Louis La Roche
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iamlouislaroche.bsky.social
Louis La Roche
@iamlouislaroche.bsky.social
Brett Ewels - UK Songwriter|Producer|Remixer

https://beacons.ai/louislaroche
It’s been said for a couple of years now that 60% of all internet traffic are now bots.

As of this week, we found out that an AI song is at the top of the country Billboard chart and that 70% of all ‘listeners’ of AI music are actually bots.

Dead Internet Theory is a reality.
November 14, 2025 at 6:12 PM
I’ve gone from being a teenager looking up to musicians in their 30’s, to being in my 30’s looking up to musicians in their 50’s but now I have the younger generation looking up to me and I’m still adjusting to that!
October 16, 2025 at 11:29 AM
Little update on Album 7.

I have 11 songs that are favourites and another 4 that are maybes.

If all goes to plan, the album will be done by the end of the year.

Possibly my most Pop album to date but keeping the Electronic undertones.
September 21, 2025 at 10:23 AM
The music marketing advice I see on social media is such BS.

I don’t run ads, I don’t often talk to camera, I don’t post everyday, I don’t produce one genre, and yet I have a healthy amount of monthly listeners, and several million plays. I’m a full-time musician.
August 27, 2025 at 3:42 PM
Twitter: The new Tame Impala is so good!

Reddit: The new Tame Impala sucks!

Facebook: Anyone heard of Tame Impala?
July 25, 2025 at 9:13 AM
I strongly believe we need a ‘musicians strike’ much like the writers strike in the film industry a few years back.

With Spotify underpaying artists, investing in AI warfare and actively encouraging ai music, we artists need to come together and make a stand.
July 5, 2025 at 1:18 PM
It’s funny how the same people who listened to Sex Pistols, The Who, The Rolling Stones, The Beatles, The Jam, The Doors and The Clash as kids, now want to ‘keep politics out of music’.

You weren’t listening hard enough.
July 1, 2025 at 8:24 AM
My camera roll is full of screenshots of things I should check out, and then I never go back to them or look at them ever again.

Rinse and reeeeeepeat.
June 24, 2025 at 10:01 AM
Lockdown really brought the music world together.

Musicians, producers and artists talking to each other on Discord, Twitch, Podcasts etc. Sharing music, knowledge, and just hanging out.

Now it’s gone back to zero back and forth conversation between creatives.
June 15, 2025 at 3:44 PM
Parallel saturation has saved so many of my mixes over the years and I don't see enough producers using it.

On drums, on synths, on vocals, on the master.
June 4, 2025 at 3:16 PM
With Google’s Veo 3 model out in the wild, and a rise in AI videos on the internet as a whole, how long until AI videos outnumber human videos?

At what point is it that AI videos make up most of YouTube, TikTok, Instagram?

And not if but when that happens, where do real people on the internet go?
May 27, 2025 at 10:45 AM
A hill I'm willing to die on is that ABBA are massively overrated and are responsible for the ‘death’ of Disco.

Disco was initially associated with Black, LGBTQ+ & Latino communities, but it later became over-commercialised, lost its authenticity and became too formulaic.
May 26, 2025 at 9:53 AM
Dunno if this is a hot take or not, but that new Rihanna song is a banger.

Rihanna reminding us that she’s always been the queen of the dance music/pop crossover.
May 21, 2025 at 7:52 PM
The way I feel about my music being used to train AI models is the same way I feel about people using my samples/presets.

You can use my recipes, my sounds, my tools but you’re still not me. You’ll just be an imitation of me.
May 13, 2025 at 5:13 PM
The Pope met JD Vance and said “I don’t want to be on this planet anymore”.
April 21, 2025 at 8:46 AM
UK Artists, speak up.

- Support trans charities
- Support trans artists
- Speak up when you witness transphobia
- Educate yourself on trans issues/community
April 16, 2025 at 9:11 PM
I’m currently in the process of getting my masters back on some older LLR releases. This means you may see some songs disappear from streaming services suddenly.

Don’t worry though! This is only temporary, they’ll be back up asap ❤️
April 15, 2025 at 4:41 PM
The new Mura Masa track 'JUMP' is so fun! It's like a long-lost Basement Jaxx song.
April 9, 2025 at 2:25 PM
I hope Rockstar Games realises how important the music is in its GTA games.

The Fever 105 radio station in Vice City basically shaped my music taste. It inspired a whole generation of kids.

So GTA 6 needs to get it right for the next generation.
March 22, 2025 at 9:46 AM
There’s been so many articles and studies on the mental health issues within the music industry, that it’s almost becoming normalised. We’ve known about this for years and still our government does nothing.

Expensive touring costs and low wages are to blame. It’s sickening.
March 7, 2025 at 4:31 PM
My biggest issue with Dance Music is that unlike other genres, too many artists stay in their lane and suffer greatly doing so.

By that I mean if you listen to 2 records by the same artist 20 years apart, there’s no growth. They sound the same.

I get way more enjoyment hearing artists experiment.
March 6, 2025 at 9:09 AM
It’s so weird that there’s barely any male Pop vocals charting these days outside of Hip Hop.

It’s all female vocals and there’s only The Weeknd and Bruno Mars left.

Where’s all the great Pop male voices?
February 26, 2025 at 5:18 PM
There’s some songs I’ve been working on since last year that I’ve been pitching to major label artists lately.

I truly believe they’re some of the best Pop music I’ve ever written.

I really want 2025 to be the year that my songwriting for others takes off.
February 24, 2025 at 7:04 PM
Every now and then, someone tracks me down on PlayStation and either messages me to compliment my music or adds me as a friend and doesn’t say a word. Either is great and both are wholesome as fuck.
February 21, 2025 at 5:17 PM
What is it about the 1960’s work ethic with musicians and their refusal to stop? It’s amazing.

Stevie Wonder, Diana Ross, Smokey Robinson, Paul McCartney, Joni Mitchell.

All still with us, all still releasing music.
February 19, 2025 at 10:26 AM