heidi
@heidihazelton.bsky.social
Coder, musician, mama building Typeswipe app for writers
https://liminnal.com/typeswipe
https://liminnal.com/typeswipe
Today I learned how to make device mockupy reels in a super simple way: with Keynote!
(tried canva first & yikes no)
#buildinpublic
(tried canva first & yikes no)
#buildinpublic
November 11, 2025 at 2:14 AM
Today I learned how to make device mockupy reels in a super simple way: with Keynote!
(tried canva first & yikes no)
#buildinpublic
(tried canva first & yikes no)
#buildinpublic
So much of starting to market this app feels like wading through all possible options -a feat in itself- & discarding what doesn't align.
Measuring against:
sustainability
impact
vibe
I want to reach the right people in a consistent, harmonious way without burning out.
#buildinpublic
Measuring against:
sustainability
impact
vibe
I want to reach the right people in a consistent, harmonious way without burning out.
#buildinpublic
November 7, 2025 at 1:40 PM
So much of starting to market this app feels like wading through all possible options -a feat in itself- & discarding what doesn't align.
Measuring against:
sustainability
impact
vibe
I want to reach the right people in a consistent, harmonious way without burning out.
#buildinpublic
Measuring against:
sustainability
impact
vibe
I want to reach the right people in a consistent, harmonious way without burning out.
#buildinpublic
Is your audience easy to reach?
I hadn't appreciated the weight of this 'til now - the writing community on instagram is so warm, welcoming, and -active- and it makes a huge difference.
I can engage with real users and participate meaningfully while sharing my offering organically #buildinpublic
I hadn't appreciated the weight of this 'til now - the writing community on instagram is so warm, welcoming, and -active- and it makes a huge difference.
I can engage with real users and participate meaningfully while sharing my offering organically #buildinpublic
October 28, 2025 at 2:24 PM
Is your audience easy to reach?
I hadn't appreciated the weight of this 'til now - the writing community on instagram is so warm, welcoming, and -active- and it makes a huge difference.
I can engage with real users and participate meaningfully while sharing my offering organically #buildinpublic
I hadn't appreciated the weight of this 'til now - the writing community on instagram is so warm, welcoming, and -active- and it makes a huge difference.
I can engage with real users and participate meaningfully while sharing my offering organically #buildinpublic
October 27, 2025 at 5:31 PM
I anticipated that marketing my app would feel like a grind.
Instead, learning that the "grind" part is just learning how to find your unique flow in it - discovering the platforms, strategies, and systems that feel sustainable, effective, and even enjoyable!
#buildinpublic #marketing
Instead, learning that the "grind" part is just learning how to find your unique flow in it - discovering the platforms, strategies, and systems that feel sustainable, effective, and even enjoyable!
#buildinpublic #marketing
October 24, 2025 at 5:51 PM
I anticipated that marketing my app would feel like a grind.
Instead, learning that the "grind" part is just learning how to find your unique flow in it - discovering the platforms, strategies, and systems that feel sustainable, effective, and even enjoyable!
#buildinpublic #marketing
Instead, learning that the "grind" part is just learning how to find your unique flow in it - discovering the platforms, strategies, and systems that feel sustainable, effective, and even enjoyable!
#buildinpublic #marketing
today I was reminded
that a perfectly good build sometimes won't build
and it has nothing to do with anything
react native, xcode, and metro
will mess around with one another just because
and eat all of your time for no reason
the end
#buildinginpublic #poetry #reactnative
that a perfectly good build sometimes won't build
and it has nothing to do with anything
react native, xcode, and metro
will mess around with one another just because
and eat all of your time for no reason
the end
#buildinginpublic #poetry #reactnative
October 23, 2025 at 8:44 PM
today I was reminded
that a perfectly good build sometimes won't build
and it has nothing to do with anything
react native, xcode, and metro
will mess around with one another just because
and eat all of your time for no reason
the end
#buildinginpublic #poetry #reactnative
that a perfectly good build sometimes won't build
and it has nothing to do with anything
react native, xcode, and metro
will mess around with one another just because
and eat all of your time for no reason
the end
#buildinginpublic #poetry #reactnative
Today is for ideation and flow, tomorrow is for shipping features.
