Stefana Z 🦋
@interlunarna.bsky.social
Content & Email Marketing Strategist 👩🏼💻 Your favorite neurodivergent introvert writing about #newsletters and #contentmarketing strategy for SaaS businesses.
Pinned
WTF is wrong with subscription businesses where you have to reach out to the support team via email to cancel your subscription??? Plus, they don't send a reminder email before your trial ends... very bad experience.
September 2, 2025 at 11:02 PM
WTF is wrong with subscription businesses where you have to reach out to the support team via email to cancel your subscription??? Plus, they don't send a reminder email before your trial ends... very bad experience.
No one is as cute as my husband when I have a call with a potential client.
"Why do they interrogate you about your experience??? You're a pro. What would they ask you so many questions about SEO and content???"
Um, babe, I appreciate your support, but... It's called an interview?
"Why do they interrogate you about your experience??? You're a pro. What would they ask you so many questions about SEO and content???"
Um, babe, I appreciate your support, but... It's called an interview?
September 1, 2025 at 12:29 PM
No one is as cute as my husband when I have a call with a potential client.
"Why do they interrogate you about your experience??? You're a pro. What would they ask you so many questions about SEO and content???"
Um, babe, I appreciate your support, but... It's called an interview?
"Why do they interrogate you about your experience??? You're a pro. What would they ask you so many questions about SEO and content???"
Um, babe, I appreciate your support, but... It's called an interview?
Hey friends! A quick favor: Freemius is now live on Uneed (like ProductHunt for indie hackers), and I want to ensure we get the #1 spot to win the “Product of the Month” 🏆
It would be amazing if you could take 10 seconds to upvote:
www.uneed.best/tool/freemius
Thank you!
It would be amazing if you could take 10 seconds to upvote:
www.uneed.best/tool/freemius
Thank you!
Discover Freemius on Uneed
Discover Freemius on Uneed - MoR for selling micro-SaaS. Made for makers. Built to sell software. Together. | Money, Software, AI in Business (Free)
www.uneed.best
August 15, 2025 at 4:53 AM
Hey friends! A quick favor: Freemius is now live on Uneed (like ProductHunt for indie hackers), and I want to ensure we get the #1 spot to win the “Product of the Month” 🏆
It would be amazing if you could take 10 seconds to upvote:
www.uneed.best/tool/freemius
Thank you!
It would be amazing if you could take 10 seconds to upvote:
www.uneed.best/tool/freemius
Thank you!
Something about me...
What happens when a language nerd becomes a content strategist? You get @interlunarna.bsky.social — turning words into growth engine at Freemius 💥
Swipe through to see how she went from being a language teacher to running 200k+ email newsletters and writing blog posts that convert!
Swipe through to see how she went from being a language teacher to running 200k+ email newsletters and writing blog posts that convert!
May 22, 2025 at 1:00 PM
Something about me...
Reposted by Stefana Z 🦋
Watching calendar pages fall away until June 5th... each one bringing us closer to @wceurope.bsky.social in Basel! ✨
Who else is joining us for coffee, conversation, and connecting with fellow software makers?
Let's build something amazing together in Switzerland! 🇨🇭
Who else is joining us for coffee, conversation, and connecting with fellow software makers?
Let's build something amazing together in Switzerland! 🇨🇭
May 13, 2025 at 9:22 AM
Watching calendar pages fall away until June 5th... each one bringing us closer to @wceurope.bsky.social in Basel! ✨
Who else is joining us for coffee, conversation, and connecting with fellow software makers?
Let's build something amazing together in Switzerland! 🇨🇭
Who else is joining us for coffee, conversation, and connecting with fellow software makers?
Let's build something amazing together in Switzerland! 🇨🇭
New episode drops on Wednesday!
Data doesn't lie: software makers crave depth, not surface-level content!
In our upcoming podcast episode, Meg Scarborough shares this counterintuitive insight from years of B2B tech marketing experience — why those quick "top 10 tips" posts aren't moving the needle!
Full episode drops May 14.
In our upcoming podcast episode, Meg Scarborough shares this counterintuitive insight from years of B2B tech marketing experience — why those quick "top 10 tips" posts aren't moving the needle!
Full episode drops May 14.
May 12, 2025 at 5:40 PM
New episode drops on Wednesday!
Reposted by Stefana Z 🦋
Stuck in development hell with your software? Here's a reality check:
One maker spent 13 years perfecting a product without launching. Meanwhile, others shipped, failed, learned and grew.
