GREAT ADSBY
@greatadsby.com
Hi! I’m Luke 👨🏼💻Founder & Creative Strategist
🎙️Keynote Speaker 👨🏼🏫 Lecturer 🧭I create strategies and campaigns that drive sales and boost brand awareness 💰 I help businesses grow through authentic storytelling
🎙️Keynote Speaker 👨🏼🏫 Lecturer 🧭I create strategies and campaigns that drive sales and boost brand awareness 💰 I help businesses grow through authentic storytelling
Value Added Marketing at scale: Build content systems, not campaigns. Knowledge bases. Learning paths. Resource centers. While others chase trends, you build permanent value assets. That's how you create compound marketing returns. #Strategy
January 14, 2025 at 11:56 AM
Value Added Marketing at scale: Build content systems, not campaigns. Knowledge bases. Learning paths. Resource centers. While others chase trends, you build permanent value assets. That's how you create compound marketing returns. #Strategy
Strategic VAM planning: Don't start with KPIs. Start with transformation goals. How does your audience need to grow? What challenges must they overcome? Plan value delivery first. Metrics follow value creation. Always. #MarketingStrategy
January 13, 2025 at 6:09 PM
Strategic VAM planning: Don't start with KPIs. Start with transformation goals. How does your audience need to grow? What challenges must they overcome? Plan value delivery first. Metrics follow value creation. Always. #MarketingStrategy
VAM Strategy essentials: Own a problem space completely. Become THE source of solutions. Build content pillars around pain points, not products. Create value hierarchies, not just content calendars. That's how you dominate mindshare. #ContentStrategy
January 13, 2025 at 11:56 AM
VAM Strategy essentials: Own a problem space completely. Become THE source of solutions. Build content pillars around pain points, not products. Create value hierarchies, not just content calendars. That's how you dominate mindshare. #ContentStrategy
VAM implementation checklist: Value creation processes ✓ Distribution systems ✓ Measurement frameworks ✓ Feedback loops ✓ Iteration protocols ✓ Scale triggers ✓ That's how you turn theory into practice. #MarketingStrategy
January 13, 2025 at 8:52 AM
VAM implementation checklist: Value creation processes ✓ Distribution systems ✓ Measurement frameworks ✓ Feedback loops ✓ Iteration protocols ✓ Scale triggers ✓ That's how you turn theory into practice. #MarketingStrategy
Stop creating random content. Start building value sequences. VAM Strategy means designing learning journeys, not just posting schedule. Each piece should make your audience stronger AND lead them deeper. That's strategic content architecture. #Marketing
January 12, 2025 at 6:09 PM
Stop creating random content. Start building value sequences. VAM Strategy means designing learning journeys, not just posting schedule. Each piece should make your audience stronger AND lead them deeper. That's strategic content architecture. #Marketing
Your VAM Strategic Framework: 1) Map audience challenges 2) Design value delivery system 3) Create content infrastructure 4) Build amplification network 5) Measure value impact. Not just another marketing plan - a value creation machine. #Strategy
January 12, 2025 at 11:56 AM
Your VAM Strategic Framework: 1) Map audience challenges 2) Design value delivery system 3) Create content infrastructure 4) Build amplification network 5) Measure value impact. Not just another marketing plan - a value creation machine. #Strategy
VAM Strategy isn't about channels - it's about value chains. Map expertise delivery across platforms. Make every touchpoint build on the last. While others spray and pray, you build a value ecosystem. That's how you become unstoppable. #MarketingStrategy
January 11, 2025 at 6:09 PM
VAM Strategy isn't about channels - it's about value chains. Map expertise delivery across platforms. Make every touchpoint build on the last. While others spray and pray, you build a value ecosystem. That's how you become unstoppable. #MarketingStrategy
Value Added Marketing Strategy Rule #1: Map your audience's pain points BEFORE mapping your content. Every valuable piece starts with their problems, not your solutions. That's how you build relevance before reaching for attention. #Strategy
January 11, 2025 at 11:56 AM