Time away from my desk to drive through autumn leaves, make music w a friend, pet a puppy, bring dad a sandwich and coffee. Some writing tonight but keeping it spacious.
#buildinpublic
Time away from my desk to drive through autumn leaves, make music w a friend, pet a puppy, bring dad a sandwich and coffee. Some writing tonight but keeping it spacious.
#buildinpublic
October 22, 2025 at 8:22 PM
Today is for ideation and flow, tomorrow is for shipping features.
Time away from my desk to drive through autumn leaves, make music w a friend, pet a puppy, bring dad a sandwich and coffee. Some writing tonight but keeping it spacious.
#buildinpublic
Time away from my desk to drive through autumn leaves, make music w a friend, pet a puppy, bring dad a sandwich and coffee. Some writing tonight but keeping it spacious.
#buildinpublic
I can justify coding features when I'm supposed to be marketing because the output IS the marketing... right? Right? 🤪
#buildinpublic
#buildinpublic
October 21, 2025 at 4:23 PM
I can justify coding features when I'm supposed to be marketing because the output IS the marketing... right? Right? 🤪
#buildinpublic
#buildinpublic
App launch week = scattered. Classic build first/worry about marketing later thing so no surprise.
How I could have prepared better:
- found and engaged in writing subreddits
- shared building process more consistently here
- connected w more writers on instagram
Relationships! #buildinpublic
How I could have prepared better:
- found and engaged in writing subreddits
- shared building process more consistently here
- connected w more writers on instagram
Relationships! #buildinpublic
October 17, 2025 at 1:21 PM
App launch week = scattered. Classic build first/worry about marketing later thing so no surprise.
How I could have prepared better:
- found and engaged in writing subreddits
- shared building process more consistently here
- connected w more writers on instagram
Relationships! #buildinpublic
How I could have prepared better:
- found and engaged in writing subreddits
- shared building process more consistently here
- connected w more writers on instagram
Relationships! #buildinpublic
Quick walk through video of the Typeswipe app - creating a carousel text post from writing in under a minute!
#writertools #writing #writingcommunity
#writertools #writing #writingcommunity
October 16, 2025 at 5:34 PM
Quick walk through video of the Typeswipe app - creating a carousel text post from writing in under a minute!
#writertools #writing #writingcommunity
#writertools #writing #writingcommunity
Typeswipe is now available for Android! 🥳
play.google.com/store/apps/d...
#writers #writing #buildinpublic
play.google.com/store/apps/d...
#writers #writing #buildinpublic
Typeswipe: Text Post Maker - Apps on Google Play
Turn long-form writing into beautiful carousel posts for social media
play.google.com
October 16, 2025 at 11:50 AM
Typeswipe is now available for Android! 🥳
play.google.com/store/apps/d...
#writers #writing #buildinpublic
play.google.com/store/apps/d...
#writers #writing #buildinpublic
Typeswipe is now live on the app store! 🥳
Turn long-form writing into beautiful carousel text posts for social media.
#writing #socialmediatools #contentcreation #writingtools #buildinpublic
apps.apple.com/us/app/types...
Turn long-form writing into beautiful carousel text posts for social media.
#writing #socialmediatools #contentcreation #writingtools #buildinpublic
apps.apple.com/us/app/types...
Typeswipe
Stop screenshotting your notes app. Typeswipe turns your writing into beautiful carousel posts in seconds.
Perfect for writers, creators, and social media managers who want professional-looking text...
apps.apple.com
October 14, 2025 at 2:02 PM
Typeswipe is now live on the app store! 🥳
Turn long-form writing into beautiful carousel text posts for social media.
#writing #socialmediatools #contentcreation #writingtools #buildinpublic
apps.apple.com/us/app/types...
