KJ
@heyitskj.bsky.social
travelling across the world in pursuit of mac ‘n cheese ➡️ now trying to perfect banana bread recipes • media/comms strategist | nerdy about brands & books
I look forward to #PlannerBowl every year & so glad it’s moved & so alive here!
Thanks to those organising & all participating!
May try to be more active than just once a year over here now 🫡
Thanks to those organising & all participating!
May try to be more active than just once a year over here now 🫡
February 10, 2025 at 3:22 AM
I look forward to #PlannerBowl every year & so glad it’s moved & so alive here!
Thanks to those organising & all participating!
May try to be more active than just once a year over here now 🫡
Thanks to those organising & all participating!
May try to be more active than just once a year over here now 🫡
Need to know how many people (if any) actually win $10,000 by Fetch
Real smart way to get app downloads in this economy though 💀
#PlannerBowl
Real smart way to get app downloads in this economy though 💀
#PlannerBowl
February 10, 2025 at 3:11 AM
Need to know how many people (if any) actually win $10,000 by Fetch
Real smart way to get app downloads in this economy though 💀
#PlannerBowl
Real smart way to get app downloads in this economy though 💀
#PlannerBowl
ANOTHER alien ad with Totino’s- that brings the count to 4 with extraterrestrial main characters now?
#PlannerBowl
#PlannerBowl
February 10, 2025 at 3:10 AM
ANOTHER alien ad with Totino’s- that brings the count to 4 with extraterrestrial main characters now?
#PlannerBowl
#PlannerBowl
Can I just say we’re nearing the end & I’m still waiting for Stitch (or Lilo!) to make a reappearance & close the loop there
#PlannerBowl
#PlannerBowl
Omg Stitch!!!!! Adorable & defff caught eyeballs with that double-take it made everyone do. Not having a CTA at the end makes me thing it may be a series throughout the game
That YouTube Tv ad had me confused through the 1st 30secs, brand mentioned/seen too late
#PlannerBowl
That YouTube Tv ad had me confused through the 1st 30secs, brand mentioned/seen too late
#PlannerBowl
February 10, 2025 at 3:08 AM
Can I just say we’re nearing the end & I’m still waiting for Stitch (or Lilo!) to make a reappearance & close the loop there
#PlannerBowl
#PlannerBowl
Don’t think Dove can ever beat their Real Beauty campaign, but I guess #KeepHerConfident is just an iteration of that? Also reminded me of Always’ iconic #LikeAGirl campaign. #PlannerBowl
February 10, 2025 at 2:55 AM
Don’t think Dove can ever beat their Real Beauty campaign, but I guess #KeepHerConfident is just an iteration of that? Also reminded me of Always’ iconic #LikeAGirl campaign. #PlannerBowl
Jeep ad - classic Americana brand, talking about “humility, freedom to choose, differences being a strength, choosing wisely” - felt strangely hopeful (?) but also utopian in the current climate. Closing with “even though my name is Ford” by Harrison Ford 10/10 #PlannerBowl
February 10, 2025 at 2:45 AM
Jeep ad - classic Americana brand, talking about “humility, freedom to choose, differences being a strength, choosing wisely” - felt strangely hopeful (?) but also utopian in the current climate. Closing with “even though my name is Ford” by Harrison Ford 10/10 #PlannerBowl
Pharma advertising having its moment + pharma brands finally recognising the opportunity from mass reach placements
Interesting how some of the bigger moments have been health-related ads: Novartis breast cancer spot, Hims & Hers, the LL Cool J Pfizer cancer spot. #PlannerBowl #SuperBowlAds
February 10, 2025 at 2:38 AM
Pharma advertising having its moment + pharma brands finally recognising the opportunity from mass reach placements
Hims&Hers with a bold identity - the ‘this is America’ background & those visuals brought an intensity. Weight loss drugs are a hot hot topic #PlannerBowl
February 10, 2025 at 2:20 AM
Hims&Hers with a bold identity - the ‘this is America’ background & those visuals brought an intensity. Weight loss drugs are a hot hot topic #PlannerBowl
I actually loved the irony of Taco Bell saying it’s about the real customers/fans & not the celebrities to LeBron. Especially in light of the Poppi controversy going on (even though that’s about influencers). + breaks the just throw in a random celeb main character mold #PlannerBowl
February 10, 2025 at 2:15 AM
I actually loved the irony of Taco Bell saying it’s about the real customers/fans & not the celebrities to LeBron. Especially in light of the Poppi controversy going on (even though that’s about influencers). + breaks the just throw in a random celeb main character mold #PlannerBowl
I was convinced the Agentforce ad was going to be a Rimova or other cool suitcase brand. Still don’t understand what they achieved with AI there
#PlannerBowl
#PlannerBowl
February 10, 2025 at 1:55 AM
I was convinced the Agentforce ad was going to be a Rimova or other cool suitcase brand. Still don’t understand what they achieved with AI there
#PlannerBowl
#PlannerBowl
Lolll Angel Soft with the “Potty-tunity” I see you trying to be unique
But are people really going to remember “oh that’s the brand that told me to quickly take a bathroom break” 🤷🏻♀️
#PlannerBowl
But are people really going to remember “oh that’s the brand that told me to quickly take a bathroom break” 🤷🏻♀️
#PlannerBowl
February 10, 2025 at 1:29 AM
