Hannah Fisher
@hardrefreshhannah.bsky.social
Digital strategist + founder @wearehardrefresh | Champion for CMOs and brands that care about people, planet, and performance in an AI-driven world.♻️🌎✨
🤙 Hard Refresh Sick Day’s from 2025!
November 26, 2025 at 5:56 PM
🤙 Hard Refresh Sick Day’s from 2025!
Jarc is an incredible organization supporting people with developmental disabilities and their families. Bringing their new website to life online was an honor and the highlight of our year!
November 18, 2025 at 5:21 PM
Jarc is an incredible organization supporting people with developmental disabilities and their families. Bringing their new website to life online was an honor and the highlight of our year!
Filmed this a year ago and finally got around to editing! “Mind blowing to be honest” “Instrumental” “I’m PROUD of my marketing now!” “I don’t know where I would be without them” - these are the words we like to hear from our clients! Thank you, Anna!
November 18, 2025 at 5:19 PM
Filmed this a year ago and finally got around to editing! “Mind blowing to be honest” “Instrumental” “I’m PROUD of my marketing now!” “I don’t know where I would be without them” - these are the words we like to hear from our clients! Thank you, Anna!
Throwback to March when I had a an audience to validate my unconventional self-care practices. Anyone remember what I said?
November 11, 2025 at 5:13 PM
Throwback to March when I had a an audience to validate my unconventional self-care practices. Anyone remember what I said?
One of the most overlooked element in web strategy? Your H1 tag. I wrote a whole thing about it: https://hard-refresh.com/why-every-marketing-leader-should-care-about-h1-tags/
hard-refresh.com
hard-refresh.com
November 11, 2025 at 5:06 PM
One of the most overlooked element in web strategy? Your H1 tag. I wrote a whole thing about it: https://hard-refresh.com/why-every-marketing-leader-should-care-about-h1-tags/
Makes me want to create a post addendum of some kind that can be re-used by anyone who cares about this type of thing. (You should care about this type of thing)
Aaron Gustafson highlights accessibility gaps in AI-generated code, showing the need for better training to ensure inclusive digital experiences.
www.aaron-gustafson.com/notebook/ide...
#AIandAccessibility #WebDevelopment #CodeGen #MachineLearning #DigitalAccessibility #AIethics #A11y
www.aaron-gustafson.com/notebook/ide...
#AIandAccessibility #WebDevelopment #CodeGen #MachineLearning #DigitalAccessibility #AIethics #A11y
Identifying Accessibility Data Gaps in CodeGen Models :: Aaron Gustafson
Late last year, I probed an LLM’s responses to HTML code generation prompts to assess its adherence to accessibility best practices. The results were unsurprisingly disappointing — roughly what I’d…
www.aaron-gustafson.com
October 30, 2025 at 6:48 PM
Makes me want to create a post addendum of some kind that can be re-used by anyone who cares about this type of thing. (You should care about this type of thing)
🚜✨ Just launched another web package for Walker Excavation.
Old site = spam magnet.
New site = 0 spam, 5+ real applicants, 3 business inquiries, and already outranking competitors on Google and in AI search within the first month.
When your website works, your business grows. This one’s now a
Old site = spam magnet.
New site = 0 spam, 5+ real applicants, 3 business inquiries, and already outranking competitors on Google and in AI search within the first month.
When your website works, your business grows. This one’s now a
October 30, 2025 at 4:35 PM
🚜✨ Just launched another web package for Walker Excavation.
Old site = spam magnet.
New site = 0 spam, 5+ real applicants, 3 business inquiries, and already outranking competitors on Google and in AI search within the first month.
When your website works, your business grows. This one’s now a
Old site = spam magnet.
New site = 0 spam, 5+ real applicants, 3 business inquiries, and already outranking competitors on Google and in AI search within the first month.
When your website works, your business grows. This one’s now a
Even the best marketing plan will fall flat if your website can’t keep up.
Speed, quality, and strategy all suffer without the right web partner.
What does a strong partnership actually look like? https://hard-refresh.com/strong-web-partnerships-stronger-marketing-results/
Speed, quality, and strategy all suffer without the right web partner.
What does a strong partnership actually look like? https://hard-refresh.com/strong-web-partnerships-stronger-marketing-results/
October 27, 2025 at 5:35 PM
Even the best marketing plan will fall flat if your website can’t keep up.
Speed, quality, and strategy all suffer without the right web partner.
