Impact & Insight Toolkit
@impactandinsight.bsky.social
Supporting Arts Council England-funded arts organisations to capture the value of what they do and gain accessible, actionable, and shareable data insights. This project is delivered by Counting What Counts.
It’s been 10 years since we began co-creating with arts and cultural organisations, a journey that began with the 2015 Quality Metrics National Test and continues through the evolving Impact & Insight Toolkit 🔄🌱
(1/2)
(1/2)
November 17, 2025 at 4:12 PM
It’s been 10 years since we began co-creating with arts and cultural organisations, a journey that began with the 2015 Quality Metrics National Test and continues through the evolving Impact & Insight Toolkit 🔄🌱
(1/2)
(1/2)
💫 'An awe-inspiring journey through the cosmos that takes you deeper into the mysteries of space and time.' 💫
Step into a world of wonder at Barnsley Civic this Sunday 16 November with Wonders of Our Universe – The Next Chapter.
👉 barnsleycivic.co.uk/event/wonder...
#HereForCulture
Step into a world of wonder at Barnsley Civic this Sunday 16 November with Wonders of Our Universe – The Next Chapter.
👉 barnsleycivic.co.uk/event/wonder...
#HereForCulture
Wonders of our Universe - the Next Chapter
barnsleycivic.co.uk
November 14, 2025 at 12:03 PM
💫 'An awe-inspiring journey through the cosmos that takes you deeper into the mysteries of space and time.' 💫
Step into a world of wonder at Barnsley Civic this Sunday 16 November with Wonders of Our Universe – The Next Chapter.
👉 barnsleycivic.co.uk/event/wonder...
#HereForCulture
Step into a world of wonder at Barnsley Civic this Sunday 16 November with Wonders of Our Universe – The Next Chapter.
👉 barnsleycivic.co.uk/event/wonder...
#HereForCulture
There's still time to register for this month's online demonstration of Culture Counts! 🤩
🗓️18 November at 1:30pm
Book your space here👇
calendly.com/impactandins...
🗓️18 November at 1:30pm
Book your space here👇
calendly.com/impactandins...
Toolkit '23+ - Online Demonstration of Culture Counts - Impact & Insight Toolkit
This hour-long demonstration is live and is delivered by a member of the Counting What Counts team.The demonstration takes you through the use of Culture Counts, the survey creation process of the Imp...
calendly.com
November 12, 2025 at 11:25 AM
There's still time to register for this month's online demonstration of Culture Counts! 🤩
🗓️18 November at 1:30pm
Book your space here👇
calendly.com/impactandins...
🗓️18 November at 1:30pm
Book your space here👇
calendly.com/impactandins...
What is survey logic? 🤔
Survey logic lets you show or hide questions based on what’s relevant to each respondent.
It keeps your surveys shorter, more engaging, and improves completion rates and data quality 🎯
(1/2)
Survey logic lets you show or hide questions based on what’s relevant to each respondent.
It keeps your surveys shorter, more engaging, and improves completion rates and data quality 🎯
(1/2)
November 10, 2025 at 2:40 PM
What is survey logic? 🤔
Survey logic lets you show or hide questions based on what’s relevant to each respondent.
It keeps your surveys shorter, more engaging, and improves completion rates and data quality 🎯
(1/2)
Survey logic lets you show or hide questions based on what’s relevant to each respondent.
It keeps your surveys shorter, more engaging, and improves completion rates and data quality 🎯
(1/2)
Discover the hidden horrors of Battersea's history at Battersea Museum of Horrors! This free exhibition features five audio trails, each telling a gruesome tale. Drop in from 10am-10pm until 8 November 👇
bac.org.uk/whats-on/bat...
#HereForCulture
bac.org.uk/whats-on/bat...
#HereForCulture
Battersea Museum of Horrors | Battersea Arts Centre
bac.org.uk
November 7, 2025 at 12:00 PM
Discover the hidden horrors of Battersea's history at Battersea Museum of Horrors! This free exhibition features five audio trails, each telling a gruesome tale. Drop in from 10am-10pm until 8 November 👇
bac.org.uk/whats-on/bat...
#HereForCulture
bac.org.uk/whats-on/bat...
#HereForCulture
Have you ever wondered if your dimension question scores are affected by the survey delivery method that you use? 🤔
We did some analysis to find out and you can read all about the findings in our blogpost:
👉 impactandinsight.co.uk/delivery-met...
