? How many times have you heard “Who’s got the WiFi password?” or “Sorry, can you repeat the question?”

Drop your favourite conference cliché below 👇

#ALPSP #ALPSPConference
A group of people in formal clothes sitting at round tables in a conference. Three speech bubbles floating above attendees: "Wi-Fi password? Anyone?", "Let's definitely connect!", and "I think we met last year."
September 11, 2025 at 2:39 PM
internationalbunch.bsky.social
Here's your #ALPSP2025 weather forecast for 11th September...

Chat to Hannah today, the coffee is free.

#ALPSPConference
A crowd of people attending a conference, facing away from the camera. In the centre, there is Hannah in a red dress, drinking coffee. Bold white text overlays the image, saying: "Weather forecast: 100% chance of bold ideas and espresso storms. Brought to you by The International Bunch, brewing marketing brilliance daily."
September 11, 2025 at 12:59 PM
internationalbunch.bsky.social
Tired of the same old conference chatter? So are we. Let’s shake up scholarly publishing together. Agree, disagree, or want to debate? Speak with Hannah at #ALPSP2025 this week.
#ScholComm #Marketing
A promotional graphic for The International Bunch with the text "Meet Hannah. Hannah’s at ALPSP, 10-12 September 2025. Book a meeting." The top left features The International Bunch logo and tagline, "Marketing to fit every team." On the right, Hannah is smiling and wearing a red dress, and she is with her dog. The background is black, with a pink banner at the bottom containing the "Book a meeting" text.
September 10, 2025 at 2:27 PM
internationalbunch.bsky.social
Imagine being told you can read the words but not see the meaning.

Inaccessible visuals silence voices and exclude millions.

Alt text isn’t just metadata. It’s dignity.

👉 Find out more: bit.ly/3Vtav0N

#ScholComm #OpenResearch
August 28, 2025 at 9:50 AM
internationalbunch.bsky.social
Ugly Ads: the Secret Weapon for engaging the research community? The rise of Lo-fi marketing and UGC with
@loupeck.bsky.social. This shift isn't just about being different; it's about being more effective.

bit.ly/4iM12ex

#ScholComm #Marketing
Screenshot between Lou and Philip about his thoughts on the content piece being a though provoker
May 6, 2025 at 11:38 AM
internationalbunch.bsky.social
#ScholComm #OpenResearch #OpenScience #ResearchIntegrity
May 1, 2025 at 10:34 AM
internationalbunch.bsky.social
Ugly Ads: the Secret Weapon for engaging the research community? The rise of Lo-fi marketing and UGC with @loupeck.bsky.social. This shift isn't just about being different; it's about being more effective.

www.internationalbunch.com/post/ugly-ad...

#ScholComm #Marketing
Screenshot between Lou and Philip about his thoughts on the content piece being a though provoker
April 30, 2025 at 3:26 PM
internationalbunch.bsky.social
Marketing Matters: Embrace AI Opportunities in Scholarly Communications

Now available on YouTube with international lawyer and researcher @effoduh.bsky.social: bit.ly/3DLK3KS

Discover our new webinar series with The International Bunch and Delta Think.

#ScholComm #Marketing
March 18, 2025 at 5:04 PM
Reposted by The International Bunch
researchinfo.bsky.social
Wiley joins India’s One Nation One Subscription scheme
www.researchinformation.info/news/wiley-j...
Initiative aimed at creating "unified national research ecosystem that will empower Indian researchers"
@wiley.com
Wiley joins India's One Nation One Subscription scheme - Research Information
Groundbreaking initiative aimed at creating "unified national research ecosystem that will empower Indian researchers"
www.researchinformation.info
February 20, 2025 at 3:22 PM
internationalbunch.bsky.social
🔥Embrace AI Opportunities in Scholarly Communications.

Marketing Matters: a FREE webinar series from The International Bunch & @deltathink.bsky.social.

Join our first session on Thur February 27, 2025 at 10 am ET/3 pm GMT with @effoduh.bsky.social.

🔗Register now: bit.ly/42UeZmb

#ScholComm #AI
February 20, 2025 at 2:20 PM
internationalbunch.bsky.social
📢Have you registered yet?

Marketing Matters: a FREE webinar series from The International Bunch & @deltathink.bsky.social

Our first session: Embrace AI in Scholarly Communications on Feb 27, 2025 at 10 am ET/3 pm GMT with @effoduh.bsky.social

👉Register now: bit.ly/42UeZmb

#ScholComm #Marketing
February 18, 2025 at 9:59 AM
internationalbunch.bsky.social
🚀Will you be at the #R2RConf next week?

👋Come meet @loupeck.bsky.social, our CEO - let's talk all things scholarly communications and how we can help you with your marketing.

#R2RConf #ScholComms #Marketing
February 17, 2025 at 2:26 PM