Helen Olszowska
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helenolszowska.bsky.social
Helen Olszowska
@helenolszowska.bsky.social
Bought a Save the Whale jumper from Tammy Girl in the ‘90s.

Been on a mission to make things better ever since.

Audience journeys and content marketing for charities and good biz.

seashellcollective.com
I was today years old when I learned that you press and hold the send arrow on Teams mobile to schedule a response 👀
October 2, 2025 at 5:05 AM
In a week of horrendous news, can we spare a moment for New Zealand’s Dept of Conservation on TikTok for their ‘Knobs of New Zealand’

It’s the content I needed to close out the week.
September 26, 2025 at 8:15 AM
I have been mistaken for a librarian twice today.

That’s fine, right? Bookish is cool 🤷🏻‍♀️
June 6, 2025 at 12:53 PM
Please can someone round up all the people posting bonkers conspiracy theories in the comments of brand accounts?

We need a word with them.

Thanks - Community Managers
February 25, 2025 at 1:00 PM
So far today I’ve been offered remote staff from South Africa and a workshop on how to exit my business.

I think I’ll just keep helping charities and purpose-led businesses with their digital journeys, thanks ♥️
February 24, 2025 at 1:47 PM
Is the £110 entry fee worth it to fool the world into thinking that I’m under 35 instead of over 40?!
February 12, 2025 at 9:16 AM
Reposted by Helen Olszowska
Thought-provoking morning at the CharityComms Social Media Network, chaired by @helenolszowska.bsky.social, discussing the bin fire that is X, how social media teams can look after their wellbeing (by @socialaf.bsky.social) & whether Bluesky is the alternative - presented by @madlinsudn.bsky.social
January 16, 2025 at 12:08 PM
Car wouldn’t start this morning.

That means the rest of the week can only get better, right?
January 13, 2025 at 9:32 AM
Not me crying every time I see a hashtag because social SEO is killing them off.

RIP hashtags.

PS. The Potnoodle is not mine.
January 7, 2025 at 5:08 PM
I’ve got a new thing for you 👀

Three ways for charities and good businesses to grow their audiences in 2025.

It’s free.

And you get my weekly Techsperiments newsletter - testing digital tools so you don’t have to.

Download it from my site:
seashellcollective.com
January 6, 2025 at 12:54 PM
Hi, I just shook an open carton of soup all over myself and my kitchen.

How’s your day going?
December 11, 2024 at 1:15 PM
Reposted by Helen Olszowska
My new piece for the New York Times, where I make the case that we need a lot more education to deal with disinformation, not more censorship and fact checks
www.nytimes.com/2024/12/06/s...
Education Is Key to Fighting Disinformation on Social Media
In our interconnected modern world, education is critical in the fight against disinformation.
www.nytimes.com
December 6, 2024 at 9:36 PM
Enjoying some LinkedIn strategy work for one client,

And some pretty nice LI company page month end stats for another.

Sorry @bsky.app, your time will come.
November 28, 2024 at 2:44 PM
So much shifting for businesses and charities at the moment. It’s hard to know what next year might look like.

What are your predictions?
November 27, 2024 at 1:57 PM
It’s acceptable to do interviews in a woolly hat today, right?

Very eye-opening to talk to the Good Things Foundation about the impact of digital exclusion.
November 21, 2024 at 12:07 PM
Obligatory snow post…
November 21, 2024 at 9:52 AM
I can’t decide whether this should be a charity and good biz marketing…

…or Mr Pudding fan account?
November 20, 2024 at 1:20 PM
Reposted by Helen Olszowska
"Bluesky is the future of social media—thanks to the ability to choose your own algorithm and control what you see."

www.newscientist.com/article/2456...

I think we're all fed up with Facebook, Instagram, Threads, TikTok, and especially X deciding what content we see in our feeds.
Bluesky is ushering in a pick-your-own algorithm era of social media
More than 20 million people have joined Bluesky, a social network that gives you fine-grained control over what you see and who you interact with. I think it is the future of social media, says Chris ...
www.newscientist.com
November 19, 2024 at 4:37 PM
Great session with SARSAS this morning to kick off an audience journey project.
November 19, 2024 at 11:57 AM
Should BlueSky be part of your charity or good biz audience journey?

It’s growing fast! According to the BBC BlueSky is adding more than 1 million users a day.

https://www.bbc.co.uk/news/articles/c8dm0ljg4y6o

(1/9)
November 18, 2024 at 10:01 PM
My 10 year old is trying to convince me that the words:

Holy
and
Holey

Are pronounced differently.

Clarification please.
November 16, 2024 at 11:37 AM
Reposted by Helen Olszowska
Every year, over 200,000 women and girls die from pregnancy-related complications in Africa. Most of these deaths are preventable with access to high-quality maternal health services.

Read our Q&A on "Obstetric Violence" in Africa:
Addressing ‘Obstetric Violence’ in Africa
Every year, over 200,000 women and girls die from pregnancy-related complications in Africa. Most of these deaths are preventable with access to high-quality maternal health services. However, such se...
www.hrw.org
November 15, 2024 at 3:47 PM
Mourning the loss of the red heart emoji.
November 15, 2024 at 3:49 PM
Reposted by Helen Olszowska
At @hopenothate.bsky.social we are putting on community meetings across the country on how to tackle the rise of the far right and Reform UK.

If you’d be interested in helping us organise one in your local area then hit reply and I’ll get in touch!
November 14, 2024 at 5:04 PM
Charity and good biz friends.

The hashtags are hashtaging here.

Are we using anything?

Wrong answers welcome.
November 14, 2024 at 8:51 PM