We did some analysis to find out and you can read all about the findings in our blogpost:
👉 impactandinsight.co.uk/delivery-met...
The Impact of Delivery Method on Results - Impact & Insight Toolkit
One question that we have been asked by our users is whether the different delivery methods result in different responses to dimension questions asked in surveys. This blogpost explores that question.
impactandinsight.co.uk
November 5, 2025 at 4:40 PM
Have you ever wondered if your dimension question scores are affected by the survey delivery method that you use? 🤔
We did some analysis to find out and you can read all about the findings in our blogpost:
👉 impactandinsight.co.uk/delivery-met...
We did some analysis to find out and you can read all about the findings in our blogpost:
👉 impactandinsight.co.uk/delivery-met...
We believe, “Artists for art; AI for everything else.”
Work which requires genuine human creativity should remain the domain of skilled, creative people.
But for tasks that are repetitive & efficiency-driven, there’s scope for AI to support, streamline, and free up capacity 🎨💡
Work which requires genuine human creativity should remain the domain of skilled, creative people.
But for tasks that are repetitive & efficiency-driven, there’s scope for AI to support, streamline, and free up capacity 🎨💡
November 3, 2025 at 2:46 PM
We believe, “Artists for art; AI for everything else.”
Work which requires genuine human creativity should remain the domain of skilled, creative people.
But for tasks that are repetitive & efficiency-driven, there’s scope for AI to support, streamline, and free up capacity 🎨💡
Work which requires genuine human creativity should remain the domain of skilled, creative people.
But for tasks that are repetitive & efficiency-driven, there’s scope for AI to support, streamline, and free up capacity 🎨💡
'Something strange is stirring in our historic streets… and we need your help to uncover the truth!'
🔍 Investigate some Horrible Happenings at Black Country Living Museum this weekend! Open 10am-5pm, more details:
👉 bclm.com/october-half...
#HereForCulture
🔍 Investigate some Horrible Happenings at Black Country Living Museum this weekend! Open 10am-5pm, more details:
👉 bclm.com/october-half...
#HereForCulture
October half term
Join us for a fun family day out during October Half Term. Explore our open air living Museum in Dudley, West Midlands.
bclm.com
October 31, 2025 at 12:03 PM
'Something strange is stirring in our historic streets… and we need your help to uncover the truth!'
🔍 Investigate some Horrible Happenings at Black Country Living Museum this weekend! Open 10am-5pm, more details:
👉 bclm.com/october-half...
#HereForCulture
🔍 Investigate some Horrible Happenings at Black Country Living Museum this weekend! Open 10am-5pm, more details:
👉 bclm.com/october-half...
#HereForCulture
We're going back to yesteryear with this share!
Learn how adding experience-based questions to your surveys unlock richer, actionable insights.
Read the blogpost on Net Promoter Score (NPS) and more 👉 impactandinsight.co.uk/adding-exper...
Learn how adding experience-based questions to your surveys unlock richer, actionable insights.
Read the blogpost on Net Promoter Score (NPS) and more 👉 impactandinsight.co.uk/adding-exper...
Adding ‘experience’ questions to your surveys - Impact & Insight Toolkit
Remember, you can maximise your use of the Toolkit by adding your own questions. Culture Counts has developed a couple of new inbuilt questions for you to choose from, so that you can learn more about...
impactandinsight.co.uk
October 29, 2025 at 11:50 AM
We're going back to yesteryear with this share!
Learn how adding experience-based questions to your surveys unlock richer, actionable insights.
Read the blogpost on Net Promoter Score (NPS) and more 👉 impactandinsight.co.uk/adding-exper...
Learn how adding experience-based questions to your surveys unlock richer, actionable insights.
Read the blogpost on Net Promoter Score (NPS) and more 👉 impactandinsight.co.uk/adding-exper...
Learn the basics of survey design, audience research, and how to ask the right questions for high-quality insights.
Tomorrow at 11am, Digital Culture Network hosts a live demo.
Find out more and book your free spot:
digitalculturenetwork.org.uk/events/desig...
Tomorrow at 11am, Digital Culture Network hosts a live demo.
Find out more and book your free spot:
digitalculturenetwork.org.uk/events/desig...
Designing your own survey: research basics and top questions Digital Culture Network Events
This practical webinar for creative and cultural organisations will walk you through some survey design basics and the most useful and effective survey questions to ask.
digitalculturenetwork.org.uk
October 27, 2025 at 12:09 PM
Learn the basics of survey design, audience research, and how to ask the right questions for high-quality insights.
