Indie Game Joe
@indiegamejoe.bsky.social
Award-winning indie game marketing consultant. Creator of DON'T SCREAM and Paranormal Tales. Head of Marketing and PR for Hypercharge: Unboxed.
Game devs, if your trailer or gameplay clip relies on sound to make sense, it’s already losing most viewers.
Most people scroll with their phones muted.
If it can’t show what the game is in three seconds of silence, they won’t stick around for the sound.
Let’s talk 👇🧵 (1/9)
Most people scroll with their phones muted.
If it can’t show what the game is in three seconds of silence, they won’t stick around for the sound.
Let’s talk 👇🧵 (1/9)
November 1, 2025 at 9:59 PM
Game devs, if your trailer or gameplay clip relies on sound to make sense, it’s already losing most viewers.
Most people scroll with their phones muted.
If it can’t show what the game is in three seconds of silence, they won’t stick around for the sound.
Let’s talk 👇🧵 (1/9)
Most people scroll with their phones muted.
If it can’t show what the game is in three seconds of silence, they won’t stick around for the sound.
Let’s talk 👇🧵 (1/9)
Game Devs! Wider store pages + MP4/WEBM support in descriptions.
☑ 1200px-wide store pages (main col 780px)
☑ MP4/WEBM now supported in descriptions
☑ GIFs auto-converted for smaller file sizes
☑ New image/video alignment tools
Opt-in via Steam client beta to see changes
#gamedev #indiegamedev
☑ 1200px-wide store pages (main col 780px)
☑ MP4/WEBM now supported in descriptions
☑ GIFs auto-converted for smaller file sizes
☑ New image/video alignment tools
Opt-in via Steam client beta to see changes
#gamedev #indiegamedev
August 14, 2025 at 6:32 PM
Game Devs! Wider store pages + MP4/WEBM support in descriptions.
☑ 1200px-wide store pages (main col 780px)
☑ MP4/WEBM now supported in descriptions
☑ GIFs auto-converted for smaller file sizes
☑ New image/video alignment tools
Opt-in via Steam client beta to see changes
#gamedev #indiegamedev
☑ 1200px-wide store pages (main col 780px)
☑ MP4/WEBM now supported in descriptions
☑ GIFs auto-converted for smaller file sizes
☑ New image/video alignment tools
Opt-in via Steam client beta to see changes
#gamedev #indiegamedev
🚨 Game devs! BREAKING!
Steam just upgraded the Trailer Player
- Better quality & playback
- Most trailers auto-upgraded
- Pre-2020 uploads? Re-upload for best quality
- 4:3 & vertical now fully supported
- Missing source files now flagged in Steamworks
Full changelog 👇
#gamedev #indiedev
Steam just upgraded the Trailer Player
- Better quality & playback
- Most trailers auto-upgraded
- Pre-2020 uploads? Re-upload for best quality
- 4:3 & vertical now fully supported
- Missing source files now flagged in Steamworks
Full changelog 👇
#gamedev #indiedev
July 30, 2025 at 11:11 PM
If you are an indie dev posting about your game, here is something nobody tells you.
It is not the algorithm’s job to make people care. It is your job.
The algorithm only reflects what resonates with people. If your content is not clear or interesting, they will scroll.
#gamedev #indiedev
It is not the algorithm’s job to make people care. It is your job.
The algorithm only reflects what resonates with people. If your content is not clear or interesting, they will scroll.
#gamedev #indiedev
July 6, 2025 at 10:46 PM
Game devs, here's a little tip. Marketing does not have to feel gross or scary.
- Think of it as sharing your excitement.
- If you’re genuinely proud of what you made, talk about it like it matters, because it does!
Someone out there wants exactly what you are building!
#gamedev #indiedev
- Think of it as sharing your excitement.
- If you’re genuinely proud of what you made, talk about it like it matters, because it does!
Someone out there wants exactly what you are building!
#gamedev #indiedev
June 29, 2025 at 9:44 PM
Indie game devs, nobody wakes up hoping to find your game.
Your job is to make them care by showing them something they did not know they needed.
Consistency beats perfection. Marketing isn’t magic. It’s showing up. Repeatedly.
#gamedev #indiegamedev
Your job is to make them care by showing them something they did not know they needed.
Consistency beats perfection. Marketing isn’t magic. It’s showing up. Repeatedly.
#gamedev #indiegamedev
June 28, 2025 at 11:40 PM
Indie game devs, nobody wakes up hoping to find your game.
Your job is to make them care by showing them something they did not know they needed.
Consistency beats perfection. Marketing isn’t magic. It’s showing up. Repeatedly.
#gamedev #indiegamedev
Your job is to make them care by showing them something they did not know they needed.
Consistency beats perfection. Marketing isn’t magic. It’s showing up. Repeatedly.
