Graeme Ford
@graemeford.bsky.social
🤘 Be More Punk | Make Noise | Disrupt | Uninvent
Pinned
Graeme Ford
@graemeford.bsky.social
· Jun 22
#MRX peeps, come and join the PunkMRX WhatsApp Community. 🤘
Get involved here ➡️ chat.whatsapp.com/KtX20YOglW06...
Get involved here ➡️ chat.whatsapp.com/KtX20YOglW06...
When the panel dies, research does not end. It changes shape.
When the Panel Dies: Building the New Research Economy
A visionary look at how market research evolves beyond panels into a participatory world powered by cultural equity and shared creativity.
punkmrx.com
October 7, 2025 at 1:52 PM
When the panel dies, research does not end. It changes shape.
The Power of Public Data #MRX
The Power of Public Data: How Perplexity and ChatGPT Reduce Hallucinations in GTM Research
Learn how Perplexity and ChatGPT work together to turn public data into reliable GTM insights, with guardrails that reduce hallucinations.
punkmrx.com
October 6, 2025 at 6:37 PM
The Power of Public Data #MRX
#MRX peeps, come and join the PunkMRX WhatsApp Community. 🤘
Get involved here ➡️ chat.whatsapp.com/KtX20YOglW06...
Get involved here ➡️ chat.whatsapp.com/KtX20YOglW06...
June 22, 2025 at 3:27 PM
#MRX peeps, come and join the PunkMRX WhatsApp Community. 🤘
Get involved here ➡️ chat.whatsapp.com/KtX20YOglW06...
Get involved here ➡️ chat.whatsapp.com/KtX20YOglW06...
Advanced Tactics for Detecting AI-Generated Survey Responses. 🤖
Advanced Tactics for Detecting AI-Generated Survey Responses
Learn advanced tactics for detecting AI-generated survey responses using prompt engineering, metadata analysis, and consistency checks.
punkmrx.com
June 20, 2025 at 4:24 AM
Advanced Tactics for Detecting AI-Generated Survey Responses. 🤖
Insight starts where the screener ends.
Simulate the Refusal: AI Voices from the Margins of Research
Using AI in market research to simulate edge cases, counterpublics, and the voices research usually screens out. No gloss. Just friction.
punkmrx.com
May 29, 2025 at 6:59 PM
Insight starts where the screener ends.
We wrote our truths sideways. Up stairwells. Under tables. In glue.
Then we painted over them again.
Too much clarity is a threat.
Then we painted over them again.
Too much clarity is a threat.
A Quiet Exit From a Loud Machine
Leaving the algorithm behind, building culture sideways, and making noise in places the internet forgot. It's not a guide. It's a glitch.
punkmrx.com
May 2, 2025 at 12:12 PM
We wrote our truths sideways. Up stairwells. Under tables. In glue.
Then we painted over them again.
Too much clarity is a threat.
Then we painted over them again.
Too much clarity is a threat.
Most research follows the brief. 👀
The best research challenges it. 🤘
The best research challenges it. 🤘
Resetting the Researcher’s Role from Answerer to Challenger
Reset the role of research by challenging briefs, questioning assumptions, and uncovering deeper insights.
punkmrx.com
April 17, 2025 at 12:00 PM
Most research follows the brief. 👀
The best research challenges it. 🤘
The best research challenges it. 🤘
Not everything we’re taught in research is worth keeping. 👀
Some of it’s just habit. Some of it’s fear. 🤯
Some of it never made sense in the first place. 🤔
Some of it’s just habit. Some of it’s fear. 🤯
Some of it never made sense in the first place. 🤔
When the Framework Starts to Feel Like a Cage
A personal take on the research habits and narratives we inherit without question. Here's what I had to unlearn to stay sharp.
punkmrx.com
April 17, 2025 at 11:59 AM
Not everything we’re taught in research is worth keeping. 👀
Some of it’s just habit. Some of it’s fear. 🤯
Some of it never made sense in the first place. 🤔
Some of it’s just habit. Some of it’s fear. 🤯
Some of it never made sense in the first place. 🤔
We see contradictions as mistakes to correct. Rather than insights to explore.
What If Research Embraced Contradiction Instead of Eliminating It?
What if contradiction was the insight, not the error? Research flattens complexity, but real thinking is messy. It’s time to embrace it.
punkmrx.com
March 13, 2025 at 12:31 PM
We see contradictions as mistakes to correct. Rather than insights to explore.