Tomorrow at 11am, Digital Culture Network hosts a live demo.
Find out more and book your free spot:
digitalculturenetwork.org.uk/events/desig...
Tomorrow at 11am, Digital Culture Network hosts a live demo.
Find out more and book your free spot:
digitalculturenetwork.org.uk/events/desig...
There's one week left to visit the The Robot Zoo at Horniman Museum & Gardens!
Learn how animals see, eat, hunt and hide through interactive exhibits featuring larger than life animals that have been recreated using machine parts 🤖
👉 www.horniman.ac.uk/event/robot-...
Learn how animals see, eat, hunt and hide through interactive exhibits featuring larger than life animals that have been recreated using machine parts 🤖
👉 www.horniman.ac.uk/event/robot-...
The Robot Zoo - Horniman Museum and Gardens
Enter the fascinating world of The Robot Zoo and discover the mechanisms that give animals their amazing abilities.
www.horniman.ac.uk
October 24, 2025 at 2:05 PM
There's one week left to visit the The Robot Zoo at Horniman Museum & Gardens!
Learn how animals see, eat, hunt and hide through interactive exhibits featuring larger than life animals that have been recreated using machine parts 🤖
👉 www.horniman.ac.uk/event/robot-...
Learn how animals see, eat, hunt and hide through interactive exhibits featuring larger than life animals that have been recreated using machine parts 🤖
👉 www.horniman.ac.uk/event/robot-...
Meet the team behind the Toolkit! 🤝
The consultants and researchers at CWC are helping arts & culture organisations measure their effect, reflect and develop.
Check out who you're talking to ➡️ impactandinsight.co.uk/about/our-te...
The consultants and researchers at CWC are helping arts & culture organisations measure their effect, reflect and develop.
Check out who you're talking to ➡️ impactandinsight.co.uk/about/our-te...
Our Team & Partners - Impact & Insight Toolkit
Counting What Counts is a team of Consultants and Researchers specialising in impact evaluation and measurement
impactandinsight.co.uk
October 22, 2025 at 10:23 AM
Meet the team behind the Toolkit! 🤝
The consultants and researchers at CWC are helping arts & culture organisations measure their effect, reflect and develop.
Check out who you're talking to ➡️ impactandinsight.co.uk/about/our-te...
The consultants and researchers at CWC are helping arts & culture organisations measure their effect, reflect and develop.
Check out who you're talking to ➡️ impactandinsight.co.uk/about/our-te...
We’ve made some improvements to the Reporting Dashboard, including a shiny new Thematic Analysis tool!✨
It helps you explore your qualitative data without reading every response and is a real time-saver for analysis and reporting⏱️
(1/2)
It helps you explore your qualitative data without reading every response and is a real time-saver for analysis and reporting⏱️
(1/2)
October 20, 2025 at 9:46 AM
We’ve made some improvements to the Reporting Dashboard, including a shiny new Thematic Analysis tool!✨
It helps you explore your qualitative data without reading every response and is a real time-saver for analysis and reporting⏱️
(1/2)
It helps you explore your qualitative data without reading every response and is a real time-saver for analysis and reporting⏱️
(1/2)
'A must-see celebration of the power of lifelong friendship.'
Di and Viv and Rose is on at Queen's Theatre Hornchurch for a limited run only from 16th - 25th October! Find out more about this play written by actor-writer Amelia Bullmore here 👇
queens-theatre.co.uk/whatson/di-a...
#HereForCulture
Di and Viv and Rose is on at Queen's Theatre Hornchurch for a limited run only from 16th - 25th October! Find out more about this play written by actor-writer Amelia Bullmore here 👇
queens-theatre.co.uk/whatson/di-a...
#HereForCulture
Di and Viv and Rose - Queens Theatre
A Queen’s Theatre Hornchurch and Theatre by the Lake production Back in the 80s, Di, Viv and Rose are university housemates. Energetic and idealistic, they become friends – but where will life take th...
queens-theatre.co.uk
October 17, 2025 at 11:54 AM
'A must-see celebration of the power of lifelong friendship.'
Di and Viv and Rose is on at Queen's Theatre Hornchurch for a limited run only from 16th - 25th October! Find out more about this play written by actor-writer Amelia Bullmore here 👇
queens-theatre.co.uk/whatson/di-a...
#HereForCulture
Di and Viv and Rose is on at Queen's Theatre Hornchurch for a limited run only from 16th - 25th October! Find out more about this play written by actor-writer Amelia Bullmore here 👇
queens-theatre.co.uk/whatson/di-a...