Lolll Angel Soft with the “Potty-tunity” I see you trying to be unique
But are people really going to remember “oh that’s the brand that told me to quickly take a bathroom break” 🤷🏻♀️
#PlannerBowl
But are people really going to remember “oh that’s the brand that told me to quickly take a bathroom break” 🤷🏻♀️
#PlannerBowl
ummm was the Ontario, Canada ad a national spot?! Them saying “economic partnership” and “your ally to the north” makes me wonder what cancellation terms are for these placements lol & if they really didn’t feel the need to reconsider with news lately
#PlannerBowl
#PlannerBowl
February 10, 2025 at 1:23 AM
ummm was the Ontario, Canada ad a national spot?! Them saying “economic partnership” and “your ally to the north” makes me wonder what cancellation terms are for these placements lol & if they really didn’t feel the need to reconsider with news lately
#PlannerBowl
#PlannerBowl
So many Healthcare #SuperBowlAds!! Assuming the NYU Langone one was a regional buy
Had no idea where the (Novartis) Breast Cancer awareness one was heading when it started but I was not disappointed. Such an important reminder for the masses, no better spot to place it for broad reach #PlannerBowl
Had no idea where the (Novartis) Breast Cancer awareness one was heading when it started but I was not disappointed. Such an important reminder for the masses, no better spot to place it for broad reach #PlannerBowl
February 10, 2025 at 1:16 AM
So many Healthcare #SuperBowlAds!! Assuming the NYU Langone one was a regional buy
Had no idea where the (Novartis) Breast Cancer awareness one was heading when it started but I was not disappointed. Such an important reminder for the masses, no better spot to place it for broad reach #PlannerBowl
Had no idea where the (Novartis) Breast Cancer awareness one was heading when it started but I was not disappointed. Such an important reminder for the masses, no better spot to place it for broad reach #PlannerBowl
OOF Nike being Nike as only it can. Also with a #SuperBowlAd after agesss?! Loved seeing Caitlin Clark, Jordan Chiles & other sportswomen celebrated 👏🏻 #PlannerBowl
February 10, 2025 at 1:14 AM
OOF Nike being Nike as only it can. Also with a #SuperBowlAd after agesss?! Loved seeing Caitlin Clark, Jordan Chiles & other sportswomen celebrated 👏🏻 #PlannerBowl
ChatGPT ad had me intrigued. Unique visually from the other ads of the night too.
I need to rewatch it, but would be cool if they were able to say the ad was made/written by ChatGPT too
#PlannerBowl
I need to rewatch it, but would be cool if they were able to say the ad was made/written by ChatGPT too
#PlannerBowl
February 10, 2025 at 12:56 AM
ChatGPT ad had me intrigued. Unique visually from the other ads of the night too.
I need to rewatch it, but would be cool if they were able to say the ad was made/written by ChatGPT too
#PlannerBowl
I need to rewatch it, but would be cool if they were able to say the ad was made/written by ChatGPT too
#PlannerBowl
Okay but is it just this year or are there always these many aliens/alien mentions in ads???
Looking at you, Gordon Ramsay for Hexclad 🤦🏻♀️
#PlannerBowl
Looking at you, Gordon Ramsay for Hexclad 🤦🏻♀️
#PlannerBowl
February 10, 2025 at 12:51 AM
Okay but is it just this year or are there always these many aliens/alien mentions in ads???
Looking at you, Gordon Ramsay for Hexclad 🤦🏻♀️
#PlannerBowl
Looking at you, Gordon Ramsay for Hexclad 🤦🏻♀️
#PlannerBowl
Rocket ad made me think it would KILL IT in a pitch room.
ad immediately followed by the song playing in the stadium as a “moment of unity” 10/10.
message rn that “everyone deserves a chance at the American dream” 10/10
Buuuut (& I may not be the target demo), don’t know what they do #PlannerBowl
ad immediately followed by the song playing in the stadium as a “moment of unity” 10/10.
message rn that “everyone deserves a chance at the American dream” 10/10
Buuuut (& I may not be the target demo), don’t know what they do #PlannerBowl
Suracor Site Parking
room.ad
February 10, 2025 at 12:46 AM
Rocket ad made me think it would KILL IT in a pitch room.
ad immediately followed by the song playing in the stadium as a “moment of unity” 10/10.
message rn that “everyone deserves a chance at the American dream” 10/10
Buuuut (& I may not be the target demo), don’t know what they do #PlannerBowl
ad immediately followed by the song playing in the stadium as a “moment of unity” 10/10.
message rn that “everyone deserves a chance at the American dream” 10/10
Buuuut (& I may not be the target demo), don’t know what they do #PlannerBowl
oof Google ads alwayssss do emotional best. That visual of the dad hugging his daughter at college versus young her 🥹
even though it was an ad for the Google Pixel phone, Gemini seemed to be front & centre
#PlannerBowl
even though it was an ad for the Google Pixel phone, Gemini seemed to be front & centre
#PlannerBowl
February 10, 2025 at 12:41 AM
oof Google ads alwayssss do emotional best. That visual of the dad hugging his daughter at college versus young her 🥹
even though it was an ad for the Google Pixel phone, Gemini seemed to be front & centre
#PlannerBowl
even though it was an ad for the Google Pixel phone, Gemini seemed to be front & centre
#PlannerBowl
Everyone’s going to remember the “Case of the Mondays” tomorrow morning. V smart by Coors light.