What does a strong partnership actually look like? https://hard-refresh.com/strong-web-partnerships-stronger-marketing-results/
Speed, quality, and strategy all suffer without the right web partner.
What does a strong partnership actually look like? https://hard-refresh.com/strong-web-partnerships-stronger-marketing-results/
Will someone explain Skylight to me???
October 24, 2025 at 4:37 PM
Will someone explain Skylight to me???
Nothing better than computers and coffee 🤓
October 23, 2025 at 5:56 PM
Nothing better than computers and coffee 🤓
Web accessibility used to be a moral choice—a way to support people using assistive tech. Now it’s what makes your site legible to AI and favored by search. Accessibility isn’t optional anymore—it’s the foundation of visibility. Read more:
October 21, 2025 at 8:46 PM
Web accessibility used to be a moral choice—a way to support people using assistive tech. Now it’s what makes your site legible to AI and favored by search. Accessibility isn’t optional anymore—it’s the foundation of visibility. Read more:
Up early on a Monday, scouring Reddit for any info on social media indexing and how it's impacting SEO strategy for marketers - anyone on Bsky have something to share with me??
October 20, 2025 at 3:38 PM
Up early on a Monday, scouring Reddit for any info on social media indexing and how it's impacting SEO strategy for marketers - anyone on Bsky have something to share with me??
Reposted by Hannah Fisher
If 100 people ask ChatGPT the same question, how many different answers will they get? 🤔
Drives me bananas there's no good data about this.
So... let's do it ourselves. Volunteer to help out here: forms.gle/xHuGQcBSPqX7...
Drives me bananas there's no good data about this.
So... let's do it ourselves. Volunteer to help out here: forms.gle/xHuGQcBSPqX7...
LLM Consistency Testing Project (for science!)
Volunteer here to help Rand and co. test the consistency of AI tools
forms.gle
October 17, 2025 at 6:02 PM
If 100 people ask ChatGPT the same question, how many different answers will they get? 🤔
Drives me bananas there's no good data about this.
So... let's do it ourselves. Volunteer to help out here: forms.gle/xHuGQcBSPqX7...
Drives me bananas there's no good data about this.
So... let's do it ourselves. Volunteer to help out here: forms.gle/xHuGQcBSPqX7...
My team and I observed Indigenous People’s Day on Monday. Personally, I took most of the day off and carved out some time to visit Lincoln Park in West Seattle - a place that used to belong to the Duwamish (dxʷdəwʔabš) people. I took a moment to sit in the sun, feel the gratitude I have for the
October 16, 2025 at 1:01 AM
My team and I observed Indigenous People’s Day on Monday. Personally, I took most of the day off and carved out some time to visit Lincoln Park in West Seattle - a place that used to belong to the Duwamish (dxʷdəwʔabš) people. I took a moment to sit in the sun, feel the gratitude I have for the
AI search isn’t coming. It’s here.
Back in April, I realized it would reshape how every brand gets found online. So I dove in, rebuilt our processes, and made sure Hard Refresh could help clients stay visible in the next generation of search.
We’re now seeing every site we launch outperform
Back in April, I realized it would reshape how every brand gets found online. So I dove in, rebuilt our processes, and made sure Hard Refresh could help clients stay visible in the next generation of search.
We’re now seeing every site we launch outperform
October 10, 2025 at 4:52 PM
AI search isn’t coming. It’s here.
Back in April, I realized it would reshape how every brand gets found online. So I dove in, rebuilt our processes, and made sure Hard Refresh could help clients stay visible in the next generation of search.
We’re now seeing every site we launch outperform
Back in April, I realized it would reshape how every brand gets found online. So I dove in, rebuilt our processes, and made sure Hard Refresh could help clients stay visible in the next generation of search.
We’re now seeing every site we launch outperform
Ever wondered how to start when you just need a quick website for your new idea?
We’ve shared this advice with countless first-time builders over the years.
Here’s the full breakdown: https://hard-refresh.com/how-to-build-your-first-website/
We’ve shared this advice with countless first-time builders over the years.
Here’s the full breakdown: https://hard-refresh.com/how-to-build-your-first-website/
October 9, 2025 at 4:00 PM
Ever wondered how to start when you just need a quick website for your new idea?
We’ve shared this advice with countless first-time builders over the years.
Here’s the full breakdown: https://hard-refresh.com/how-to-build-your-first-website/
We’ve shared this advice with countless first-time builders over the years.
