Gregg Bernstein (he/him)
@gregg.io
⚙️ Research + design
📘 Author of Research Practice
✏️ Sharing infrequently at http://gregg.io
↗ A work in progress
🤷🏻 http://shoulditalktoahuman.com
📘 Author of Research Practice
✏️ Sharing infrequently at http://gregg.io
↗ A work in progress
🤷🏻 http://shoulditalktoahuman.com
Pinned
Gregg Bernstein (he/him)
@gregg.io
· Dec 1
User researchers already document findings at a faster velocity than orgs can act on them. It strains credulity that tech leaders are clamoring for even more yet worse AI-generated findings.
My new blog post, "The only winning move is not to play."
gregg.io/the-only-win...
My new blog post, "The only winning move is not to play."
gregg.io/the-only-win...
Oh, you weren't kidding. No thank you for sending me on a journey that resulted in watching… whatever this is.
December 28, 2025 at 2:39 PM
Oh, you weren't kidding. No thank you for sending me on a journey that resulted in watching… whatever this is.
I really love the positioning of automation as insulation—thank you!
December 6, 2025 at 8:44 PM
I really love the positioning of automation as insulation—thank you!
User researchers already document findings at a faster velocity than orgs can act on them. It strains credulity that tech leaders are clamoring for even more yet worse AI-generated findings.
My new blog post, "The only winning move is not to play."
gregg.io/the-only-win...
My new blog post, "The only winning move is not to play."
gregg.io/the-only-win...
December 1, 2025 at 8:10 PM
User researchers already document findings at a faster velocity than orgs can act on them. It strains credulity that tech leaders are clamoring for even more yet worse AI-generated findings.
My new blog post, "The only winning move is not to play."
gregg.io/the-only-win...
My new blog post, "The only winning move is not to play."
gregg.io/the-only-win...
New from my blog: The only winning move is not to play https://gregg.io/the-only-winning-move
"Let’s not debase ourselves as user researchers further"
"Let’s not debase ourselves as user researchers further"
December 1, 2025 at 7:38 PM
New from my blog: The only winning move is not to play https://gregg.io/the-only-winning-move
"Let’s not debase ourselves as user researchers further"
"Let’s not debase ourselves as user researchers further"
By this point creators know who they are aligning with by using that platform and they either don't care or are complicit.
November 6, 2025 at 7:02 PM
By this point creators know who they are aligning with by using that platform and they either don't care or are complicit.
Maybe I'm out of step, but I don't think it's great when most of the sponsors of a major user research conference are selling products that replace user researchers with AI.
October 21, 2025 at 9:42 PM
Maybe I'm out of step, but I don't think it's great when most of the sponsors of a major user research conference are selling products that replace user researchers with AI.
Whoa I grew up there! My parents still live there! 🤯
October 17, 2025 at 6:51 PM
Whoa I grew up there! My parents still live there! 🤯
“Try [name of pet + kids birthdays].”
Wait what happened to the password manager I set up for you last year?
“Oh yeah. I don’t use it.”
I get it. Password managers and biometrics and 2FA are friction, even for those who understand the need. For aging adults I think it’s perhaps unreasonable.
Wait what happened to the password manager I set up for you last year?
“Oh yeah. I don’t use it.”
I get it. Password managers and biometrics and 2FA are friction, even for those who understand the need. For aging adults I think it’s perhaps unreasonable.
September 8, 2025 at 1:01 AM
“Try [name of pet + kids birthdays].”
Wait what happened to the password manager I set up for you last year?
“Oh yeah. I don’t use it.”
I get it. Password managers and biometrics and 2FA are friction, even for those who understand the need. For aging adults I think it’s perhaps unreasonable.
Wait what happened to the password manager I set up for you last year?
“Oh yeah. I don’t use it.”
I get it. Password managers and biometrics and 2FA are friction, even for those who understand the need. For aging adults I think it’s perhaps unreasonable.
“I don’t have a password - it’s my thumb” is a phrase I hear way too often when I try to help my parents with their accounts.
Biometric login adds such a degree of difficulty in assisting aging adults, especially from afar.
Biometric login adds such a degree of difficulty in assisting aging adults, especially from afar.
September 7, 2025 at 11:22 PM
“I don’t have a password - it’s my thumb” is a phrase I hear way too often when I try to help my parents with their accounts.
Biometric login adds such a degree of difficulty in assisting aging adults, especially from afar.
Biometric login adds such a degree of difficulty in assisting aging adults, especially from afar.
I don't want to be recorded by facial recognition glasses.
I also don't want people to think I'm recording them because I wear Ray-Bans that look like the Meta privacy nightmare specs.
About time for new frames. 👓
I also don't want people to think I'm recording them because I wear Ray-Bans that look like the Meta privacy nightmare specs.
About time for new frames. 👓
August 28, 2025 at 10:48 PM
I don't want to be recorded by facial recognition glasses.
I also don't want people to think I'm recording them because I wear Ray-Bans that look like the Meta privacy nightmare specs.
About time for new frames. 👓
I also don't want people to think I'm recording them because I wear Ray-Bans that look like the Meta privacy nightmare specs.
About time for new frames. 👓
Tied with @tedleo.bsky.social with only a drum machine at Brownies NYC. Tour de force.
August 28, 2025 at 9:21 PM
Tied with @tedleo.bsky.social with only a drum machine at Brownies NYC. Tour de force.
Mike Watt being backed up by Eddie Vedder, Dave Grohl, and Pat Smear.
