new video for you today! 🚨

come for the Blues & Bruins retro redesign analysis — stay for the interview with insights from the Blues VP of Brand!

all that and a closer look at the Senators third jersey & some draft night reveals.

watch ▶️ youtu.be/S52NLbEmJrQ

the Boston Bruins officially have a new primary logo ▶️ youtube.com/shorts/5qhXX...

starting a monthly news recap series—

in the premiere of THREADS, a closer look at the Utah Mammoth brand launch, St. Louis Blues rebrand leak, 2026 Winter Classic logo, and a bunch more. please enjoy!

watch ▶️ youtu.be/fy1kCpIhQ5E

interesting development in the St Louis Blues rebrand…

their official team store posted photos of new golf shirts today featuring the redrawn Blue Note I speculated could be their new primary mark next season.

after a fan pointed this out, the post suddenly disappeared. 🤔

look! all the winning jerseys so far during the #NHL Stanley Cup Playoffs. btw: no postseason third jerseys for the first time since 2018.

this year’s NHL Draft finally has a logo!

👀 it’s here: #NHL #JerseyWatch

FIRST LOOK at the uniform and logo changes coming for the 2025-26 season — with all 32 teams included!

WATCH ▶️ youtu.be/nUw-ncZBGNc

New #JerseyWatch is out!

Talking about Utah, of course — and much more beyond the #NHL! PWHL uniforms, ECHL expansion, and AHL specialty jerseys. It’s all in here.

WATCH NOW ▶️ www.youtube.com/watch?v=fn5v...

🔜

here’s something fun: a history of #NHL expansion from 1989, as published in the Calgary Herald. note the proposed new cities for 1991.

Ducks in their home orange helmets tonight here in Seattle.

Devils released their third jersey schedule for this season. Ten dates starting next week.

Hilarious #mnwild org trolling this weekend! 😆

— Minnesota wore North Stars jerseys against Dallas when the 🟢🟡 unis belong to Dallas’s history
— Iowa wore Houston Aeros jerseys against Texas Stars (different franchise, but same state 😅)
...not to mention ripping off Seattle’s post-win fish yeet 😂

anyone keeping a list of NHL teams that are here? trying to make sure I’m following everyone. 🥅

thanks for all the unprompted new follows lately! set up an account ages ago but no one was here yet. looks like more are starting to arrive.

for now, check out my NHL season preview if you haven’t yet ▶️ youtu.be/prqzbdRVAcE

👋🏻