(The Zootopia sloths are also a go-to gif in corporate America so ik we could all see ourselves at work tomorrow)
#PlannerBowl
(The Zootopia sloths are also a go-to gif in corporate America so ik we could all see ourselves at work tomorrow)
#PlannerBowl
February 10, 2025 at 12:31 AM
Everyone’s going to remember the “Case of the Mondays” tomorrow morning. V smart by Coors light.
(The Zootopia sloths are also a go-to gif in corporate America so ik we could all see ourselves at work tomorrow)
#PlannerBowl
(The Zootopia sloths are also a go-to gif in corporate America so ik we could all see ourselves at work tomorrow)
#PlannerBowl
I could see the insight (websites make a business “legit”) come to life in the creative for Squarespace so 🫡 for that
Maybe I’ve been reading too much fantasy lately but I kinda dug the old Irish town & whatever Barry Keoghan was flying on vibe 😂
#PlannerBowl
Maybe I’ve been reading too much fantasy lately but I kinda dug the old Irish town & whatever Barry Keoghan was flying on vibe 😂
#PlannerBowl
February 10, 2025 at 12:28 AM
I could see the insight (websites make a business “legit”) come to life in the creative for Squarespace so 🫡 for that
Maybe I’ve been reading too much fantasy lately but I kinda dug the old Irish town & whatever Barry Keoghan was flying on vibe 😂
#PlannerBowl
Maybe I’ve been reading too much fantasy lately but I kinda dug the old Irish town & whatever Barry Keoghan was flying on vibe 😂
#PlannerBowl
I really do want to be far far away - we know Disney does story telling best (and they have all the beloved characters & nostalgia to leverage)
Red bull ad saying “chief” and how to “fly” a coincidence or copy tweaked because of who’s playing in the game? 🤔
#PlannerBowl
Red bull ad saying “chief” and how to “fly” a coincidence or copy tweaked because of who’s playing in the game? 🤔
#PlannerBowl
February 10, 2025 at 12:26 AM
I really do want to be far far away - we know Disney does story telling best (and they have all the beloved characters & nostalgia to leverage)
Red bull ad saying “chief” and how to “fly” a coincidence or copy tweaked because of who’s playing in the game? 🤔
#PlannerBowl
Red bull ad saying “chief” and how to “fly” a coincidence or copy tweaked because of who’s playing in the game? 🤔
#PlannerBowl
I didn’t get what Cirkul is from the ad though??? First thought it’s a Stanley competitor, then thought it’s flavoured water.
I did end up googling them so maybe (consideration) mission accomplished for them?
#PlannerBowl
I did end up googling them so maybe (consideration) mission accomplished for them?
#PlannerBowl
February 10, 2025 at 12:15 AM
I didn’t get what Cirkul is from the ad though??? First thought it’s a Stanley competitor, then thought it’s flavoured water.
I did end up googling them so maybe (consideration) mission accomplished for them?
#PlannerBowl
I did end up googling them so maybe (consideration) mission accomplished for them?
#PlannerBowl
Chris Hemsworth saying “Hey Meta, Delete that Video”, super real & answers a question I’ve had for a long time about those RayBans & how much they “see”/record/save. #PlannerBowl
February 10, 2025 at 12:09 AM
Chris Hemsworth saying “Hey Meta, Delete that Video”, super real & answers a question I’ve had for a long time about those RayBans & how much they “see”/record/save. #PlannerBowl
Was that an ad for Starlink or T-Mobile, or both? Started off super strong, great insights, but then just got (personally) disappointed when I saw it was for Starlink 🫣
Morgan Freeman’s voice will never not hit hard. Can still remember him saying Homes.com
#PlannerBowl
Morgan Freeman’s voice will never not hit hard. Can still remember him saying Homes.com
#PlannerBowl
February 10, 2025 at 12:08 AM
Was that an ad for Starlink or T-Mobile, or both? Started off super strong, great insights, but then just got (personally) disappointed when I saw it was for Starlink 🫣
Morgan Freeman’s voice will never not hit hard. Can still remember him saying Homes.com
#PlannerBowl
Morgan Freeman’s voice will never not hit hard. Can still remember him saying Homes.com
#PlannerBowl
Marvel making sure they get that site traffic and those video views with the full trailer being online instead of in the ad itself. (Probs would’ve been tooo pricey to show it all rn too)
#PlannerBowl
#PlannerBowl
February 10, 2025 at 12:00 AM
Marvel making sure they get that site traffic and those video views with the full trailer being online instead of in the ad itself. (Probs would’ve been tooo pricey to show it all rn too)
#PlannerBowl
#PlannerBowl