International News Media Association (INMA)
@inmaorg.bsky.social
"Newsroom transformation isn’t for the faint of heart. It’s also not a process with a start and end point. As our news consumption habits and technology evolve, so must our newsrooms," Amalie Nash writes her last newsletter as INMA Newsroom Transformation Initiative lead.
6 key insights about newsroom transformation
In her last blog as lead of the INMA Newsroom Transformation Initiative, Amalie Nash shares six lessons she's learned about the topic and what it means for the industry.
www.inma.org
November 19, 2025 at 5:26 PM
"Newsroom transformation isn’t for the faint of heart. It’s also not a process with a start and end point. As our news consumption habits and technology evolve, so must our newsrooms," Amalie Nash writes her last newsletter as INMA Newsroom Transformation Initiative lead.
Many media organisations have found creative ways to use social media to their advantage.
Social media is still key for building community, driving traffic for news
Social media has always evolved and will continue to evolve. Those news companies that use it to build their brand, trust, and community, as well as to drive traffic, will be that much closer to achie...
www.inma.org
November 19, 2025 at 3:17 PM
Many media organisations have found creative ways to use social media to their advantage.
During the recent Subscriber Acquisition Master Class, media leaders shared how their companies are implementing technology- and audience-focused strategies to power their subscriptions-based digital transformations.
European media companies share their strategies behind digital subscription success
For many news media companies, healthy digital subscription strategies are powering digital transformation. During the recent INMA Subscriber Acquisition Master Class, media leaders from Alma Media, M...
www.inma.org
November 19, 2025 at 1:29 PM
During the recent Subscriber Acquisition Master Class, media leaders shared how their companies are implementing technology- and audience-focused strategies to power their subscriptions-based digital transformations.
"The next 12-24 months will determine whether these protocols become advertising’s standard for agentic communication or join the long list of well-intentioned initiatives that failed to gain critical mass." @gabedorosz.bsky.social
What news publishers should actually do with agentic advertising
As news companies determine their strategies regrading agentic advertising, they should consider their size, platform, audience, and, perhaps most important, timing.
www.inma.org
November 18, 2025 at 3:31 PM
"The next 12-24 months will determine whether these protocols become advertising’s standard for agentic communication or join the long list of well-intentioned initiatives that failed to gain critical mass." @gabedorosz.bsky.social
Financial Times is using AI to respond dynamically to customer behaviour and deliver greater personalisation at scale.
FT transforms subscriber retention through AI and personalisation
FT’s customer-first approach combines AI modelling and smarter journeys to boost retention and lifetime value.
www.inma.org
November 18, 2025 at 1:05 PM
Financial Times is using AI to respond dynamically to customer behaviour and deliver greater personalisation at scale.
"If publishers continue to negotiate alone or don’t act, they’ll face a future defined by the few who hold the data, the dollars, and the distribution. If they unite, they can shape an ecosystem where quality information and fair value coexist."
News companies must act together to address GenAI before it’s too late
In regard to AI, if news companies continue to negotiate alone or don’t act, they’ll face a future defined by the few who hold the data, the dollars, and the distribution.
www.inma.org
November 17, 2025 at 7:21 PM
"If publishers continue to negotiate alone or don’t act, they’ll face a future defined by the few who hold the data, the dollars, and the distribution. If they unite, they can shape an ecosystem where quality information and fair value coexist."
In his latest blog, INMA Advertising Initiative Lead @gabedorosz.bsky.social details two newly launched protocols around agentic AI: AdCP and UCP.
Understanding the agentic advertising moment
As advertising enters its “agentic era,” here are details about two newly launched protocols: AdCP and UCP.
www.inma.org
November 17, 2025 at 5:11 PM
In his latest blog, INMA Advertising Initiative Lead @gabedorosz.bsky.social details two newly launched protocols around agentic AI: AdCP and UCP.
By introducing the collaborative filter into its AI-driven personalisation engine, Aftenposten was able to better meet the needs of more readers.
Personalising the front page isn’t just smart — it’s fair
Aftenposten introduced a collaborative filter into its ranking algorithm to reach new and previously underserved audiences without sacrificing its journalistic responsibility.
www.inma.org
November 17, 2025 at 1:46 PM
By introducing the collaborative filter into its AI-driven personalisation engine, Aftenposten was able to better meet the needs of more readers.
Written by INMA Advertising Initiative Lead @gabedorosz.bsky.social, the latest INMA report details how early brand-safety systems emerged to combat genuine threats — such as extremist or violent content — but now penalise quality journalism.