What is your biggest concert flex?
August 28, 2025 at 9:20 PM
Mike Watt being backed up by Eddie Vedder, Dave Grohl, and Pat Smear.
The tight kerning made me read this as "modem software," and tbh that's probably a best case scenario.
August 25, 2025 at 7:17 PM
The tight kerning made me read this as "modem software," and tbh that's probably a best case scenario.
Putting aside for a moment that the entire notion of user research is predicated on studying humans being, the doorknob phenomenon is very real, highly illuminating, and *impossible for any AI to replicate.*
Of the many, many things wrong with using “AI” participants for user research, one is that you will only ever get answers to the questions you ask, and nothing more.
August 13, 2025 at 12:33 PM
Putting aside for a moment that the entire notion of user research is predicated on studying humans being, the doorknob phenomenon is very real, highly illuminating, and *impossible for any AI to replicate.*
Bad Religion’s 1992 song “Generator” is an early warning of AI’s rise to ubiquity, with prescient lyrics about text and photographs being subsumed under a generative layer. In this essay I will-
August 12, 2025 at 5:49 PM
Bad Religion’s 1992 song “Generator” is an early warning of AI’s rise to ubiquity, with prescient lyrics about text and photographs being subsumed under a generative layer. In this essay I will-
Reposted by Gregg Bernstein (he/him)
Every Silicon Valley innovation in the consumer space has been "what if this software was my mom" which explains why ChatGPT's primary use is as a therapist, relationship substitute for lonely boys, and "personal operating system" to organize their life
August 7, 2025 at 11:42 PM
Every Silicon Valley innovation in the consumer space has been "what if this software was my mom" which explains why ChatGPT's primary use is as a therapist, relationship substitute for lonely boys, and "personal operating system" to organize their life
Eyes Wide Shut. Packed opening night in NYC. Masked party scene.
“May I have the password, please?”
Audience member immediately yells “BULLSHIT” and the whole place explodes with laughter.
“May I have the password, please?”
Audience member immediately yells “BULLSHIT” and the whole place explodes with laughter.
Got me thinking.. What's the strongest reaction you've seen an audience member have to a scene in a cinema?
During the birthday party scene in SIGNS I saw a whole row of young women literally throw their popcorn in the air like a cartoon.
During the birthday party scene in SIGNS I saw a whole row of young women literally throw their popcorn in the air like a cartoon.
Someone in my audience had a very audible negative reaction to the dog scene in TOGETHER. So that was fun!
August 3, 2025 at 1:01 AM
Eyes Wide Shut. Packed opening night in NYC. Masked party scene.
“May I have the password, please?”
Audience member immediately yells “BULLSHIT” and the whole place explodes with laughter.
“May I have the password, please?”
Audience member immediately yells “BULLSHIT” and the whole place explodes with laughter.
There are ~17k Starbucks stores in US (which is 2x the number of coworking spaces).
Really want to improve "collaboration, problem-solving, and culture-building?" I can think of 17k places where this will be way more impactful than an office.
Really want to improve "collaboration, problem-solving, and culture-building?" I can think of 17k places where this will be way more impactful than an office.
Starbucks is increasing its RTO requirement to 4 days a week from 3. Additionally it’s asked all managers to either relocate to Seattle or Toronto, or accept a one-time payment then resign.
At least that’s more generous than Amazon’s resigning without severance.
At least that’s more generous than Amazon’s resigning without severance.
Starbucks remote workers ordered to return to office 4 days a week
CEO Brian Niccol is cracking down on work from home, ordering Starbucks employees to return to the office four days a week or take a buyout.
www.usatoday.com
July 15, 2025 at 5:26 PM
There are ~17k Starbucks stores in US (which is 2x the number of coworking spaces).
Really want to improve "collaboration, problem-solving, and culture-building?" I can think of 17k places where this will be way more impactful than an office.
Really want to improve "collaboration, problem-solving, and culture-building?" I can think of 17k places where this will be way more impactful than an office.
This is (still) a great idea. And the same goes for Medium.com: if you are a local journalist and need a place to share your work, reach out if I can help you get started.
July 3, 2025 at 5:11 PM
This is (still) a great idea. And the same goes for Medium.com: if you are a local journalist and need a place to share your work, reach out if I can help you get started.
Reposted by Gregg Bernstein (he/him)
I am serious about supporting local journalism. If you want to report the stories, I will get you set up technically.
And I will keep you online.
HMU.
PS>Any hosting partners wanna step up? How about one shared account for the first three new local publications?
(Traffic will be small at first)
And I will keep you online.
HMU.
PS>Any hosting partners wanna step up? How about one shared account for the first three new local publications?
(Traffic will be small at first)
January 31, 2025 at 6:25 PM
I am serious about supporting local journalism. If you want to report the stories, I will get you set up technically.
And I will keep you online.
HMU.
PS>Any hosting partners wanna step up? How about one shared account for the first three new local publications?
(Traffic will be small at first)
And I will keep you online.
HMU.
PS>Any hosting partners wanna step up? How about one shared account for the first three new local publications?
(Traffic will be small at first)
New from my blog: In praise of redundant publishing practices https://gregg.io/in-praise-of-redundancy
"Publish for both your audience and your future self"
"Publish for both your audience and your future self"
June 24, 2025 at 10:12 PM
New from my blog: In praise of redundant publishing practices https://gregg.io/in-praise-of-redundancy
"Publish for both your audience and your future self"
"Publish for both your audience and your future self"