#gamedev #indiegamedev
Game devs, I know this may sound harsh, but players don't care that your game took 5 years to make.
They care if it looks fun in 5 seconds.
Your job isn’t to tell your whole story upfront. It’s to show the one thing that stops them from scrolling. The rest comes later. 🧵
#gamedev #indiegamedev
They care if it looks fun in 5 seconds.
Your job isn’t to tell your whole story upfront. It’s to show the one thing that stops them from scrolling. The rest comes later. 🧵
#gamedev #indiegamedev
June 27, 2025 at 10:38 PM
Game devs, I know this may sound harsh, but players don't care that your game took 5 years to make.
They care if it looks fun in 5 seconds.
Your job isn’t to tell your whole story upfront. It’s to show the one thing that stops them from scrolling. The rest comes later. 🧵
#gamedev #indiegamedev
They care if it looks fun in 5 seconds.
Your job isn’t to tell your whole story upfront. It’s to show the one thing that stops them from scrolling. The rest comes later. 🧵
#gamedev #indiegamedev
Game dev isn’t just “make a game.”It’s:
- Doubt
- Learning 12 jobs
- Sleepless nights
- Testing something 50 times just to break it again
- And still choosing to do it the next day.
That’s love. We make games because it's what we love to do. Keep going, keep learning!
#gamedev #indiegamedev
- Doubt
- Learning 12 jobs
- Sleepless nights
- Testing something 50 times just to break it again
- And still choosing to do it the next day.
That’s love. We make games because it's what we love to do. Keep going, keep learning!
#gamedev #indiegamedev
June 19, 2025 at 10:05 PM
Game dev isn’t just “make a game.”It’s:
- Doubt
- Learning 12 jobs
- Sleepless nights
- Testing something 50 times just to break it again
- And still choosing to do it the next day.
That’s love. We make games because it's what we love to do. Keep going, keep learning!
#gamedev #indiegamedev
- Doubt
- Learning 12 jobs
- Sleepless nights
- Testing something 50 times just to break it again
- And still choosing to do it the next day.
That’s love. We make games because it's what we love to do. Keep going, keep learning!
#gamedev #indiegamedev
Game devs, what I’m about to tell you is so simple, but it can completely change how people engage with your content.
If you're struggling to get more views on your gameplay videos or content, read this. It's not an algorithm hack, but it will help you make better content. 🧵
#gamedev #indiedev
If you're struggling to get more views on your gameplay videos or content, read this. It's not an algorithm hack, but it will help you make better content. 🧵
#gamedev #indiedev
June 13, 2025 at 10:11 PM
Marketing tip for game devs: Stop saying “our game is fun.”
Start showing:
✅ What makes it different (hook)
✅ What makes it feel fun
✅ Who it’s for
And show it in the first 3 seconds of your trailer!
#gamedev #indiegamedev
Start showing:
✅ What makes it different (hook)
✅ What makes it feel fun
✅ Who it’s for
And show it in the first 3 seconds of your trailer!
#gamedev #indiegamedev
June 12, 2025 at 9:59 PM
Marketing tip for game devs: Stop saying “our game is fun.”
Start showing:
✅ What makes it different (hook)
✅ What makes it feel fun
✅ Who it’s for
And show it in the first 3 seconds of your trailer!
#gamedev #indiegamedev
Start showing:
✅ What makes it different (hook)
✅ What makes it feel fun
✅ Who it’s for
And show it in the first 3 seconds of your trailer!
#gamedev #indiegamedev
Steam Devs: Big news! The visual editor from store pages is now in Events & Announcements!
- Visual editor with real-time preview
- Image carousels & drag-&-drop uploads
- Table creation & formatting tools
- Paste from Word/Docs with styles
- Spellcheck, undo/redo, shortcuts
#gamedev #indiedev
- Visual editor with real-time preview
- Image carousels & drag-&-drop uploads
- Table creation & formatting tools
- Paste from Word/Docs with styles
- Spellcheck, undo/redo, shortcuts
#gamedev #indiedev
June 5, 2025 at 7:18 PM
Game devs, remember: we're all in this together. Other devs aren't your competition. We do what we do because we love to make games. Share knowledge, give feedback, and support each other; kindness goes a long way! #gamedev #indiegames
March 22, 2025 at 9:18 PM
Game devs, remember: we're all in this together. Other devs aren't your competition. We do what we do because we love to make games. Share knowledge, give feedback, and support each other; kindness goes a long way! #gamedev #indiegames
GAME DEVS! BREAKING NEWS:
Steam Daily Deal update!
- 6 daily spots (up from 4!)
- New post-promotion recaps on Steamworks
- Access detailed sales & traffic reports
"The recently expanded Daily Deal program has helped boost over 2,500 games last year, with more to come"
#gamedev #indiedev
Steam Daily Deal update!