We unpack how to ship fast and stay focused on building what users really need:
freemius.com/blog/how-to-...
One maker spent 13 years perfecting a product without launching. Meanwhile, others shipped, failed, learned and grew.
We unpack how to ship fast and stay focused on building what users really need:
freemius.com/blog/how-to-...
How to Build a Minimum Viable Product (MVP)
Launch with less risk & more impact. A minimum viable product (MVP) helps attract users, validate ideas, & grow your software business.
freemius.com
May 12, 2025 at 2:48 PM
Stuck in development hell with your software? Here's a reality check:
One maker spent 13 years perfecting a product without launching. Meanwhile, others shipped, failed, learned and grew.
We unpack how to ship fast and stay focused on building what users really need:
freemius.com/blog/how-to-...
One maker spent 13 years perfecting a product without launching. Meanwhile, others shipped, failed, learned and grew.
We unpack how to ship fast and stay focused on building what users really need:
freemius.com/blog/how-to-...
See you all at #WordCampEurope in Basel? :)
Ever wondered where software makers find their next big idea?
At our Makers' Meetup during WordCamp Europe!
This time, we’re coming to Basel 🇨🇭— join us June 5th for the most productive party you'll ever attend.
Bring your challenges, dreams, and business cards: rb.gy/owsf81
#WCEU2025 #MakersMeetup
At our Makers' Meetup during WordCamp Europe!
This time, we’re coming to Basel 🇨🇭— join us June 5th for the most productive party you'll ever attend.
Bring your challenges, dreams, and business cards: rb.gy/owsf81
#WCEU2025 #MakersMeetup
May 6, 2025 at 3:00 PM
See you all at #WordCampEurope in Basel? :)
Reposted by Stefana Z 🦋
Picture this: turns out, your highest-paying customers barely use the feature you spent ALL last quarter building! 😅
This is why you should make cohort analysis a monthly ritual NOW — discover surprising patterns in your user data to boost customer LTV and reduce churn:
freemius.com/blog/how-coh...
This is why you should make cohort analysis a monthly ritual NOW — discover surprising patterns in your user data to boost customer LTV and reduce churn:
freemius.com/blog/how-coh...
Using Cohort Analysis to Increase Customer LTV
See how software makers can use cohort analysis to identify revenue leaks, optimize pricing, & boost customer LTV without neglecting product development.
freemius.com
April 7, 2025 at 2:23 PM
Picture this: turns out, your highest-paying customers barely use the feature you spent ALL last quarter building! 😅
This is why you should make cohort analysis a monthly ritual NOW — discover surprising patterns in your user data to boost customer LTV and reduce churn:
freemius.com/blog/how-coh...
This is why you should make cohort analysis a monthly ritual NOW — discover surprising patterns in your user data to boost customer LTV and reduce churn:
freemius.com/blog/how-coh...
Reposted by Stefana Z 🦋
Our latest #pluginfm episode features Tamara Omerovic sharing how she scaled Databox content with 13K contributors doing the heavy lifting. You’ll be rethinking your entire content strategy after this one!
Listen on your favorite platform. 🎙️
www.youtube.com/watch?v=DO41...
Listen on your favorite platform. 🎙️
www.youtube.com/watch?v=DO41...
From Zero to 13K Contributors: Tamara Omerovic on Mastering User-Generated Content
YouTube video by Freemius - Selling Software
www.youtube.com
April 16, 2025 at 2:13 PM
Our latest #pluginfm episode features Tamara Omerovic sharing how she scaled Databox content with 13K contributors doing the heavy lifting. You’ll be rethinking your entire content strategy after this one!
Listen on your favorite platform. 🎙️
www.youtube.com/watch?v=DO41...
Listen on your favorite platform. 🎙️
www.youtube.com/watch?v=DO41...
Reposted by Stefana Z 🦋
Our founder @vovafeldman.com shares how community-building + product strategy helps software makers monetize while coding what matters.
From MVP to helping 1000+ software makers focus on building, not billing. #WordPress #SaaS
Watch now: 👇
www.youtube.com/watch?v=b-mx...
From MVP to helping 1000+ software makers focus on building, not billing. #WordPress #SaaS
Watch now: 👇
www.youtube.com/watch?v=b-mx...
Inside Freemius: Building Connections, Not Just Software – with Vova Feldman, Founder of Freemius
YouTube video by Churnkey
www.youtube.com
April 17, 2025 at 9:06 AM
Our founder @vovafeldman.com shares how community-building + product strategy helps software makers monetize while coding what matters.