The Forgotten Innovation in MRX: The Respondent
The Forgotten Innovation in MRX
What if research wasn’t research at all? It’s time to move beyond surveys and rethink how we understand what people really think.
punkmrx.com
March 6, 2025 at 6:58 AM
The Forgotten Innovation in MRX: The Respondent
PunkMRX would be the party for real change. 🤘
Look after each other and have a great weekend. 💙
Experience the movement 👉 www.punkmrx.com
Look after each other and have a great weekend. 💙
Experience the movement 👉 www.punkmrx.com
February 28, 2025 at 4:18 PM
PunkMRX would be the party for real change. 🤘
Look after each other and have a great weekend. 💙
Experience the movement 👉 www.punkmrx.com
Look after each other and have a great weekend. 💙
Experience the movement 👉 www.punkmrx.com
ResTech’s Own Vulnerability: Disruption is Coming for Everyone
ResTech’s Own Vulnerability: Disruption is Coming for Everyone
The companies that define the next era of research won’t just build better dashboards or automate workflows. They will have a new mindset.
punkmrx.com
February 23, 2025 at 4:16 PM
ResTech’s Own Vulnerability: Disruption is Coming for Everyone
My Week in 10-Second Soundtracks of Emotion
My Week in 10-Second Soundtracks of Emotion
Monday 17th February 2025: Glitching // Compression // Static (Fractured Signals) Emotives from: Minus - Misdo Tuesday 18th February 2025: Alignment // Resistance // Focus (Geometry of Thought) Emotiv...
www.linkedin.com
February 20, 2025 at 6:29 PM
My Week in 10-Second Soundtracks of Emotion
You’re Sampling the Wrong People: How Research Must Evolve for the Cultural Insight Era
#MarketResearch #MRX
#MarketResearch #MRX
How Research Must Evolve for the Cultural Insight Era
The best insights do not come from surveying the most people. They come from studying the people who create cultural differentiation.
punkmrx.com
February 12, 2025 at 5:06 PM
You’re Sampling the Wrong People: How Research Must Evolve for the Cultural Insight Era
#MarketResearch #MRX
#MarketResearch #MRX
"SOMEDAY YOU WILL REMEMBER THIS BUT NOT WHY"
"SOMEDAY YOU WILL REMEMBER THIS BUT NOT WHY"
"EVERY WORD HERE WILL DISAPPEAR EXCEPT ONE" "TUNE YOUR HEART TO STATIC, FIND THE HIDDEN BROADCAST" "DO NOT SEEK THE UNDERGROUND, BECAUSE IT IS SEEKING YOU" "YOU HAVE ALREADY WRITTEN THIS, YOU JUST DON...
www.linkedin.com
February 6, 2025 at 12:51 PM
"SOMEDAY YOU WILL REMEMBER THIS BUT NOT WHY"
Let's Be Different. Together. 🤘
Join the mosh pit. 💙
👉 www.punkmrx.com
#MRX #MarketResearch #Innovation #BeDifferent
Join the mosh pit. 💙
👉 www.punkmrx.com
#MRX #MarketResearch #Innovation #BeDifferent
PunkMRX on LinkedIn: #mrx #marketresearch #innovation #bedifferent
Let's Be Different. Together. 🤘
Join the mosh pit. 💙
👉 www.punkmrx.com
#MRX #MarketResearch #Innovation #BeDifferent
www.linkedin.com
February 6, 2025 at 12:50 PM
Let's Be Different. Together. 🤘
Join the mosh pit. 💙
👉 www.punkmrx.com
#MRX #MarketResearch #Innovation #BeDifferent
Join the mosh pit. 💙
👉 www.punkmrx.com
#MRX #MarketResearch #Innovation #BeDifferent
▶️▶️ Something a bit different for this PunkMRX newsletter edition - and why not - things can't always stay the same. 🤘
#Culture #Punk #Innovation
#Culture #Punk #Innovation
WHAT MODERN PUNK CULTURE TEACHES US ABOUT THE WORLD TODAY
(This isn’t nostalgia. It’s a survival guide.
www.linkedin.com
February 4, 2025 at 3:08 PM
▶️▶️ Something a bit different for this PunkMRX newsletter edition - and why not - things can't always stay the same. 🤘
#Culture #Punk #Innovation
#Culture #Punk #Innovation
A poorly written prompt leads to vague, misleading, or irrelevant responses, while a well-crafted one unlocks precise, valuable, and actionable insights.
In this guide, I’ll walk you through the process to develop, refine, and optimise prompts using ChatGPT.
#MRX #MarketResearch #ChatGPT
In this guide, I’ll walk you through the process to develop, refine, and optimise prompts using ChatGPT.
#MRX #MarketResearch #ChatGPT
Mastering ChatGPT Prompt Development for Market Research
Create powerful ChatGPT prompts to unlock deeper insights from survey data. Learn how to structure, refine, and optimise for better results.
punkmrx.com
February 3, 2025 at 2:37 PM
A poorly written prompt leads to vague, misleading, or irrelevant responses, while a well-crafted one unlocks precise, valuable, and actionable insights.