#HereForCulture
CPPs, we’re here to help!
Join our Toolkit demo on Monday 20 October, 11am to explore how it can support your funding requirements and evaluation.
Register here: calendly.com/impactandins...
#CreativePeopleAndPlaces #ImpactAndInsight
Join our Toolkit demo on Monday 20 October, 11am to explore how it can support your funding requirements and evaluation.
Register here: calendly.com/impactandins...
#CreativePeopleAndPlaces #ImpactAndInsight
CPP - Online Demonstration of Culture Counts - Impact & Insight Toolkit
This hour-long demonstration is live and is delivered by a member of the Counting What Counts team.The demonstration takes you through the use of Culture Counts. The focus of the demonstration will be...
calendly.com
October 15, 2025 at 9:03 AM
CPPs, we’re here to help!
Join our Toolkit demo on Monday 20 October, 11am to explore how it can support your funding requirements and evaluation.
Register here: calendly.com/impactandins...
#CreativePeopleAndPlaces #ImpactAndInsight
Join our Toolkit demo on Monday 20 October, 11am to explore how it can support your funding requirements and evaluation.
Register here: calendly.com/impactandins...
#CreativePeopleAndPlaces #ImpactAndInsight
This week we’re sharing a thought-provoking blog from @artscouncilengland.bsky.social on the impact of museums on children and young people🏛️✨
(1/2)
(1/2)
October 13, 2025 at 1:04 PM
This week we’re sharing a thought-provoking blog from @artscouncilengland.bsky.social on the impact of museums on children and young people🏛️✨
(1/2)
(1/2)
'Breathtaking dance melts effortlessly into thrilling circus feats.'
The tour of Hidden, the jaw-dropping dance-circus from Motionhouse kicks off today in Birmingham. Find out more and where it's touring this autumn and next spring:
👉 www.motionhouse.co.uk/production/h...
#HereForCulture
The tour of Hidden, the jaw-dropping dance-circus from Motionhouse kicks off today in Birmingham. Find out more and where it's touring this autumn and next spring:
👉 www.motionhouse.co.uk/production/h...
#HereForCulture
Hidden | Motionhouse
www.motionhouse.co.uk
October 10, 2025 at 8:00 AM
'Breathtaking dance melts effortlessly into thrilling circus feats.'
The tour of Hidden, the jaw-dropping dance-circus from Motionhouse kicks off today in Birmingham. Find out more and where it's touring this autumn and next spring:
👉 www.motionhouse.co.uk/production/h...
#HereForCulture
The tour of Hidden, the jaw-dropping dance-circus from Motionhouse kicks off today in Birmingham. Find out more and where it's touring this autumn and next spring:
👉 www.motionhouse.co.uk/production/h...
#HereForCulture
Question - which artform 'speaks' most to those aged 24 and under❓
Research from just a few years ago addresses this question and more❗
⬇️
impactandinsight.co.uk/app/uploads/...
Research from just a few years ago addresses this question and more❗
⬇️
impactandinsight.co.uk/app/uploads/...
impactandinsight.co.uk
October 8, 2025 at 11:32 AM
Question - which artform 'speaks' most to those aged 24 and under❓
Research from just a few years ago addresses this question and more❗
⬇️
impactandinsight.co.uk/app/uploads/...
Research from just a few years ago addresses this question and more❗
⬇️
impactandinsight.co.uk/app/uploads/...
💬 [The Toolkit] “is a direct link to your audiences and can tell you so much about how your projects are being received.”
We’re revisiting our case study with @yspsculpture.bsky.social, who used the Toolkit to explore how ambition aligns with audience experience.
(1/2)
We’re revisiting our case study with @yspsculpture.bsky.social, who used the Toolkit to explore how ambition aligns with audience experience.
(1/2)
October 6, 2025 at 1:42 PM
💬 [The Toolkit] “is a direct link to your audiences and can tell you so much about how your projects are being received.”
We’re revisiting our case study with @yspsculpture.bsky.social, who used the Toolkit to explore how ambition aligns with audience experience.
(1/2)
We’re revisiting our case study with @yspsculpture.bsky.social, who used the Toolkit to explore how ambition aligns with audience experience.
(1/2)
Folkestone Triennial ends soon but there's still time to get involved. See the town in a new light with talks, tours, workshops, walks and special events. The programme runs until 19 October. Find out what's on here:
👉 www.creativefolkestone.org.uk/folkestone-t...
