Matthew Goshman
@goshman.com
Digital designer at the intersection of creativity and technology, navigating ADHD one step—and 100 ideas—at a time.
✨ Excited to launch something new at RUFF → Magic Pet Portraits 🐾
Mini portraits + stickers that are fun to make, collect, and gift.
Now live here: ruff.shop/products/mag...
I’m finishing up a post about how this idea came to life. Can’t wait to share it soon.
Mini portraits + stickers that are fun to make, collect, and gift.
Now live here: ruff.shop/products/mag...
I’m finishing up a post about how this idea came to life. Can’t wait to share it soon.
Magic Pet Portraits ✨🐾 | 2”x3” Custom Glossy Mini Print with Peelable
Bring a little ✨ sparkle into the way you celebrate your 🐶 pet — or surprise someone special — with a Magic Pet Portrait. Just send us your favorite photos, and we’ll 🪄 magically transform them into a...
ruff.shop
September 16, 2025 at 7:23 AM
✨ Excited to launch something new at RUFF → Magic Pet Portraits 🐾
Mini portraits + stickers that are fun to make, collect, and gift.
Now live here: ruff.shop/products/mag...
I’m finishing up a post about how this idea came to life. Can’t wait to share it soon.
Mini portraits + stickers that are fun to make, collect, and gift.
Now live here: ruff.shop/products/mag...
I’m finishing up a post about how this idea came to life. Can’t wait to share it soon.
This is Poppy, and yes—she chose this position. I tend to exaggerate my dachshunds’ proportions when I draw them, but apparently I’ve been drawing them accurately this whole time.
July 24, 2025 at 8:19 PM
This is Poppy, and yes—she chose this position. I tend to exaggerate my dachshunds’ proportions when I draw them, but apparently I’ve been drawing them accurately this whole time.
If you think using AI makes the work meaningless, I’d argue you’re not looking at the work. You’re looking at the tool.
July 16, 2025 at 5:24 AM
If you think using AI makes the work meaningless, I’d argue you’re not looking at the work. You’re looking at the tool.
We talk about ‘originality’ like we invented it. But creativity has always been about reworking what came before. The difference now? More people have access.
July 11, 2025 at 4:23 AM
We talk about ‘originality’ like we invented it. But creativity has always been about reworking what came before. The difference now? More people have access.
I wrote about how I helped a startup build a flexible illustration system that keeps their brand consistent as they grow—using AI tools like Midjourney in a thoughtful, intentional way. It’s part personal story, part creative process, and part case study.
Building Flexible Illustration Systems With Today’s Tools
Creative alignment, without losing momentum
goshman.substack.com
June 5, 2025 at 2:24 AM
I wrote about how I helped a startup build a flexible illustration system that keeps their brand consistent as they grow—using AI tools like Midjourney in a thoughtful, intentional way. It’s part personal story, part creative process, and part case study.
The age-old dog pants debate came back up last night after Jenny went fly fishing.
We were talking about her waders… so I tested the theory in cartoon form.
Which one would you pick?
Made in Sora using a golden age-style preset I built.
Prompt’s in the alt text.
We were talking about her waders… so I tested the theory in cartoon form.
Which one would you pick?
Made in Sora using a golden age-style preset I built.
Prompt’s in the alt text.
June 2, 2025 at 9:37 PM
The age-old dog pants debate came back up last night after Jenny went fly fishing.
We were talking about her waders… so I tested the theory in cartoon form.
Which one would you pick?
Made in Sora using a golden age-style preset I built.
Prompt’s in the alt text.
We were talking about her waders… so I tested the theory in cartoon form.
Which one would you pick?
Made in Sora using a golden age-style preset I built.
Prompt’s in the alt text.
Drawing my dogs brought me back to art.
That turned into RUFF — my dog-inspired brand. I wanted to offer custom, personal work at scale, so I built a process using new tools that made it possible without losing the feel.
Full story: open.substack.com/pub/goshman/...
That turned into RUFF — my dog-inspired brand. I wanted to offer custom, personal work at scale, so I built a process using new tools that made it possible without losing the feel.
Full story: open.substack.com/pub/goshman/...
From Drawing My Dogs to Celebrating Yours
The Story Behind My Custom Pet Portraits
open.substack.com
May 29, 2025 at 4:43 PM
Drawing my dogs brought me back to art.