From MVP to helping 1000+ software makers focus on building, not billing. #WordPress #SaaS
Watch now: 👇
www.youtube.com/watch?v=b-mx...
From MVP to helping 1000+ software makers focus on building, not billing. #WordPress #SaaS
Watch now: 👇
www.youtube.com/watch?v=b-mx...
Do you guys know what's currently happening in Serbia?
March 17, 2025 at 5:29 PM
Do you guys know what's currently happening in Serbia?
Empowered women empower women. ❤️ Happy International Women's Day! 💐
March 8, 2025 at 12:14 PM
Empowered women empower women. ❤️ Happy International Women's Day! 💐
I just read a comment on Twitter that got me thinking about the younger generations today. It's in Serbian, but I'll try to translate its essence for everyone to understand, and add my perspective.
Some of you may not know, but I'm a teacher by formal education.
Some of you may not know, but I'm a teacher by formal education.
February 27, 2025 at 9:36 PM
I just read a comment on Twitter that got me thinking about the younger generations today. It's in Serbian, but I'll try to translate its essence for everyone to understand, and add my perspective.
Some of you may not know, but I'm a teacher by formal education.
Some of you may not know, but I'm a teacher by formal education.
I'm quite proud of this piece 🥰
Fun fact: We created some of our best business relationships at WordCamp, even at after-parties! 🎉
Check out the full playbook on how to leverage WordPress conferences and turn WordCamp into profitable collaborations:
freemius.com/blog/confere...
Check out the full playbook on how to leverage WordPress conferences and turn WordCamp into profitable collaborations:
freemius.com/blog/confere...
WordPress Conference Networking Guide for Software Makers
Turn your WordPress conference investment into profitable relationships through strategic networking, partnerships, and authentic engagement.
freemius.com
February 26, 2025 at 1:19 PM
I'm quite proud of this piece 🥰
Reposted by Stefana Z 🦋
We're traveling back from WordCamp Asia and wow, what a journey!
Some behind-the-scenes moments that made this event so special: 🧵 #WCAsia
Some behind-the-scenes moments that made this event so special: 🧵 #WCAsia
February 24, 2025 at 7:49 PM
We're traveling back from WordCamp Asia and wow, what a journey!
Some behind-the-scenes moments that made this event so special: 🧵 #WCAsia
Some behind-the-scenes moments that made this event so special: 🧵 #WCAsia
Reposted by Stefana Z 🦋
"Every single thing in business is made up!”
As we approach International Women's Day, we're challenging the status quo with Devin Bramhall, who shares how she navigated tech as a woman "when no one gave any mind to DEI."
New plugin.fm drops Monday — rules are meant to be broken! 💪
As we approach International Women's Day, we're challenging the status quo with Devin Bramhall, who shares how she navigated tech as a woman "when no one gave any mind to DEI."
New plugin.fm drops Monday — rules are meant to be broken! 💪
February 25, 2025 at 5:54 PM
"Every single thing in business is made up!”
As we approach International Women's Day, we're challenging the status quo with Devin Bramhall, who shares how she navigated tech as a woman "when no one gave any mind to DEI."
New plugin.fm drops Monday — rules are meant to be broken! 💪
As we approach International Women's Day, we're challenging the status quo with Devin Bramhall, who shares how she navigated tech as a woman "when no one gave any mind to DEI."
New plugin.fm drops Monday — rules are meant to be broken! 💪
So it's gonna be a retainer
Or it's gonna be project-based
You can tell me when it's over
If the result was worth the rate
Got a long list of ex-clients
They'll tell you I'm insane
But I've got a blank brief, baby
And I'll write your name
Or it's gonna be project-based
You can tell me when it's over
If the result was worth the rate
Got a long list of ex-clients
They'll tell you I'm insane
But I've got a blank brief, baby
And I'll write your name
February 24, 2025 at 2:36 PM
So it's gonna be a retainer
Or it's gonna be project-based
You can tell me when it's over
If the result was worth the rate
Got a long list of ex-clients
They'll tell you I'm insane
But I've got a blank brief, baby
And I'll write your name
Or it's gonna be project-based
You can tell me when it's over
If the result was worth the rate
Got a long list of ex-clients
They'll tell you I'm insane
But I've got a blank brief, baby
And I'll write your name
“Revenge bedtime procrastination describes the decision to sacrifice sleep for leisure time that is driven by a daily schedule lacking in free time.” 😬
February 17, 2025 at 8:05 PM
“Revenge bedtime procrastination describes the decision to sacrifice sleep for leisure time that is driven by a daily schedule lacking in free time.” 😬
I need a week without social media, talking to people, and having to run errands. Then, maybe, just maybe, I'd finally recover from this flu.