#HereForCulture
👉 www.creativefolkestone.org.uk/folkestone-t...
#HereForCulture
Get Involved - Creative Folkestone
One of the UK’s most ambitious art exhibitions
www.creativefolkestone.org.uk
October 3, 2025 at 1:21 PM
Folkestone Triennial ends soon but there's still time to get involved. See the town in a new light with talks, tours, workshops, walks and special events. The programme runs until 19 October. Find out what's on here:
👉 www.creativefolkestone.org.uk/folkestone-t...
#HereForCulture
👉 www.creativefolkestone.org.uk/folkestone-t...
#HereForCulture
📣 "We have seen how [Toolkit evaluation is] manageable in scale, relatively easy to use, generates analytics and has the imprimatur and clout of Arts Council England, and we have really seen the benefit of using the feedback to drive the planning of our future exhibitions." 📣
October 1, 2025 at 2:37 PM
📣 "We have seen how [Toolkit evaluation is] manageable in scale, relatively easy to use, generates analytics and has the imprimatur and clout of Arts Council England, and we have really seen the benefit of using the feedback to drive the planning of our future exhibitions." 📣
Our friends at the Digital Culture Network have an autumn packed with practical webinars specially designed to help creative and cultural organisations grow their digital skills 🚀
Take a look at what’s on offer👇
bit.ly/3Dx6Dqv
Take a look at what’s on offer👇
bit.ly/3Dx6Dqv
Events Archive
bit.ly
September 29, 2025 at 2:54 PM
Our friends at the Digital Culture Network have an autumn packed with practical webinars specially designed to help creative and cultural organisations grow their digital skills 🚀
Take a look at what’s on offer👇
bit.ly/3Dx6Dqv
Take a look at what’s on offer👇
bit.ly/3Dx6Dqv
Join a theatrical adventure through the stories and streets that have shaped Blyth with Salt & Smoke: Stories of Blyth this weekend! The experience will last about 1 hour and takes place at various times across Friday to Sunday. Find out more👇
www.novotheatre.org.uk/whatson/salt...
#HereForCulture
www.novotheatre.org.uk/whatson/salt...
#HereForCulture
Salt & Smoke: Stories of Blyth — Novo Theatre
Novo Theatre presents ‘Salt & Smoke’, a theatrical adventure through the stories and streets that have shaped Blyth.
www.novotheatre.org.uk
September 26, 2025 at 8:09 AM
Join a theatrical adventure through the stories and streets that have shaped Blyth with Salt & Smoke: Stories of Blyth this weekend! The experience will last about 1 hour and takes place at various times across Friday to Sunday. Find out more👇
www.novotheatre.org.uk/whatson/salt...
#HereForCulture
www.novotheatre.org.uk/whatson/salt...
#HereForCulture
What can sector-wide evaluation tell us? 📊
As Toolkit providers, we’re in a unique position to share insights. Explore research, reports & datasets on our website!
impactandinsight.co.uk/resources-gu...
As Toolkit providers, we’re in a unique position to share insights. Explore research, reports & datasets on our website!
impactandinsight.co.uk/resources-gu...
Analysis & Reports - Impact & Insight Toolkit
Explore our dashboards, research, reports and downloadable datasets.
impactandinsight.co.uk
September 24, 2025 at 12:05 PM
What can sector-wide evaluation tell us? 📊
As Toolkit providers, we’re in a unique position to share insights. Explore research, reports & datasets on our website!
impactandinsight.co.uk/resources-gu...
As Toolkit providers, we’re in a unique position to share insights. Explore research, reports & datasets on our website!
impactandinsight.co.uk/resources-gu...
We know that accessibility matters. We also know that some Toolkit survey questions might not be suitable for some people with some accessibility needs.
That's why we’ve been working behind the scenes to make the Toolkit more accessible; changes are afoot… 🤔🌱
(1/2)
That's why we’ve been working behind the scenes to make the Toolkit more accessible; changes are afoot… 🤔🌱
(1/2)
September 22, 2025 at 10:29 AM
We know that accessibility matters. We also know that some Toolkit survey questions might not be suitable for some people with some accessibility needs.
That's why we’ve been working behind the scenes to make the Toolkit more accessible; changes are afoot… 🤔🌱
(1/2)
That's why we’ve been working behind the scenes to make the Toolkit more accessible; changes are afoot… 🤔🌱
(1/2)