Turn long-form writing into beautiful carousel text posts for social media.
#writing #socialmediatools #contentcreation #writingtools #buildinpublic
apps.apple.com/us/app/types...
Android app in review! App store too! 🥳
Changed app name back to be more search-friendly: Typeswipe. In retrospect, Tyype was quite silly and frictiony.
Now I have no more excuses to put off marketing. #buildinpublic
Changed app name back to be more search-friendly: Typeswipe. In retrospect, Tyype was quite silly and frictiony.
Now I have no more excuses to put off marketing. #buildinpublic
October 13, 2025 at 1:13 PM
Android app in review! App store too! 🥳
Changed app name back to be more search-friendly: Typeswipe. In retrospect, Tyype was quite silly and frictiony.
Now I have no more excuses to put off marketing. #buildinpublic
Changed app name back to be more search-friendly: Typeswipe. In retrospect, Tyype was quite silly and frictiony.
Now I have no more excuses to put off marketing. #buildinpublic
It can be a struggle to stay in flow w creative projects alongside client work.
When there's deadlines, it's learning how to balance vs drop.
#buildinpublic
When there's deadlines, it's learning how to balance vs drop.
#buildinpublic
June 12, 2025 at 7:44 PM
It can be a struggle to stay in flow w creative projects alongside client work.
When there's deadlines, it's learning how to balance vs drop.
#buildinpublic
When there's deadlines, it's learning how to balance vs drop.
#buildinpublic
When I make music, it is mostly out of curiosity: what will happen? What will be channeled and what will it sound like?
I can bring the same energy to coding projects while still being mindful of the usual stuff (market fit etc). Curiosity & wonder are so potent.
#buildinpublic
I can bring the same energy to coding projects while still being mindful of the usual stuff (market fit etc). Curiosity & wonder are so potent.
#buildinpublic
June 4, 2025 at 9:42 PM
When I make music, it is mostly out of curiosity: what will happen? What will be channeled and what will it sound like?
I can bring the same energy to coding projects while still being mindful of the usual stuff (market fit etc). Curiosity & wonder are so potent.
#buildinpublic
I can bring the same energy to coding projects while still being mindful of the usual stuff (market fit etc). Curiosity & wonder are so potent.
#buildinpublic
June 1, 2025 at 10:07 PM
Decided to focus on getting the Android version out as I'm using react native and it shouldn't take too long to sort out the android-specific bugs (lol).
Got it running on my old Samsung with *just* a handful of issues, including memory crashing 🤡 Probably my old friend WebViews.
#buildinpublic
Got it running on my old Samsung with *just* a handful of issues, including memory crashing 🤡 Probably my old friend WebViews.
#buildinpublic
May 27, 2025 at 6:43 PM
Decided to focus on getting the Android version out as I'm using react native and it shouldn't take too long to sort out the android-specific bugs (lol).
Got it running on my old Samsung with *just* a handful of issues, including memory crashing 🤡 Probably my old friend WebViews.
#buildinpublic
Got it running on my old Samsung with *just* a handful of issues, including memory crashing 🤡 Probably my old friend WebViews.
#buildinpublic
May 27, 2025 at 2:51 AM
Learning to juggle/prioritize:
- adding features to ios version that would help conversion
- getting android version out
- marketing so that anyone knows Tyype exists
I prefer to code but need to spread the word!
#buildinpublic
- adding features to ios version that would help conversion
- getting android version out
- marketing so that anyone knows Tyype exists
I prefer to code but need to spread the word!
#buildinpublic
May 26, 2025 at 11:51 AM
Learning to juggle/prioritize:
- adding features to ios version that would help conversion
- getting android version out
- marketing so that anyone knows Tyype exists
I prefer to code but need to spread the word!
#buildinpublic
- adding features to ios version that would help conversion
- getting android version out
- marketing so that anyone knows Tyype exists
I prefer to code but need to spread the word!
#buildinpublic
May 24, 2025 at 7:42 PM