Rüdiger Dalchow
@grumpyoldseo.bsky.social
Global SEO Strategy Lead at Improove.
Chief Grump at grumpy-old-seo.com
Chief Grump at grumpy-old-seo.com
Grumpy Old SEO News: youtu.be/XR-KPsZbB8Q?...
Grumpy Old SEO News 1
YouTube video by Grumpy Old SEO
youtu.be
November 21, 2025 at 10:38 AM
Grumpy Old SEO News: youtu.be/XR-KPsZbB8Q?...
A LMM Visibility Audit should be more than just data: grumpy-old-seo.com/llm-visibili...
November 14, 2025 at 1:27 PM
A LMM Visibility Audit should be more than just data: grumpy-old-seo.com/llm-visibili...
Understanding the difference between Google search and LLM search is important: grumpy-old-seo.com/google-searc...
October 31, 2025 at 2:18 PM
Understanding the difference between Google search and LLM search is important: grumpy-old-seo.com/google-searc...
Google AI Mode now live in the UK. What does this mean for businesses: grumpy-old-seo.com/google-ai-mo...
July 31, 2025 at 9:48 AM
Google AI Mode now live in the UK. What does this mean for businesses: grumpy-old-seo.com/google-ai-mo...
What to focus on the the era of AI search and less clicks (spoiler it is not traffic) grumpy-old-seo.com/what-to-focu...
June 24, 2025 at 10:37 AM
What to focus on the the era of AI search and less clicks (spoiler it is not traffic) grumpy-old-seo.com/what-to-focu...
Understanding Twiddler and Google Re-ranking: grumpy-old-seo.com/twiddlers-ho...
February 27, 2025 at 3:05 PM
Understanding Twiddler and Google Re-ranking: grumpy-old-seo.com/twiddlers-ho...
AI Search or SEO? is this really the question? Little dive into what the rise of AI search means for website owners: grumpy-old-seo.com/ai-search-op...
AI Search Optimization What you should know - Grumpy Old SEO
Ai Search optimization or GEO is the latest buzzword and SEO is declared dead (yet another time). But what is behind the buzzword and how is the optimization for AI search different from SEO? Let’s ha...
grumpy-old-seo.com
February 13, 2025 at 10:14 AM
AI Search or SEO? is this really the question? Little dive into what the rise of AI search means for website owners: grumpy-old-seo.com/ai-search-op...
Little SEO helper: a quick sitemap analyzer.
This little tool is no fancy AI but a simple python code in colab. But I think it is helpful for some basic tasks.
Just put in the link of a URL you want to inspect and get a quick result.
colab.research.google.com/drive/1p4lPQ...
This little tool is no fancy AI but a simple python code in colab. But I think it is helpful for some basic tasks.
Just put in the link of a URL you want to inspect and get a quick result.
colab.research.google.com/drive/1p4lPQ...
February 5, 2025 at 11:04 AM
Little SEO helper: a quick sitemap analyzer.
This little tool is no fancy AI but a simple python code in colab. But I think it is helpful for some basic tasks.
Just put in the link of a URL you want to inspect and get a quick result.
colab.research.google.com/drive/1p4lPQ...
This little tool is no fancy AI but a simple python code in colab. But I think it is helpful for some basic tasks.
Just put in the link of a URL you want to inspect and get a quick result.
colab.research.google.com/drive/1p4lPQ...
Optmising your merchant center for organic shopping is a very effective thing to do - we did it for a US client, here are the results:
January 27, 2025 at 9:28 AM
Optmising your merchant center for organic shopping is a very effective thing to do - we did it for a US client, here are the results:
Operator OpenAI Agent is now live in the US (Pro Version needed) this will be intersting for SEOs for more then one reason first to see what it does and how it realla produces results second this puts pressure on Google to catch up (IMHO).
Here is the introduction www.youtube.com/watch?v=CSE7...
Here is the introduction www.youtube.com/watch?v=CSE7...
Introduction to Operator & Agents
YouTube video by OpenAI
www.youtube.com
January 24, 2025 at 3:40 PM
Operator OpenAI Agent is now live in the US (Pro Version needed) this will be intersting for SEOs for more then one reason first to see what it does and how it realla produces results second this puts pressure on Google to catch up (IMHO).
Here is the introduction www.youtube.com/watch?v=CSE7...
Here is the introduction www.youtube.com/watch?v=CSE7...
Seems now Google is not only changing the rules for all us poor SEOs, but also for the tools we use. What fun this will be when we can't even trust the data from tools we pay for anymore?
searchengineland.com/google-disru...
searchengineland.com/google-disru...