INMA report: News publishers can reclaim ad spend lost to “brand safety” advertising bias
Gabriel Dorosz, lead of the INMA Advertising Initiative, authored “How News Advertising Reclaims the Brand Safety Narrative,” offering a detailed look at research on brand safety and what news compani...
www.inma.org
November 13, 2025 at 5:20 PM
Written by INMA Advertising Initiative Lead @gabedorosz.bsky.social, the latest INMA report details how early brand-safety systems emerged to combat genuine threats — such as extremist or violent content — but now penalise quality journalism.
"Audiences today are not content to sit back. They co‑create, remix, and respond. Meeting them where they are requires predictive, immersive, and personalised storytelling that feels uniquely relevant."
Audience 3.0 era requires media companies own audience relationships
To compete in the Audience 3.0 landscape, news publishers must rethink not only how they create content but how they connect with their consumers.
www.inma.org
November 13, 2025 at 5:13 PM
"Audiences today are not content to sit back. They co‑create, remix, and respond. Meeting them where they are requires predictive, immersive, and personalised storytelling that feels uniquely relevant."
In her latest blog, INMA Product & Tech Initiative Lead Jodie Hopperton shares her experience in trialling ChatGPT Pulse, OpenAI’s new personalised daily briefing.
Is ChatCPT Pulse the new personalised, daily newsletter?
ChatGPT Pulse offers a highly personalised experience that hints at how generative AI could replace the traditional inbox newsletter.
www.inma.org
November 13, 2025 at 1:33 PM
In her latest blog, INMA Product & Tech Initiative Lead Jodie Hopperton shares her experience in trialling ChatGPT Pulse, OpenAI’s new personalised daily briefing.
For local newsrooms, AI can help surface local stories and free up reporter time by generating automated stories.
AI can surface, generate stories to help bolster trust in local news
Local media has an opportunity to connect with physical people and to produce journalism that positively impacts the community in which they live. Artificial Intelligence can support this work by surf...
www.inma.org
November 12, 2025 at 7:13 PM
For local newsrooms, AI can help surface local stories and free up reporter time by generating automated stories.
In her latest blog, INMA Product & Tech Initiative Lead Jodie Hopperton takes an in-depth look at The New York Times' Watch tab, which gives viewers a “video-first” way to engage with NYT content, surfacing videos from across all the company's properties.
New York Times’ Watch tab meets platform, audience, brand needs
The New York Times’ new Watch tab seems to be solid competition with other platforms while staying consistent with The Times’ brand.
www.inma.org
November 12, 2025 at 4:29 PM
In her latest blog, INMA Product & Tech Initiative Lead Jodie Hopperton takes an in-depth look at The New York Times' Watch tab, which gives viewers a “video-first” way to engage with NYT content, surfacing videos from across all the company's properties.
Burda Media Polska's questvertising is something between a paywall and advertising, where a user is asked to answer a question about the displayed advertisement to access the article.
Burda Media Polska’s new approach to advertising can help diversify incomes
Burda Media Polska has implemented questvertising, which requires users answer a question about a displayed ad to gain access to an article.
www.inma.org
November 11, 2025 at 5:57 PM
Burda Media Polska's questvertising is something between a paywall and advertising, where a user is asked to answer a question about the displayed advertisement to access the article.
INMA has announced 17 professionals selected for the INMA Africa Emerging Leaders Scholarship. Congratulations to all those selected!
INMA selects 17 media professionals for inaugural Africa Emerging Leaders Scholarships
INMA identifies and rewards the next generation of news media leaders in Africa with its Emerging Leaders Scholarship, whose class of 17 media professionals was announced today.
www.inma.org
November 10, 2025 at 8:17 PM
INMA has announced 17 professionals selected for the INMA Africa Emerging Leaders Scholarship. Congratulations to all those selected!
The Newsroom Transformation Town Hall will feature case studies, practical examples, and discussions around key lessons learned in 2025 and a look at what lies ahead. Join us on Wednesday, November 12, at 10 a.m. New York time.
Upcoming Town Hall: 2025 lessons in transforming newsrooms
During this week’s Town Hall, INMA Newsroom Transformation Initiative Lead Amalie Nash will look at some of the most powerful insights and lessons learned in 2025 to offer a road map on where the indu...
www.inma.org
November 10, 2025 at 7:00 PM
The Newsroom Transformation Town Hall will feature case studies, practical examples, and discussions around key lessons learned in 2025 and a look at what lies ahead. Join us on Wednesday, November 12, at 10 a.m. New York time.
"The recently published 2025 European Media Industry Outlook offers some sobering facts and data about Europe’s news media landscape as it maps ways forward for the industry." @memy.bsky.social
EU report urges news publishers to invest, put audiences first
According to the 2025 European Media Industry Outlook, “media viability is at risk in nearly all EU member states.”
www.inma.org
November 10, 2025 at 5:27 PM
"The recently published 2025 European Media Industry Outlook offers some sobering facts and data about Europe’s news media landscape as it maps ways forward for the industry." @memy.bsky.social
In her latest blog, Amalie Nash shares lessons from case studies surfaces in the recent INMA Newsroom Transformation Initiative Master Class.