Here’s the full breakdown: https://hard-refresh.com/how-to-build-your-first-website/
ewe
"ICE and other government agencies must aim to award 5% of their annual contracting budgets to women-owned small businesses under the Women-Owned Small Business Federal Contract program."
sfstandard.com/2025/08/13/i...
sfstandard.com/2025/08/13/i...
ICE wants woman-owned businesses to grow its social media
The federal agency has launched a recruitment campaign and is looking for a firm to promote it.
sfstandard.com
August 13, 2025 at 10:47 PM
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hot take: what if shaming people for using AI because of its environmental impact is actually slowing down climate solutions? Instead, we should be encouraging our peers to get really, really good at using this tech to make more progress, faster. I could do a ted talk on this, I swear.
#ai #climate
#ai #climate
August 13, 2025 at 2:56 PM
Even the best marketing plan will fall flat if your website can’t keep up.
Speed, quality, and strategy all suffer without the right web partner.
What does a strong partnership actually look like?
Speed, quality, and strategy all suffer without the right web partner.
What does a strong partnership actually look like?
August 11, 2025 at 7:26 PM
Even the best marketing plan will fall flat if your website can’t keep up.
Speed, quality, and strategy all suffer without the right web partner.
What does a strong partnership actually look like?
Speed, quality, and strategy all suffer without the right web partner.
What does a strong partnership actually look like?
A giant plume of smoke, carried away by northward winds, blocking the sunset. It’s skies like these that motivate me. We shouldn’t have to live in a world that’s burning, and there’s still time to fix our future 🤞
July 31, 2025 at 6:56 PM
A giant plume of smoke, carried away by northward winds, blocking the sunset. It’s skies like these that motivate me. We shouldn’t have to live in a world that’s burning, and there’s still time to fix our future 🤞
Most brands overlook their FAQ page. But in the era of AI search, it's one of the easiest places to boost visibility.
🧠 If you're updating your site for ChatGPT-style tools, start here.
More in the next post 👇
🧠 If you're updating your site for ChatGPT-style tools, start here.
More in the next post 👇
June 12, 2025 at 10:08 PM
Most brands overlook their FAQ page. But in the era of AI search, it's one of the easiest places to boost visibility.
🧠 If you're updating your site for ChatGPT-style tools, start here.
More in the next post 👇
🧠 If you're updating your site for ChatGPT-style tools, start here.
More in the next post 👇
SEO isn’t dead. But it’s not what it used to be.
If your strategy is still Google-only, you’re missing where people are actually searching.
We’re calling it: Search Everywhere Optimization.
But what does that actually mean?
If your strategy is still Google-only, you’re missing where people are actually searching.
We’re calling it: Search Everywhere Optimization.
But what does that actually mean?
June 10, 2025 at 10:03 PM
SEO isn’t dead. But it’s not what it used to be.
If your strategy is still Google-only, you’re missing where people are actually searching.
We’re calling it: Search Everywhere Optimization.
But what does that actually mean?
If your strategy is still Google-only, you’re missing where people are actually searching.
We’re calling it: Search Everywhere Optimization.
But what does that actually mean?
If I could define Monday by one distinctive battle, it’s the battle between feeling good because I peeled myself out of bed for some sunrise yoga, and the feeling of bringing one with my mattress permanently, forever, as if I’ll never get up at all 🛌🥰
April 21, 2025 at 1:29 PM
If I could define Monday by one distinctive battle, it’s the battle between feeling good because I peeled myself out of bed for some sunrise yoga, and the feeling of bringing one with my mattress permanently, forever, as if I’ll never get up at all 🛌🥰
ps I went for a morning run today like i’m the woman of my dreams or something 🏃♀️🤧 snot for proof:
April 17, 2025 at 4:09 PM
ps I went for a morning run today like i’m the woman of my dreams or something 🏃♀️🤧 snot for proof:
Day ✌🏼 exploring ai agents. Considering where to start (so many options!) I’m going to use n8n to qualify potential clients for me. Ideally I drop a URL in and have it evaluate company size, accessibility issues with the site, and if they have an internal web team or not. Wish me luck!
April 17, 2025 at 4:03 PM
Day ✌🏼 exploring ai agents. Considering where to start (so many options!) I’m going to use n8n to qualify potential clients for me. Ideally I drop a URL in and have it evaluate company size, accessibility issues with the site, and if they have an internal web team or not. Wish me luck!