Google vs. SEO tools: Why your SEO data might be missing
Many popular SEO rank and data tracking tools stopped reporting data following a Google change on Jan. 15.
searchengineland.com
January 17, 2025 at 10:47 PM
Seems now Google is not only changing the rules for all us poor SEOs, but also for the tools we use. What fun this will be when we can't even trust the data from tools we pay for anymore?
searchengineland.com/google-disru...
searchengineland.com/google-disru...
Look after your evergreen content. Optmizing just a third of this clients everygreen content we have seen amazing results.
Client was happy but stopped the project.
After 6 month of stagnation they decided now to go for the rest of the pages - Excited to see more growth for the client.
Client was happy but stopped the project.
After 6 month of stagnation they decided now to go for the rest of the pages - Excited to see more growth for the client.
January 13, 2025 at 9:54 AM
Look after your evergreen content. Optmizing just a third of this clients everygreen content we have seen amazing results.
Client was happy but stopped the project.
After 6 month of stagnation they decided now to go for the rest of the pages - Excited to see more growth for the client.
Client was happy but stopped the project.
After 6 month of stagnation they decided now to go for the rest of the pages - Excited to see more growth for the client.
Which LLM to use? After being a big fan and user of ChatGPT I started in December playing around with Google AI Studio (it is free - at least for me) and I am rather pleasantly suprised especially when it comes to creating JSON-LD snippets for strucutured data.
aistudio.google.com
aistudio.google.com
January 11, 2025 at 3:20 PM
Which LLM to use? After being a big fan and user of ChatGPT I started in December playing around with Google AI Studio (it is free - at least for me) and I am rather pleasantly suprised especially when it comes to creating JSON-LD snippets for strucutured data.
aistudio.google.com
aistudio.google.com
The RIse of GIO and how to optmise for AI Agents like Gemnini and ChatGPT: grumpy-old-seo.com/the-rise-of-...
January 11, 2025 at 1:06 PM
The RIse of GIO and how to optmise for AI Agents like Gemnini and ChatGPT: grumpy-old-seo.com/the-rise-of-...
Little SEO helper: I have writen a little script that provides you with a quick sentiment analysis and NER (Named Entity Recognition) for a website.
This, hopefully, will help you to compare your content to the competion if there are difference sin the sentiment and the used entities.
This, hopefully, will help you to compare your content to the competion if there are difference sin the sentiment and the used entities.
January 9, 2025 at 12:57 PM
Little SEO helper: I have writen a little script that provides you with a quick sentiment analysis and NER (Named Entity Recognition) for a website.
This, hopefully, will help you to compare your content to the competion if there are difference sin the sentiment and the used entities.
This, hopefully, will help you to compare your content to the competion if there are difference sin the sentiment and the used entities.
New Ways of Search: AI’s Impact on SEO Traffic. Read my thoughts on the status quo of Ai search and how to prepare for new opportunities: grumpy-old-seo.com/seo-ai-searc...
December 31, 2024 at 11:03 AM
New Ways of Search: AI’s Impact on SEO Traffic. Read my thoughts on the status quo of Ai search and how to prepare for new opportunities: grumpy-old-seo.com/seo-ai-searc...
Google is for old People (Wallstreet Jounrnal) While some now predict the end of Google seach - I think it will change (and already has started -the quesion is now how good SEOs and companies adapt: www.wsj.com/tech/googlin...
Googling Is for Old People. That’s a Problem for Google.
Googling Is for Old People. That’s a Problem for Google.
www.wsj.com
December 1, 2024 at 8:18 PM
Google is for old People (Wallstreet Jounrnal) While some now predict the end of Google seach - I think it will change (and already has started -the quesion is now how good SEOs and companies adapt: www.wsj.com/tech/googlin...
Little SEO Helper: BM25 - compare how a page of your website compares in a BM25 evaluation to competitors and / or top ranking pages. colab.research.google.com/drive/1paVan...
November 28, 2024 at 9:44 PM
Little SEO Helper: BM25 - compare how a page of your website compares in a BM25 evaluation to competitors and / or top ranking pages. colab.research.google.com/drive/1paVan...
Little SEO AI Traffic Helper:
ALl you need to do is open the link to the report (in the first comment) in a Google account that has access to one (or more) GA4 properties you want the data for.
Hope you all find this helpful
lookerstudio.google.com/reporting/fe...
ALl you need to do is open the link to the report (in the first comment) in a Google account that has access to one (or more) GA4 properties you want the data for.
Hope you all find this helpful
lookerstudio.google.com/reporting/fe...
November 27, 2024 at 9:29 AM
Little SEO AI Traffic Helper:
ALl you need to do is open the link to the report (in the first comment) in a Google account that has access to one (or more) GA4 properties you want the data for.
Hope you all find this helpful
lookerstudio.google.com/reporting/fe...
ALl you need to do is open the link to the report (in the first comment) in a Google account that has access to one (or more) GA4 properties you want the data for.
Hope you all find this helpful
lookerstudio.google.com/reporting/fe...