Value Added Marketing Strategy Rule #1: Map your audience's pain points BEFORE mapping your content. Every valuable piece starts with their problems, not your solutions. That's how you build relevance before reaching for attention. #Strategy
Evaluation stage edge: While competitors send brochures, send revelations. VAM means creating comparison tools, assessment frameworks, decision guides that actually help. Be the trusted advisor, not just another option. #MarketingStrategy
January 10, 2025 at 6:09 PM
Evaluation stage edge: While competitors send brochures, send revelations. VAM means creating comparison tools, assessment frameworks, decision guides that actually help. Be the trusted advisor, not just another option. #MarketingStrategy
Discovery phase focus: Be the Wikipedia of your niche. Value Added Marketing means owning the education space. Create the resources your audience would pay for - then give them away. That's how you own mindshare. #ContentMarketing
January 10, 2025 at 11:56 AM
Discovery phase focus: Be the Wikipedia of your niche. Value Added Marketing means owning the education space. Create the resources your audience would pay for - then give them away. That's how you own mindshare. #ContentMarketing
Rolling out VAM: Start with quick wins. Find existing knowledge assets. Transform them into value delivery systems. Test distribution channels. Measure impact. Iterate based on value metrics. Scale what works. #Strategy
January 10, 2025 at 8:53 AM
Rolling out VAM: Start with quick wins. Find existing knowledge assets. Transform them into value delivery systems. Test distribution channels. Measure impact. Iterate based on value metrics. Scale what works. #Strategy
Retention isn't about satisfaction surveys - it's about success creation. Value Added Marketing post-purchase means turning users into experts. Community building. Skill sharing. That's how you build a loyalty moat. #CustomerSuccess
January 9, 2025 at 6:09 PM
Retention isn't about satisfaction surveys - it's about success creation. Value Added Marketing post-purchase means turning users into experts. Community building. Skill sharing. That's how you build a loyalty moat. #CustomerSuccess
The decision stage differentiator: While others push discounts, you push understanding. VAM means providing implementation roadmaps, ROI tools, success blueprints. Make choosing you the obvious smart choice. #B2BStrategy
January 9, 2025 at 11:56 AM
The decision stage differentiator: While others push discounts, you push understanding. VAM means providing implementation roadmaps, ROI tools, success blueprints. Make choosing you the obvious smart choice. #B2BStrategy
VAM execution priority: Build your Value Intelligence team first. Need researchers, knowledge architects, insight translators. Without deep value creation capability, you're just another content factory. #Implementation
January 9, 2025 at 8:49 AM
VAM execution priority: Build your Value Intelligence team first. Need researchers, knowledge architects, insight translators. Without deep value creation capability, you're just another content factory. #Implementation
Consideration stage secret: Don't sell solutions - teach mastery. Value Added Marketing means turning every comparison chart into a knowledge bomb. Every feature list into a masterclass. Expertise sells better than pitches. #SalesEnablement
January 8, 2025 at 6:09 PM
Consideration stage secret: Don't sell solutions - teach mastery. Value Added Marketing means turning every comparison chart into a knowledge bomb. Every feature list into a masterclass. Expertise sells better than pitches. #SalesEnablement
Awareness done right: Instead of interrupting with ads, interrupt with insights. VAM means creating 'holy sh*t' moments that make prospects stop and think. That's how you cut through noise - by being actually f*cking valuable. #Marketing
January 8, 2025 at 11:56 AM
Awareness done right: Instead of interrupting with ads, interrupt with insights. VAM means creating 'holy sh*t' moments that make prospects stop and think. That's how you cut through noise - by being actually f*cking valuable. #Marketing
Implementing VAM requires new metrics: Value Delivery Rate. Knowledge Transfer Efficiency. Insight Application Score. Traditional KPIs measure reach. VAM metrics measure impact. Track what matters. #MarketingStrategy