Key learnings from 12 case studies on data usage
Twelve case studies from the recent INMA Newsroom Transformation Initiative Master Class share how news companies are using data to engage readers, influence business outcomes, and evolve strategies.
www.inma.org
November 10, 2025 at 4:20 PM
In her latest blog, Amalie Nash shares lessons from case studies surfaces in the recent INMA Newsroom Transformation Initiative Master Class.
In the nine years since it launched a dedicated Web page for live stock market news, numbers, and investor tools, Dagens Næringsliv has been testing, iterating, and integrating new capabilities long before they become industry standard.
DN’s financial news strategy balances trust, innovation, reader personalisation
In close collaboration with technology partners, Dagens Næringsliv has been testing, iterating, and integrating new capabilities long before they become industry standard.
www.inma.org
November 6, 2025 at 4:17 PM
In the nine years since it launched a dedicated Web page for live stock market news, numbers, and investor tools, Dagens Næringsliv has been testing, iterating, and integrating new capabilities long before they become industry standard.
In her latest blog, INMA GenAI Initiative Lead Sonali Verma shares examples of AI helping in the newsroom and targeting ads.
AI helps newsrooms, ad targeting at Boston Globe, Philadelphia Inquirer
At the recent INMA Media Tech and AI Week in San Francisco, Matt Boggie, chief product and technology officer at The Philadelphia Inquirer, and Shira Center, vice president of innovation and strategic...
www.inma.org
November 6, 2025 at 1:50 PM
In her latest blog, INMA GenAI Initiative Lead Sonali Verma shares examples of AI helping in the newsroom and targeting ads.
A recent INMA Webinar offered new perspectives on how AI is being ethically and effectively integrated into newsroom operations.
INMA Webinar explores how newsrooms are harnessing generative AI
The recent Webinar presented by INMA and OpenAI examined how news companies are harnessing GenAI to supercharge reporting, streamline workflows, and unlock new products.
www.inma.org
November 5, 2025 at 7:45 PM
A recent INMA Webinar offered new perspectives on how AI is being ethically and effectively integrated into newsroom operations.
In her latest blog, INMA GenAI Initiative Lead Sonali Verma shares two AI use case studies from the recent INMA Media Tech and AI Week in San Francisco: The Seattle Times’ AI ad prospecting agent and The Dallas Morning News' initiative to make unknown users known.
Dallas Morning News, Seattle Times share AI use cases
At the recent INMA Media Tech and AI Week in San Francisco, Kati Erwert, senior vice president at The Seattle Times, and Chris Patheiger, chief product and innovation officer at The Dallas Morning New...
www.inma.org
November 5, 2025 at 3:36 PM
In her latest blog, INMA GenAI Initiative Lead Sonali Verma shares two AI use case studies from the recent INMA Media Tech and AI Week in San Francisco: The Seattle Times’ AI ad prospecting agent and The Dallas Morning News' initiative to make unknown users known.
At Stagwell’s NewsFronts event, Ben Winkler shared how TheNew York Times is building innovative products that make brand safety conversations irrelevant. @gabedorosz.bsky.social
New York Times goes all in on video advertising
Ben Winkler, head of agency development for New York Times Advertising, spoke at the recent NewsFronts event in New York about how video is being used and consumed across the news company.
www.inma.org
November 4, 2025 at 7:55 PM
At Stagwell’s NewsFronts event, Ben Winkler shared how TheNew York Times is building innovative products that make brand safety conversations irrelevant. @gabedorosz.bsky.social
"As generative AI reshapes how people consume and engage with information, the value chain of journalism must evolve in parallel."
Input-, usage-based models offer different payment strategies for AI contributions
For news companies to continue to thrive alongside GenAI, it is important to look beyond short-term gains and build a fair, sustainable ecosystem that rewards those who create the most value, empowers...
www.inma.org
November 3, 2025 at 6:28 PM
"As generative AI reshapes how people consume and engage with information, the value chain of journalism must evolve in parallel."
In his latest blog, INMA Advertising Initiative Lead @gabedorosz.bsky.social reflects on the recent inaugural Future of News NewsFronts event in New York, which brought together nearly 30 publisher partners to arm the industry with the best case for news.
NewsFronts 2025 makes a clear case for news media advertising
Stagwell’s Future of News NewsFronts event in New York makes a case for news media advertising, addressing brand safety concerns with real metrics.
www.inma.org
November 3, 2025 at 4:17 PM
In his latest blog, INMA Advertising Initiative Lead @gabedorosz.bsky.social reflects on the recent inaugural Future of News NewsFronts event in New York, which brought together nearly 30 publisher partners to arm the industry with the best case for news.