In this guide, I’ll walk you through the process to develop, refine, and optimise prompts using ChatGPT.
#MRX #MarketResearch #ChatGPT
In this guide, I’ll walk you through the process to develop, refine, and optimise prompts using ChatGPT.
#MRX #MarketResearch #ChatGPT
For market researchers and data analysts, SPSS has long been a cornerstone for statistical analysis. However, the complexities of syntax, the time-consuming nature of data cleaning, and the technical challenge of interpreting results can make the process overwhelming.
Boosting SPSS Efficiency with ChatGPT
Boost SPSS efficiency with ChatGPT: simplify data cleaning, generate syntax, debug errors, and interpret results with ease!
punkmrx.com
January 29, 2025 at 4:47 PM
For market researchers and data analysts, SPSS has long been a cornerstone for statistical analysis. However, the complexities of syntax, the time-consuming nature of data cleaning, and the technical challenge of interpreting results can make the process overwhelming.
The best ads do more than sell. They shape culture, influence behaviour, and leave lasting impressions. But why do some campaigns become iconic, while others are instantly forgettable?
Decoding Ads with AI - Finding The Hidden Messages
Unlock the hidden meaning in ads with semiotic analysis. See how Peugeot, Carhartt, and Wavio use cultural codes to shape perception.
punkmrx.com
January 29, 2025 at 4:47 PM
The best ads do more than sell. They shape culture, influence behaviour, and leave lasting impressions. But why do some campaigns become iconic, while others are instantly forgettable?
This edition dives headfirst into the punk ethos of smashing conventions and embracing DIY creativity in market research. From streamlining SPSS workflows with ChatGPT to uncovering insights from public and government data, we’ve packed this issue with tools, tips, and inspiring ideas.
The Second Surge: PunkMRX Newsletter #2
Welcome to the PunkMRX Newsletter #2 - The Second Surge! This edition dives headfirst into the punk ethos of smashing conventions and embracing DIY creativity in market research. From streamlining SPS...
www.linkedin.com
January 29, 2025 at 4:44 PM
This edition dives headfirst into the punk ethos of smashing conventions and embracing DIY creativity in market research. From streamlining SPSS workflows with ChatGPT to uncovering insights from public and government data, we’ve packed this issue with tools, tips, and inspiring ideas.
DeepSeek has made a big impact on the world of AI this week, and for good reason. Built with a Mandarin-first focus, this innovative language model offers market researchers the tools to uncover insights and navigate the complexities of the Chinese market.
#MRX #MarketResearch #DeepSeek
#MRX #MarketResearch #DeepSeek
How DeepSeek Empowers Market Researchers in China
Discover how DeepSeek, a Mandarin-first language model, helps market researchers uncover cultural and linguistic insights in China.
punkmrx.com
January 28, 2025 at 8:41 AM
DeepSeek has made a big impact on the world of AI this week, and for good reason. Built with a Mandarin-first focus, this innovative language model offers market researchers the tools to uncover insights and navigate the complexities of the Chinese market.
#MRX #MarketResearch #DeepSeek
#MRX #MarketResearch #DeepSeek
If you are working in the US market, Data.gov (the U.S. government’s open data platform) is one of the most robust and diverse sources available. Pair it with ChatGPT, and you’ve got a powerful combination.
#MRX #MarketResearch
#MRX #MarketResearch
Government Data and ChatGPT: Trends, Insights, and Market Gaps
Unlock trends, spot market gaps, and turn data into insights with Data.gov and ChatGPT—your ultimate tools for smarter market research.
punkmrx.com
January 27, 2025 at 4:08 PM
If you are working in the US market, Data.gov (the U.S. government’s open data platform) is one of the most robust and diverse sources available. Pair it with ChatGPT, and you’ve got a powerful combination.
#MRX #MarketResearch
#MRX #MarketResearch
Together, Perplexity and ChatGPT form a seamless research and analysis pipeline to turbo-charge desktop research. 🤘
#MRX #MarketResearch #AI #DesktopResearch
#MRX #MarketResearch #AI #DesktopResearch
How Perplexity and ChatGPT Combine for Desktop Research
Learn how Perplexity and ChatGPT combine to simplify desktop research for market researchers, from insights to competitor analysis.
punkmrx.com
January 22, 2025 at 4:07 PM
Together, Perplexity and ChatGPT form a seamless research and analysis pipeline to turbo-charge desktop research. 🤘
#MRX #MarketResearch #AI #DesktopResearch
#MRX #MarketResearch #AI #DesktopResearch