February 17, 2025 at 1:52 AM
I need a week without social media, talking to people, and having to run errands. Then, maybe, just maybe, I'd finally recover from this flu.
Roses are red
Violets are blue
I can see you've used AI
And haven't edited a single word
Happy Valentine's Day 🩷
Violets are blue
I can see you've used AI
And haven't edited a single word
Happy Valentine's Day 🩷
February 14, 2025 at 2:36 PM
Roses are red
Violets are blue
I can see you've used AI
And haven't edited a single word
Happy Valentine's Day 🩷
Violets are blue
I can see you've used AI
And haven't edited a single word
Happy Valentine's Day 🩷
Reposted by Stefana Z 🦋
Here's exactly how to get to WordCamp Asia without the usual first-day confusion. We've got you covered, from airport to venue! 🚗
Save for later!
#WCAsia2025 #WordCampAsia #Manila #WordPressCommunity #TechConference
Save for later!
#WCAsia2025 #WordCampAsia #Manila #WordPressCommunity #TechConference
February 13, 2025 at 12:09 PM
Here's exactly how to get to WordCamp Asia without the usual first-day confusion. We've got you covered, from airport to venue! 🚗
Save for later!
#WCAsia2025 #WordCampAsia #Manila #WordPressCommunity #TechConference
Save for later!
#WCAsia2025 #WordCampAsia #Manila #WordPressCommunity #TechConference
A must-watch for software biz owners. Wondering how to scale your marketing efforts or introduce a fractional CMO? Take notes :)
Fresh episode just dropped! 🎙️
Chatting with Margaret Kelsey about the real deal with fractional leadership (and why 'help, our marketing is a mess!' isn't a strategy 😅)
This one's packed with gems for founders — no fluff! Watch the full episode and take notes:
www.youtube.com/watch?v=M6d2...
Chatting with Margaret Kelsey about the real deal with fractional leadership (and why 'help, our marketing is a mess!' isn't a strategy 😅)
This one's packed with gems for founders — no fluff! Watch the full episode and take notes:
www.youtube.com/watch?v=M6d2...
Getting the Right Fractional Marketing Help for Your Team — With Margaret Kelsey
YouTube video by Freemius - Selling Software
www.youtube.com
February 12, 2025 at 3:08 PM
A must-watch for software biz owners. Wondering how to scale your marketing efforts or introduce a fractional CMO? Take notes :)
Reposted by Stefana Z 🦋
What happens when your payment processor suddenly shuts down? Just ask @milangd.bsky.social from Dev4Press who had $5k stuck in MyCommerce 😱
But here's the cool part—he managed to save 900+ subscriptions by moving fast and choosing the right solution. Want to know how?
freemius.com/blog/mycomme...
But here's the cool part—he managed to save 900+ subscriptions by moving fast and choosing the right solution. Want to know how?
freemius.com/blog/mycomme...
Migrating from MyCommerce to Freemius: Dev4Press Success Story
Learn what happened to Dev4Press founder Milan Petrovic after the MyCommerce collapse — and how Freemius helped him clear up the mess with a simple, intuitive migration process.
freemius.com
February 7, 2025 at 3:20 PM
What happens when your payment processor suddenly shuts down? Just ask @milangd.bsky.social from Dev4Press who had $5k stuck in MyCommerce 😱
But here's the cool part—he managed to save 900+ subscriptions by moving fast and choosing the right solution. Want to know how?
freemius.com/blog/mycomme...
But here's the cool part—he managed to save 900+ subscriptions by moving fast and choosing the right solution. Want to know how?
freemius.com/blog/mycomme...
SEO ≠ content marketing!
SEO is just ONE channel you can use to distribute your content. And it's currently very volatile. So, think social media, think newsletters, think broader than SEO!
SEO is just ONE channel you can use to distribute your content. And it's currently very volatile. So, think social media, think newsletters, think broader than SEO!
February 5, 2025 at 10:43 PM
SEO ≠ content marketing!
SEO is just ONE channel you can use to distribute your content. And it's currently very volatile. So, think social media, think newsletters, think broader than SEO!
SEO is just ONE channel you can use to distribute your content. And it's currently very volatile. So, think social media, think newsletters, think broader than SEO!