That turned into RUFF — my dog-inspired brand. I wanted to offer custom, personal work at scale, so I built a process using new tools that made it possible without losing the feel.
Full story: open.substack.com/pub/goshman/...
That turned into RUFF — my dog-inspired brand. I wanted to offer custom, personal work at scale, so I built a process using new tools that made it possible without losing the feel.
Full story: open.substack.com/pub/goshman/...
Just got this ChatGPT alert:
“Saved memory is full. New memories won’t be added until you make space.”
I’ve been using it to track tasks and dates—it’s been great.
But now I have to manually delete memories?
Kinda breaks the magic when the thing that remembers everything asks me to remember that.
“Saved memory is full. New memories won’t be added until you make space.”
I’ve been using it to track tasks and dates—it’s been great.
But now I have to manually delete memories?
Kinda breaks the magic when the thing that remembers everything asks me to remember that.
May 24, 2025 at 3:30 AM
Just got this ChatGPT alert:
“Saved memory is full. New memories won’t be added until you make space.”
I’ve been using it to track tasks and dates—it’s been great.
But now I have to manually delete memories?
Kinda breaks the magic when the thing that remembers everything asks me to remember that.
“Saved memory is full. New memories won’t be added until you make space.”
I’ve been using it to track tasks and dates—it’s been great.
But now I have to manually delete memories?
Kinda breaks the magic when the thing that remembers everything asks me to remember that.
Not your average good boy.
May 11, 2025 at 7:22 AM
Not your average good boy.
Some ideas just stick with you—and for me, the yin yang keeps showing up. The concept of balance, opposites coexisting, and the harmony between dark and light feels especially meaningful in the chaos of life. Also… gluten-free Oreos are my kryptonite. So I couldn’t resist merging the two.
May 6, 2025 at 5:02 AM
Some ideas just stick with you—and for me, the yin yang keeps showing up. The concept of balance, opposites coexisting, and the harmony between dark and light feels especially meaningful in the chaos of life. Also… gluten-free Oreos are my kryptonite. So I couldn’t resist merging the two.
Creature Comforts.
Experimenting with a consistent visual style using the latest ChatGPT image generator (plus a little Photoshop), I created this series highlighting a few personal essentials—items that keep me comfortable, grounded, and inspired.
More in the comments ↓
Experimenting with a consistent visual style using the latest ChatGPT image generator (plus a little Photoshop), I created this series highlighting a few personal essentials—items that keep me comfortable, grounded, and inspired.
More in the comments ↓
April 16, 2025 at 4:46 PM
Creature Comforts.
Experimenting with a consistent visual style using the latest ChatGPT image generator (plus a little Photoshop), I created this series highlighting a few personal essentials—items that keep me comfortable, grounded, and inspired.
More in the comments ↓
Experimenting with a consistent visual style using the latest ChatGPT image generator (plus a little Photoshop), I created this series highlighting a few personal essentials—items that keep me comfortable, grounded, and inspired.
More in the comments ↓
Midjourney (image) + Kling (animation) things are getting wild, what are the tools going to look like it the next 5 years?!
April 8, 2025 at 6:35 PM
Midjourney (image) + Kling (animation) things are getting wild, what are the tools going to look like it the next 5 years?!
America is built on black-and-white thinking—good or bad, right or wrong, success or failure. It wasn’t until therapy that I learned how limiting that mindset is. In CBT, it’s actually called a cognitive distortion. Most things live in the grey—good and bad at the same time. And that’s okay.
April 1, 2025 at 6:45 AM
America is built on black-and-white thinking—good or bad, right or wrong, success or failure. It wasn’t until therapy that I learned how limiting that mindset is. In CBT, it’s actually called a cognitive distortion. Most things live in the grey—good and bad at the same time. And that’s okay.
I get that there’s still some stigma, but ChatGPT has seriously helped my creative work. I’m more inspired than ever.
April 1, 2025 at 6:18 AM
I get that there’s still some stigma, but ChatGPT has seriously helped my creative work. I’m more inspired than ever.
Why can’t AI be a tool for artists if it’s still shaped by human intention? People got riled up when iPads entered the mix—now artists love what they’ve unlocked. If art makes you feel or think, isn’t that what matters? A different process doesn’t mean it’s not art.