January 8, 2025 at 8:53 AM
Implementing VAM requires new metrics: Value Delivery Rate. Knowledge Transfer Efficiency. Insight Application Score. Traditional KPIs measure reach. VAM metrics measure impact. Track what matters. #MarketingStrategy
Loyalty loop leverage: Most drop the ball after purchase. Value Added Marketing keeps delivering. Expert communities. Advanced training. Success tracking. Turn customers into advocates by making them heroes in their field. #CustomerRetention
January 7, 2025 at 6:09 PM
Loyalty loop leverage: Most drop the ball after purchase. Value Added Marketing keeps delivering. Expert communities. Advanced training. Success tracking. Turn customers into advocates by making them heroes in their field. #CustomerRetention
BOFU breakthrough: Decision stage isn't about pressuring - it's about proving value mastery. Share implementation plans. Success metrics. ROI calculators. VAM means making the choice obvious through overwhelming expertise. #SalesStrategy
January 7, 2025 at 11:56 AM
BOFU breakthrough: Decision stage isn't about pressuring - it's about proving value mastery. Share implementation plans. Success metrics. ROI calculators. VAM means making the choice obvious through overwhelming expertise. #SalesStrategy
VAM roll-out essentials: Build your Value Creation Playbook first. Map expertise extraction processes. Design quality control systems. Create value amplification networks. Systematize before you scale. #MarketingImplementation
January 7, 2025 at 8:03 AM
VAM roll-out essentials: Build your Value Creation Playbook first. Map expertise extraction processes. Design quality control systems. Create value amplification networks. Systematize before you scale. #MarketingImplementation
MOFU misconception: Nurturing isn't about frequency - it's about value density. Each touch should make prospects smarter about their challenges. VAM means building expertise, not just interest. Be the industry professor, not the pest. #B2BMarketing
January 6, 2025 at 6:09 PM
MOFU misconception: Nurturing isn't about frequency - it's about value density. Each touch should make prospects smarter about their challenges. VAM means building expertise, not just interest. Be the industry professor, not the pest. #B2BMarketing
TOFU truth: Your audience doesn't care about your awards. They care about solving problems. Value Added Marketing means creating content that makes them say 'Holy sh*t, this is exactly what I needed!' That's how you earn attention. #ContentStrategy
January 6, 2025 at 11:56 AM
TOFU truth: Your audience doesn't care about your awards. They care about solving problems. Value Added Marketing means creating content that makes them say 'Holy sh*t, this is exactly what I needed!' That's how you earn attention. #ContentStrategy
Executing VAM right: Create value templates. Standard operating procedures for knowledge sharing. Systematic approaches to insight delivery. While others wing it, you operationalize value creation. That's scalable impact. #Implementation
January 6, 2025 at 8:52 AM
Executing VAM right: Create value templates. Standard operating procedures for knowledge sharing. Systematic approaches to insight delivery. While others wing it, you operationalize value creation. That's scalable impact. #Implementation
Post-purchase is where VAM shines brightest. Training materials. Usage tips. Expert insights. Success blueprints. Turn customers into power users. Because a customer who succeeds through your help becomes a customer for life. #CustomerSuccess
January 5, 2025 at 6:09 PM
Post-purchase is where VAM shines brightest. Training materials. Usage tips. Expert insights. Success blueprints. Turn customers into power users. Because a customer who succeeds through your help becomes a customer for life. #CustomerSuccess
Bottom funnel isn't about closing - it's about confirming value. Use VAM to demonstrate expertise through case studies, data insights & solution blueprints. Don't just show features. Show mastery. That's how you turn consideration into conviction. #Sales
January 5, 2025 at 11:56 AM
Bottom funnel isn't about closing - it's about confirming value. Use VAM to demonstrate expertise through case studies, data insights & solution blueprints. Don't just show features. Show mastery. That's how you turn consideration into conviction. #Sales