- 6 daily spots (up from 4!)
- New post-promotion recaps on Steamworks
- Access detailed sales & traffic reports
"The recently expanded Daily Deal program has helped boost over 2,500 games last year, with more to come"
#gamedev #indiedev
February 26, 2025 at 6:12 PM
Game devs, your demo is your test drive. Don't offer a beat-up version of your game and expect players to buy the polished one.
Let the demo do the talking; show players why they need the full game by putting in time and effort into your demo!
Here are some tips 🧵👇
#gamedev #indiegames
Let the demo do the talking; show players why they need the full game by putting in time and effort into your demo!
Here are some tips 🧵👇
#gamedev #indiegames
January 26, 2025 at 5:58 PM
Game devs, your demo is your test drive. Don't offer a beat-up version of your game and expect players to buy the polished one.
Let the demo do the talking; show players why they need the full game by putting in time and effort into your demo!
Here are some tips 🧵👇
#gamedev #indiegames
Let the demo do the talking; show players why they need the full game by putting in time and effort into your demo!
Here are some tips 🧵👇
#gamedev #indiegames
Indie game devs, this is something helpful to keep in mind.
Gamers aren't getting lazier, they're just overwhelmed with information. (And let's be honest, aren't we all?!)
This mindset and approach to how you market and design your games can do wonders. Let's talk! 🧵
#gamedev #indiegamedev
Gamers aren't getting lazier, they're just overwhelmed with information. (And let's be honest, aren't we all?!)
This mindset and approach to how you market and design your games can do wonders. Let's talk! 🧵
#gamedev #indiegamedev
January 24, 2025 at 8:00 PM
Indie game devs, this is something helpful to keep in mind.
Gamers aren't getting lazier, they're just overwhelmed with information. (And let's be honest, aren't we all?!)
This mindset and approach to how you market and design your games can do wonders. Let's talk! 🧵
#gamedev #indiegamedev
Gamers aren't getting lazier, they're just overwhelmed with information. (And let's be honest, aren't we all?!)
This mindset and approach to how you market and design your games can do wonders. Let's talk! 🧵
#gamedev #indiegamedev
BREAKING: Game devs!
Steam now has a new FREE tool to preview how your game assets will actually look on the store!
Made by a dev, bought by Steam & given away free!
✅ Accurate Mockups
✅ Easy drag-and-drop in Figma
✅ See all your assets
#gamedev #steam #indiegamedev
Steam now has a new FREE tool to preview how your game assets will actually look on the store!
Made by a dev, bought by Steam & given away free!
✅ Accurate Mockups
✅ Easy drag-and-drop in Figma
✅ See all your assets
#gamedev #steam #indiegamedev
January 22, 2025 at 10:12 PM
BREAKING: Game devs!
Steam now has a new FREE tool to preview how your game assets will actually look on the store!
Made by a dev, bought by Steam & given away free!
✅ Accurate Mockups
✅ Easy drag-and-drop in Figma
✅ See all your assets
#gamedev #steam #indiegamedev
Steam now has a new FREE tool to preview how your game assets will actually look on the store!
Made by a dev, bought by Steam & given away free!
✅ Accurate Mockups
✅ Easy drag-and-drop in Figma
✅ See all your assets
#gamedev #steam #indiegamedev
I want to make this clear.
Stop pressuring marketers for instant viral success.
It doesn't work that way. There's no magic button to make your game go viral.
It takes time, a good game, and a lot of effort. Be kind, be realistic.
Stop pressuring marketers for instant viral success.
It doesn't work that way. There's no magic button to make your game go viral.
It takes time, a good game, and a lot of effort. Be kind, be realistic.
January 19, 2025 at 10:45 PM
I want to make this clear.
Stop pressuring marketers for instant viral success.
It doesn't work that way. There's no magic button to make your game go viral.
It takes time, a good game, and a lot of effort. Be kind, be realistic.
Stop pressuring marketers for instant viral success.
It doesn't work that way. There's no magic button to make your game go viral.
It takes time, a good game, and a lot of effort. Be kind, be realistic.
Game devs, we gotta try... Right? 😅
January 9, 2025 at 9:50 PM
Game devs, we gotta try... Right? 😅
Hello, might as well start here! My name is Joe, and I love indie games and am passionate about marketing them!
If you're developing a game in 2025, please show me below!
#indiegames #gamdev #promosky
If you're developing a game in 2025, please show me below!
#indiegames #gamdev #promosky
January 1, 2025 at 9:47 PM
Hello, might as well start here! My name is Joe, and I love indie games and am passionate about marketing them!
If you're developing a game in 2025, please show me below!
#indiegames #gamdev #promosky
If you're developing a game in 2025, please show me below!
#indiegames #gamdev #promosky