#aiart #art
#aiart #art
April 1, 2025 at 5:53 AM
Playing with some animation tonight. 🐢
March 19, 2025 at 4:47 AM
Playing with some animation tonight. 🐢
Finally watching Babylon 5, and it’s striking how much it resonates with what’s happening in the world right now. Any fans out there? I’m really enjoying it so far.
a close up of a woman in a military uniform making a funny face .
ALT: a close up of a woman in a military uniform making a funny face .
media.tenor.com
March 17, 2025 at 6:51 AM
Finally watching Babylon 5, and it’s striking how much it resonates with what’s happening in the world right now. Any fans out there? I’m really enjoying it so far.
Anyone else feel like ever since the pandemic, with the world being a bummer, your wardrobe lost its excitement? I went from bright, fun patterns to… gray.
March 17, 2025 at 6:46 AM
Anyone else feel like ever since the pandemic, with the world being a bummer, your wardrobe lost its excitement? I went from bright, fun patterns to… gray.
Experimenting with AI self-portraits while reflecting on the invisible weight of always being connected. Does digital life ever feel overwhelming to you?
#imagegeneration #selfportrait #aiart #krea #kreaai
#imagegeneration #selfportrait #aiart #krea #kreaai
March 17, 2025 at 6:22 AM
Experimenting with AI self-portraits while reflecting on the invisible weight of always being connected. Does digital life ever feel overwhelming to you?
#imagegeneration #selfportrait #aiart #krea #kreaai
#imagegeneration #selfportrait #aiart #krea #kreaai
AI self portraits courtesy of krea.ai. It gives some incredible results, but I'm having a hard time making portraits that look less photographic.
March 14, 2025 at 4:31 AM
AI self portraits courtesy of krea.ai. It gives some incredible results, but I'm having a hard time making portraits that look less photographic.
It's been a while since I played with AI video. I made this in Pika Labs tonight and I'm impressed!
#pikalabs #aivideo #imagegeneration #aiart #gameboy
#pikalabs #aivideo #imagegeneration #aiart #gameboy
March 8, 2025 at 4:53 AM
It's been a while since I played with AI video. I made this in Pika Labs tonight and I'm impressed!
#pikalabs #aivideo #imagegeneration #aiart #gameboy
#pikalabs #aivideo #imagegeneration #aiart #gameboy
Ever taken in the view of Portland from Counsel Crest Park? It’s pretty amazing. Here’s how Midjourney interpreted it.
Illustration of Portland, View through the trees from Counsel Crest Park --chaos 2 --ar 5:6 --sref 1821630290 --profile bcdpktg --stylize 900
Illustration of Portland, View through the trees from Counsel Crest Park --chaos 2 --ar 5:6 --sref 1821630290 --profile bcdpktg --stylize 900
March 5, 2025 at 5:11 AM
Ever taken in the view of Portland from Counsel Crest Park? It’s pretty amazing. Here’s how Midjourney interpreted it.
Illustration of Portland, View through the trees from Counsel Crest Park --chaos 2 --ar 5:6 --sref 1821630290 --profile bcdpktg --stylize 900
Illustration of Portland, View through the trees from Counsel Crest Park --chaos 2 --ar 5:6 --sref 1821630290 --profile bcdpktg --stylize 900
"Your politics ain't nothing but a fond fuck you"
February 27, 2025 at 5:02 AM
"Your politics ain't nothing but a fond fuck you"
It's been a minute since I've done a portrait of my dogs. Here's one I made of our 2 year old Dachshund, Poppy.
February 22, 2025 at 7:06 AM
It's been a minute since I've done a portrait of my dogs. Here's one I made of our 2 year old Dachshund, Poppy.
Some landscape collages to start the day.
Midjourney prompt in image ALT text.
#midjourney #imagegeneration #aiart #sref #synthart #imagegen #generativeai
Midjourney prompt in image ALT text.
#midjourney #imagegeneration #aiart #sref #synthart #imagegen #generativeai
February 20, 2025 at 3:39 PM
Some landscape collages to start the day.
Midjourney prompt in image ALT text.
#midjourney #imagegeneration #aiart #sref #synthart #imagegen #generativeai
Midjourney prompt in image ALT text.
#midjourney #imagegeneration #aiart #sref #synthart #imagegen #generativeai